T3 exposed readers agreeing, ‘The Ford Focus is….’
168
k
+19%pts
Tech-advanced
+11%pts Innovative
Uk uniques visited the Ford Focus sponsored Awards microsite
118s
average microsite page dwell time
66k
video views
Ford Focus’ brand credentials motored forwards...
+22
%pts
Brand consideration shifted to 74% among T3 readers exposed to the campaign
Record numbers interacted with the 2011 T3 Gadget Awards driving business success for Ford.
Ford Focus 87