Summer 2013 by Fusion Magazine

Issue 2.2 - Summer 2013

Getting Pithy With It

Pith Works Takes Branding to the Next Level

Cribs

Martine Castoroâ&#x20AC;&#x2122;s Loft

complimentary copy

Mogul in the Making Roshan Roghani

Blazing Trails and Building a legacy

STAFF & CONTRIBUTORS MAGAZINE STAFF EDITOR IN CHIEF Brian Shields MANAGING EDITOR Jessica Doherty LITERARY DIRECTOR Adan David Callsen DIRECTOR OF BUSINESS DEVELOPMENT David Shields PUBLIC RELATIONS DIRECTOR Tai Simpson CREATIVE DIRECTOR Kelsey Hawes PHOTOGRAPHY DIRECTOR Levi Bettwieser FASHION EDITOR Kellie Levesque SALES DIRECTOR Amy Leveque Ditton GRAPHIC DESIGNER Dylan Tapp EVENT PHOTOGRAPHERS Keri Anderson, David Buetow and John Rathburn Our talented team of writers, photographers, and stylists are listed with their respective articles. COVER PHOTO by Levi Bettwieser

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208.412.4972

THE VOICE OF THE VALLEY

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THE VOICE OF THE VALLEY

THE PHOTOGRAPHERS KERI ANDERSON “I am a freelance photographer and the owner of Diamond K Photography, specializing in public/ private event candids, portraits, real estate listings and business marketing. My passion is capturing life as it happens. My work has been featured in several Downtown Boise publications, the MLS and I am the primary photographer for Thunder Mountain Line. Aside from photography, I am an office geek, a traveler, musician, vocalist, artist, a western horse person and a lover of culture that suffers from a nasty case of sarcasm.” TIM LOVE is a freelance photographer who specializes in assignment, outdoor and humanitarian photography. His passion for being both behind the lens and in the middle of adventure has led him to photograph all over the world - from rural villages in Vietnam, sweeping desserts in Burkina Faso, North Africa, to mountain summits in North America. Always ready to capture what has rarely been seen or to make something familiar be seen in a new way. www.timlovephoto.com. DAVID BUETOW “became addicted to Photography when I was eight years old, and made my first camera out of a Quaker oatmeal Cylinder. I have spent my life developing my own style with a camera and over the years I have grown a loving relationship with the many artistic sides of photography. To all the veterans, I hope you never lose your passion for the arts, and to all the up and coming photographers; I hope you find your diligence in working to improve and decipher your own style. “

LEVI BETTWIESER “Creative portraiture is my passion. When taking stills of people, no two frames will ever be the same. The opportunity to manipulate light, to create something truly artistic, is unmatched by any other style of photography. I usually only see the flaws in my work, which constantly forces me to hone my skills, and improve with every shoot.“ Photo by Von Giltzow Photography MELLISSA LARSON “I was born in Vegas but grew up in Southern Utah. I knew I wanted to broaden my horizons so I decided to become a moderate transient and explorer. After living several very different places I somehow ended up in Boise. I do full time photography for my company Sunny Daze. My life experiences give me a unique perspective of the world and I love that I can express that through my photography.” PETE GRADY is an editorial and commercial photographer based in Boise, ID. He brings a background in painting and drawing to his work and technical knowledge from the aerospace and semiconductor industries. Pete enjoys camping, birding, astronomy and cooking and can be found in the mountains and deserts of the Intermountain West with his wife, Joyce, and dog, Ella. PETER CARRERA is an energetic, creative, local professional photographer who’s joy comes in shooting unique photography. He studied finance and business and has been very successful with his art throughout the valley. He is now happily married to the love of his life Kari! Peter enjoys constant travel, friends and family, volunteering at his local church and anything adventurous! Search Peter Carrera Photography

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the WRITERS drey campbell was born in Twin Falls, raised in Nampa, lives in beautiful Idaho. Drey has two degrees: a BA in psych and an LCSW. He works as a counselor and a professor, and loves to write and spend time outdoors. “I am 30 this year and have lived in Hawaii and Belgium. Most of my free time goes to adventures with my Dog Ginger, on my bike, or with my faith community at Harvest Church in Meridian.“ Alanna Love is a freelance writer and editor who loves crafting quirky fiction and thought provoking poetry, but can also do anything from restaurant reviews to beauty how-tos. She is currently working on a novel and a screenplay and when she is not writing she is a voracious reader aiming to read 1000 books before she turns 25 years old. Read some more of her work at www.alanna-love.com. Liz fraley is a recent master’s graduate from Boise State University and is a contributor to Fusion Magazine. Elizabeth enjoys covering Hollywood related events and fashion, but doesn’t forget about key Idaho events. This year she has covered the Sundance Film Festival, Sun Valley Film Fesitval, Oscars events, and the International Cannes Film Festival. isla brazzil is a dual citizen, being born in the U.K, with residency in United States as well as the European Union. She will graduate in December with a bachelor’s in Journalism and emphasis in creative writing. Although writing is a passion, Brazzil also specializes in public relations with experience in event planning, social media marketing, campaign work, and design and has completed six internships during her time at University of Idaho.

The Voice of the valley

Katie Olsen is a professional writer/copy editor who enjoys the various genres of her trade. As a native Idahoan, and a Communications major at the College of Western Idaho, she loves spending time with her family and exploring the great outdoors. With a passion for creativity, she is currently working on a novel in her spare time while pursing new options. http://www.facebook.com/katie. olsenmitchell Lizz Anne Naughton is a young writer who aspires to make the world a better place. She studied English with a writing emphasis at Boise State University, and loves fostering that passion by writing for local Boise publications. Lizz Anne loves writing about modern art, Human Rights issues, and allergy-safe food. She’s been writing for Fusion Magazine for about a year now, and helps edit material for the magazine’s website. Natalie Craig is a junior and mass communication major at Boise State University. She has written for USA Today college, The Arbiter, and Collegefashionista. com. She loves fashion journalism and works on incorporating more of a fashion craze on campus amongst students. She first found her passion for journalism in college while writing about campus events and student life. She hopes to inspire her readers to chase after their dreams like she does.

Creative & Marketing Adan David Callsen: is Fusion’s Literary Director. Now part of team Fusion he hopes to use his keen eye and detail oriented skills to help bring you more with every issue! Known for his creativity and unique perspective we are excited to have him.

Kelsey Hawes is a local freelance graphic designer and artist and has been Fusion’s Creative Director for just over a year now. She has a BFA in Visual Communications from the University of Arizona, and after spending her final semester abroad in Italy on an archaeological dig, she made her way back home to Boise. see Kelsey’s work at kelseyhawes.com “Fashion Kellie” Levesque Born and raised in Idaho, Kellie was always a small town girl with big city dreams. With four years of professional experience in the field of styling, fashion journalism, merchandising, layout design, photo shoot direction, and image consultation, she lives for sharing her passion for style with the world. When Kellie is not styling, blogging, consulting, or shopping, she deeply enjoys her life as a wife and mother. Kellie truly believes that fashion is all about loving the way you feel and portraying who you want to be through the clothing that you wear. Wear what makes you happy and never forget that “Everyday is a fashion show, and the world is your runway!”

Tai Simpson: is a transplant to Boise by way of the Nez Perce Indian Reservation. While at BSU, Tai was a student and community activist championing for Native American and minority rights and opportunities. At Fusion, Tai takes the lead as the Director of Public Relations as well as new business support. She’s been helpful in multitasking day to day operations and event planning. Tai brings to Fusion a fresh pair of eyes when brainstorming ideas, connecting with new and existing business partners, participating in community activities and growing Fusion’s reach and influence in the Treasure Valley.

Tia Lee: has been on the Fusion fashion team as a hair stylist since its second issue. Tia has been in the industry for over 14 years. She is currently a Regional Artisan for Keune International, training industry professionals in the art of Keune Color. She also been trained as a make-up artist by Sebastian. Tia is a firm believer in continuing education, keeping up with all the incoming and outgoing trends.

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Presents:

2013 iAM Fusion Awards

You are cordially invited to the 2nd annual iAm Fusion Awards Show Saturday, July 20th Egyptian Theater 700 West Main Street Red Carpet Reception 6 p.m. Showtime 8 p.m. After Party at Barbacoa following the show 276 Bobwhite Ct. Ticket Information: www.fusion-mag.com REDLINE TRADEMARK “TACH” MARK

BRAND SIGNATURE: VERTICAL STACK

BRAND SIGNATURE: HORIZONTAL STACK

WORDMARK

FULL COLOR ON WHITE

REDLINE

R E C R E A T I O N A L

T O Y S

LETTER FROM THE EDITOR

JESSICA DOHERTY Our summer issue is here! Thank you to all our readers for your continued support and our advertisers for making this issue of Fusion a success. I would especially like to thank our staff and contributors who worked hard to keep this issue full of interesting content, amazing photography and dynamic visuals. The energy you all bring to Fusion ensures our continued success and efforts to bring exciting new events to the Treasure Valley. Since our last issue we’ve been busy coordinating our first fashion show, “Rock the Runway”, Models rocked the runway to the sounds of DJ Keegan and showcased stylings from Posh Boutique, To The Nynes, Six Soldiers, Flawless Threads, Dillards and Proof Eyewear. Special live performances by Mayor Coalz, Haven Snow and Adam Chavarria added to the rock the runway atmosphere. “Rock the Runway” wouldn’t have been possible without all of the amazing models, stylists and our creative team all led by the talented Shaylinn Barlow our former Fashion Director. Our team has been working hard on this issue we hope you enjoy it! Make sure to check out our piece on patios you should be enjoying this summer, aptly titled “Patio Pimpin”, and of course, our cover story on Camille Beckmans very own, Roshan Roghani – a name you should familiarize yourself with. As you’re enjoying our summer issue you can be sure that our team is working hard on our upcoming fall issue, bringing you creative features on the new landscape of Boise, highlighting some of the valley’s coolest places to work and recapping our 2nd annual iAM Fusion Awards, which will be held July 20th at the Egyptian Theater. Voting is now online and what better than a brand new website to do it with. You may have noticed the big changes at www.fusion-mag.com, all thanks to Pith Works a local branding and marketing agency. Pith Works brings you a website that it is sleek and simple, I hope you love it as much as I do! Fusion is for you, our readers, and we want to hear from you! Please let us know how we are doing by sending us your feedback - email us at info@fusion-mag.com and thanks again for all the continued support.

Jessica Doherty Managing Editor

Photo by Mellissa Larson Hair: Taylor Martin Makeup: Justin Brady (iAM FUSION nominee)

Connect with Jessica: Jess@fusion-mag.com @jesdoherty

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BUILDING AN EMPIRE ROSHAN ROGHANI

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TABLE OF CONTENTS 13 COVER - BUILDING AN EMPIRE Roshan Roghani

52 TECH Eye Open Network

SUNSHINE AFFAIR

THIS IS BOISE SUMMER EVENT GUIDE

SCENE EVENTS

BOISE BICYCLE PROJECT

20 CRIBS Martine’s Loft 24 STYLE Creative Doors 28

NEW AGE OF JOB HUNTING

REAL ESTATE Hilary Anne Lee

I AM FUSION Sherri Biethman

35 SPORTS Wakesurfing 40

FLOATING THE RIVER Survival Guide

42 PITH WORKS Branding Agency 44

SUMMER COCKTAIL

BOISE RESTAURANT GUIDE

50 LIFESTYLE Patio Pimpin’

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Tim Love Photography timlovephoto.com 208.869.8709 timlovephoto@gmail.com

• adventure • outdoor • creative • backpacking • rafting • world • environmental • explorer • virtual tours

google business photos • fine art • landscape • digital • humanitarian • hammocks • flying • product • film •

assignment • commercial • travel • coffee

• climbing • family • vintage • beaches •

INTRO TO THE COVER STORY

Everyone here at Fusion is excited for this issue and our cover story – our first solo female and black and white cover! I hope we live up to your expectations; I am particularly fond of our cover model – the beautiful and brilliant Roshan Roghani! You will learn more about her in our cover story, but out of sheer admiration and respect I wanted to address a few things in our intro letter. After reading and learning more about her in our cover story, I couldn’t get past one thing; How someone with such a diverse and at times challenging upbringing grew to be a compassionate humanitarian full of confidence and love. It is through sorrow came strength for Roshan. It is a past of both adversity and positivity that has influenced her life and has defined her, personally and professionally. As a result, her sense of community has molded her and the future of Camille Beckman. Roshan’s story is one combined of choice and responsibility mixed with family values. Her personal decisions have grown into what is now an opportunity creating societal changes with the utmost passion. I hope you find our cover story to be as interesting, empowering and encouraging as I do. You will learn more about the Camille Beckman Foundation and hopefully see the direct influence of Roshan coping with negative experiences, transitioning into her work with minorities, women and children. Through adversity, encouragement, and by empowering others, Roshan is trying to turn her hard work into continued future success not only for her, but also for the many people involved at any capacity with Camille Beckman and the Camille Beckman Foundation.

Adan David, Literary Director

BUILDING AN EMPIRE ROSHAN ROGHANI

ROSHAN ROGHANI LOCALLY OWNED, GLOBALLY AIMED, AND PHILANTHROPICALLY DRIVEN PHOTOGRAPHY BY LEVI BETTWIESER

When thinking of CEO’s and big business in Idaho, names like Albertson, Simplot, and Oppenheimer come to mind. In the next few years, you can expect to be adding another name to that list, and that name is Roshan Roghani, the 24-year-old Director of Sales and Exports of Camille Beckman in Eagle, Idaho.

Today, this young woman stands at the helm of a multimillion dollar industry, infusing her heritage and strength into all that she does, all along working to ensure the success of her company while creating jobs and opportunity for the Boise community.

“I have yet to find another community where everyone gets along so well and holds so much love for one another,” stated Roghani.

The business acumen and intelligence that lie within this 24-year-old recent graduate is truly astounding. Roghani has a Bachelors Degree of Arts in International Affairs with an emphasis in Middle Eastern Economics from the University of Colorado-Boulder. Since taking over the family business, she has increased yearly sales and is working extremely hard to continue the growth of her family’s company for years to come. When she is not working, Roghani can be found spending time with family and friends or enjoying one of her many hobbies.

Roghani has many wonderful memories of growing up here in the Treasure Valley, just like her mother did. Her mother, Susan Camille Beckman Roghani, was raised in the valley. Roghani’s father, Foad Roghani, has been an Idaho resident for 32 years, but is originally from Iran. Roghani’s childhood included trips to Mann Creek in Weiser, as well as family vacations spent in Esfahan, Iran. Despite the broad cultural exposure Roghani experienced in her own family, time spent outside of family was not always so expansive and accepting. Being of middle-eastern decent in a post 9-11 America greatly affected Roghani’s late teenage years; Boise was not always a happy place for Roghani. Roghani spent a few miserable years in the public education system, transferring schools numerous times to break away from the harassment she faced.

Camille Beckman has been making the world’s finest creams, lotions, and soaps since 1986, here in Eagle, Idaho, providing jobs and local investment. “My beautiful mother started the company through art fairs, and eventually it became in in-demand brand due to its beautiful packaging and superior quality. We are womanowned, family-operated, and extremely proud of every intricate detail that goes out our doors. Our company is about family, job creation, and building a brand we can be proud of for many years to come,” Roghani said.

In this photo shoot, Roshan’s makeup was done by Nadia Peiper and hair by Shelly Ambroz.

THE VOICE OF THE VALLEY

BUILDING AN EMPIRE ROSHAN ROGHANI FUSION MAGAZINE V.2.2 SUMMER 2013 15

Roghani has a multi-faceted vision for the future of Camille Beckman. Today, they sell to approximately 10,000 independent retailers in the US, in addition to their own retail website. As big box chains move in, those stores have had greater difficulties competing. Roghani is working to ensure the success of Camille Beckman, as well as the success of all of the stores that sell their products. “I am very focused on our continued expansion of existing lines into global markets, while also coming up with new, diversified products for our current clientele. Basically, I would like to see us turn into a vast umbrella that will cover women from headto-toe through various channels,” added Roghani. Part of her multi-faceted vision is increased sustainability in opportunities Camille Beckman can offer to women around the world, especially for those in the Middle East, Latin America, and Southeast Asia. Through entrepreneurial programs, access to education, or sales models that allow women economic opportunities within their cultures and social settings, Roghani plans to find the ways that work best, which she will no doubt accomplish. In an effort to be a socially responsible company, Roghani and her company are committed to philanthropy and reform—both globally and locally— through the Camille Beckman Foundation. Since its conception in the early 90’s, the Foundation has played a pivotal part in for whom and for what the company stands. Their

goal is to ensure that the basic needs of food, shelter, education, and health are met for women, children, and the elderly. Every year, Camille Beckman chooses 20-40 organizations to support; more than half of these are locally-based and all of the organizations have a defined need and operate with little to no overhead costs. One example of their local support affecting global needs happens in an annual fundraiser sale. Every year, the Foundation chooses a primary cause and donate all proceeds from their annual warehouse sale to that organization. For the last few years, this cause has been their Smile-a-Day campaign with Dr. Geoff Williams of the International Children’s Surgical Fund. Based in Star, Idaho, Dr. Williams performs cleft palate and facial reconstruction surgeries for children living in poverty throughout the developing world. Being a young and driven entrepreneur isn’t easy; it’s a taxing and time consuming job, but Roghani’s love and passion is exuded in all that she does for her company, philanthropies, friends, family, and community alike. “Whatever you do, give it 110%. If you’re looking to move up, be resourceful, work hard and provide innovation… embrace the customs, languages, and politics of others, and don’t compromise what makes you, you! Develop your own opinions, but remember to keep your mind open. Love yourself, your mission, and your work so much that it hurts,” concludes Roghani.

If you are interested in learning more about Camille Beckman, you can find and purchase their products online at www.camillebeckman.com or at their factory gift shop at 175 S Rosebud Lane in Eagle, Idaho. They are open Monday through Saturday from 10AM to 5PM.

THE VOICE OF THE VALLEY

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THE VOICE OF THE VALLEY

BOISE BICYCLE PROJECT WRITTEN BY BY CHRISTOPH SIEGMUND  PHOTOGRAPHY BY DAVID BUETOW Passion is the first word that comes to mind when trying to describe the atmosphere around this selfless organization. Established in 2007, the Boise Bicycle Project has only expanded using the same, simple motive of providing a bicycle experience for anyone and everyone despite any social or financial position. The many employees and volunteers supporting the organization all believe that affordable bikes and bicycle education will help contribute to a stronger community. Looking at the list of programs they offer and the events held in their illustrious past, it could be considered one of the key, nonprofit pillars of this Boise community. The overarching element that makes this all possible has got to be the inclusive environment. There is a program or membership for anybody and everybody (remember their beliefs). Whether you’re single, have a family, or a full-time student- there is an affordable membership with amazing benefits including tool access, shop discounts, and Friday Night Bikes. FNB is a weekly class held for all skill levels consisting of a different aspect to bicycling each time. With regular attendance, you can walk in not knowing where your feet go on the pedals and walk out knowing how to build a bike up from the ground. For a less, intimidating learning experience, specialized nights are held for kids, as well as a Ladies Wrench Night every second Thursday of each month. Aside from these general public services, the BBP has created several ways for the less fortunate to seat themselves above two wheels. Bikes for Kids and the Easy Rider program have been long and growing traditions for BBP, as they donate and sell bikes for subsidized prices. With that, if the sprockets and spokes are just getting rusty, get it to somebody that can use it or at least some of the parts for a rebuild. Don’t commit bicycle abuse! By now, it should be obvious who can enjoy the many benefits that the Boise Bicycle Project has to offer. Once I made my first swing by the shop, I fell in love with not only the colorful, spacious facility but the amount of helpful, friendly faces that became only familiar ones for my next few excursions. I guarantee that the shop’s commitment will sweat and bleed with value and the results thereafter... priceless.

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CRIBS

MARTINE’S LOFT 20

THE VOICE OF THE VALLEY

MARTINE’S LOFT A SPACE OF INSPIRATION WRITTEN BY BY KARISSA NIECE

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PHOTOGRAPHY BY LEVI BETTWIESER

A single doorway sits on the busy, and sometimes manic Sixth and Main area of downtown Boise unnoticed by the thousands of weekend bar goers, visitors and residents. On the historical building’s original 1867 solid wood door a single modest plaque reads “Art of Martine”. The doorway is oddly reminiscent of a 1930’s speakeasy where you’d expect a doorman to request the password before allowing you to enter. In this case a hard wood stairwell encased in iron railings and steel threads leads upstairs into the heart of the inspirational Studio and Interior Design Loft of Martine Castoro. Immediately upon entering, a massive crystal chandelier in the shape of an old sailing ship grabs visitors’ attention. A

piece that looks hand plucked out of the palace of Versailles. The chandelier sets the mood and foreshadows the discoveries soon found through the rest of the awe inspiring tour. The building is purely classic; original exposed brick, hardwood floors, old single pane windows, high ceilings and an abundance of natural light. What is not simple about the space is the attention to detail and hours of design behind every element in the building that boasts the talent of Martine. The space underwent a renovation in early 2012 bringing it from a basic open office space to a multi-level studio, gallery, and living space where Martine can, and does, showcase her art and growing passion for interior design. According to Ms.

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Castoro, “in order to contrast the warm colors of the walls and floor the pallet is accented by peacock, silver, and black in an Art Deco theme”. It is easy to see that “old classic Hollywood” is the inspiration behind this space. The Art Deco theme is prominent through the entire loft featuring chaise lounges and dripping chandeliers that blend the classic Hollywood vibe with various artistic pieces by Martine and other local artists like: Bruce Murray, Sector 17, David Day and a Filip Vogelpohl of Boise Art Glass. Filip’s glass piece cascades down from the 20 foot loft ceiling to rest above a small 1940’s bar which is the heart of the entertainment and gallery space.

THE VOICE OF THE VALLEY

The walls are lined and back lit over large oil paintings while the seating area offers what Martine describes as, “Jean Harlowesque velvet couches adding warmth to the room”. Above is an office area with sliding doors that open to overlook the gallery, which according to Martine was a “structural feat”. The office required hours of design implementation and creativity to make the space structurally sound and functional. The show stopper is the loft’s bathroom. WOW. Rustic 14th century wood doors slide along a metal track to open into this masterful washroom that could easily rival any high rise city

loft. The exposed brick brings simplicity to the overall regal elements housed within the spacious design. Large marble vessel sinks rest upon a petrified wood counter, while Venetian mirrors and crystal chandeliers offset the rustic elements of the room. A claw foot tub stands in the corner adjacent to the large glass tiled shower. One would think this room to be the most admired area of the loft, however it is the coveted art creation space that Martine holds most dear.

and white checkerboard floor. Art Deco elements are subtly apparent in a lounging space on one side of the room featuring metal side tables and a zebra print rug. The other half of the room are white walls, raw brick and one large blank canvas waiting for a stroke of inspiration to grace its surface.

The large studio lined with floor to ceiling windows offers a perfect backdrop for an artist to work. Pieces of art in the mid and almost final production rest on easels above a black

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CREATIVE DOORS BULLETS AND BOWTIES MEETS STREET AND SNOW

THE VOICE OF THE VALLEY

CREATIVE DOORS BULLETS AND BOWTIES MEETS STREET AND SNOW WRITTEN BY ISLA BRAZZIL

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PHOTOGRAPHY BY KYLEE TRANSTRU

The Boise art scene has grown increasingly dynamic and busy as the city has developed. The Treasure Valley members bring their own individual style to the streets. Luckily for us, inspired visionaries in the Valley are creating pieces for us to enjoy. From a humble garage, his father’s leatherworking tools, and his first handmade creation, Joshua Wiechman has grown his own company from the ground up. His label, J.J. Wiechman, focuses on creating products that are made locally, bringing a classic fashion accessory to the streets with a new twist. His leather bow-ties highlight the Western roots of our community with the urban environment into which we are developing into. He is excited to take his local product to the next level. “My company is scheduled to make its official launch this summer. I have my packaging and product together and ready to launch. I will be pushing my bow ties to high-end boutiques around the country. I also have fresh designs that I want to launch at the end of summer,” Weichman said. Weichman is not the only local visionary. Kimberly Roth is another local entrepreneur who is expected to launch her product lines this summer. Her creations can be found at Vin•tag Ajoure’, an online store that showcases metal work vintage pieces, clothing and photography. These items mix high fashion with a vintage feel to cultivate a clientele from a younger and edgier population. “This year’s pieces include high-waisted shorts, knit tops, different color denim, steampunk style jewelry and vintage pieces that I’m working on every day. The summertime will be filled with ideas and sketches becoming reality. My brain is in creative overdrive but I wouldn’t have it any other way,” Roth said. Weichman and Roth both are taking Boise’s handcrafted trades and their artisan eyes for detail to a new creative threshold with their products.

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THE VOICE OF THE VALLEY

A permanent store location, designed. Their store, named for their brand Six Soldiers, officially opened for business on 6th and Hays. “Having a shop will give us a much easier outlet than just selling online because we can now up the exclusivity of some designs and pieces by selling them only in the store.” One of the seven founders of the company Alexander Salviejo and six others, began their company, Six Soldiers, in 2009. They are excited to be featuring another Trinity Series Snapback release this summer. “We are looking to step more into the cut & sew part of our genre this fall with button-ups, flannels, bomber jackets and other items expanding our overall arsenal,” Salviejo said. The brand has expanded its textiles and is continually evolving for the coming year. Boise-grown brands are opening shops, online stores, and building inventory to celebrate summer’s sweltering heat. However, one brand will be playing in the waves and letting their creative designs catch the heat. Flawless Threads, created to embrace the freestyle ski and snowboard lifestyle, is out to play this summer with their summer line which features crops, tanks, shirts, hoods, snapbacks and crew. This summer,

Flawless Threads will be hosting a boat party at Lucky Peak Reservoir to showcase the Lucky Peak Boat Party tank from their summer collection. “There may even be a few competitions going down during the event so be sure to bring your wakeboard or wakeskate,” owner Christopher Bailey said. In addition to adding new clothing pieces, the company is also on a continuous hunt for local and nationwide talent to add to their team. Annually, the company tours Idaho, photo shooting their team edit in various locations showing off what this great state has to offer. “Be sure to keep your eyes open for the 2013 season’s team edit, dropping with the 2013-14 winter line,” Bailey said. Paving the way for future designers, our local brands are the manifestation of our inspired entrepreneurs. From the snow to the streets, modern to vintage, these designers are starting in Boise to share their craft with the world. Bullets and bowties join snow and street apparel as they continue to sweep the streets of the Treasure Valley.

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NEW AGE OF JOB HUNTING WRITTEN BY ADAN DAVID CALLSEN  PHOTOGRAPHY BY LEVI BETTWIESER We are in the midst of a new age of the legendary job hunt. Knowing what works and how to keep current is essential to landing the job of your dreams. This is reiterated to me regularly as a business manager through the new-hire process. Like fashion, business and hiring processes change. You would not wear the same outfit or hairdo today that you did five years ago; in the same vein, you should not be marketing yourself the same today as you did five years ago. There are a few key areas to recognize as dynamic skills to the job hunt, including technological know-how, social media understanding, and communication abilities. These changing fronts are what employers consider when they seek to fill positions in both existing jobs, as well as those still being developed. TECHNOLOGY: Video resumes (visumes) can be an excellent alternative to a traditional resume. Not only can one promote them self with the help of some video editing but you now have a practice run preparing for a formal interview. They are great in helping demonstrate how you present yourself, if done correctly. They can serve as a marketing tool for both local on distant job opportunities. Visumes can help land an in person interview while allowing employers insight to your abilities. They allow applicants the chance to showcase specifics about their experience and how it’s actually relevant to the position at hand.

THE VOICE OF THE VALLEY

Depending on the job, it is worth it to spend some time making a video resume or visume. Because it is important to clearly illustrate your commitment and understanding of professionalism, you may want to consider hiring professional help make your visume. Check out local company SVS Inc., Danish Ishaq 208-841-9209 as a resource and have your video resume made today. Have fun with it and show some personality, but be engaging and don’t forget to look at the camera! Just like the rest of the world social media is changing how we communicate, personally and professionally. Most employers will research candidates before they even call to schedule an interview. Social media can make or break that chance for a first encounter. Be it personal social media such as Twitter, Facebook and Instagram, or professional social media such as LinkedIn and Plaxo, all sites can serve to assist you get to the next level professionally, but you need to know how to use them. To successfully incorporate social networking, apply with people or companies with whom you align. Consider organizations with philosophies, business practices and principles with which you agree. It is more likely that your social media interactions will reflect similar core values that of the company.

The values and ethic you portray through your daily social media updates are a reflection of the kind of human and employee you will be. Be cognizant of the impact those small posts can have on your professional relationships. If you are searching for your dream job, photos of last night’s follies may not help your chances. Remain professional and be smart! “Like” and “Follow” the companies you intend to apply to, as this shows hiring managers you are familiar with the company and that you already express interest and support the company as a non affiliate. Avoid publicizing concerns, doubts or expectations of interviews – be it positive or negative, before the interview actually takes place business owners are sensitive to information posted and may not enjoy being included in a conversation from a prospective new hire. Only apply for the jobs you actually want. Applying for the sake of applying wastes your time, the employers and makes you look indecisive and diminishes the success for actually landing the job.

Identify what separates you from other qualified candidates. Research the company and individual you will be interviewing with. Don’t always answer immediately – take a second or two to put your thoughts together. Employers would rather you give good answer then one that is fast. Josh Bear, Vice President of Jivaro, an executive head hunting company states “Half of interview questions is not about having the right answer...but the path in which led you to your answer.” Have questions ready to ask the hiring manager, smile and captivate your audience. Questions like - What would keep you from hiring me? Where do you see me fitting in with this company? and How do you see my skills helping your company? Dress the part and arrive early, but not too early – between five and ten minutes is appropriate. Be yourself and confident. Know that there is a new age of job hunting and to be ready for anything. Use the resources provided for you and join the trend of the modern work force.

FOLLOW SOME OF THESE TIPS TO NAIL ANY JOB INTERVIEW: Answer questions honestly: employers like people that have informed opinions and are willing to speak up.

Times are changing and competition is fierce for jobs in our fluctuating economy. Update your resume and job searches the same way you would your everyday fashion and all other things you wish to keep current! No one ever wants to be outdated!!!

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REAL ESTATE

THE NEW RISE IN REAL ESTATE What is the first thing that comes to mind when you hear the words real estate? The housing bubble, bad mortgages, foreclosures? If so, you have the same mindset as a lot of other people out there right now. It’s no secret that the housing market has been a sight for sore eyes over the past couple years, but the truth is that time is over. Yes, what some would call the worst housing downturn in US history, is finally over. So now what? It’s time to take action! One of the best long term investments you can make is currently at it’s lowest purchase point and it can only go up from there. The market can recover and it IS recovering. A point that may be even more important to pay attention to is the rate at which it is recovering. According to the Ada County Association of Realtors this year there was a 27% sales increase from March to April alone. These people are clearly paying attention and you should be as well. So lets say all my ranting has finally woken you up from your rental coma. Now that you are ready to take action or are at least ready to consider taking action, there are a few steps you will need to take. The first step is to get pre approved. There are many wonderful lenders here in the valley that you can go through. Typically if you are working with a Realtor, they will have a partner lender that they trust to get the job done. For example, I use Justin

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Fullmer at Impac Mortgage because I know he treats all of his clients extremely well and is always on the ball. After deciding on your lender, you will need to gather some personal financial data. Most lenders require the same basic information such as, your last two years W-2 forms or tax returns, your last thirty days of pay stubs, your last two years of residential history (addresses and landlord contact information), and any other pertinent financial data you may have. It is best to gather all of this information up front that way you don’t have to go searching for it later when your lender requests it and trust me, they will. Once you have this information it is time to fill out a loan application. This is not as scary as you think, I promise. If you have gathered all of the proper information ahead of time the loan application should only take you a matter of minutes to complete and a lot of lenders have a very user friendly online application. The second step, if you haven’t already done so, is to choose a Realtor. Purchasing a home is big decision and can be quite the process. Realtors are trained to protect you from potential hazards as well as negotiate the best deal for you. We all know everyone and their mother has a friend who is a Realtor, but just remember that you will be spending quite a bit of time with this person so make sure your personalities and business strategies align. After finding someone that you like, you will sign an Agency Disclosure Brochure as required by the State of

Idaho acknowledging that you understand the types of representation available to you. You will also want to sign an Agency Representation Agreement at this time. The most important aspects of the Agency Representation Agreement are the commission structure and the confidentiality requirements. Once this agreement is signed your agent cannot and must not disclose any private information to anyone without your consent. Now that you are protected and pre approved, it’s time to look at some homes!

have found your dream home, it’s time to put in an offer. This is where the negotiations begin and your agent earns their keep. Some deals are accepted on the first offer and some go back and forth for days, but in the end the hope is that everyone comes out happy and you move into escrow. Escrow is the period between an accepted offer and closing. It is also the time in which you will have the appraisal, inspection, and any other contractual obligations performed before signing on the dotted line.

Step three is where I really think the fun begins, it is also where the hunt begins. Thanks to the decreasing amount of distressed homes in our inventory and increasing number of buyers, we will continue to see home prices rise. This is why it is important to have a list of must haves and a list of negotiable items when shopping for a home. In our market you have to act quickly when you see something you like because most properly priced homes are selling within a matter of days and with multiple offers. This step can also be one of the most difficult and time consuming. Buying a home is a big commitment and you really need to make sure the home you choose is the right fit for you.

Closing day will arrive sooner than you expect and you will spend quite a bit of time signing documents, but once you have finished they will hand you the keys to your very own home and the entire process will have been more than worth the wait.

You’ve finally found it! The one! Well then you’ve also found step four, what I like to call “the paperwork step”. Once you

Hilary Anne Lee Real Estate Consultant Keller Williams Realty Boise 208-830-1152 Cell 208-672-9111 Fax HilaryAnneLee@gmail.com www.HilaryAnneLee.com www.KWBoise.com

Photograph of Boise courtesy of Anne Moe.

I AM FUSION

SHERRI BIETHMAN IS FUSION

WRITTEN BY BY NATALIE CRAIG PHOTOGRAPHY BY MELLISSA LARSON

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Sherri Biethman was one of three finalist on CBS Survivor Caramoan Fans versus favorites. On and off the island she is a powerhouse. She enjoys being a stay at home mom and fast food franchisee while making a difference and contributing to the growth of Boise. Originally from Charleston, South Carolina Sherri and her family moved here in 2004. BEING A FRANCHISEE: “It’s fun and very busy. I deal with lots of young kids and students. Ten years ago I was walking through the mall at Christmas time and I had just moved here a little less than a year from then. I noticed that there wasn’t a pretzel store in the mall. Every single mall has to have a pretzel store. After doing research I figured out that there was a pretzel store and it had gone out of business three weeks prior. So it was a sign. I knew nothing about owning a business I had three kids at home and a husband and I decided I am going to open a pretzel store. It’s kind of like a bug. You get a fever, you know and you have to try it.” A DAY IN HER LIFE: “Am I in Survivor or not?” She jokes. “I have three kids and I am a stay at home hands-on mom. I do everything with my husbands help. Get the kids up, they go to school and I do all of the housework. My phone doesn’t stop ringing. On the average I manage 30 employees and my husband manages Jimmy Johns, I deal with the Wetzel’s pretzels, Hagen Daas and Cinnabon. There is always something broke, someone calling in or something happening. The pieces are always moving, everything is constantly moving.” DECIDING TO BE ON Survivor: “The biggest challenge to me when I went on Survivor wasn’t if I could put my mind or my body through it, but was having to step away from my family. It was some huge adjusting for them. My husband pushed me to go on the show. The casting director told me ‘you have to try out for Survivor’ and I said, ‘you’re insane.’ I’m a huge survivor fan; I named my son after Colby Donaldson from the second season of Survivor. I loved the game but I never imagined going on, it was more of my husbands dream to go on the show, but not mine.” THE PROCESS: “25,000 people submit to go on the show and they choose ten. After they like your submission and something about you, they ask you to tweak this or change that and send another video. I just did it. I tried out and they flew us down to LA and then you get down to 50 people, then 40 and 30. Surprisingly it wasn’t any type of physical test, it was more about psychological testing. It was hours of testing and talking to shrinks, and it was nerve racking.”

A MOMENT OF REALIZATION: “There were many points of hard times on Survivor. I went in and I didn’t know it was going to be ‘Fans vs. Favorites’ and I am a fan. As soon as I saw the favorites get off the helicopter I was excited because I am a huge fan. I’m star struck, but then the flip side was that these people have played the game before and they have a lot of experience. Now I have to compete against them. That moment was happy and sad. The hardest moment was the first day hitting the beach and being with the other fans and seeing nine other players that were all in their twenties. I was the second oldest on my tribe. I knew I was going to have a hard physical and social game. Right there was my ‘Oh my gosh’ moment. Usually in Survivor the oldest and a female are the first ones to go.” WATCHING SURVIVOR: “Editing is huge. The camera never stops rolling so it’s 24/7 and they take pieces from here and there. They can make you look how they want or they can make you look wonderful. There was definitely a storyline that something was happening, but maybe it didn’t unfold quite like the way they showed it. I would jump up at the TV and scream ‘that didn’t happen that way!’ One scene in particular, they showed us during a challenge jumping off of something and you are supposed to break a tile. I missed the tile the first time then I had to swim around and do it again and then I got it the second time. There were also two other people on my tribe who totally missed it and had to do the same exact thing I did, but on TV they never showed them missing it so it made me look like the weakest one.” SURVIVING UNDER EXTREME CONDITIONS: “I am a person who has my phone right beside me and I’m used to it constantly ringing, but there is also a peaceful feeling. You have no control and you can’t do anything. Knowing that phone is not going to ring and that I don’t have to fix a problem is kind of relaxing. I slept so well at night, and you would think that you wouldn’t because it was so cold and there were all these bugs, but it was kind of a stress reliever. I missed technology a lot, but I missed a shower and a toothbrush worse. I dreamt about food like crazy, cupcakes like no other. I wanted a red velvet cream cheese cupcake like no other. I love sweets but it was very specific. I would cut of my right arm for a cream cheese red velvet cupcake.” LESSON LEARNED: “Appreciating what you have, it’s as simple as water. I would have done anything for a glass of ice-cold water or just clean water. When we would get it out of the well we would dump our canteens in to get the water out and it was the brownest, grossest,

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rustiest water you could imagine, but we didn’t realize that until we used a clear jar to get the water. Being appreciative of small thing sounds so cliché because you hear everyone say it, but you take for granted water.” MAKING IT TO THE TOP: “I was very proud of myself, of course. You second guess should have, would have, could have but what you’re dealt is the hand you are dealt and I was very proud based on the way that things went. From when I first landed on the island, my name was the first name that I knew of that was circling around, and if anything happened I would be the first to go. Making it through 17 other people and sitting in the final three was amazing. There were so many alliances and pregame alliances with people who had already played and made bonds. I had to try and figure out how to break those bonds up and have them keep me around. You always feel alone in Survivor because you just never know what is going to happen. I had a lot of alliances going at the same time and I always had my door open. I was always moving and networking, it’s kind of like a business. You had to remember what lies you were telling and who you were with and you weren’t with. The physical part I knew I wasn’t going to excel at, I’m healthy but I’m not athletic and there is a difference. I didn’t go in thinking I was going to knock it out of the park or I was going to be this challenge beast. Without good food you would be surprised at how weak you get. I can’t keep up with the guys that are 22 and work out seven days a week.” KEEPING IT ALL A SECRET: “The process of the show started in October 2011, that’s when I sent my video. I didn’t even find out until January that they were considering me. And from January all the way up to April they were saying we think you’re great and we think you’re going to make it, but we’re not sure. So I was still in limbo. I was working out and my mind was thinking ‘are you really going to do this? Are you really going to possibly starve for 39 days? Are you crazy?’ The stress of leaving my family was crazy. I have never been away from my kids for more than a week. When I went on the show, I literally handed them my phone the second I stepped off the plane and I didn’t get it back until it was all over. I went 48 days with no contact. Keeping quiet was hard. I’m very hands on with my business. To not be able to say a word to anybody, but that I was going out of town for a while and my husband will be taking over, so if you need anything talk to him. That was the weirdest thing ever. There were tons of rumors flying around I’m sure. I basically fell off the face of the earth. The kids couldn’t tell anyone, and I’m the kind of mom that picks up kids from school every day and involved in

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everything and then I just disappear. They make you sign a five million dollar contract so you have a good incentive to keep your mouth shut. I had to keep it a secret from May 2012 until February 2013. It was so funny when I came back, I lost 20 pounds, I was dark, super skinny and very weird. Not having an explanation for that was strange. You would hear little rumors and it was kind of funny, but I couldn’t say anything. Finally a year later I was like, ‘oh yeah, I couldn’t tell you but I was starving on an island playing a game with a bunch of loonies.’” AFTER SURVIVOR: “I get tons of charity events that want reality stars and then I also get a lot of weird people reaching out to me. It’s funny because even around town people feel like they know me. Complete strangers will walk up and ask me how I’m doing. My daughter looks at me funny and says everyone acts like they know me. Its kind of fun.” STAYING INVOLVED IN BOISE: “Locally, I volunteer at the food bank. My son is autistic so I am very involved in autism and trying to merge myself and learn more. I’m very curious, so I’m very busy finding doctors and a diagnosis.” HER FAVORITE THING ABOUT BOISE: “I love Idaho Shakespeare. It’s kind of my new thing. I would dream about it on Survivor like I could not wait to get back to it. Boise is starting to get some new and great restaurants and that is really exciting.” WHAT BOISE WILL LOOK LIKE IN 5 YEARS: “I think Boise is going to continue to grow in the right way. I’m very excited to see Boise in five years. I wish we had bigger concerts, but we’re getting there. In five years, this will still be a wonderful place to live. Business wise I think Boise will also be great for franchising. The community is really great about supporting new concepts; they are very open to trying new things. I have a few things that I am working on that I would love to bring to Boise. I also think its very fun because you are at a crossroads of growth.” HER FUTURE PROJECTS: “We hope to open seven or eight more Jimmy Johns. I am looking into a food concept that Boise doesn’t have, that’s more of a full restaurant and not fast food that I think would do great in Eagle. I am constantly running ideas through my head. I never stop thinking about the next thing that I want to do.” HER MOTTO:

“Work hard, play hard.”

WHERE THERE IS WATER

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SPORTS

WHERE THERE IS WATER “A LAKESIDE VISION BROUGHT TO LIFE” WRITTEN BY BY ISLA BRAZZIL

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PHOTOGRAPHY BY TIM LOVE

Wakesurfing has become a lakeside vision brought to life. Derived from early pipe dreams, wakesurfing has proven that with a big enough boat, the surfer can ride the perfect wave. This aquatic sensation has become popular in recent years; those out on the water are finding it has become a part of their waterfront lifestyle. The old-school days consisted of using ocean surfboards to wakesurf, but with over fifteen companies making wakesurf specific surfboards, the sport has evolved. Wakesurfing does not use a towline when riding behind the boat. A surfer trails a ski boat, and catches the waves that it naturally makes. Wakesurfing also does not require bindings as wakeboards do, its focus relating more to riding the wave than catching air and pulling flips. Including their lack of bindings, wakesurf boards come in two styles—surf and skim. Surf style boards are good for aggressive carving and

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catching air, while skim style boards are helpful for tricks and movement. Inboard ski boats, v-drives and jet boats are the only safe boats to wakesurf behind. Getting the wake dialed-in is critical to having a successful wakesurfing session. Keeping the perfect wave is important for the success of riding directly behind the boat but there are many variables that go into the perfect surf. For most boats, this means utilizing any built-in ballast system and shifting as much weight as possible to one side of the boat, with most of the weight towards the back. Ideal boat speeds are between 10 and 13 mph depending on the hull, length of the boat, and amount of ballast. “V-Drive is definitely the best boat for throwing a big wave. The two biggest factors for getting a big wave are proper hull shape and lots of weight. This is a pretty young sport so it

is hard to find good equipment that won’t be limiting. I use about 3,600 pounds of weight in my boat between water ballast and lead bags. Most people are held back from progressing by not riding a big enough wave,” Jimmy Sparling said. Jimmy Sparling is a professional wake surf competitor from the Treasure Valley and is sponsored by Centurion Boats, Soulcraft Boarding, and Agenda. Athletes like Sparling are training hard to take the sport to the next level and find importance in considering all the details for doing so. “This is a great sport to learn. I’ve seen young kids learn in a day and I’ve even seen people in their 70’s shredding behind the boat,” Sparling said. Sparling will be a part of this year’s ‘Boise Surf This Bash’, a competition held at Lucky Peak on Aug. 1-4. Last year the prizes at the championship event

totaled $50,000, with this year’s jumping to $100,000. It is sure to be an exciting occasion. The event is a part of the Endless Wave Tour by Tige and Brigade Wakesurfing. The beautiful backdrop of Boise’s reservoir will be the fourth stop on the tour featuring both amateur and pro competitions. Wakesurfing enables those raised in lake towns to participate in the act of surfing the most man-made way possible. Across the nation, competitions highlighting wakesurfing are growing in numbers and slowly but surely people are recognizing it as its own sport in its own playing field. This sport is a show stopping, daring plunge, infused with the psychedelic vibe of the shore cities. In this day and age, wherever there is water, there is surfing.

For more information on Boise Surf This Bash, check out http://endlesswavetour.com

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FUSION MAGAZINE V.2.2 SUMMER 2013 39

FLOATING THE RIVER

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BOISE RIVER SURVIVAL GUIDE LUCKY THE DJ, ASSISTANT PROGRAM DIRECTOR/AFTERNOONS 2-7 PM ON 103.3 KISS FM The weather is warm, summer is here and if your area code begins with 208, chances are you have or are planning to do one of the things that makes the City of Trees one of the most enjoyable cities in the country. What is that thing you may ask? Floating the Boise River! Honestly, who could blame you? Over 100,000 people a year float the Boise River. Treasure Valley residents, current and former NFL players and even the occasional celebrity can be found enjoying the two to three hour float. Hell, the Boise River was one of the main reasons I accepted my job at 103.3 KISS FM six years ago. Even though my first float was less than enjoyable - losing $400 worth of things, car keys, an engagement ring and cellphone. I manage to get a good float in at least once a year. Here are a couple things I’ve learned when floating the river. Consider this a Boise River Survival Guide.

1) Wear sunscreen. Let’s face it...some residents in the Treasure Valley can be well...pasty, especially after a long, cold Idaho winter. 2) Anything you don’t absolutely need stays in the car. The river isn’t exactly treacherous but I have seen many flipped rafts and tons of items lost. There are actually people with scuba gear that go looking for valuables! 3) Shrinkage. Guys...the river can sometimes be a bit chilly. Watch out for shrinkage. 4) Don’t get mad if you get wet. The river is kind of like Boise’s Compton. People will shoot at you. Don’t worry, it’s just water and it’s all fair game when you are on the river. Be aware of bridge and platform jumpers too. They WILL try to get you wet! 5) Drinking on the Boise River is illegal. Bring a Camelbak.

PHOTOGRAPHY BY TAYLOR ACUFF

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BRANDING AGENCY BRANDING WITH PASSION WRITTEN BY CHRIS BEHRENS

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PHOTOGRAPHS COURTESY OF PITH WORKS

What is Pith Works? ...First, let’s tell you what Pith means. Pith is the core or soul of something. Commonly, pith is the fibrous white part of an orange that holds it all together. To be ‘pithy’ is to be concise and expressive, and as a creative agency, they are exactly that; expressive and passionate about all that they do. Pith Works is a full-service branding agency specializing in creative design, web development, strategic marketing, and brand consultation; they are equipped and ready to take on every type of project. Pith is a small agency made up of experienced and motivated professionals. Their size enables them and provides a more agile ability to retain clients, not losing their clients in the mix. At their core, they are an energetic branding agency with a goal of ensuring businesses not only grow, but also flourish. Pith combines innovative design and development with strategic planning and detailed research. Combined with creative messaging and branding they create a compelling and direct brand that anyone can relate to. From start-ups to well-established companies, mom-and-pop shops, or large corporations, they are ready to work with you. CEO and Creative Director, Sean McDonald, brings over 20+ years of experience to the agency. His portfolio is vast and varied; from working with Bally Gaming, National Geographic, Conservation International and Smith Sport Optics while living in Sun Valley, to contracts with Laird Technology, LG, AT&T and St. Luke’s while director of companies here in Boise. There could not be a better person to lead the Pith crew. Sean is a major Boise outdoor enthusiast; from mountain and road biking, to fly fishing, kayaking and rock climbing. Sean enjoys the outdoors as much as he can with his wife and kids.

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Chris Behrens is Pith Works project and office manager as well as our Brand & Business Director. He is a proud member of the Phi Kappa Tau Fraternity at University of Idaho and graduated with a degree in advertising. He has marketing, communications, public relations, media law and psychology experience as well. Chris recently moved back from Denver CO, and brings some great knowledge and expertise to the agency. Chris’s portfolio includes design work for the City of Arvada, CO, label and packaging design for private breweries and vineyards, as well as re-branding work for numerous clients both in Denver and Boise. When not in the office, Chris likes to spend time with friends and family, vacationing and traveling, as well as a nice glass of red wine at one of his favorite restaurants around town. None of what Pith does would make any sense without the talent of their web & development guru, Stephen Barrett. Stephen puts everything that the creative team develops into action and can create beautiful web publications. Without him, life would be very difficult around the office. Stephen has a passion for coding and web design work that definitely shines through in everything he does. Stephen comes to Pith Works from Boise State University where he received his degree in graphic design. Stephen is a member of Kappa Kappa Psi – National Honorary Band Service Fraternity, and can be found at some of his favorite restaurants and bars in Boise. An amazing team, of other design and creative specialists, also supports Pith. Pith Works love being located in the center of downtown Boise! It allows them the opportunity to keep a close eye on the cultural atmosphere, as well as enjoying their favorite restaurants, bars and activities that take place here. If you are ever in the area, feel free to stop in and tour the office, have a cup of coffee and chat!

PITH WORKS

FUSION MAGAZINE V.2.2 SUMMER 2013 43

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SUMMER DRINK WRITTEN BY KEVIN KELPE PHOTOGRAPHY BY MELLISSA LARSON

Until recently, in the world of mixed drinks, the punch was only a cloying memory to most. To accept a drink by that name (let alone a two-quart chip bowl full of it) was to accept a certain pale-faced fate—to invite a hangover to bed and wake up with an even uglier version of it. In practice, even in the hands of a well-intended bartender or the ubiquitous foodie, a bowl of punch was, at best, a boosted drink mixed from a scalable model: a five-gallon Coleman of flavored-vodka-cosmo, flatbottomed scoops of foamy sherbet atop thirty-two lemondrops, a harangued mai tai, supersized by ginger ale, pierced by a soup ladle instead of a bamboo straw—an order without a drink, for certain, and yet everyone took a stab. In its heyday, though, and in the country’s most renowned bars today, the punch was and is a meticulously crafted yet unfastidious drink, built by a model of almost shrewd simplicity. It was the drink for a party in 1790 (and you know they banged in 1790), and in its rise to contemporary fame, it’s become a popular drink for bar hopping on St. Mark’s as well. As a matter of definition, then, punch is a style of drink and not the name of one—at least today. Most stories we hear about the origins of legendary drinks and their names are hotly contested (as we might expect, since, even today, the only thing surer than unreliability in the account of what happened over drinks last night is the conviction with which each participant tells his version). We know that the English brought punch to the New World in the late 1600s, and that the drink and the name were taken from India. Panch is the Indian word for five, in reference to the number of ingredients used in the drink at that time: spirit, sugar, water, lemon, and spice. In today’s world of neon cordials plugged by athletes and tweeted in photos of pop stars en masse, brandy, lemon, and sugar seem a dull highball indeed. So then, aside from just being large, what are the real virtues of the flowing bowl? What’s so special about punch? As with many drinks that have stood the test of time, they are without equal when made by a skilled bartender, it is the application of technique to the components of a punch that expresses their greatness in unison. A well-prepared punch is sublimely complex. And that complexity is owed to the aromatic oleo saccharum—sugar soaked in citrus oil, conjured to its useful purpose by a muddler and a bit of muscle. The punch, then, becomes the wonderful thing it is during prep, and not at

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the pickup. Practically, this means that a barkeep or host has the time required to prepare however much is needed without the pressure of thirsty guests threatening her attention to detail. As well, a good punch has a distinctly different flavor at every level of dilution and temperature. A single bowl serves seconds and even thirds, and the qualities in punch that make it more interesting over time prevent guests from getting bored with it. Punch is a drink for gulping—it ought to be drunk by the mouthful and not by the sip. The finished product should thus be of an alcoholic strength that permits this—preferably without sending the imbiber toppling off her faculties face-first into the seven-layer dip, heels on legs whip overhead, down on the runway at half-past eight. Prepared properly, then, a bowl of punch ensures leisurely hosting, satisfies several guests, and can stretch a single bottle of high-quality liquor without sacrificing rich flavor in the drink. This, dear reader, is the definition of value.

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BIENVILLE SUITE PUNCH 1 750ML BOTTLE LEOPOLD’S PEACH WHISKEY 2.5 CUPS LEMON JUICE (FROM REAL LIFE LEMONS, THE RINDS OF WHICH YOU’LL ALSO NEED) 2.5 CUPS OVER-CARBONATED, FILTERED WATER (I USE A SODA STREAM FROM WILLIAMS SONOMA TO MAKE MINE, BUT A LARGE BOTTLE OF PERRIER WILL DO NICELY). 1 OZ. MARTEAU ABSINTHE .5 OZ. FEE BROS. PEACH BITTERS 1 CUP SIMPLE SYRUP (PREPARED 1:1 WITH ORGANIC UNBLEACHED SUGAR—YES, IT MATTERS) .75 CUP SUPERFINE ORGANIC, UNBLEACHED SUGAR

Remove the rind of 5 lemons with a sharp paring knife, being careful to take as little white pith as possible with the rind.

Juice the lemons with a hand-held juicer (electric juicers create too much pulp and often result in juiced rindsâ&#x20AC;&#x201D;which are bitter).

Place the rind in a large ceramic bowl with the superfine sugar. Press down and twist the lemon rinds into the sugar with a muddler, releasing the oils from the pores of the rind, until a sandy paste is formed. This is the oleo saccharum, a sweet, aromatic, oily base for your punch. To this, add the whiskey, stir gently, cover, and place in the refrigerator.

Remove excessive pulp from the juice using a sieve. Sweeten the juice with the simple syrup until itâ&#x20AC;&#x2122;s just rightâ&#x20AC;&#x201D; like very tart lemonade, but not unbearable. Add the juice, bitters, and absinthe to the whiskey and oleo saccharum mixture, and stir.

At service, stir the bowl once more before pouring it over a punch bowl filled with large 2â&#x20AC;? ice cubes. Slowly add the over-charged water at the latest possible moment, and use the dunk of the ladle in service to mix the charged water into the punch.

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The ice will melt throughout the night, obviously, and as the punch weakens in strength, so will the alcohol required sending your guests over the edge. This recipe serves 8-10 people for a few hoursâ&#x20AC;&#x201D;if your guests are restaurant industry workers, prepare approximately double.

LIFESTYLE

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PATIO PIMPIN’ WRITTEN BY LIZZ ANNE NAUGHTON

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PHOTOGRAPHS FROM RASE LITTELFIELD

It is summer time in the Treasure Valley, which means it’s patio season! We have complied a list of the best places around town to dine with some sunshine. RED FEATHER AND BITTERCREEK: Their patios are both open for business! The renovation is finally complete, and they’ve never looked better. These patios are the heart of 8th Street in downtown Boise and are full of life for both lunch and dinner. They pride themselves in using ingredients for their meals from as-close-to-home as possible. Both restaurants have great food and drinks--Bittercreek specializing in tasty local beers and Red Feather in craft cocktails. Even though they have a new look, their local style drinks, food, and friendly service are still what you remember.

THE MODERN: Night life in downtown Boise begins on the grove around one of The Modern’s mini fire pits. This campfire like setting makes for the best conversations and laughs. This fire-lit setting, paired with one of their top-notch drinks is a good time waiting to be had. Not only have The Modern’s bartenders have been featured in the New York Times, they also have one of the best wine lists downtown. BERRYHILL: If you’re looking for an upscale patio that makes a lasting impression, Berryhill is the place. This patio has it all: placed downtown for great people watching; variety of distinctive cuisine; fine wines (they even have promotional wine-tasting events through out the summer); and all settled in a relaxing yet sophisticated setting. Look for the giant “B” downtown!

FORK: This patio is located a little further down 8th street and is superb for people-watching on Saturdays and Sundays. Not only do they have a killer brunch special on Saturday mornings, in honor of Saturday Market, they also have a luscious make-yourown Bloody Mary bar. This includes a variety of vodka and creative toppings. If you’re looking for a great place to recover from your Friday night, Fork’s Bloody Marys and patio will do the trick.

BARBACOA LUNA BAR: The next venue you pick for an event or celebration should be Barbacoa’s Rooftop Luna Bar. You get a sincere feeling of glamour from Barbacoa’s atmosphere and menu, with a superb outdoor feeling. Views of Table Rock and the Parkcenter Pond round out the experience. Newly equipped with misters and awnings it is the place to be! There is nothing better than tableside guacamole and Boise’s best happy hour!

A’TAVOLA: Maybe you thought a‘Tavola was just a specialty marketplace for gourmet food, but there’s also a cafe connected to the joint with a quaint patio. Obviously their food draws people in, but the setting outside is what keeps them there for breakfast and lunch. Sitting on their patio while sipping a trademarked espresso will make you feel like you’ve stepped into a European style bistro. This is a great place to chat with family and close friends, and even pick up a few items for your pantry on the way out.

BARDENAY IN EAGLE: This patio is nestled next to a pond, connected to the Boise River. While you’re overlooking the water, you can enjoy one of their many signature cocktails. Every month the bar staff from each of their locations convene to create new an exciting recipe using one of their many liquors from Bardenay’s local distillery. They also feature some of the best appetizers in the valley that pair perfectly with each drink. The lighting at night brings this experience all together, and can make for an intimate setting with close friends or a special someone.

FUSION MAGAZINE V.2.2 SUMMER 2013 51

TECH

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The Eye Open Network New Technology for a new type of marketing WRITTEN By Katie Olsen



Photography by Peter Carrera

Approximately two years ago the vision of the Eye Open Network focused. A custom, digital advertising network which exclusively broadcasts big screen TV’s in select high-traffic areas. The Eye Open Network uses technology for a new type of marketing within the Treasure Valley’s advertisement industry. Together, founders Terry Adsitt - a former HP & Microsoft engineer, Brian Volk - an industry leader in advertising/marketing along with television producer Tom Fitzsimmons, and Austin Williams who specializes in video production/editing, embraced the idea of featuring custom, non-competitive advertisements in key locations throughout the valley. By allowing small business owners to develop and run their advertisements in key places where people often have to wait, the innovation of the Eye Open Network offers their customers a new and exciting way of gaining consumer based exposure without the invasive, often ignored nature of traditional marketing. While still young, this company was established with a modifiable version of facial recognition that allows customers to track the number of times their commercial has been viewed. By modifying the old school process of surveying hundreds of people in order to extract data out to thousands and even millions of more people, the Eye Open Network is changing the guessing game of how commercials are received. By simply detecting whether a commercial is watched, the technology that the network offers is a non-evasive way of collecting data.

Comparable to that of a digital camera, the “eyes opened” simply detects the faces of the people within its frame without actually taking a picture. Nothing is recorded. The “eyes opened” simply detects and filters out whether or not someone is looking at the screen and watching the advertisement. As an experienced engineer, Terry’s vision was based on this type of automated bed, and by combining it with Brian’s experience within the newspaper industry, the idea of the Eye Open Network was brought to the table. Small business owners today know that they need to market and advertise. In a coupon based community like the Treasure Valley, business owners know they need to advertise, and when they do it’s usually only with people they know and have worked with before. Compared to other ad agencies that rarely go above and beyond for their customers, it was Brian and Terry’s idea of combining the technology behind the print, television, and the radio while sitting down with their customer in order to create a plan that works best for the business without the added expense of data collection and analysis on behalf of the company. Unlike other companies that create content but rarely allow their customers to use it, the Eye Open Network offers the huge vantage point of capturing and captivating an audience while keeping the costs affordable, and giving customers control over changing and updating their information. As Brian explains, “Newspapers, and phonebooks are dying due to the

Fusion Magazine v.2.2 summer 2013 53

Internet. People are also watching less TV because of DVR’s, & Netflix. While radio is still hanging in there, people are spending more time searching the Internet on their mobile devices in order to get information.” While fairly new to the industry, competition so far has been minimal. Only two or three other media groups within the valley have TV’s with DVD players showing commercials. By tricking the technology already out there into being a good, solid system that is customizable to large growth, the Eye Open Network offers the technology for a new type of marketing. In today’s world of marketing, things are changing so fast that its almost impossible to guarantee that your message is being received because of resources like Netflix, which is commercial free and Hulu which offers a commercial free option. As people’s information options have expanded, it has become more difficult for businesses to advertise. Brian further explains: “When people go home, they close the door to the outside world by filtering out their mail, email, and phone calls, along with their commercials.” What the Eye Open Network does is offer the technology that allows a meeting between the consumer and business again in a time and place that doesn’t feel like somebody is infiltrating their territory. In our homes, commercials often become invasive but when people are standing in a prescription waiting line or waiting for a table at the Texas Road House, watching an ad on the nearest TV can be a captivating way to pass the time. Along with being a GPS, facial recognition based system; the Eye Open Network is also in the process of adding games. For example: If you happen to be at one of the Eye Open Network’s customer locations (Cheerleaders, etc.) where the network is available, people have the ability to use their smart phone or tablet to play games by simply connecting directly to the network. By offering newly developed games to the public (completely free of charge), the Eye Open Network has made their system even more enjoyable by adding the ability of

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creating teams in which the players can network with each other. While a customer may be playing trivia, the commercials are still being shown. What this does for the business is offer an incentive way for their customers to enjoy themselves longer while ordering additional drinks and appetizers. The benefit of this type of gaming system verses other gaming systems is that it is all ad supported, and free of charge. Nobody has to pull out his or her wallet in order to play. From a marketing perspective, this type of system is beneficial to both the business and the consumer. What’s the average cost? Monthly rates vary. Affordable packages start out at $175 with the option of either a ten or twenty mile radius, depending on how far a business wants to reach out. With the typical plan, a commercial will be shown over 5000 times a month to thousands of people a day that don’t have control over the remote. Children are also very important to the Eye Open Network. In key locations throughout the valley, children have the opportunity to enjoy cartoons like “Big Buck Bunny”, placed strategically in between ads for fifteen-minute increments. As a parent himself, Terry points out: “Everybody enjoys cartoons no matter what their age”. As far as national advertising goes, the Eye Open Network keeps the community in mind by valuing a local feel. Small businesses throughout the valley have the ability to be an important part of the community while providing a quality service in order to help out other small businesses. With this in mind, the network provides their customers with noncompetitive advertising within a local field. By having the ability to show different advertisements throughout the valley, the network filters out anything that may cause competition among other businesses. Unlike traditional television, their customizable system assures customers like the “Texas Road House”, that the TV’s in their establishment will never play another commercial for another restaurant.

While keeping it affordable, the Eye Open Network also helps their customers with the creation and development of their advertisements in order to deliver more content. Video production is very important. If a customer doesnâ&#x20AC;&#x2122;t have a commercial of their own, the network will work with them to help produce a free thirty-second, high definition commercial that will be placed in key locations thus increasing their sales. This commercial may also be used for other non Eye Open Network advertisements (websites, social media, etc...). Voice over talent is also provided along with other resources to design the ads which can be used anywhere. Along with this, each business is also provided an automated QR code that allows users to connect directly to the Eye Open Network through the use of a smart phone. With a QR code for each profile, businesses have the ability to use the network for flyers, brochures or any other form of advertisement that links customers to their website or social media page that is modifiable on a daily basis. As far as goals go, the Eye Open Network focuses on providing a great service for their customers while expanding into other markets by expanding throughout the Northwest. The traditional methods of advertising (newspapers, etc...) that people have relied on for years are no longer industry leaders. Videos are now the fast paced way of delivering information in todayâ&#x20AC;&#x2122;s society. Usually the drawback to hi-tech marketing is that it usually comes at a very high cost. However, the Eye Open Network keeps the community in mind by offering its services at affordable prices. Without a huge capital investment the Eye Open Network partners with its customers to strategically placing TV screens around the valley thus creating an outlet in public places. People still want information so they know whatâ&#x20AC;&#x2122;s going on without the invasive feel of advertisements. While there are a couple of other digital advertising networks within the valley, the Eye Open Network is much more industry specific while giving their customers the added benefit of automatically updating their services. To learn more about this type of technology and advertising, visit www.eyeopennetwork.com for more information.

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SHEAR COMFORT. SHEAR FABULOUS. SHEAR ELEGANCE.

2158 Broadway St.

(208) 384-9000

e n i h s Sun r i a f f A 58

Sunshine Affair WRITTEN BY BY ISLA BRAZZIL

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PHOTOGRAPHY BY LEVI BETTWIESER

Summer is ripe for flings and fleeting, passionate love affairs. Under sweltering heat, suspense and anticipation are heightened by hormones. Your mood, hunger, thirst, sexual desire, and other emotional drives are activated, making summer lovers more in love than usual. The extra daylight in the summertime increases production of all of these hormones from June to August, and the hopeless romantics fall and fall hard.Is it true romance or something more scientific? The surge of energy, high spirits, and heightened libido that people experience on hot summer days and nights aren’t just figments of ones imagination. Summertime has the beach, baseball games, camping, dinner in the city, boating, long nice drives, picnics, wine bars, sports games, sipping drinks, and hanging outside. There are summer carnivals and fairs, getting ice cream, walking in the park, swim-

ming in the pool, and drive-in movies are all great dates to stir the summer romance. In a survey by ‘Her Campus,’ an online community for college women and a collegiette’s guide to life, 95 percent of men questioned said that in a relationship the only deciding factor for how long it will last would be the girl – if she’s worth it, including those that start over the summer. According to a 2011 official Facebook study, statistics show the very opposite of heightened romance during the heat. Based on relationship status changes listed on Facebook during the summer, committed statuses do not prevail. Summer month relationships were less than the other months of the year between 2010 and 2011, suggesting the daily net change in relation-

ships reaches a low during the summer. Some people end their relationships when summer hits because itâ&#x20AC;&#x2122;s too much to handle and being single during the summer might be less stressful, or perhaps just more fun. Relationships budding in the summer can also be known to struggle during their next summer break as a couple because there is just something about the summer that makes individuals want to have a no strings attached policy. For these couples, honesty and trust become very important. Flirtation is at an all time high and as the weather changes, more distractions and time spent outdoors takes place. It is summer, the temperature is rising, the clothes are shrinking, and the singles are lurking. When summer arrives, individual plans concerning work, internships, vacations, and even moving are a big change from winterâ&#x20AC;&#x2122;s cozy fireside moments.

There are ways for couples to create bonds and to counteract distance in the summer and prove Facebookâ&#x20AC;&#x2122;s theory wrong. Summertime usually means vacation time which provides a great opportunity for couples to make plans to spend time together. Plan a trip, go sight seeing or have a laid back barbecue at home. Summer romances, exaggerated by Hollywood films like The Notebook, are euphoric and intoxicating for those who have experienced the real thing. They are a heady mix of passion associated with flings and emotional bond that leads to a potential long-term relationships. Summer has always been considered to be the most romantic of the four seasons. The clear skies, the blazing sun, the gentle summer breeze, and the lazy afternoons flavor the season with passion and love.

SUMMER EVENT GUIDE Fusion Summer Event Guide Brought to you by ThisIsBoise.com Ever wondered what to do, where to go or what’s going on around you? Wonder no more. ThisIsBoise.com is a local directory that is updated 24/7 with the latest and greatest events, reviews, specials and more. Thisisboise.com’s mission is to serve as the Treasure Valley’s #1 entertainment guide, creating a more connected community by linking customers to local businesses and events through the use of social media and internet exposure. Your Summer Event Guide is brought to you by ThisIsBoise. com. Here you will find a sample of events going on in Boise this summer; events for everyone. Find more events at www.thisisboise.com

FREE Movie Nights in Meridian WHEN: Every Friday through Aug 30th WHERE: Settler’s Park -Meridian Grab your family, friends, and neighbors this summer and join Meridian Parks and Recreation for CableONE Movie Night in Meridian! Every Friday in June, July, and August (some exceptions) we’ll set up our huge inflatable movie screen in Meridian Settlers Park (Meridian Rd. & Ustick) and take in a family-friendly movie. Here’s the best part IT’S FREE! So bring your lawn chairs, blankets, and movie pals and enjoy a summer of fun with Meridian Parks and Recreation! All movies start at dusk. Movies coming up: July 26- Wreck-It Ralph Aug 2-Madagascar 3: Europe’s Most Wanted Aug 9- The Chronicles of Narnia Aug 16- The Croods Aug 23- Mary Poppins

www.meridiancity.org/movienight

Music on the Water WHEN: Every Thursday July 11th -Aug 29th WHERE: Lake Harbor From Ben Burdick’s jazz melodies and the smooth vocals of Steve Eaton, to Johnny Butler’s acoustic pieces and Michelle Coleman’s innovative songs, each Music on the Water artist symbolizes the best in Boise’s live music scene. When you combine this unique musical encounter with the finest local wine and food, you’ve got the ultimate event that applauds all things local – creating a summer full of memories. Shows coming up: July 18th Bernie Reilly July 25th Barbara Laing Aug 1st Tracy Morrison Aug 8th Rod Dyer Aug 15th Wendy Matson and Nancy Kelly Aug 22nd Jack Gish and Terry Miller Aug 29th Ben Burdick

www.musiconthewaterboise.com

Western Idaho Fair WHEN: August 16-25th WHERE: Fair Grounds- Garden City (Glenwood Street and Chinden Boulevard)

East End Market at Bown Crossing WHEN: Every Sunday 10am - 2pm WHERE: Bown Crossing

Western Idaho Fairâ&#x20AC;&#x2122;s history dates back to 1897 when it got started as the Intermountain Fair. Western Idaho Fair has come a long way with grounds entertainment showcasing national bands to dock dogs to a carnival section that has expanded to more than seven acres. Night shows at the grandstand feature big-name artists from country music to classic rock. Yet the foundation of the Fair is still agriculture, where patrons can watch chickens hatch, see a top livestock show or view the latest organic produce.

The East End Market at Bown Crossing is Boiseâ&#x20AC;&#x2122;s only weekly Sunday greenmarket featuring regional and seasonal produce, local products, goods, music, and artists.

www.idahofair.com

www.facebook.com/eastendmarketatbowncrossing

Diamonds & Ice WHEN: Every Wednesday! WHERE: 1010 Main St - DowntownBoise Ice Bouquet’s Ladies Night- they have AMAZING prizes.1/4 carat diamond from ‘the diamond girls’ Boise Diamonds. com, Jägermeister USA gear, Rockstar Energy Drink US gear, STRAIGHT FROM BOISE-- Six Soldiers gear, photo shoot from Kris Zahm Photography, photo shoot from Everhart Photography, gift certificates from Inked kitty’s lounge AND certificates from Heart & Core Training studio!!!!

www.facebook.com/TheIceBouquet

Kuna Days 50th Anniversary WHEN: August 2-3, 2013 WHERE: Col. Bernard Fisher Veteran Memorial Park 201 W Main Street Kuna, Idaho Friday August 2nd – Noon to 10pm Saturday August 3rd – 9am to 12pm Kuna Days is held the first full weekend in August and is jam packed with fun filled activities like: Awesome Fireworks! – Saturday Night Brought to you by Les Schwab, Fireworks America, & The City of Kuna! Kuna Lions Club Car Show-Saturday Great Parade! – Saturday Morning Music & Entertainment in the Park! – Friday & Saturday

www.kunadays.com

Spirit of Boise Balloon Classic WHEN: Aug 29th -Sept 1st WHERE: Ann Morrison Park -The Bench 2013 sees the Balloon Classic well into its third decade of flight from Ann Morrison Park. This year, weâ&#x20AC;&#x2122;ll be celebrating nearly 5,000 exciting balloon flights from the venue that is truly one of Boiseâ&#x20AC;&#x2122;s most spectacular locations.

www.spiritofboise.com

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FUSION MAGAZINE V.2.2 SUMMER 2013 69

GRAEBER & COMPANY EARTH DAY MASQUERADE BALL GRAEBER & COMPANY EARTH DAY MASQUERADE BALL LOCATION Graeber & Company Salon and Spa DATE April 27th, 2013

Graeber & Company held there highly anticipated yearly Earth Day Ball with the yearâ&#x20AC;&#x2122;s proceeds benefiting Idaho Rivers United. Guest enjoyed cocktails provided by The Modern Hotel bar with catering from Kanack Attack and Zee Christopher Catering, with desserts from EyeCandy. DJ Eric Rhodes was the DJ for the evening.

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FUSION 2 YEAR ANNIVERSARY FUSION MAGAZINE 2 YEAR ANNIVERSARY Saturday June 1st, 2013 LOCATION Ice Bouquet

Photos by Keri Anderson and John Rathbun

Fusion Magazine celebrated itâ&#x20AC;&#x2122;s 2nd anniversary with the counselors of the Gridiron Dreams Football Camp. Special guest included Tyrone Crawford, Austin Pettis, Ryan Clady and many more. DJ K-Sean kept the party going into the wee hours of the morning. This event was sponsored by Red Zone Supps, ThisisBoise.com, Rhino Rush Energy Drinks, Revolution Vodka, and iAm King Clothing.

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BODY FIT EXPO AFTER PARTY BODY FIT EXPO AFTER PARTY June 8th, 2013 LOCATION China Blue Night Club

After another successful BFE Bodybuilding.com and Muscle Pharm hosted an after party at China Blue. The event brought out former Bronco Doug Martin and a host of fitness superstars from around the country.

FUSION MAGAZINE V.2.2 SUMMER 2013 73

CINCO DE MAYO CINCO DE MAYO CELEBRATION BENEFIT FOR BALLET IDAHO May 4th, 2013 LOCATION Home of Mark and Lana Hollingshead Photos taken by Keri Anderson

Fusion was on hand at the beautiful home of Mark and Lana Hollingshead of Hollingshead Eye Care for a Cinco de Mayo celebration benefiting Ballet Idaho. Guest were entertained by a Mariachi band and dancers while enjoying a host bar and dinner.

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FUSION SPRING FASHION SHOW TITO’S VODKA PRESENTS: ROCK THE RUNWAY April 21st, 2013 LOCATION Grove Hotel Photos by John Rathbun and Keri Anderson

Music and Fashion collided at Fusion Magazine’s spring fashion show. Models rocked the styles of Six Soldiers, Flawless Snow, Proof, Bobby Fresh, JJ Wiechman, Ausyeta, Posh Boutique, and To the Nynes. Musical performances were provided by Mayor Coalz, Haven Snow, Adam Chavarria, with a dance performance by The Armada. The Fashion show was organized and styled by the Fusion fashion team of Shaylinn Barlow, Tia Lee, and Dale Tu, with assistance from Graeber & Company, Truly Fitted and Jessica Rios. Mrs. Idaho Kaley Sparling and 103.3’s Dan “Huggie at Night” were the hosts for the event. the packed party inside.

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ution? l o v e R A r I s n ’t I t Ti m e F o

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SPRINGS A L U X U RY H OT S P R I N G S R E T R E AT

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live music schedule on facebook.com/thespringsid