VEHICLE WRAP PROGRAM
In
sociation W it h As
OVERVIEW
DID YOU KNOW? • Vehicle signage garners over 8 million impressions in a 12 month period.* • 92% of people notice and read graphics on wrapped vehicles.*
VEHICLE WRAPS • Provide low-cost recurring advertising • Boost a company’s branding and strengthen its identity • Reach a wider audience than traditional newspaper and TV advertising • Visually speak to your local targeted audience • Offer exclusivity; no more sharing space with other advertisers • Increase consumer awareness of your company’s brand, product and services • Create a powerful “referral” response • Protect a vehicle’s finish and can be easily removed at any time
DRIVE LOCAL SALES Here is your opportunity to market your local retail floral location 24 hours a day! BloomNet in association with The Color Spot is offering this exclusive Vehicle Wrap Program to our network of professional florists. All you have to do is select a wrap, have it installed and keep on delivering. Visual communication is key in brand identity and driving local sales, no additional marketing effort is required, it’s that easy! Marketing your shop the simple way! Select a vehicle wrap and personalize the wrap with your shop logo, website, phone, address and slogan. Once a wrap is designed and proofed, The Color Spot will contact a local certified installer on your behalf and installation arrangements will be coordinated. From purchase to install, the entire process takes approximately two weeks.
WHAT IS THE BLOOMNET VEHICLE WRAP PROGRAM? A BloomNet vehicle wrap consists of a graphic design (produced and developed by The Color Spot), which is then printed on state of the art 3M vinyl with 3M gloss laminate. Once the wrap has been produced it is applied or “wrapped” on your vehicle. The application is so precise it is often mistaken for a custom paint job. *Source-Traffic Audit Bureau
For more information, Visit: http://wrap.bloomnet.net or Call: 1-877-345-SPOT
FREQUENTLY ASKED QUESTIONS GRAPHICS Q&A
INSTALLATION Q&A
HOW MANY DESIGNS CAN I CHOOSE FROM?
HOW CAN I PAY FOR THE WRAP?
Choose from multiple designs. For an additional $500, allow Color Spot to create a completely custom design for you. For details please visit http://wrap.bloomnet.net
HOW DO YOU WRAP A VEHICLE?
Apply 12 monthly installments to your BloomNet Clearinghouse Account, or apply the full amount to a credit card. For example, if your wrap cost $2,100, we will bill you $175 for each of the next 12 months.
HOW MUCH DOES INSTALLATION COST? Installation is already included in the price.
The vinyl is accurately arranged and applied to the vehicle. The actual process is extremely precise, and overseen by a talented Color Spot professional.
WHO INSTALLS MY WRAP?
IF MY COMPANY INFO CHANGES, CAN IT BE CHANGED ON THE WRAP?
HOW LONG DOES IT TAKE TO WRAP MY VEHICLE?
Our designers work with you throughout the process to ensure that the message conveyed in the design is accurate and appropriately reflects that of the company and product.
WILL I GET A PROOF BEFORE THE WRAP IS PRINTED? Yes, there is a proofing process where you will approve or make changes before moving into printing production.
HOW IS MY WRAP PRINTED? Color Spot’s large format printers are fitted with state of the art ink systems insuring the best color schemes and resolution available in the industry. They have carefully chosen premium 3M material, which has been time tested and proven as being the industry best for use in vehicle wraps.
WHAT SIZE WRAP FITS MY VEHICLE? To choose the correct product, please read the item descriptions on http://wrap.bloomnet.net. If you cannot easily decide which product to select, please call The Color Spot at 1-877-345-SPOT for additional assistance.
Color Spot has a nation-wide network of certified wrap installers. They will select an installer in your local area, and schedule your install.
A typical install is complete in 1-2 days, depending on the size of the vehicle and the intricacy of the bodywork. Time estimates are given to all clients prior to beginning the printing and installation process.
DO I NEED TO WRAP THE ROOF OF MY VEHICLE? If you have a tall vehicle like a van or box truck, we would not suggest it because no one will see it. However with smaller vehicles it is completely up to you, but we suggest wrapping it if it’s visible.
ARE WRAPS APPLIED TO THE WINDOWS? Yes, but only rear side and rear windows. Window wraps are printed on a special perforated vinyl that allows the driver to see through.
WILL THE WRAP DAMAGE MY PAINT? No, a vehicle wrap, when applied and removed correctly, will not damage your car’s OEM paint. In fact, it protects it by preventing UV light from reaching the paint.
HOW LONG WILL A WRAP LAST? Color Spot offers a performance guarantee of 3 years. Please be sure to hand wash wrap and be sure to never use a pressure washer. Commercial car washes will damage your wrap.
For more information, Visit: http://wrap.bloomnet.net or Call: 1-877-345-SPOT
IT’S REALLY THIS SIMPLE... Vehicle Wraps Generate New Customers, and Un-Wrapped Cars Do Not.
Turn Your Delivery Vehicle into a Mobile Billboard with BloomNet’s Vehicle Wrap Program!
For more information, Visit: http://wrap.bloomnet.net or Call: 1-877-345-SPOT
WHY WRAP?
VEHICLE WRAPS DRIVE YOUR BUSINESS IN THE RIGHT DIRECTION
Extended Van
Sprinter Van
Full Size
Large Box Truck 20'-24'
For more information, Visit: http://wrap.bloomnet.net or Call: 1-877-345-SPOT
DESIGNS
After selecting the design, Color Spot custom fits the artwork to your specific vehicle.
HOW DOES A VEHICLE WRAP DELIVER RESULTS? Market your shop during EVERY Floral Delivery. Here are a few helpful facts to consider: • Vehicle signage garners over 8 million impressions in a 12-month period. • Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots. • Direct mail reaches 20,000 names with one post card mailer. • Billboards get 700,000 impressions in one month. Comparison of advertising cost for different media** (shown as cost per one thousand impressions)
• $23.70 TV Advertising • $18.15 Newspaper Advertising • $3.55 Outdoor Advertising • $.70 Vehicle Advertising (Wrap) The Traffic Audit Bureau (TAB) research puts meaningful numbers behind what consumers have been saying for years:*** • 92% of people notice and read graphics on wrapped vehicles. • 75% of consumers develop impressions about a company based on their fleet graphics. • 30% of consumers will make buying decisions on impressions they receive from company vehicles. • 96% of people surveyed said fleet graphics have more impact than billboards. The Federal Highway Transportation Administration estimates that drivers of personal vehicles see an average of 750,000 visual impressions per month. **Based on a 28-foot truck contracted for full coverage over a 12-month period. Actual cost for inner city or regional programs may vary. ***Source-Media Dynamics, Inc.
For more information, Visit: http://wrap.bloomnet.net or Call: 1-877-345-SPOT