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Oregon & SW Washingtonโ s #
Boating, Fishing and Waterfront Living Publication
For more Information and Advertising Rates, Please Call 503.283.2733
Editorial Written By the Area’s Most Respected Experts
Cruising Destinations
Local Sailing News You Can Use The best local sailors write FWN’s Sailing News. Our experts keep you informed of the inshore and offshore happenings, race notices and results; plus, monthly features highlight the Pacific Northwest sailing community and its many sailing clubs, boats for sale and repair facilities. You’ll find how-to tips from the FWN standby crew of experts, helping you get the most from your vessel specifically and sailing in general.
We all have the good fortune to work and play in a paradise of more than 425 miles of navigable waters. Our readers tell us they hang on to our cruising info all year long. We’re your ally when it comes to informing boaters and driving them to visit your location. FWN contains calendars of community events, local news, details on the amenities at your area marinas and most important, why your destination should be at the top of every cruiser's bucket list. And cruisers like to cook! We have the recipes and ideas for finding your way around the galley. Whether it’s the simplest 2/4 burner cooktop or a pull-out-all-the-
stops full kitchen, FWN knows cooking on board, and what it takes to be successful -- the services, products and equipment needed aboard a floating galley away from homeport.
NW Waterfront Living FWN’s popular section lets the genie out of the bottle with its inside perspective to one of the area’s unique cultural enclaves: the floating home community. FWN’s market area is a national hotbed of floating homes. From floating homes, we take you a few steps shoreward to the more traditional waterfront living experience and what drives us all to want to be on, near or within sight of the water.
New Products
NW Fishing News News and features are written by the area’s experts who because of their ability to seek out and catch fish are celebrities in their own right. Seasonal fishing hot spots, products and boat reviews, coastal, river and lake fishing reports are all part of the fare. Destinations, guides, tournaments, events, local industry news and recipes give every angler something he can use. An angler looking for tackle, services or a guide can't miss with the area’s most complete marine business resource directories.
Dealer/Broker news FWN keeps its readers in the know about our local boat sales industry. Whether it’s a used boat broker or a new boat dealer acquiring a new line of boats, we keep you informed. A dealer making changes, opening branch stores, or moving, or a top-producing salesperson being recognized for his or her accomplishments — you’ll read about it in FWN.
Studies from National Marine Manufacturer’s Association (NMMA) confirm what experience has taught us from 32 years of publishing FWN: New Products drive the bus. More than 65 percent of show attendees go to shows just to look at products. We know our readers better than anyone, and for us Job #1 is to publish what our readers want most -the latest and greatest products along with some of the old classics we seem to keep rediscovering year after year.
Yacht Club News The region’s yacht club community is unique. They are organized through the eight-decades-old Columbia River Yachting Association, whose 21 individual clubs representing more than 2,000 members and an additional 11 associate groups are some of the most knowledgeable and intensive users of boats in our market. They are one of the biggest customer bases with the potential to drive top-line revenue and bottom-line profits for your business. FWN is an active participant in the organization and reports the news and happenings from this key element of the region’s boating community.
Freshwater News Reader ➤ Upscale $130,000 average income 48.7 average age 78.1% college educated 52.1% belong to a yacht club 17% own a waterfront residence 25.5% plan to purchase a boat during next 12 months ➤ Boat Ownership 45.3% own a motor yacht 41.5% own a sailboat 28.3% own a houseboat 22.6% own a fishing boat ➤ Primary Vessel Use 83.6% cruise 44.5% fish ➤ Vessel Size 3.6% -- 16-ft or less 21.8% -- 17-ft to 25-ft 58.2% -- 26-ft to 50-ft 16.4% -- 50-ft and above ➤ Rely Heavily on Freshwater News 83.7% state it’s their #1 choice for regional marine coverage 2.2 readers per copy 30.2% purchased a product or service
4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com
Only Freshwater News Gives You All This ➤
The region's largest total audience of boaters and anglers
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Over 24,000 print, online and digital readers
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Available at over 350 of the areas marinas, boatyards and stores, tackle shops, moorages, boat dealers, yacht clubs, coffee shops and restaurants
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More than 80% of readers say it's their #1 source for marine coverage of the region
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Over 30% of readers purchased an advertisers product or service during the past year and 32% recommended a product to a friend
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Qualified Active buyers - $130,000 average income.
Westport
WASHINGTON
Chinook IIwaco
Skamakowa Cathlamet Astoria Hazel Dell Clatskanie Rainier Goble Longview/Kelso Wheeler Ridgefield St. Helens Kalama Garibaldi Camas/Washougal Scappoose Vancouver Hillsboro Hood River Aloha The Dalles Wood Village Beaverton PORTLAND Gresham Lake Oswego Tigard Clackamas Newberg Lake Grove Milwaukie Tualatin McMinnville Oregon City Oak Grove Wilsonville Dundee Lincoln City SALEM Stayton Sweet Home Albany Newport Sisters Madras South Beach Corvallis Waldport
Warrenton
Veneta
Prineville
Springfield
Eugene
Bend
Florence Cottage Grove Reedsport Lakeside North Bend Coos Bay Charleston
OREGON Roseburg
4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com
Grants Pass Central Point Klamath Falls Medford
Kennewick
Umatilla Boardman Irrigon
Hermiston
Call 503-283-2733 to reserve your selling opportunity in Oregon and SW Washington’s #1 Boating and Fishing Publication
Issue Planner Space Resrv.
Camera Ready Ads Due
Special Distribution Editorial-Supported Date Ad Sections
Issue
Editorial Features
January
Biggest issue of the year!
Portland & Seattle Boat Shows Sportsmen’s Show Preview
Dec. 10
Dec. 13
Jan. 3
• NW Destinations • NW Sailing News
February
Pacific Northwest Sportsmen’s Show, Boat Reviews
Pacific Northwest Sportsmen’s Show
Jan. 15
Jan. 19
Feb. 3
• NW Fishing News • NW Sailing News
March
Spring Clearance/ Maintenance Dining on the River Spring Cruising Prepping for the Season
Feb. 15
Feb. 19
Feb. 28
• NW Fishing News Feature • NW Sailing News
Mar. 15
Mar. 19
Apr. 1
• NW Sailing News • New Products Guide
April
Trade Shows
May
Opening Day Events Ladies Cruise
Apr. 15
Apr. 19
May 1
• NW Sailing News • Marina Feature, Dining on the River
June
Opening Day Results Oregon Offshore Summer Events
May 15
May 19
Jun. 1
• NW Waterfront Living • NW Fishing News Feature • Dining on the River
July
Summer Cruising Summer Events Bald Eagle Days in Cathlamet
Jun. 15
Jun. 19
Jul. 1
• NW Waterfront Living • NW Sailing News • Marina Feature, Dining on the River
August
Summer Cruising Summer Events
Jul. 15
Jul. 19
Aug. 1
• NW Waterfront Living • NW Sailing News • Marina Feature, Dining on the River
Sept.
Lake Union Boats Afloat Show, Summer Events
Aug. 15
Aug. 19
Sept. 1
• NW Waterfront Living • NW Sailing News, • Marina Feature, Dining on the River
October
Fall Winterization Fishing Reports Halloween Cruise
Sept. 15
Sept. 19
Oct. 1
• NW Sailing News • New Products
November Holiday Gifts Christmas Ships Winter Maintenance
Oct. 15
Oct. 19
Nov. 3
• NW Fishing Feature • NW Sailing News
December Winter Boat Show Previews
Nov. 15
Nov. 19
Dec. 2
• Boater’s Holiday Gift Guide
CRYA Cruise Guide
Jan. 10
Jan. 15
Feb. 15
Services targeted to boaters all year long
Yacht Club cruise schedule Marina and River information
Maritime Heritage Festival and Classic Boat Show Portland Wooden Boat Show
Lake Union Boats Afloat Show
* Dates and features are subject to change without notice. Please Call for up-to-date information.
Mechanical Specs 1/4 Pg Square
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Full Page
➤ 1/4 Pg Special 1/2 Page Vertical
Ad Size
1/2 Page Horizontal
1/4 Pg Horz.
Columns
Width
Height
Full Page
5
10-1/4”
16”
1/2 Page Vert
4
8-1/8”
10”
1/2 Page Horz
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10-1/4”
8”
1/4 Page Vert
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4”
10”
1/4 Page Horz
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8-1/8”
5”
1/4 Page Square
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6”
6”
1/4 Page Special
2.5
5”
8”
1/8 Page Vert
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10”
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3-1/4”
1/8 Page Special
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1/16 Page Vert
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2-1/2”
1/32 Page
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1/8 Pg Vert.
1/16 Pg Vert.
1/16 H 1/4 Pg Vert. 1/8 Pg Spec.
1/8 Pg Horz.
1/32 ➤
Production Specifications Preferred File Formats (press ready): • PDF (acceptable) • PDF/X-1A (preferred) Other Acceptable Formats: We accept native application files created using QuarkXPress (8 or earlier), Adobe Illustrator and Photoshop. If submitting QuarkXPress documents, please include all fonts (screen & printer). Include all graphic files used in layouts. Material Submission: Ads can be submitted on CD or e-mailed to fwn@freshwaternews.com (All e-mailed native files should be compressed using Zip or Stuffit technology) Images: Scanned images must be high-resolution (300 dpi). All color files must be CMYK and saved in TIFF or EPS format.
4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com
For More Information and Advertising Rates, Please Call: Jolene Coats Publisher or Bob Sudlow Advertising Sales Manager
503.283.2733
4231 S.W. Corbett Ave., Portland, OR 97239 (503) 283-2733 • Fax (503) 283-1904 Email: fwn@freshwaternews.com freshwaternews.com