2013 - 2014 Academic Catalog

t h e c o l l e g e at r i n d g e the digital world has on us and the people we care about and in terms of our rights and responsibilities as individuals living in that world? This course uses a journalist’s code of ethics along with an understanding of journalism’s role in democracy as a starting point for examining these questions. Addresses GLE Learning Outcomes Ethical Reasoning (ER), Technology Literacy (TL) and Teamwork (TW).

MC200 Rhetoric and Society 3 credits Provides an introduction to the roots of modern public communication by exploring three basic questions: How do we come to hold our beliefs? How are we persuaded to maintain our beliefs? How are we persuaded to change them? After looking at the ancient quarrel between Plato and the Greek Sophists, the course traces the path of rhetoric into the twentieth century, examining rhetorical areas of social action such as mass movements, propaganda, cults and brainwashing. Investigates the arguments made by those who claim that the modern mass media hold great powers of persuasion over their audiences.

MC211 Journalism I 3 credits Students learn and practice basic skills essential to effective news writing. Ethics and current issues in journalism are discussed in depth.

MC212 Broadcast Journalism 3 credits This introductory course has a strong focus on writing for radio and television news. Emphasis on researching and writing multiple radio and on-camera reads to strengthen these skills.

Each students will also gain experience in digital photography, image editing, writing and producing digital slideshows. Prerequisite: MC211.

MC230 Introduction to Media Production 3 credits Designed to introduce students to the techniques of media production by familiarizing students with the basic operations of audio recording equipment, and single-camera video production equipment (camcorders and digital editing software). Each student will gain experience in the pre-production (planning, writing, scheduling, casting), production (shooting, recording), and post-production (editing, audio sweetening) of various single-camera genres.

MC242 Introduction to Media Studies 3 credits Focuses on media literacy as a perspective from which we view media messages. It proceeds from the basic awareness that all media consumption is fundamentally an exercise in interpretation and leads up to the abilities to critically appreciate diverse media messages and to accept social responsibility for engagement with media producers. Addresses GLE Learning Outcome for Social Sciences (SS), Oral Communication (OC) and Teamwork (TW).

MC252 Journalism II 3 credits Students polish reporting and writing skills while exploring such topics as the “new media” and tackling journalism’s latest dilemmas. Prerequisite: MC211.

MC263 Sports Reporting This hands-on course teaches high standards, ethical behavior and professional conduct in fact gathering, interviewing and writing about sports. Students will practice jargon-free, unbiased reporting as they cover campus sports, at times using new forms of digital coverage.

Prerequisite: MC211.

MC273 Writing for the Electronic Media 3 credits Students learn how to write short-form messages for the broadcast media. Students write and critique radio and television news segments, public service announcements, and spot advertisements. Students also learn the basic script formats for longer form non-fiction and fiction programs. Prerequisite: MC100.

MC274 Broadcast Performance 3 credits A course for students planning careers in front of the camera or microphone. Emphasis on pronunciation, analyzing commercial copy, and television and radio performance techniques.

Prerequisite: MC230 or instructor’s permission.

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