Baseball is Back on the FOX Sports South Regional Networks
Jeff Genthner Senior Vice President, General Manager
There are not many things that rival the excitement of Major League Baseball’s Opening Day, and we have the pleasure each year to be part of this experience with the Atlanta Braves. This year the season opened Monday, March 31 with a special one-hour Braves LIVE on SportSouth followed by a great series against the Brewers. That said, we’re just getting started and will have at six straight months of continued Braves programming coming your way, including a record 156 games slated for FOX Sports South and SportSouth.
Al Jefferson named NBA Eastern Conference Player of the Month for March.
Speaking of Braves, we are very excited to welcome former Braves Cy Young Award winner John Smoltz to our booth this season. He will join Chip Caray, Joe Simpson, and Tom Hart for select games throughout the year. We are also pleased to welcome back 2014 National Baseball Hall of Fame first-ballot inductee Tom Glavine to the booth for select games, as well. Prior to the Braves home opener on April 8, SportSouth had the privilege to bring fans the entire 40th anniversary celebration of Hank Aaron’s 715th home run as part of our special one-hour Braves LIVE pregame show.
Pekka Rinne Nashville Predators
In addition, as part of our salute to the 2014 baseball season, we participated for the first time in the Atlanta Film Festival by premiering DRIVEN: Evan Gattis – My Story on Thursday, April 3; the episode is now airing throughout the month across our networks. Even though baseball is in full swing, our hoops action is very much still in play. April is the final month of the NBA regular season and the Charlotte Bobcats are first to clinch a playoff spot with the Atlanta Hawks and Memphis Grizzlies both fighting for their place in the postseason, as well.
As both business partners and sports fans, we are rooting for our teams each and every night.
Hank Aaron Atlanta Braves Legend
FOX Sports South Regional Networks Partnership Highlights The FOX Sports South Regional Networks sales team has brought on both new and incumbent advertisers to Braves telecasts for the 2014 season. New to FOX Sports in 2014, Cook’s Pest Control continues to expand its presence in the Southeast. This storied Alabama-based company has been in business for more than eighty years and will be active during Braves telecasts on SportSouth throughout the season. Recently branded as the Official Chicken of Sports Fans, Zaxby’s returns to Braves telecasts in 2014. The Georgia-based company has increased their presence on SportSouth and will be seen throughout the season.
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