• BECOME THE #1 OFF-ROAD HELMET BRAND • 2012 RESULTS : 41% REVENUE GROWTH 30% UNIT GROWTH • REVENUE BY STYLE : V1 – 50% V2 – 17% V4 -15% YOUTH – 10% V3 – 8%
• BECOME THE #1 BOOT BRAND
• 2012 RESULTS: 35% REVENUE GROWTH 10% UNIT GROWTH • REVENUE BY STYLE : COMP 5 – 47% INSTINCT – 27% YOUTH – 23% F3R – 3%
• CONTINUE TO LEAD THE SOCK CATEGORY
• 2012 RESULTS: 48% REVENUE GROWTH 77% UNIT GROWTH
• REVENUE BY STYLE : FRI – 36% COOLMAX – 28% PROFROMA – 20% YOUTH – 10% WOMENS – 6%
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