Private Institute of Photography
PHOTOGRAPHY COURSES 2021-2022
CONTENT: - BASIC PHOTOGRAPHY COURSE - DARKROOM EXPERIENCE - DARKROOM INDIVIDUAL COURSE - GALLERY - APPLICATION
copyright 2021 the FOTOfactory Amsterdam
VISION & CONCEPT of the FOTOfactory Technical knowledge is a good base but ultimately only a tool used in making a good photograph. We therefore give special attention to image communication and how to give a visual message more expressiveness. This is a vital aspect of all our photographic courses. We only work with (guest) teachers who work in their own field and therefore know what they are talking about. Through using their experience, enthusiasm and professional attitude they will try to transfer their knowledge to you. Specific practical assignments and personal attention bring out the best in oneself. This is achieved by using a highly varied and up-to-date- curriculum. For you as a student this means that you will be given many photographic assignments. Besides these assignments part of your lessons will include; art history, film techniques, lightroom & photoshop, graphic design, image analysis, camera & lens knowledge, styling and studio. Workshops, projects, work areas, bookkeeping and portfolio reviews are also essential parts of your training. You can discuss your progress with our tutors. This will make sure that your ultimate step towards photography as a profession is as small as possible. This is why our students see the FOTOfactory as the leading Private Institute of Photography.
DEVELOP YOURSELF Photography is an extremely diverse medium. Chemical and digital photography currently live side by side with each other and often merge. New technologies, software, visions on photography... We run courses and workshops for beginners and experienced photographers alike. Five day workshops and intensive courses lasting several weeks cover areas from studio lighting for beginners to digital capture with camera movements for professionals. Our courses are presented in a relaxed atmosphere where student involvement is encouraged, feedback is important, and the instructors are always available to answer questions. Regardless of one’s ambitions, a single good course can make photography that much more fun. The FOTOfactory uses modern teaching methods. We show you various aspects of photography, related to different photographers. All our courses include supervised photography on location in or near Amsterdam. We will provide you with all the necessary technical and compositional information to help you to become confident with your digital or film camera. All the instructors of our courses are professional photographers as well as good trained teachers. We believe that learning should be a combination of quality and fun! The FOTOfactory is located in the centre of Amsterdam on 5 minutes walking distance from Amsterdam Central Station. C
STARTING COURSES 2021- 2022
Basic Photography Course group max.2 students 3 Basic Photography Course indiovidual 1:1 3 Darkroom Experience 3 Darkroom Individual Course 3
days days hours days
Basic Photography Course or Summer/Winter Photography Course ( preparatory process - FASE I) This is the complete course for starting photographers for learning basic photography techniques. Designed to give you the necessary information and help needed to become confident with your digital or film camera. All aspects of basic photography are covered including technical and compositional know-how and skills. This course is for beginners or photographers who are moving from film to digital. It aims to demystify your digital camera and the basics Adobe Photoshop by concentrating on practical, real world problems, enabling you to shoot more and worry less. During the course picture taking sessions are included. The first day you will concentrate on the camera, aiming to give you the confidence that you are getting the most from it. Topics are : Exposure, Iso, depth of field, movement, composition. Day two you will learn the fundamentals of composition and visual storytelling. You will will be taught how to develop a personal project, how to make best use of instagram and how to create a stopmotion. During day three, you will work with Photoshop and learn to basics of producing and correct/manipulate images, working with layers, making selections, adjusting colorbalance, retouching etc. Pop-art, panning technique, abstract photography, sequences, you will learn it all. Possibility to adjust the lessons to your liking.
During all three days you will start working and shooting a street photography project, it can be photography or film related. Every day we will be improving the results, by analyzing and discussing and of course reshooting. The last day you finish your portfolio in post production and present it to the other students and teacher(s). When you finish this Course successfully you will receive a certificate that will give you access to the professional F3Y Course. The Basic Photography Course or Summer/Winter Photography Course takes 3 days and is an ideal course to learn more about your camera, composition, Amsterdam and how to improve your own portfolio. Maximum amount of participants is two people per group. Unless you are family or friends, then the group can be bigger. The Darkroom Individual Course is the complete 3-Day analogue course for ‘analogies’. Everything you need to know, from exposing film to developing. Working hybrid, and printing analogue by using an enlarger. Films, chemicals and paper included. The Darkroom Experience is a one evening workshop, that will introduce you to analogue photography. Maximum seize of the group is 2 people. Costs 2021 per person: Basic Photography Course: € 895,- (0 % VAT excluded) (http://www.thefotofactory.nl/basic-photography-course/) Darkroom Individual Course:
€ 1495,- (0 % VAT excluded)
Summer (July 2022) or Wintercourse (December 2021): € 895,- (0 % VAT excluded) (http://www.thefotofactory.nl/summer-photography-course/) Darkroom Experience (every week) € 75,- (0 % VAT excluded) (http://www.thefotofactory.nl/darkroom-experience/)
ADVANCED COURSES 2021-2022
Professional Full 3 Year Course - FASE II This year we will start again a Full 3 Year Professional photography course. The program is designed for students who wish to pursue a career in photography and is English spoken. Your first year establishes a solid foundation in photographic craft and visual communications. You will be trained in camera/flash basics and usage as well in output techniques (traditional and digital). The second part of the first year will cover studio photography (packshot and portrait), graphic design, photographic development, as well as the art history of photography. The second year will include also conceptual fashion and advertising photography, documentary, developing your portfolio and artist statement as well as signature development. Through study assignments and presentations by experts in each field, you will gain detailed insight into each area of photographic endeavor. The third year allows you to focus on the area of photography that interests you most and developing your own professional portfolio, with the continual guidance of our supervisors. To enter the F3Y course you need to be admitted. Admission Application interview & portfolio application form on our website. Check out page 20 in this brochure First Year: total 32 credits (FASE II-A): A minimum of 35 study points are required to continue into the second year. We will view your content, technique, creativity and presentation. Effort and study attitude are also important competences. Adjacent to this, it is possible to gain extra study points by, for example; participating in an exposition, a photographic assignment, a publication of your own photographic work, making your own series, organizing a reading or presentation, taking part in a project or being project manager. You can gain a maximum of 8 extra study points in your first year.
Second Year: total 40 credits (FASE II-B): After successfully completing all of the modules you will receive 40 study points. To continue into the third year [FASE III] you need a minimum of 78 study points. FASE II is successfully completed when you have 80 or more study points. You will then receive a certificate. We will view your content, technique, creativity and presentation. Effort and study attitude are also important competences. After successfully completing FASE II with us you will be able to specialize. You can gain a maximum of 5 extra study points in your second year.
Third Year: P.D.P (FASE III) After successfully completing FASE II with us you will be able to specialise. You will do this in your third and last year [FASE III]. You will have to write your own personal development plan [P. D. P.] after which our extensive team of teachers will plan your individual development course. Sometimes you will be given lessons in class, other times there will be one-on-one lessons. The meeting times will be roughly once a month giving you time to work on your portfolio. FASE III can be successfully completed by, via your portfolio and work attitude, showing that you are ready for the job experience. We will view your content, technique, creativity and presentation. Effort and study attitude are also important competences. At least 3 teachers from the FOTOfactory take part in this assessment. You will then receive a diploma. Construction [ P.D.P.] The P.D.P. is a particularly individual affair and there are no neutral criteria that are required when making a P.D.P. The criteria must never be anything that can be associated with lessons given earlier as clarification or explanation.
ADVANCED COURSES 2021-2022
for advanced photography students it is possible to participate in onlly one of the modules: Digital -Lightroom 3 days Digital - Photoshop Cloud advanced 4 days Photographic Development I 5 days Photographic Development II 5 days Conceptual Fashion Photography 6 days Documentary Photography 5 days Signature Development 6 days Studio Lighting (part I) 9 days Advertising - small productions (part II) 6 days Advertising - big productions (part III) 9 days Professional Full 3 Year Course 40 days in the 1e and 2e year 12 days in the 3e year Dates: more information on our website www.thefotofactory.nl or give us a call or sent us an e-mail To enter one of the modules you need to be admitted.
HYBRID F3Y YR#01
STARTING: OCTOBER 2021 and every following month
Duration 6 months: 3 months online and 3 months in Amsterdam (optional) This program is designed for students who wish to pursue a career in photography and is English spoken. The FOTOfactory is very happy to announce this newly developed HYBRID Course!! The benefits of this new style of modern hybrid education are: – High quality education in a small group of students – Intensive training to catch up for lost time due to Covid-19 – Studying in Europe for three months without permit needed. Permit not longer needed. – Studying abroad has been shown to have a positive effect on later job prospects – Hybride way of studying, reduces costs of living abroad – Now our program can be joined by everybody all over the world https://www.thefotofactory.nl/hybridf3y-course/ Admission Application interview & portfolio application form on our website. Check out page 20 in this brochure
APPLY COURSES 2021-2022
Applicants are strongly encouraged to submit an online application. Applications are only reviewed by once all required materials are received. - Online Application Form* - Resume or Curriculum Vitae - Upload your Portfolio** by http://www.wetransfer.com to info@thefotofactory.nl. * Online Application form: below Our School no longer produces printed applications. If there is a compelling reason why you cannot apply via the online system linked above, please email info@thefotofactory.nl. ** Freshman applicants must submit a portfolio of 15 to 20 pieces, in the student’s area of interest. Portfolios can include drawings, paintings, photographs, digital media, design, three-dimensional work, Web design, animation, video, and other digital media. Apply info on website:
http://www.thefotofactory.nl/apply-fotofactory-courses/
Application forms: Basic form: http://www.thefotofactory.nl/formulieren/Application_basic.pdf Advanced form: http://www.thefotofactory.nl/formulieren/Application_advanced.pdf
LOCATION COURSES 2021-2022
Neighbourhood We are located in the heart of Amsterdam. The FOTOfactory lies in the historical center of Amsterdam, approximately 750 meters south of the main transportation hub, Centraal Station, at the original location of the dam in the river Amstel. All the main attractions are on walking distance, like the Dam Square, the New Church, the Palace, Foam, and Huis Marseille, the Rijksmuseum, Stedelijk, van Gogh Museum, but also the famous shopping areas like Nieuwendijk and Kalverstraat, Waterlooplein Market and and Nieuwmarket. Being located just around the corner of the Red Light district brings an extra vibe to the location. Also visiting the Flower Market, just a 10 min walk, with all its beautifull colors and amazing diversity in plants and flowers is an amazing experience for a lot of visitors. In the evening hours the neighbourhood is coming a life with a lot of little bars and restaurants. But also the theatres, dance events and diverse pub scene, makes you feel being part of Amsterdams daily life. Come and enjoy the city of Amsterdam!! The FOTOfactory is located at the Bethanienstraat, in the centre of Amsterdam on 5 minutes walking distance from Amsterdam Central Station.
AMSTERDAM COURSES 2021-2022
City Amsterdam’s appeal lies in its rich cultural heritage, diverse and creative culture, commercial dynamism and high quality of life. Ultimately, the city’s strongest asset is its people: the people who live here, the people who work here, the people who study here, and the people who visit here. Amsterdam residents enjoy a good quality of life. The City of Amsterdam places a lot of focus on living healthy, including promoting sporting activities and cycling, investing in sustainable initiatives like Green Roofs and recharging stations for electric automobiles. Amsterdam is an international city of culture, with a highly diverse population from somewhere around 180 backgrounds enjoying a broad range of arts & culture. Amsterdam has been witnessing a great increase in diversity from ethnic minorities as well as residents from Europe and abroad, ultimately contributing to its diverse and lively culture. The City of Amsterdam recognises the value this diversity has on society and culture and has created policies to reinforce this.
Source: http://www.iamsterdam.com
CITY COURSES 2021-2022
Location Bethanienstraat 5-B 1012 BZ Amsterdam Director of Staff: Desiree Vroemen Phone: +31 (0)20 7766 766 Website: www.thefotofactory.nl E-mail : info@thefotofactory.nl Skype: thefotofactoryams Chamber of Commerce: 10044098 @ Amsterdam VAT: NL8138.61.524.B01 SWIFT-code: INGBNL2A IBAN-code: NL33 INGB 0004314180 @ Amsterdam Founded in Amsterdam Year 2000
photography by our students: Esmaralda Naalden, Kyla Hancock, Jualia Homayounnejad, Suraya de Leeuw, Barbara Pavie, Andrey Vlasenko, Nina Rocha van de Put, Miranda de Weerd, Jasper de Waal, Ankie van Dijk, Mounir Raji, Marques Malacia, Sona Brisdet Shahinyan, Martijn Held, Mary Brewer, Kitty Stoop, Marjolein Bijpost, Anna Onopiuk, Ronald Griffioen, Erica Sarneel, Tom Wilmes, Roel Brekelmans, Suzanne Rotteveel, Arjan Roodink, Roel Beurskens, Kathy Koopmans and Erik Beets.
SIMPLY THE BEST.
Private Institute of Photography www.thefotofactory.nl - +31 (0) 20 7766 766 - Keizersgracht 82-bg - 1015 CT Amsterdam
