41_27_Navidul.qxd
27/11/07
14:00
Página 69
The great ham brand This is the great Spanish cured ham brand. Part of the Campofrío Group, Navidul stands out for the consistent high quality of its foods, making it the undisputable example to follow with regard to Serrano hams and Iberico cured meats that are so typical of Spanish gastronomy. With over 50 years of experience in cured meats, one of Navidul’s signature values is its permanent adaptation to consumers’ tastes, which it backs up with appealing advertising and by marketing the most popular formats of its products. To this end, the Navidul brand has four cured ham production centres, where three million hams are prepared each year: Trujillo (Extremadura),where one of Spain’s finest Iberico hams is cured, Burgos,Torrijos (Toledo), and finally Villaverde (Madrid) which produces top quality Serrano hams and boned hams. Navidul produces only trademark products of Spanish culture.To achieve this, it uses the most upto-date technology and practises quality control on each stage in the curing process, following traditional methods to ensure classic flavours. Because of this commitment to technology and innovation, it was the first brand to break into the US market, and is the ham brand with the biggest market penetration internationally, with a presence in various countries including Mexico, Great Britain, Germany, Japan, Greece, Russia, France and Portugal.
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