beverage innovation awards Sponsored by
Best packaging innovation Pepsi and is going over to the international Grip bottle, used around the world since 2004. Its Pepsi colas will soon be packaged in clear bottles, and 7 Up and Mountain Dew in green bottles.
Hartwall Ltd
and love“ will add a new social dimension to water or beverage drinking. The range of returnable bottles expanded to include recyclable bottles in Finland from 1 January 2008 when drinks packaging tax was abolished from beverage packaging so long as it is re-utilised as raw material. Until then, the main packaging for soft drinks was refillable, standard PET bottles. As an innovative player in the beverage industry, Hartwall introduced six new design bottles for its brands and replaced all its 50cl refillable plastic bottles with recyclable plastic bottles. The shape of the clear Hartwall Novelle bottles imitates the rings in the water after a stone has been thrown. The black ED bottle radiates the dynamic and masculine world of energy drinks. While the upper part of clear Hartwall Jaffa soft drinks resembles a lemon squeezer. Hartwall distributes
J Garcia Carrion of Spain has introduced a Not from Concentrate range to Asda. These bright PET bottles marked a step change in the performance of the segment, resulting in market share gains of over 30% year on year according to the company. The bespoke bottle was designed to be easy to handle and better to pour from than cartons due to its waisted neck. The whole bottle is shrink sleeved, which not only protects the integrity of the content but provides the opportunity to carry impactful graphics that demonstrate the fruits in the bottle. Flash pasteurised to maximise its taste profile and retain as many of its vitamins and nutrients as possible - all the above is achieved without charging customers a premium, demonstrating Asda’s philosophy of great tasting products for less. The Connect Bottle from KleinCepts Inc in the US is a patent pending bottle connect system which can be used as a toy. Joined to other bottles like Lego, using connector pieces and
wheels, vehicles, goal posts and animals can be created. It works with both caps on or off and on any size bottle. Currently several schools and colleges are taking part in creative Connect Bottle building competitions. When closed it can also be used as an insulation system The air sealed within the bottle is used as insulation for shelters in developing countries and so has public relations potential. The Connect Bottle - making all the right connections. Micro Mobility Systems based in Switzerland has developed an on the go drinks closure with built in space for dental chewing gum within the cap. The separate transparent chamber was conceived by founder Wim Ouboter as he noticed the increasing need for food and drinks on the move. Drinks with a Super Cap closure stand out from competitive products on the shelf and it takes just 1.6 seconds for a consumer to decide to purchase. The cap could also be used for substances that add flavour to a drink or functional enhancements such as vitamins or minerals. Micro Mobility is currently working with Netherlands based ingredients firm DSM as operations partner.
With a packaging designed to add to a festive Christmas atmosphere - complete with tree design and baubles Dobry Winter from Multon in Russia is a non-alcoholic mulled wine drink available in 20cl, one litre and two litre packs with screw cap lid. Dobry Winter Podarok - meaning “kind gift“ - was
a limited edition release with total sales volume of around one million cases this year. Rich Fruit Mix is a 100% pure fruit puree drink or smoothie from Multon in Russia. Packed in a trendy Guala Pack 20cl pouch with recloseable cap - it is easy to carry in a handbag or rucksack and its squeeze technology allows for quick and easy consumption and can be aimed directly into the mouth. Modern, stylish and dynamic it encourages young consumers to eat healthily and the practical pack makes it a great snack for people on the move.
J Garcia Carion
24 BEVERAGE AWARDS
www.foodbev.com/beverage Moscow, April 2008