Emil Ruder
ard Fella
Pieter Brattinga
Typopath 1.0
The Dutch are known for equal measures of logic and wit. It was a little of both that encouraged settlers and farmers to beat David Kin back the sea and reclaim a series of tracts across the countryside. Staying above water required mapping a cooperative system: a grid of dams, dikes, locks, and pumps etched onto the land. By staying true to the Ruari Alber Kapr rules that govern water management, DutchMcLean Erik van Blokland & Just van Rossum society flourished. Over centuries, systems and the data they organize have become hardwired into the nation’s collective identity. These traits guide Typopath 1.0, an analog generative project created by Joris Peter Saville Maltha and Daniel Gross of design studio Catalogtree. The two met and hatched the idea for Typopath 1.0 at Werkplaats studio dumbar Typografie, a graduate program in Arnhem conceived and supervised by designers Gerrit Noo Karel Martens and Armand Mevis. Martens, Mevis, and a third designer, Wigger Bierma, were asked to rate 200 typographers whose work spans 500 years. In the eyes of Maltha and Gross, the results represent a “mental map” of the thinking that helped define Jost Hochuli and still drive the Werkplaats. To translate into a detailed road Jamie Piet Schreuders subjective responses Reid map, the designers conceived a set of simple rules, using convergent and divergent opinion as a starting point to generate colorful twists and turns that offer a truly unique perspective on design history.
Dan Friedman
erritsen
Alan Fletcher
David Carson
Bruno Monguzzi
an Hans-Rudolph Lutz
Max Kisman
Ruedi Baur
Gerard Unger Walter Nikkels
oss
Licko
Wolfgang Weingart
Neville Brody
H. R. Bosshard
Rudy van der Lans wild plakken nes pas plier
Micha
Paula Scher
Robert Nakata
Erik Spiekermann
Jonath
Lex Reitsma Fred Smeijers
Tessa v.d. Waals