When we look back on where we started and what we have achieved in only ten years, it’s a little mind blowing. From a small handle collection to a 200-ish page catalogue, we have grown beyond our own outlying dreams. Actually to say that is a lie, this is what we dreamed. See, long before our initial conception we were deeply in love with wakeboarding. We were kids turning pages, rising at dawn, wearing out our VHS copy of Mayday, talking about how one day we’d have our own label. While this year we toast to our success, we definitely acknowledge the mistakes from which we’ve learned. Just like we respect the past riders, industry makers and icons who stood before us to create the sport we all love and live by, who destroyed their bodies and equipment to show us all their vision. Stripped back, our main goal has always been to make product that we – and in turn, wakeboarding – can be proud of. Product that’s not just worthy of the sport we love, but product that the riders are proud to wear.
