for the first lady of the water way Do we have the same tastes, think their jokes are funny, or ride the same? So why have we had to ride the “guy’s” products. When we started Ronix in a barn up at Radar Lake, we made a conscious effort to never market any riding essential in a brochure without the approval of our women’s R&D test team. Let’s make sure we hear the voice of what a girl needs in lift off the wake, flex in a boot or a carve of a surfer. We strive to build a line of goods around what works, not what is easiest. Here are some of the innovations we have come up with, and what you can expect to see throughout this brochure... all with the seal of approval of the true rulers of boats and cables.
SECRET Flex
Emily is the first to admit she isn’t built like a guy, doesn’t ride like ‘em or want a board crafted like her male counterparts. We spent a season comparing the stress Parks puts on a board vs. Emily. What we found is that Emily will never use the full flex of a traditional layup - so why make them all that way? So our engineers went back to our factory and researched different weaves of glass. What we arrived at was a board strong enough for a man yet balanced for a woman.
THESTARTINGDOCK.COM
Board designs
For the past 6 seasons, Emily has been tweaking the sidecut, rocker and rail of her own signature deck. Riding with less resistance - plan to carve and get booted off the wake with less work.
FOR MORE BOARD AND BOOT TECH SEE PG.16-21