F-M
news edition 10, June 2013
New Ignition, Diesel Cold-Start, Cooling and Sensor products complement Champion and other leading F-M brands.
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More news and info on www.fmnews.com
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Driving OE technology and aftermarket solutions
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ProTec S
®
When it comes to commercial vehicles, the safety of drivers and their cargo is a top priority. Even though brakes are arguably the most safety-critical component on any vehicle, they’re also vulnerable to faults resulting from improper fitment. That’s why BERAL is bringing to market the innovative pad retaining system ProTec S® that Knorr-Bremse has developed in conjunction with the foremost European commercial vehicle manufacturers. This clever technology ensures a permanent, welded connection between the spring and the brake pad’s backplate.
What’s in it for you > The assurance of latest OE technology > Quick, error-free installation
> More efficient braking > Reduced brake noise and idle wear
ProTec S is a registered trademark of Knorr-Bremse
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Contents
Dear Valued Customer
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Are you positioned to win in 2013?
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Complete Range of OE-Standard BERU® Products Now Available with FederalMogul’s World-Class Service F-M’s Engine Expertise Tailored to Needs of Today’s Rebuilders
7 Champion® Brand Brings New Simplicity, Packaging, Consumer Appeal to Wipers 9
New Wagner™ Brake Discs Reinforce Success of Mid-Range Friction Offer
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Take Your Ferodo® Expertise Anywhere!
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New Ferodo® and MOOG® Websites Building Trust, and Service Around the Clock
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Federal-Mogul launches the next generation of its revolutionary online Campus training platform.
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Coverage Leadership in Print
While economic conditions remain difficult in many regions, leading distributors and workshops have adapted their businesses to address the ever changing needs of today’s customers, and they’re focusing on stronger, more enduring relationships built on bottom-line value and trust. That’s precisely the type of relationship our team works each day to build and maintain with thousands of aftermarket businesses, from the largest distributors to the smallest repair workshops and engine rebuilders. The foundation for these relationships is our relentless focus on delivering best-in-class products, compelling marketing programs, and technical support to help make each of our customers stronger and more profitable. This tradition of business partnership continues, as you will see in this edition of F-M News. One very important development for your business is also the addition to our Federal-Mogul aftermarket portfolio of OE standard BERU® replacement components. BERU represents an important investment in your business through a dramatically expanded product range, exceptional quality and unsurpassed service levels. You can read more on this in the following pages. We also continue to make strong investments in your business through extensive new coverage across each product category. Our Engine Expert Brands are bringing new power to their product categories. And we’re ready to launch a highly appealing and clearly differentiated new wipers program. Federal-Mogul is committed to helping you provide exceptional value and service to every customer. We look forward to continuing to address your needs and help you grow your business. Cordially,
BERU is a registered trademark of BorgWarner BERU Systems GmbH
Olivier Legrand Vice President Aftermarket Europe Federal-Mogul Vehicle Components Segment
305-53520-0610-1030
F-M news is published by Federal-Mogul Corporation, Aftermarket Europe, Middle-East and Africa Prins Boudewijnlaan 5, B-2550 Kontich, Belgium Vice President Europe: Olivier Legrand Editorial coordinators: Anne-Claire Demilie, Sarah Telen This edition is published in 7 languages: Arabic, English, French, German, Italian, Russian, Spanish Concept, design and production: www.flink.be
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Complete Range of OE-Standard BERU® Products Now Available with Federal-Mogul’s World-Class Service BERU Ignition, Diesel Cold Start, Cooling and Sensor Technologies Now Part of Industry Leading Aftermarket Portfolio
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Federal-Mogul has long been committed to the success of aftermarket distributors, workshops and other customers. Now, that commitment has reached an impressive new level with the integration of the full range of OE-standard BERU® replacement components into the Federal-Mogul product family. The BERU range is available immediately – with enhanced service levels – through existing Federal-Mogul product distribution locations. “As one of the industry’s most trusted brands for more than a century, BERU is a perfect complement to our extensive portfolio of OE-quality ignition, engine and sealing, braking, wipers, filters, and steering and suspension products,” said Olivier Legrand, vice president, Aftermarket Europe, Federal-Mogul Vehicle Components Segment. The integration of the BERU range began with Federal-Mogul’s July 2012 acquisition of the BERU spark plug business, including manufacturing operations, from BorgWarner. Through the acquisition of the BERU spark plug manufacturing sites at Chazelles sur Lyon, France and Neuhaus, Germany we have increased our annual spark plug production capacity to more than 350 million pieces per year with added innovation for greater engine efficiency and even better service levels to our European customers. Four months later, the companies announced an additional agreement to make Federal-Mogul the exclusive global aftermarket source of all BERU products, effective 1 January 2013. The industry-leading Federal-Mogul aftermarket portfolio now includes the following OE-standard BERU products: Ignition technology • Spark plugs • Ignition coils • Ignition leads
“Spark plugs and the ignition category in general represent a very promising market as vehicle manufacturers continue to pursue innovative new technologies aimed at maximizing vehicle output and fuel economy while reducing engine size,” Legrand said. “Federal-Mogul is among the global leaders in supporting these efforts through leading-edge technologies such as our Advanced Corona Ignition System (ACIS), and we will be the exclusive aftermarket source of these technologies as they gain widespread use.”
One Source, All Solutions As the new source of the complete BERU aftermarket range, Federal-Mogul has also become a true single source of an all-encompassing package of highly trusted brands and technologies used in workshops throughout the world. In addition to spark plugs, aftermarket customers can rely on the same OE-standard ignition coils, ignition leads, glow plugs and other ignition and diesel cold start technologies previously available through BorgWarner. Workshops performing virtually any drivability or emissions control repair can count on Federal-Mogul for the same top-quality BERU sensors they have long used to restore vehicle performance and reliability. And with the addition of the respected BERU cooling components portfolio, professionals can now protect millions of engines – many of which already feature one or more of Federal-Mogul’s Engine Expert brands – with the latest and best fans, fan wheels, fan clutches and more. “This new capability is an important new investment not only in our own business, but in the long-term success of our aftermarket customers, who depend on leaders like Federal-Mogul to ensure continued access to OE-standard replacement components for every vehicle they repair,” Legrand said. “We are the combined source of the industry’s best brands and technologies, which provides exceptional convenience and quality for every distributor, workshop professional, engine rebuilder and other customer throughout Europe.”
Diesel cold start technology • Glow plugs • Pressure sensor glow plugs (PSG) • Instant start systems Sensors • Oxygen sensors • High-temperature sensors • Speed, oil and temperature sensors Cooling • Fan wheels • Fan clutches • Electrical fans
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F-M’s Engine Expertise Tailored to Needs of Today’s Rebuilders Engine rebuilders are true experts in their fi eld, and they should expect nothing less than world-class expertise from their suppliers. Federal-Mogul answers this challenge with the exclusive “Engine Expertise” program, which combines the industry’s fi nest replacement components, leading brands, extensive OE leadership and insight, and an ever growing array of technical resources to help rebuilders grow their businesses. For Federal-Mogul, engine expertise begins with a laser focus on the needs of the engine rebuilder. It means being the one supplier that offers a complete package of OE-based technologies. And it includes a long-term investment in our customers’ businesses through leading-edge technical training. As a leading global OE manufacturer, Federal-Mogul is uniquely qualified to fulfill the needs of today’s rebuilders, who understand that choosing precisely the right technology is critical given today’s increasingly sophisticated engines. It is also important for rebuilders to find a supplier that can provide trusted solutions across each product category. That’s why Federal-Mogul’s five industryleading Engine Expert brands – AE® valvetrain, camtrain and belts; Glyco® bearings and bushings; Goetze® piston rings and liners; Nüral® pistons and assemblies; and Payen® sealing components – have earned the trust of rebuilders throughout Europe, the Middle East
and Africa. Federal-Mogul has even extended its range of trusted solutions to include world-class BERU® ignition and engine cooling components, sensors and other products to help customers ensure superior performance and reliability. By relying on each of Federal-Mogul’s engine brands, rebuilders can be certain they have the latest OE-based technologies for virtually any engine. For example, a wide range of late-model engines are now equipped with Federal-Mogul’s award-winning Goetze LKZ® oil control rings. When reconditioning these engines, it is critical that the same ring design be used – and it is now available exclusively through the Goetze product range. Several additional next-generation Federal-Mogul OE innovations are now also available to rebuilders, including Glyco IROX® polymer coated engine bearing shells, which help reduce fuel consumption and CO2 emissions in many high-output engines, and Nüral DuraBowl® pistons, featuring a proprietary technology that increases component durability in highly boosted engines. Federal-Mogul further supports rebuilders with monthly bulletins reporting the latest trends in engine technology across each key product category and through a new engine training module that will soon be available for customers through the company’s popular “F-M Campus” (www.fmcampus.eu) online training portal. For additional information regarding Federal-Mogul’s full portfolio of Engine Expert brands and products, please contact your Federal-Mogul representative or visit
www.aftermarket.federalmogul.com
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Champion® Brand Brings New Simplicity, Packaging, Consumer Appeal to Wipers A clear, simple and appealing choice – research shows that this is what consumers want when shopping for replacement wiper blades, and it’s exactly what the extensively realigned Champion wipers range delivers. To keep in step with changing consumer preferences – and to help Champion dealers maximize their sales and inventory efficiency- Federal-Mogul is introducing two attractive new wiper alternatives: a compact, easy-to-manage range of Champion Easyvision™ conventional and flat blades; and premium high-performance Champion AeroVantage® OEdesign wipers. “Consumers who are confronted with too many choices often decide to postpone their decision, and that’s the worst possible outcome in the wipers category,” said Jerry Banks, Federal-Mogul Senior Product Manager, wipers. “The new Champion offer provides a clear choice between a premium, high-performance wiper technology that matches the vehicle’s OE design, and a more economical yet high-quality alternative that represents an excellent value.”
Best Coverage, Highest Efficiency The new EasyVision range combines two incomparable benefits – reduced SKUs and the best multi-fit flat-blade coverage in the category. The secret to this exceptional efficiency is Champion exclusive “7-in-1” multi-clip connection system, which quickly and easily connects to all seven major OE arm types. Champion Easyvision wipers now also feature a new flatblade technology that delivers enhanced performance at all operating speeds and which incorporates a full-length spoiler for strong, consistent downforce. The Easyvision range will be launched with a high-impact consumer packaging, a new advertising campaign and the use of mobile technology that enables buyers to instantly learn more about the product via their smart phone or other device. “The complete EasyVision program establishes a new benchmark for the growing mid-range wipers category,” Banks said. “No other mid-range wiper provides the comprehensive coverage, easy manageability and merchandising and marketing power of the new Easyvision line.”
Expanded Premium Aerovantage The trusted Champion Aerovantage brand now covers a dramatically expanded range of OE-equivalent direct-fit flat blades as well as premium aerodynamically styled standard wipers, advanced hybrid blades and rear blades. In fact, the AeroVantage range now delivers the highest vehicle parc coverage in the premium wipers segment. In addition Aerovantage is dramatically expanding its flat blade kits coverage from 51 to 120. New Aerovantage OE-equivalent flat blades feature an exclusive asymmetric spoiler technology and provide the same fit, performance and extended service life offered by factory wipers. In addition, Aerovantage also offers a full range of blades for commercial vehicles.
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> EXCELLENT METALLURGY AND DESIGN: GOOD HEAT DISPERSION PROLONGING LIFETIME AND IMPROVED PERFORMANCE > ENGRAVING TO GUARANTEE FULL TRACEABILITY IN ALL CONDITIONS > STRONG CARDBOARD FULL COLOR PACKAGING WITH CLEAR PRODUCT INFORMATION > MATCHED PAIR SETS*
Wagner™ has already built a solid reputation in braking expertise and reliability after recently being introduced to the market. Now it’s time to take braking performance to the next level with the introduction of the new Wagner™ brake discs. Creating the perfect match with the brake pads, Wagner™ brake discs guarantee a unique technology for efficient stopping power. * Except for discs too large or too heavy to pair
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New Wagner™ Brake Discs Reinforce Success of Mid-Range Friction Offer
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Building on the success of mid-range Wagner™ brake pads, Federal-Mogul has recently launched a comprehensive offer of quality Wagner brake discs featuring best-in-class technology, performance and value. New Wagner brake discs are available for more than 90 percent of the European car parc.
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“Our launch of Wagner discs is driven by the popularity and commercial success of Wagner brake pads across the European market,” said Silvano Veglia, Federal-Mogul product marketing director, braking. “We now offer a complete friction program covering the needs of all customers – those who demand the best, OE-quality components as well as those who want a more economical alternative.”
A Total Package The expansion of the Wagner range reflects the growing popularity of mid-tier friction products in many markets and builds upon Federal-Mogul’s “You’re in Control” promise to customers. While Ferodo® brake products remain the number one choice of workshop professionals who want premium technologies for their customers’ vehicles, the Wagner brand – already the market leader in North America and other regions – is positioned to service customers looking for a lower-cost but still high-quality friction solution. “Consumers seeking a lower price are certainly not asking the workshop to sacrifi ce performance and safety,” Veglia said. “The vehicle owner is trusting the workshop to choose a proven brand and technology – supplied by a leading manufacturer – that will help keep them safe. As the global leader in friction, Federal-Mogul is uniquely qualifi ed to provide the best technology and value at every price point.”
Featured in the Wagner LV Brake Pads & Discs paper catalogue (CATWA1301), available in Q2 of this year, Wagner brake discs are engineered and manufactured to provide excellent performance and durability, particularly when matched with Wagner pads. Each disc features advanced metallurgical and design characteristics to meet the needs of the corresponding application. For added convenience, many Wagner discs are offered in matched sets by axle.
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Take Your ® Ferodo Expertise Anywhere! Putting businesses and consumers “in control” is at the very heart of the Ferodo brand’s success. Now the Ferodo team is taking this advantage to the next level with the powerful new Ferodo catalogue “app”. The free app- available through the Apple iTunes App Store- enables iPhone users to instantly access the Ferodo LV database at any time or in virtually any location. Now available in 18 languages, the app covers front and rear brake pads, discs and shoes across all vehicle manufacturers and features model and cross-reference lookups and a part number search with technical drawings. To access the app, simply visit the new www.ferodo.com website or search for “FM Ferodo” on the iTunes App Store.
New Ferodo® ® and MOOG Websites Building Trust, and Service Around the Clock As the pace of business continues to accelerate, it’s not enough to simply offer best-in-class products, brands, coverage, cataloguing and availability. Leading suppliers must also establish a “one-to-one” service connection with customers on an around-the-clock basis. And Federal-Mogul’s new www.ferodo.com and www.moogproducts.com websites show exactly how important and valuable these connections can be. “Our aim is to be the premier digital information provider to every aftermarket customer in every market across Europe, the Middle East and Africa,” said Jonas Vercammen, Federal-Mogul digital media manager, Europe. “Our new websites put customers within reach of an extensive product and technical information resource within a matter of seconds.” The new Ferodo and MOOG websites are designed to provide a wealth of easily accessible information – trouble tracers, installation guides, repair bulletins, catalogue lookups, and product authenticity (anti-counterfeit) tools. In each case, the information is structured to help the customer more quickly and easily perform a high-quality repair. Federal-Mogul has extended the reach of both sites by developing market- and language-specific content for the UK, Germany, Italy, France and Russia. Additional “ localized” sites are being developed and launched for June 2013.
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Stay in Control at
‘Tools & Services’ Tab • Full-line eCatalogue • Free Ferodo catalogue App • Technical tips • Trouble tracer charts • Installation guides • Technical & competitor test videos • Product authenticity tool • F-M Campus training portal
Make it Easy at
‘Easy Solutions Center’ Tab • Full-line eCatalogue • Downloadable catalogues • Easy Solution bulletins • Technical bulletins • Product information • Videos • Product authenticity tool • F-M Campus training portal
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Ign
F-M
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Federal-Mogul launches the next generation of its revolutionary online F-M Campus training platform Introduced early in 2013, the next generation of Campus offers a fully interactive, self-directed technical education experience, housed on a virtual university campus. The virtual departments contain an array of informationrich training modules and supplementary materials. They cover technologies and product information related to Steering and Suspension systems, Braking and Engines. Users can complete any of the self-directed modules, which are organised in three tiers – Introduction, Basic and Advanced – to match a variety of knowledge and skill levels. Today, Campus offers all three modules for Braking, the first two for Steering and Suspension, and the Introduction module for Engine. In the course of 2013 the three modules will be completed for all courses. A series of supplementary specialised courses will also be added, offering extra training in specific areas of interest.
library of publications, videos, product images and other valuable learning resources. “Today we have laid the cornerstone of a an exciting program that will serve as a gathering place for automotive professionals, engineering students and anyone who wants to continually enhance their knowledge of automotive technology, no matter where they are located. We are working hard to build something unique and more useful than what anybody else is and will be offering”, said Marnix Dénes, Federal-Mogul director of technical support, training and warranty, EMEA. “As we are continually expanding the content and interactive features, we encourage users to check in at Federal-Mogul Campus often.” Registration at Campus is fast, easy and free! Just visit www.fmcampus.eu Mac and iPad are registered trademarks of Apple Inc., registered in the US and other countries. Android is a trademark of Google Inc.
This new generation of Campus features not only significantly more content, but also much broader and easier access. Campus is now available in the English, French, German, Spanish, Italian, Dutch, Russian, Polish and Czech languages. The new site is seamlessly integrated with most leading computer and mobile platforms and automatically adapts to different screen sizes when used on mobile media such as iPad and Android devices. This ensures clear, fast presentation of all video, interactive animations and other dynamic content. To enable users to enjoy the full portfolio of training content on an iPad, Federal-Mogul also offers a free iPad app which can be downloaded from the App Store. Search for Federal-Mogul Campus in the App Store or simply click on the icon at the bottom of the www.fmcampus.eu home page. Access to Federal-Mogul’s Campus is free and anyone can register. Registered users don’t just have access to the training modules; they can also connect to a comprehensive
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beru-per
Ignition Technology
Diesel Cold-Start Technology
Cooling
Sensors
BERU ® is a Registered Trademark of BorgWarner BERU Systems GmbH
BERU® – Perfection built in.
More than 100 years of experience, coupled with the latest development, quality and production methods make BERU the go-to brand of the automotive industry. All BERU brand products meet original equipment manufacturer’s high-quality standards all over the world. Offering innovative technologies and reliable combustion for almost all engine types and applications, BERU brand products are first choice in the global maintenance and repair market. BERU spark plugs, glow plugs, ignition coils and cables are all provided by a confident Federal-Mogul aftermarket distribution network you can count on. For more information visit www.federalmogul.com
®
Perfection built in
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FOR ALL TYPES OF LIGHT COMMERCIAL VEHICLES
1 SOLUTION. 2 BRANDS.
REDUCE YOUR VEHICLE DOWNTIME BY HAVING YOUR BRAKING, STEERING AND SUSPENSION SYSTEM SERVICED TOGETHER. FEDERAL-MOGUL’S ONE-STOP SOLUTION, A FULL QUALITY REPLACEMENT ASSURED!
PRMMX1203-EN
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Coverage Leadership in Print Federal-Mogul’s aggressive investment in coverage leadership can be seen in the extensive range of new catalogues scheduled to be completed in 2013. From engine and sealing to brakes and steering and suspension components, the company will provide the latest product information to help drive sales at every level of the aftermarket. Here’s what we released end 2012 and what’s coming Spring 2013. Our market leading coverage goes in printed version but you can always consult the catalogues in electronic version on www.fmecat.eu or consult them through our brand websites www.ferodo.com and www.moogproducts.com
October 2012 Abex® CV (CATAB1201) Beral® CV (CATBE1201)
December 2012 MOOG® LV (CATMO1201)
March 2013 AE® Valve Train (CATAE1301)
April 2013 Ferodo® CV (CATFE1201) Ferodo® CV U.K. version (CATFE1304)
June 2013 Necto® LV Brake (CATNE1301)
July 2013 Wagner™ LV Brake Pads & Discs (CATWA1301) Champion Easyvision (CATCM1302)
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TRUSTED OE QUALITY FROM THE SMALLEST TO THE LARGEST
The Ferodo brand is a registered trademark of
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