The Shapiro-Pertnoy Companies One Of Wellington’s Original Builders Is Now Tearing Down & Rebuilding Homes Story by Deborah Welky Photos by Abner Pedraza
In the beginning, it was cousins Steven Shapiro and Ron Pertnoy. Steven was making television commercials, while Ron had built one home in Wellington. When the two got together, magic happened — the melding of construction with marketing.
32
March 2013 |wellington the magazine|
The Shapiro-Pertnoy Companies was born in 1978. “Because we didn’t come up in the building business, our approach was merchandising- and marketingoriented,” Steven recalled. “We had
slightly better designs than most of the competition and marketed them a heck of a lot better, so we sold a few more houses. In the late 1970s, [master developer] Gould owned Wellington and made it very easy for builders like us to buy land and build homes.”