Jacob and Emily Shecter helped their mother, Dr. Robin Shecter, test the formula for Lickady-Split Sunscreen for Kids.
Lickady-Split Sunscreen
Getting Kids Excited About Protecting Their Skin Story by Julie Unger • Photos by Abner Pedraza
If you are heading to the beach with the kids, hitting the pool or just letting them play outside, sunscreen is crucial. However, sometimes it is difficult to get youngsters to cooperate. Dr. Robin Shecter of Wellington, a board-certified dermatologist, was constantly fighting that battle with her children before she decided to take matters into her own hands. “I have a daughter, Emily, who is 13, and a son Jacob, who is 8, and they’d run away from me when I took out the white lotion sunscreen,” she recalled. “So, I wanted to create a sunscreen that children will finally want to wear.” That is the motto of Lickady-Split Sunscreen for Kids: “Sunscreen your kids will want to wear!” Shecter combined her protective instincts as both a mother and a dermatologist with her skin-care expertise. “My motivation for wanting to create a sunscreen for children is that 80 percent of a person’s cumulative lifetime sun damage occurs before 18 years old,” she said. “I know from my own personal experience — I was a camp counselor and I was a lifeguard, and I used to get blistering sunburns — that most children do not want to wear sunscreen.” Lickady-Split Sunscreen is designed with kids in mind. The shimmery blue gel smells like cotton candy, dries clear
and can be used on the face, body and scalp. Enriched with vitamins C and E to fight free radicals, it has broad-spectrum SPF 35 UVA/UVB protection, is hypoallergenic, PABA-free, parabenfree, oil-free and water-resistant for 80 minutes. It is gentle enough that it can be used on 6-month-old babies. “I spent three years researching ingredients that allow for safety and efficacy, and through the help of a chemist, I designed a sunscreen that passes all of the FDA requirements,” Shecter said. “What I’m most proud about is it’s made in the United States and will never have any animal testing.” Shecter emphasized the importance of wearing sunscreen, no matter your skin type. Broad-spectrum protection, with at least an SPF of 30, as well as a water-resistant rating of 80 minutes, are the minimums she recommends for everyone. Additionally, everyone should have their skin checked yearly. “In the past month, I’ve personally diagnosed six melanomas, so people should take this very seriously,” she said. “One blistering sunburn greatly increases your chances of skin cancer, and there is an epidemic of skin cancer in this country.” Shecter, part of Skin Care & Associates, is working to bring awareness to the importance of sun protection and is
Lickady-Split CEO Sherri Wolff, founder Dr. Robin Shecter and Dr. James Shecter.
“My kids love it. They can’t wait to wear it. They get excited to put it on. I no longer have problems getting my kids to wear sunscreen.” DR. ROBIN SHECTER
10th Anniversary |wellington the magazine| July 2014
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