‘Polo Paparazzi’ Sheryel Aschfort Leads A Double Life Creating Relationships Story by Julie Unger • Photo by Shane Bushman/Treehouse Photography
Sheryel Aschfort has been living a double life for the past 25 years. “I am going to be exposed to the Wellington community on this. Nobody in polo knows about this because I’ve kept them separate, so now they’re definitely going to know,” said the well-known polo photographer. In one life, she is a mother, a photographer, an avid animal lover and well-known in the polo world. With a formal education in psychology from the University of Cincinnati and an initial career path in the health and fitness industry, Aschfort’s second identity came to her by coincidence. Her other life centers on doing something she terms her calling, her passion. Aschfort has been working, quietly and effectively, at South Florida Introductions for going on 25 years, facilitating relationships. “I was putting people together in the clubs. I was known in the community for doing that. I was approached by a recruiter and saw the potential of the industry. That was in 1992, and I have been here ever since,” Aschfort said. The transition from health and fitness to creating couples was not difficult. The underlying concept is extremely similar. It is all about the dream. “Products are easy because you want blue or green or yellow,” Aschfort said. “Painting a dream for someone and getting them involved in a membership is very difficult.” South Florida Introductions, a “visual relationship service,” specifically not a matchmaking service, is where
Aschfort performs her magic. Subscription-based and extremely confidential, South Florida Introductions has an elite group of successful and attractive clients. “I don’t understand how people can spend so much money on cars, boats, trips, clothes, jewelry, etc., to make themselves feel better, but not a dime on the person they’re going to go to bed with every night for the rest of their lives,” Aschfort said. “It’s like playing Russian roulette. That person is going to change your life.” Aschfort has hundreds of heartwarming success stories, many of which will be published discreetly in her upcoming book, Playing in the Right Sandbox. A star couple, from Wellington, is one of the stories featured in the book, which had been just a concept for years. “I went and read a bunch of the singles relationship books and realized that single people actually buy these books and live by the rules these people made up,” Aschfort said. “I realized I had to write a real book, and it would be the stories of these people, the lessons learned and how to understand these personalities.” 10th Anniversary Anniversary |wellington |wellington the the magazine| magazine| February February 2014 2014 10th
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