Palazzo
Spinelli Firenze English Edition
Higher EducationI in Cultural Heritage
The Association
Palazzo Spinelli Non-Profit Association was founded in 1998 with a mission to protect world cultural heritage through the promotion, organisation and management of initiatives for the study, conservation, restoration, promotion and fruition of cultural and artistic heritage. Palazzo Spinelli currently operates in over thirty countries through training schemes and refresher courses for people working in the field of cultural heritage management, conservation and restoration and events organisation. It also carries out projects in collaboration with public authorities and private companies, the European Commission, UNESCO and the Italian Foreign Ministry. Palazzo Spinelli is currently involved in the organisation, consulting and management of: •
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Accredited training, specialisation and refresher courses in the fields of art, restoration and management of cultural heritage. Restoration campaigns, archaeological digs, documentation and cataloguing projects. Restoration and conservation projects. Integrated proposals for the development of cultural tourism. Organisation of conferences and thematic meetings. Organisation of cultural and artistic events.
Accreditation
Palazzo Spinelli is an accredited Institute of the Tuscan regional authority (Regione Toscana – Decree no. 1722 of 25 March 2003) and since its foundation it has held courses recognised by the Ministry for Public Instruction and Welfare.
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Palazzo Spinelli • Associazione No Profit
Our Mission
“To contribute to the understanding and appreciation of the artistic and cultural heritage of mankind, and to develop management models aimed at increasing a sense of belonging, interest, respect and awareness of our own and other cultures”.
International Horizons
Since its foundation the Association has created and developed international projects in over 60 countries. According to a monitoring report from the Ministry of Work and Social Policies on training activities for Italian residents in non-EU countries (data 2012), Palazzo Spinelli obtained the following student satisfaction: satisfaction with teaching: 9.6 /10; satisfaction in terms of expectations: 9/10; perceived usefulness: 9.6/10 (highest score of all courses monitored); percentage of participants who would do another course at Palazzo Spinelli: 93% Students who participated in master’s courses between 2003 and 2014 came from over 30 countries.
European League of Institutes of the Art
consorzio sviluppo e promozione
E U R O PA NOSTRA
website • www.palazzospinelli.org
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Why study in Florence?
When UNESCO declared the city centre of Florence a world heritage site in 1982, it observed that there was no need to justify the decision given the numerous works of art and heritage contained within its walls. Students also say the same thing when they choose Florence for their studies in humanities, conservation, restoration and promotion of cultural and artistic heritage. The city is full of diverse museums and monuments symbolic of western civilisation. It is home to prestigious cultural institutions and it has excellent facilities for students. Florence creates a welcoming atmosphere for facilitating studies and learning: libraries with open shelves, reading and meeting rooms, numerous exhibitions, plays, conventions and conferences throughout the year. Florence is the ideal place to come into direct contact with the values that initiated its humanistic and Renaissance advancement and progress. Palazzo Spinelli is an excellent training centre in this field and is unanimously recognized as such. Florence awaits: Palazzo Spinelli is a key to the door of one of the most unique cities in the world. Prof. Claudio Paolini Superintendence for Architectural and Landscape Heritage and for Art Historical and Demo-ethno-anthropological Heritage for the Provinces of Florence, Prato and Pistoia
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Palazzo Spinelli • Associazione No Profit
Palazzo Spinelli is a founding partner of the Florence International Art and Restoration Fair, a showcase for all businesses and people working in the cultural heritage sector. Through sharing knowledge and experience, specialists interact and work together to consolidate a still thriving area of our economy: producing works of art, training young people and providing services for conservation, restoration and promotion of cultural and environmental heritage. The success of the event has been made possible thanks to important partnerships and patrons including:
Ministero degli Affari Esteri
Pontificia Commissione per i Beni Culturali della Chiesa
Consiglio Nazionale delle Ricerche
ICOMOS
Ufficio Scolastico Regionale per la Toscana
Ordine degli Architetti Pianificatori Paesaggisti e Conservatori della Provincia di Firenze
website • www.palazzospinelli.org
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Locations Palazzo Spinelli takes its name from its first home, a sixteenth-century building in Borgo Santa Croce, Florence. The school opened on the site in 1976, followed shortly after in 1985 by another campus in Via Maggio at Palazzo Ridolfi. Construction on Palazzo Zanchini (later Ridolfi) began in the early fifteenth century and the building has stylistic and architectural features typical of late sixteenth-century Florence, which, evoking past architectural traditions, seek to recover values in danger of disappearing due to the experimental nature of the Mannerist period. Palazzo Ridolfi has over 500 m2 of laboratories for restoration, classrooms for theory lessons, a main hall for presentations and conferences, a library, executive offices and a magnificent fifteenth-century chapel linked to the school of Santi di Tito.
In Italy Calenzano (FI) A new school location opened in Calenzano in 2012-2013 in a modern and efficient building with excellent facilities for staff and students. The Calenzano campus has 12 classrooms equipped with state-of-the-art tools, a main hall and a large car park. There are two permanent secretaries on site. Florence city centre is a short bus or train ride away.
Alessandria (AL) The city of Alessandria was named after Pope Alexander III and its primary purpose was as a military stronghold. The eighteenth-century citadel still stands on the opposite side of the Tanaro river. It was built for Vittorio Amedeo II and is characterised by a solid star-shaped structure. It was enlarged in 1859 and several Baroque additions date to this period. The campus is in the old town centre and has frescoed classrooms around a cloister with a garden.
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Perugia (PG) Perugia is a historic town with cultural heritage from Etruscan, Roman and mediaeval times and the Renaissance era. It hosts important events such as Umbria Jazz, Eurochocolate and the Umbria Music Festival. It is surrounded by mediaeval towns such as Assisi, Gubbio, Todi, Spoleto, Città di Castello, Città della Pieve, Trevi, Spello, Foligno and Montefalco. The campus is in a recently refurbished historic building in a large park, well connected to the old town centre. There are well-equipped classrooms, student services, a restaurant, a car park, bike hire and free wifi.
International Dubrovnik (CROATIA) The University of Dubrovnik is the “youngest” university in Croatia. It was founded in 2003 as a result of experience in education dating back to the seventeenth century, and decades of experience as a modern higher education institute. Palazzo Spinelli founded the university’s threeyear undergraduate program in Conservation and Restoration.
Tokyo (JAPAN) The Institute was founded in Tokyo in 1994 by a group of graduates from the Academy of Fine Arts in Florence, who wanted to promote the training of specialists in the preservation of artistic heritage. Many courses and seminars are on culture and traditional techniques on Japanese paper (Hyogu techniques etc.) and are attended by students from Asian countries and Europe.
Palazzo Spinelli • Associazione No Profit
website • www.palazzospinelli.org
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Courses Master • Master’s in Management of Cultural Heritage • Master’s in Art Conservation and Restoration • Master’s in Management of Cultural and Artistic Events • Master’s in Exhibition and Museum Design • Master’s in Cultural Mediation and Museums • Master’s in Performing Arts Events Management • Master’s in Integrated Technologies for Cultural Heritage • Master’s in Archiving and Cataloguing • Master’s in Antiques
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Istituto Palazzo per l’Arte Spinelli e il Restauro Spinelli Profit • Associazione • PalazzoNo
Vocational Courses •
Managerial Qualification in Organisation and Coordination of Arts Productions
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Vocational Qualification in the Promotion of Cultural Heritage for Businesses and Territory
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Vocational Qualification in Management of Museums and Galleries
Short Courses and Summer Courses Each year there are short courses and summer courses lasting one, two or four weeks. To see the list of courses go to page. 29
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website • www.palazzospinelli.org
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Course Structure
The master’s courses feature four stages:
Phase I - Theory, design workshops, practical exercises, visits to companies, conferences and talks by experts, seminars, research and documentation, tests and assessments. Phase II - Workshop design Phase III - Practical training Phase IV - Final exams
Workshop Project
The workshop phase during each master’s course is a pivotal moment during the students’ training as it allows them to manage a real project, whether it is the organisation of an event related to performing arts, the development of a communications plan for a museum or the development of an art exhibition project.
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Study Trips
During the master’s courses students go on a number of technical visits to museums, art galleries, theatres, laboratories, businesses, design studios, press offices, restoration sites, cultural associations etc. Students also participate in meetings, conferences, performances, study days, workshops, and other events related to the topics covered in the curriculum.
Internship Programme
The internship makes up more than half of the course. The aim of the internship is to experience a real work situation and apply the knowledge acquired during the residential phase of the course and during the design phase of the workshop. Internships give students the chance to gain practical experience and a new cultural perspective. It is also an essential part of the students’ personal development as they come into contact with professionals working in the field.
Palazzo Spinelli • Associazione No Profit
Internship Companies
Some of the companies that have hosted internships for our master’s students: Anyway Group – Milan Apice – Florence Artemisia Srl – Milan Associazione Civita – Rome Associazione Fabbrica Europa – Florence Biblioteca Nazionale Italiana per l’UNESCO Comune di Firenze Connecting Cultures – Milan Contemporanea Progetti – Florence D’Uva Workshop Srl – Florence Dafne Srl – Florence Ente Cassa di Risparmio di Firenze – Florence European Consulting Agency – Parma Farsetti Arte Casa D’Aste – Florence Fondazione Antonio Mazzotta – Milan Fondazione del Monte – Bologna Fondazione DNArt – Milan Fondazione Fitzcarraldo – Turin Fondazione Guggenheim – Venice Fondazione Museo Horne – Florence Fondazione Palazzo Strozzi – Florence Fondazione Pitti Immagine – Florence Fondazione Rugghianti – Lucca Fondazione Rinascimento Digitale – Florence Fratelli Alinari – Florence Frittelli Arte Contemporanea – Florence Furini Arte Contemporanea – Arezzo Galleria degli Uffizi – Florence Galleria dell’Accademia – Florence Galleria Tornabuoni – Florence Genova Film Festival – Genoa Gnam (Galleria Nazionale di Arte Moderna) – Rome Guest System – Florence Istituto Museo degli Innocenti – Florence La Corte Arte Contemporanea – Florence Laboratoria delle Idee – Bologna Mac (Museu D’Art Contemporani) – Barcellona Milano Film Festival – Milan Mismaonda – Bologna MLAC ( Museo Laboratorio Arte Contemporanea) – Rome Museo H.C. Anderson – Rome Museo Opera del Duomo – Florence Museo Salvatore Ferragamo – Florence Open Care Spa – Milan Opera Santa Croce – Florence Palazzo Ducale – Genoa Parallelo Sas – Florence PS Design Consultants – Milan Rai Educazione – Rome Salone dell’Arte e del Restauro – Florence Soprintendenza Speciale PSAE e Polo Museale Firenze Space Cultura e Innovazione – Prato Teatro della Limonaia – Florence The Brick Lane Gallery – London Wolfsonian – Genoa
website • www.palazzospinelli.org
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Master’s in Management of Cultural Heritage Context
Objectives
During the last few decades the importance of the arts, museums and cultural heritage has reached its highest point since the creation of the first public collections in the eighteenth century. The opening of new museums, the renovation of existing museums, more and more temporary exhibitions and new forms of cultural tourism as well as easily accessible information about exhibitions, restoration and conservation projects all show the growing sensibility and interest in cultural heritage in ever increasing brackets of society. Despite this, there has been no significant regeneration of management models in cultural institutions that need to offer the public more and more complex and diverse services. This is true in particular among Italy’s vast network of museums, which have recently been given new decision-making authority over their organisation and finances.
The course prepares graduates for work in the cultural heritage sector. It equips students with vocational skills often overlooked in academic study programmes including management techniques, economics and finance and new information technologies. Students also focus on access to European funding programmes for culture and innovation, which support the growth of this increasingly important sector in the world economy.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Graduates from this course work in the promotion of cultural heritage, planning and carrying out events and cultural initiatives. They possess entrepreneurial skills and have good knowledge of legislation in the cultural sector. They can work with public authorities for the protection of cultural heritage, museums, archaeological parks, libraries and companies in the culture and tourism sectors.
Marketing and Communication for Cultural Heritage Marketing Techniques Marketing for Cultural Heritage Communication for Cultural Heritage Interpersonal Communication and Team Working
Law
Legislation for Cultural Heritage Workplace Safety
Economics and Finance
Budget Management and European Programmes Fundraising for Cultural Enterprises
Technical – Artistic Skills
Museology and Museography Information Technology and New Technologies for Cultural Heritage Museum Management Handling and Packaging of Works of Art Educational Services Accessible Museums Cultural Events Organisation
Languages
English – Key Skills
Project Management
Workshop for the Promotion and Development of Cultural Heritage
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Collections Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums and Institutions
website • www.palazzospinelli.org
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Master’s in Art Conservation and Restoration Context
Objectives
Conservation and restoration plays an important role in the study and management of historical and artistic heritage. Cultural heritage preservation is our responsibility – whether architecture, church furnishings or museum pieces – and artefacts need proper preservation, followed by promotion projects and campaigns. Despite these clear needs, art historians and technicians working in the sector often do not receive adequate training as part of their academic education; they cannot correctly interpret the state of deterioration of works of art and risk factors, identify procedures for proper conservation, or coordinate the restoration process.
The course provides graduates with skills that are generally overlooked on formal education courses. Students study works of art directly and spend time on restoration worksites and in restoration laboratories. Students also go on work experience in sector-specific companies and institutions. The course equips students with the skills to manage and market cultural heritage and combine this with knowledge of conservation and restoration processes and promotion projects.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Graduates from this course are able to recognise and evaluate cultural heritage in order to preserve and restore where necessary. They can identify suitable exhibition areas and plan the layout of works of art; recognise risk factors; prepare safety measures; and supervise moving works of art. They possess the skills to choose how to manage artefacts in order to ensure their preservation, guaranteeing public access and handing works of art down to the next generation intact. The subjects studied during the course provide an overview of how to evaluate the materials used in the creation of works of art and how to conserve and restore them, nurturing a more pragmatic approach to the management of cultural heritage.
Marketing and Communication for Cultural Heritage Marketing Techniques and Marketing for Cultural Heritage Communication for Cultural Heritage
Law
Legislation for Cultural Heritage Workplace Safety
Economics and Finance
Project Planning and Quotations
Technical – Artistic Skills
Museology and Museography Information Technology and New Technologies for Cultural Heritage Museum Management Handling and Packaging of Works of Art History of Artistic Techniques Restoration Theory and Techniques Virtual Restoration Cataloguing and Documentation
Laboratories
Restoration of Paintings Restoration of Stone Restoration of Ceramics and Archaeological Artefacts Restoration of Frescoes Restoration of Paper
Languages
English – Key Skills
Project Management
Workshop for the Development and Design of a Restoration Project
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Collections Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Laboratories, Museums and Institutions
Laboratories Palazzo Spinelli currently works with more than thirty specialist laboratories in various restoration sectors (frescoes, stone, historical monuments, paintings on canvas and wood, wall paintings, paper, wood, ceramics, archaeological artefacts, plaster and stucco). The school has undersigned agreements with documentation and diagnostic laboratories and we are involved in numerous active restoration worksites in Florence and throughout Italy.
website • www.palazzospinelli.org
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Master’s in Management of Cultural and Artistic Events Context
Objectives
The management of exhibitions and events is a rapidly growing field within the cultural heritage sector. Events are an essential part of the relationship between the public and cultural heritage institutions. In order to create and promote events that are relevant and innovative, various skills are needed such as marketing, communications, new management techniques, in-depth knowledge of history of art, museology and museography as well as excellent economics skills to find and make use of funding and sponsorship. The professional profile is complex as the workforce needs to be able to combine artistic and humanistic knowledge with the management skills that make the promotion of cultural heritage possible on a national and above all, international scale.
The course equips students with the skills to curate, mount and manage exhibitions and cultural events. Students are able to design and carry out events and coordinate staff. The course culminates in a project design workshop, putting into practice the theoretical knowledge acquired during the first phase. The workshop allows students to get to know how events operate and acquire essential team working skills to produce results.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Graduates from this course are expert managers with a high level of cultural knowledge and experience. Graduates are able to keep track of new developments in the sector and possess in-depth knowledge of the history of museums as well as problems related to modern museum management and administration, including staff and human resources management and information skills and technologies. Graduates possess the skills to select and identify exhibition premises, to produce the most appropriate exhibition plans, to choose the right type of management for museums and cultural institutions, and to plan cultural events from start to finish, from concept to management with the capability to access funding. The course includes modules on current sector laws and regulations. The subjects studied during the course provide key transversal skills to work in cultural events and exhibition organisation, European project management and fundraising.
Marketing and Communication for Cultural Heritage Marketing Techniques Marketing and Communication for Cultural Events Interpersonal Communication and Team Working
Law
Legislation for Cultural Heritage Workplace Safety
Economics and Finance
Budget Management and European Project Planning Fundraising for Cultural Enterprises
Technical – Artistic Skills
Museology and Museography Information Technology and New Technologies for Cultural Heritage Handling and Packaging of Works of Art Designing and Mounting Exhibitions Organisational Skills – Management and Promotion of Cultural Events Contexts for Cultural Events
Languages
English – Key Skills
Project Management
Workshop for the Organisation, Set-Up, Management and Promotion of a Cultural Event
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Collections Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums and Institutions
website • www.palazzospinelli.org
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Master’s in Exhibition and Museum Design Context
Objectives
There is a process of “democratisation” of culture going on in most European countries. The increasingly widespread use of interactive technologies and personal devices, and the need for the renewal and maintenance of the “cultural industries” have contributed to the demand for new trends and strategies in cultural heritage. The design of museum spaces in the new cultural landscape will require professionals to possess transversal and interdisciplinary skills, which combine classical culture with the knowledge and language of new tools and new technologies, capable of designing immersive experiences and hypermedia.
The course provides students with the theoretical and practical knowledge necessary to design museum routes and installations, and create experiences for public enjoyment and understanding of cultural heritage. The course has a strong interdisciplinary approach combining architecture, design and traditional and multimedia communications. Students acquire the essential management and organisational skills needed to develop complex projects.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Graduates from this course are able to design, plan and manage museum routes, exhibitions and installations in museums and in the cultural heritage sector. They possess the technical and technological skills to define spaces and texts for a museum exhibition, focussing on the relationship between the displays and the public. They can use visual communication tools and media as well as the interactive design and hypermedia. Graduates can work freelance or as part of a company or institution, perfecting their ability to optimise team work on complex projects.
Artistic Skills
Museology Museography Handling and Packaging of Works of Art
Project Design
Exhibition Design and Staging Techniques Interaction and Experience Design Materials and Technology
Communication
Communication Skills Communication in Museums Museum Route Design
Technical Skills
Sketching 3D Areas (Modelling and Visualising)
Project Management
Workshop for the Design and Development of an Exhibition
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Collections Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums and Institutions
website • www.palazzospinelli.org
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Master’s in Cultural Mediation and Museums Context A museum is, by definition, a place that generates and communicates culture. Museum communication, however, is often one-way and does not establish a real dialogue with visitors. The communication tools available to museums (websites, catalogues, brochures, audio guides, multimedia) are not able to perform like a conversation, or at least not completely. The role of museum guides (often not included in the ticket price) does not compare to professionals who are able to establish a dialogue with the public. Cultural mediation in museums encourages dialogue, deepens understanding and the mediator is often the one who, rather than talks, listens.
Objectives
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The course aims to train professionals in cultural mediation in museums and equip them with the specific knowledge and skills necessary to analyse the needs of the wide variety of audiences who come to museums, study different approaches to cultural heritage, design educational models and provide targeted solutions for dialogue and interaction with collections and different areas of museums.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Graduates from this course are able to nurture “synergy between science, ethics and democratic society”. They are able to organise targeted activities in cultural heritage education, use museums as an educational tool, plan cultural heritage teaching projects as part of funding from the European Social Fund, plan educational activities in museums for different types of visitors (school children, students, adults, groups etc.), produce materials for the public to use in museums, plan activities to make visitors more aware of their surroundings and heritage.
Social Psychology Skills
History and Methodology of Art Criticism Languages of Art Psychology of Art and Visual Perception Ethics of Communication
Marketing and Communications
Marketing Techniques and Museum Communications Interpersonal Communication and Team Working Cultural Mediation Techniques in Museums
Museums
Museology and Museography Accessible Museums Educational Services in Museums Organisation of Museum Routes
Technical – Artistic Skills
Analysis of Environmental Contexts Digital Publishing and Applications for the Arts Photography, Cartoons and Art Therapy
Law
Legislation for Cultural Heritage Safety in the Workplace
Languages
English for Arts Communication
Project Management
Workshop for the Design and Development of a Cultural Mediation Project
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Collections Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums and Institutions
website • www.palazzospinelli.org
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Master’s in Performing Arts Events Management Context
Objectives
The world of performing arts events is varied and complex and needs proper management to highlight the artistic strengths and cultural worth in our society, especially in order to appeal to the up-and-coming generation. Young people are getting more and more involved in the sector but they are often lacking the key skills they need to appreciate and understand the meaning of some arts productions, limiting their capacity for growth. Considering the vast cultural wealth in Italy, it is incredibly important for us to count on professionals who are able to manage and promote the sector to the best of their ability, as many other European countries already do.
The course has a hands-on approach and focuses on various forms of arts productions to apply marketing and business management techniques. Practical case studies provide examples of best practices for concept design, project development and event management. Fundraising techniques and cultural economics provide the framework for students to act. The project management workshop allows students to apply their theoretical knowledge to a real experience, managing and promoting an event of their own creation.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Managers of arts productions and events are able to work in complex situations that demand the skills to deal with high-profile cultural settings. Graduates are able to analyse and interpret situations, develop public and private fundraising strategies, develop budgets, work on European projects with funding for culture and the arts, form relationships with organisations and institutions, be aware of legislation for administration, be aware of and apply marketing techniques for the cultural sector, apply quality control systems, generate communication plans, manage press offices and press relations, write critiques, manage public relations, stay updated regarding new laws for arts productions and staff, know about types of contracts for artists and manage working relationships with artists and understand fundamental concepts of public demand.
Marketing and Communication for Cultural Heritage Marketing Techniques Marketing and Communication in the Performing Arts Sector Interpersonal Communication and Team Working
Law
Legislation in the Performing Arts Sector Contracts Workplace Safety
Economics and Finance
Fundraising for Cultural Enterprises Budget Management and Project Planning Contracts with Artists and Agencies
Technical – Artistic Skills
Organisation and Management of Press Offices Television and Radio Productions Cinema Productions Concerts, Festivals and Music Productions Theatre and Opera Productions Dance and Performing Arts Organisation and Management of Arts Events – Key Skills
Languages
English – Key Skills
Project Management
Workshop for the Design, Development and Promotion of an Arts Event
Visits, Seminars and Study Trips Visits to Theatres, Shows and Companies Seminars with Visiting Professors Study Trips
Internships
Internships in Theatres, Agencies and Companies
website • www.palazzospinelli.org
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Master’s in Integrated Technologies for Cultural Heritage
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Context
Objectives
Our society is now full of information and the concept of cultural heritage has evolved along with it. It has expanded to include everincreasing tangible and intangible aspects making cultural heritage a tool with extraordinary potential. The cultural heritage sector has huge potential for innovation and growth. ICT (Information and Communication Technology) and the development of computer systems have made it possible to share knowledge in previously unimaginable ways. We can now create virtual art exhibitions, 3D reconstructions of historical sites, cultural heritage databases and much more. Despite this, there is enormous further potential for new developments and the proper use of the systems already on the market. Existing tools are not yet being used by the public in a way that they could and should because there is a demand for more knowledgeable professionals in the sector.
The course equips students with the skills to understand the challenges linked to the sustainable promotion of cultural heritage through advanced digital technologies in museums and galleries. Students learn how to identify and protect cultural heritage so they can develop technological systems and solutions for the enjoyment and understanding of the public. They acquire all the skills necessary to become a dynamic and innovative heritage promoter.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
In the context of globalisation, cultural heritage is undoubtedly an important part of what motivates visitors to travel. Thanks to ICT, heritage can now be promoted through new and interesting forms of communication, creating solutions to problems such as preservation, protection, restoration, understanding and enjoyment of works of art and historical sites. Graduates from this course become ICT experts in companies and institutions linked to the cultural heritage sector. They can draft, develop and carry out interactive communication projects. They are able to plan and coordinate activities for the development and implementation of a design system, ensure consistency in style, tone, quality and organisation of publications (websites, brochures, social networks, web applications etc.), analyse and develop methods for the public to learn about objects, and use the internet to create networks, communicate and promote their projects.
Marketing and Communication for Cultural Heritage Marketing Techniques Marketing and Communication for Cultural Heritage Interpersonal Communication and Team Working
Law
Legislation for Cultural Heritage Workplace Safety
Economics and Finance
European Project Planning and Budget Management Fundraising for Cultural Enterprises
Technical Skills
Information Technology and New Technologies for Cultural Heritage Quality Control for Web Sites Introduction to CAD Graphic Design Web Design Digital Cataloguing Art Photography and Digital Video Virtual Restoration and Interactive Museums
Languages
English – Key Skills
Project Management
Workshop for the Design and Development of an ICT Project for Cultural Heritage
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Companies Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums and Institutions
website • www.palazzospinelli.org
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Master’s in Archiving and Cataloging Context
Objectives
The rapid development of information technology and communication has changed our approach to the management, conservation and use of documents and archives. Public administration authorities and companies have been paper based for many years but now traditional procedures are unsuitable for modern-day operations, legislation and technology. Technological innovation has led to faster and more efficient services, computers, smartphones, tablets and other devices capable of operating in any environment and at any time of day.
The course provides practical skills in digital conservation and management of documents and archives. Digital cataloguing and archiving are the main focus of the course and students put their theoretical knowledge into action through the development of a project. Students become professionals who are able to streamline the processes of document management and make the most of the potential offered by new technologies in order to guarantee the preservation of digital and paper archives.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Graduates are able to promote best practices in production, management, storage and preservation of documents, regardless of the medium or format; work with archiving system designers to incorporate processes and procedures for efficient organisation from the outset; redesign processes and administrative procedures for public and private organisations with correct methods of Business Process Management (BPM); design and manage complex archival systems in the public and private sector ensuring the best use of information technology and communications; ensure the long-term conservation and use of digital and hybrid archives with information on different mediums (paper, digital, microfilm etc.); produce research tools for archiving; and be able to catalogue cultural heritage using up-to-date technology.
Information Technology Applied Computer Science Multimedia Concepts Windows / Mac Platforms Internet Solutions Electronic Data Processing
Photography
Reflex Photography Lighting Photographing Moveable Works of Art (Paintings/Drawings/Ceramics) Photographing Architecture and Interiors Digital Photography Photographing Works of Art, Lighting, Staging, Copyrights
Photography and Digitalisation Methods for Digitalising Photographs Scanning Digital Cameras
Cataloguing Cultural Heritage
Skills and Methods for Digital Cataloguing Object Definition Digitalisation Systems Design and Development of a Database Introduction to MS Access and File Maker Pro Software Development of a Database for Moveable Works of Art on Access Development of a Database Moveable Works of Art on File Maker Pro
Languages
English – Key Skills
Project Management
Workshop for the Design and Development of an ICT Project for Cultural Heritage
Visits, Seminars and Study Trips
Visits to Museums, Galleries and Companies Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums and Institutions
website • www.palazzospinelli.org
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Master’s in Antiques Context
Objectives
In recent years interest in the antiques trade has grown. The world that revolves around antiques is complex and involves many different concepts. The success of an antique from a commercial point of view is very difficult to determine and depends on objective and subjective aspects, which make the art market very difficult to manage. Professionals must have knowledge of the humanities and business skills in order for the market to grow and contribute to the general economic recovery.
The course aims to equip students with the knowledge and skills to be able to provide detailed advice in the field of attributing, dating and appraisal of works of art, crafted objects, antique furniture and other items. Working opportunities can arise in consultancy in buying and selling works of art, in auction houses and specialist galleries and in antiques shops. Students acquire theoretical knowledge in lessons and practical skills in antiques shops and companies.
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Palazzo Spinelli • Associazione No Profit
Professional Profile
Programme
Antiquarians deal with antiques for commercial purposes. Graduates become professionals who are able to notice and appraise every detail of objects and know their history. They have expert knowledge of artistic culture. Graduates can specialise in a certain period or type of object (paintings, drawings, objects, furniture, carpets), but must also have good general knowledge of art and related subjects. They are able to assess purchases, work with industry experts and advise clients. They possess knowledge of various restoration techniques and have an entrepreneurial spirit because antique dealers are primarily traders. Graduates have the skills to balance their personal preferences and their clients’ preferences with industry and market trends.
History
History of Ancient Painting in Italy and Europe Italian Painting in the Nineteenth and Twentieth Centuries History of Antique Furniture in Italy and Europe History of Majolica Italian and European Ceramics Ceramics in the Nineteenth Century History of Jewellery-Making History of Design
Specialist Skills
Frames Jewellery Oriental Carpets Glass and Windows Ancient and Modern Prints Contemporary Art
Economics and Finance
Legislation for Cultural Heritage Marketing and Communications in the Antiques Sector Antiques Exhibitions and Events ICT for the Antiques Sector Forgery
Laboratories
Conservation and Restoration Techniques Cataloguing Techniques
Visits, Seminars and Study Trips
Visits to Museums, Galleries, Dealers and Companies Seminars with Visiting Professors Study Trips
Internships
Internships in Companies, Museums, Institutions and Auction Houses
website • www.palazzospinelli.org
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Study Credits
The master’s courses issue 60 credits. Credits are certified on the final diploma and calculated based on the duration of each module or subject, taking into account personal study time and individual research. Credits can be used for further study and are recognised by state and non-state universities.
Student Support
Palazzo Spinelli provides various types of financial support for students on the master’s courses: • Advanced Booking: 20% reduction • Scholarships provided by Palazzo Spinelli’s partners, through which students can receive partial coverage of fees • Recognition of previous study credits • International partnership agreements • Loyalty reductions For more information check our website www.palazzospinelli.org
Student Services
Palazzo Spinelli offers a vast choice of services for students at the time of enrolment (assistance in searching for accommodation, educational guidance, advice and practical orientation) as well as during the course (personalised web page for uploading/downloading documents, library access, personal tutor, technical assistance and learning support, conferences, debates, exhibitions and events), and at the end of the course (alumni community, employment research, CV consultations, orientation).
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Palazzo Spinelli • Associazione No Profit
Placement
In order to guarantee the quality of the courses, Palazzo Spinelli carries out surveys and compiles periodical feedback reports to keep in touch with master’s graduates and monitor their progress in the job market.
Graduates in active employment 82%
18%
yes
no
Time taken to find employment after graduation 7%
69%
24%
< 6 months
< 1 year
> 1 year
Student satisfaction 8%
92%
yes
website â&#x20AC;˘ www.palazzospinelli.org
no
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Vocational Qualifications
The vocational qualification courses are accredited by the regional public authority in Tuscany (Regione Toscana) and issue certificates valid for participation in public sector calls and tenders. These courses allow participants to obtain expertise, knowledge and indepth information as well as the project management skills needed in the field of cultural heritage. Current vocational qualification courses: Vocational Qualification in the Promotion of Cultural Heritage for Businesses and Territory The aim of the course is to train professionals for the business development sector with specific focus on cultural and environmental heritage services and additional skills in designing and managing cultural events.
Vocational Qualification in Management of Museums and Galleries The aim of the course is to train professionals for work in libraries, archives, museums and other cultural activities such as conservation and restoration. These professionals have to know how to recover and preserve museum heritage, recognise risk factors, identify suitable exhibition areas and plan the layout of works of art.
Managerial Qualification in Organisation and Coordination of Arts Productions The aim of this course is to train technician-managers capable of coordinating arts productions. From film productions, television and plays to advertising and large-scale events, these professionals have the responsibility of organising and coordinating technical and logistical activities to fixed deadlines and budget constraints, taking into account possible restrictions and unforeseen problems.
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Palazzo Spinelli â&#x20AC;˘ Associazione No Profit
Short and Summer Courses Economics and Management of Cultural Heritage Department •
European Project Planning for Cultural Heritage
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Fundraising for Cultural Heritage
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Management of Cultural Heritage
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Marketing and Communication for Cultural Heritage
Museums Department •
Museology and Museography
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Accessible Museum Design
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Museum Management
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Teaching and Educational Services
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Cultural Mediation in Museums
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Museum and Exhibition Design
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Museum Communications
ICT for Cultural Heritage Department •
Virtual Restoration
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Art Photography
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Digital Cataloguing for Cultural Heritage
Cultural Events Department •
Organisation and Set-Up of Exhibitions
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Organisation and Promotion of Performing Arts Events
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Territorial Context for Cultural Events
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Press Office Management
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Artist Contracts
Design Department
website • www.palazzospinelli.org
•
Exhibition Design
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Interaction and Experience Design
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Interior Design
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Communication Design
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Palazzo Spinelli Projects For many years Palazzo Spinelli has implemented a European and international policy aimed at strengthening the capacity of the sector, supporting international cooperation, facilitating access to professional opportunities and promoting the movement of ideas and people. This mission has come to life through participation, management and organisation of over forty trans-national projects as part of an international network with over four hundred and fifty partner institutions. Initially, though programmes such as Raphael, Leonardo, Eumedis, Interreg and info200, and later, as part of Cultura 2000 and Cultura 2007, Leonardo da Vinci and ENIP as well as Erasmus +, Creative Europe, Euromed and Horizon2020, Palazzo Spinelli has developed projects and scientific research that have led to finding common ground between the world of education and the workplace. Palazzo Spinelli has implemented “knowledge alliances” and “sector skills alliances”, which form the cornerstone of a Europe that focuses on knowledge, intelligence and inclusiveness.
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Historical Projects ARTIS Project Art and Restoration Techniques Interactive Studio is a project funded by info2000 that aims to spread knowledge of painting and fresco restoration techniques through digital media and distance learning platforms. ARGOS Project Art and Restoration Glossary Operative System is a project funded by Culture 2000, which has created a multilingual glossary online on conservation and restoration techniques for works of art. PLASTER ARCHITECTURE Project The “Plaster Architecture” project is an international research programme. Its purpose is to contribute to the knowledge and preservation of ancient techniques and artefacts made of stucco, mortar and artificial stone such as the decorative elements of European architecture between the nineteenth and twentieth centuries with a focus on public buildings. The project was done in partnership with Malta, the United Kingdom, Denmark and Italy.
Palazzo Spinelli No Profit Profit Palazzo Spinelli • AssociazioneNo • Associazione
Recent Projects HUMARTS Project The project, in collaboration with the Rijksuniversiteit Groningen, implements the “Sectoral Qualification Frameworks” in the field of humanities, applied arts and fine arts. SISMILE Project The Sismile Project focuses on how to protect and preserve human lives in case of earthquakes. Eight organisations from seven countries created an e-learning package on design techniques for the prevention of risks caused by non-structural elements in buildings during earthquakes. RE-SPECT Project The Re-spect Project aims to reflect on working standards and ideals in the conservation and restoration sector and apply them to the environment, using the same ethical and social approach towards the past and restoring awareness about the importance of protecting the diversity our heritage (artistic or natural) and therefore the diversity of people. SANTA CROCE QUARTIERE APERTO Project This project develops ideas and concepts to enhance networking between cultural institutions in the Santa Croce area where Palazzo Spinelli was founded. Funded by the Ente Cassa di Risparmio di Firenze, the project involves the creation of online databases and the development of micro projects. RESELTAM Project The aim of the project was to develop a distance learning system for professionals working in the field of restoration and adhering to the high quality standards in Europe. Palazzo Spinelli worked alongside universities and training centres in Turkey, Germany, France and Poland. ARTESNET EUROPE Project This European project promotes education practices among Institutes for art, conservation and cultural heritage in the “Economics of Culture” context.
website • www.palazzospinelli.org
INTER}ARTES THEMATIC NETWORK Project Socrates Thematic Network is a project which involved sixty-five European Institutes of Higher Education to promote a common identity in creative subjects. TIMECASE Project Timecase is a project focused on innovative participatory techniques for the protection of the memory of the twentieth century. The project leader is the Goethe Institute in Paris in partnership with important organisations and institutions from Italy, Portugal, the Netherlands, Sweden, Lithuania, Romania, Germany and the UK. IMAT Project Intelligent Mobile Multipurpose Accurate Thermoelectrical mild heating is a project carried out in partnership with the University of Florence and funded under the 7th Framework Programme for Research and Technological Development. The final product is a portable digital hot table for painting restoration. MEDITARES Turkey, Albania and Algeria Project The project promotes the internationalisation of companies working in the conservation and restoration sector, with the aim of promoting “made in Italy” abroad. The project has led to successful promotional activities in Turkey, Albania and Algeria. THE OTHER EGYPT Project This project focuses on promotion and development through integrated activities involving training, planning, territorial campaigns and events to attract investors. The Other Egypt is part of the bilateral cooperation between the Italian Government and the Republic of Egypt in the framework of the partnership between the two countries in the tourism sector.
To view all projects use your smartphone to access web content
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Via Maggio, 13 50125 Firenze Phone +39 055 282951 Phone +39 055 213086 Fax +39 055 217963 www.palazzospinelli.org info@palazzospinelli.org admin@pec.palazzospinelli.org
special edition
graphic design: Francesco Luglio - printing: Litografia IP - Florence March 2015
palazzospinelli.org Cover illustration: Giambologna, Hercules and the Centaur Nessus (detail) photograph by Francesco Luglio. On pages 4, 5, 6, 8, 10, 12, 13, 14, 15, 17, 20, 21, 22, 23, 25, 26, 27, 29, 31, 33, 34: photograph by Francesco Luglio. On pages 11, 16, 18, 19: Design by Contemporanea Progetti (Palazzo Spinelli’s partner for the Master’s in Management of Artistic and Cultural Events) for the exhibition The Shadow of Genius – Michelangelo and Art in Florence 1537-1631. On page 24: André Waterkeyn, Atomium (Brussels) photograph by Carolina Ödman published under Creative Commons. On page 28: photograph by Dow Gallery of American Art. On page 35: photograph by Emanuele Amodei. The data published on page 31 is the result of a telephone survey carried out in 2013 of students enrolled between 2008-2012.
Secretariat