2012 Fall Edition SFG

Page 23

WE VE IMPROVED ON THE DIMPLE BY ELIMINATING IT COMPLETELY. NO DIMPLES. ALL PERFORMANCE.

TRADITIONAL DIMPLE PATTERNS Dimples had their day. When the circles of traditional dimples meet, a portion of the ball’s surface goes unutilized. This unused surface area can lead to higher drag forces acting on the ball during flight, which can compromise trajectory and distance.

The age of the dimple is over. HEX Aerodynamics® — proprietary to Callaway — provides 100% surface area coverage while dimples typically provide up to 88%. The result is a golf ball that virtually eliminates smooth spots and seams that can cause unnecessary drag and inconsistent flight characteristics.

PERFORMANCE “In all the right ways [it’s] a Tour ball. In one way, though, it thankfully isn’t: price.” – Golf Digest

TOUR PERFORMANCE FOR MODERATE HEAD SPEEDS. ©2012 Callaway Golf Company. Callaway, the Chevron Device, HEX Chrome and HEX Aerodynamics are trademarks and/or registered trademarks of Callaway Golf Company. All other trademarks are the property of their respective owners. Golf Digest and the Hot List logos are the property of Conde Nast.


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