Inbound Marketing: What Is It, And How Can It Increase My Profits? It’s plain to see that with the increasing advancement of technology, digital marketing is the way to go for businesses to increase revenue. Chances are, you’ve already implemented some form of digital marketing for your business (if you’re not too sure of what that means, here’s a blog post that explains all you need to know .) However, there’s one marketing strategy that you need to take advantage of now to maximize your profits, and that’s Inbound marketing!
(source:wrightimc.com) Sounds fancy, what is it? Put simply, "inbound marketing is a multifaceted marketing plan that converts visitors to your website into customers and promoters of your services. " It’s all about creating optimal content, attracting the right customers and getting them hooked on the products and/or services that your businesses offers. Inbound marketing isn’t defined in any one step or procedure, it’s a combination of actions.
The fundamentals of inbound marketing (source: thinkbigshot.com) What does this mean for my bottomline? In business, no proposition carries much weight without figures to support it. You’ll be pleased to know that inbound marketing is the marketing venture with the highest rate of return on investment . That means that the chances of you wasting your money by investing in inbound marketing is very slim, almost nonexistent. HubSpot provides us with some really interesting facts on what inbound marketing has done for companies: 1. 92.3% increased their traffic, 40% by at least 75% 2. 85% increased traffic within 7 months of implementing it. ●
Creating a blog is the most effective method for increasing traffic, along with SEO.
1. 83.9% increased their leads within seven months. 2. 42.2% enjoyed an increase in the conversion of their leads to sales. 3. 49.7% saw this increase within seven months.
Figures don’t lie. [Tweet "Inbound market can be your company’s ticket to enjoying greater sales"] Think about inbound as a digital marketing strategy that creates a stronger customer base and unprecedented growth for your business. Get measurable results with inbound marketing!
Work on your strategies then implement tactics (source: snipview.com) How can I implement Inbound Marketing? Step One: Blogging The first step to getting starting inbound marketing is to create a blog for your company. Ideally, this blog should be centered around your company’s services and other things that would interest your target market. That means for example, if you have a restaurant, your blog would be centered around different cuisines, recipes and other informative information that foodies
would enjoy reading. This way, you attract the right traffic, people who are most likely to be interested in your services. You also need to utilize SEO to get your blog to rank in Google’s local searches, so that customers can actually find you. SEO, short for search engine optimization, is picking keywords specifically targeted to your niche and using these in your blog posts to generate more views. ( Google has a pretty comprehensive guide to SEO that you can get acquainted with.) Be sure to have social buttons on your blog, that way it’ll be super simple for visitors to share your content on social media, thus amplifying your outreach. Step Two: Turning visitors into leads After effectively implementing the first step, you’ll find yourself with a blog for your company that’s attracting a specific set of visitors, visitors that you want to target. The next step on the inbound marketing path is to convert these visitors into leads. The most basic piece of information you need from these visitors is their email address. How can you get this from them? The simplest way to do this is to have forms on your blog; simple to use and easy to understand. The most effective way to do this is to offer them something in return, like: “fill out this form below, to receive a printable coupon worth $10” or “fill out this form to receive a free eBook.” Visitors love discounts and free stuff. Once you have a visitor’s email address, you’ve effectively completed this step of the process. They’re no longer visitors, they’re contacts! Step Three: Turn leads into customers In order for you to turn leads into customers, you have to do the right thing at the right time. Email marketing campaigns focused on reeling in contacts and turning them into customers can be used. However, you need to contact them saying the right thing and at the right time. You
can do this by, for example sending customers emails related to what they downloaded from your website, or the discount they signed up for. The possibilities are endless! Step Four: Make your customers happy In order to keep your customers interested in your service, you need to keep them happy and satisfied that your company is giving them the best. You can find out how your customers are feeling about your services by: 1. Doing surveys to find out what’s on their mind. 2. Track what they’re saying about your business on social media. 3. Make posts on your blog that you know will interest them, and observe their comments. 4. Offering them discounts and rewards based on how long they have been buying from you, and how often they interact with your company through social media.
Bonus Information: Pay Per Click and Retargeting The following is bonus information, on how to maximize profit from your blog by attracting visitors and targeting them: 1. Pay Per Click – The effective way to get more visitors onto your blog Pay per click services, are basically paid advertisements within search results. The best and most effective one out there, is Google Adwords. What you do, is sign up for this service and whenever a person searches Google for anything related to your blog, your ad will be displayed.
However, you only pay for the ad if a search user clicks on it. If they don’t, you keep your money. Utilizing this feature has a great number of key benefits for your company. ( Wordstream has an article on their website that gives you all the information you need to know , as well as how to get started.) Driving specifically targeted visitors to your blog is always good. 1. Retargeting – Capitalize on the individuals that leave your website without buying something Retargeting involves gathering all the customers who leave your website without making a purchase, or taking advantage of a service and showing them ads for your company when they go on to another website. This is done by simply putting a little internet code in a part of your website, which in turn puts little tracers in the person’s web browser. That way, when you sign up with a company like Gold Mind Digital , we are able to display your ads to people when they browse the internet. That way, we’ll be convinced to delve a little deeper into your service and make purchases. All of this information can be a little overwhelming, are you a little bit unsure of where to start? Leave it all up to a digital marketing agency Implementing these steps can be daunting, so why not leave it up to professionals who have been doing it for years? That’s where Gold Mind Digital comes in. Gold Mind Digital is a creative marketing agency that’s focused on growing your company’s online presence. We are able to handle everything, from step one, all the way to step four! GMD specializes in:
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Search Engine Optimization
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Pay Per Click Management
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Social Media Optimization
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Retargeting
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Responsive Websites Mobile Friendly
Grow your business by increasing revenue! ( source: shuttershock.com ) Take advantage of the unprecedented profits that digital marketing can bring, by utilizing the services of a company who knows the ins and outs of the business. You won’t regret it. It's your turn what's your biggest challenge with your current business? We are a local Digital Marketing Agency based out of Vancouver Canada and Bellingham WA respectively. We are passionate about helping smallmedium sized businesses succeed online by providing best in class online marketing services. Connect With Us