SEO Education 101
SEO Education 101 Introduction To SEO
Introduction To SEO
Introduction To SEO
Search
Introduction To SEO
Search Engine
Introduction To SEO
Search Engine Optimization
Introduction To SEO SEO includes preparing, creating, and promoting your site in the best way possible.
Introduction To SEO SEO includes preparing, creating, and promoting your site in the best way possible.
SEO Education 101 Advantages of SEO
Advantages of SEO
Advantages of SEO • Free Traffic!
Advantages of SEO • Free Traffic! • Makes your website more “friendly” and more likeable
Advantages of SEO • Free Traffic! • Makes your website more “friendly” and more likeable • Most people don’t do it!
Advantages of SEO • Free Traffic! • Makes your website more “friendly” and more likeable • Most people don’t do it! • It will increase your profits
SEO Education 101 Search Engine Basics
Search Engines
Search Engines • Constantly “spider” the internet gathering data about websites
Search Engines • Constantly “spider” the internet gathering data about websites • Rank websites according to a variety of factors
Search Engines • Constantly “spider” the internet gathering data about websites • Rank websites according to a variety of factors • Reward and penalize based on results
Important Factors
Important Factors • Number and quality of backlinks
Important Factors • Number and quality of backlinks • Freshness of content
Important Factors • • •
Number and quality of backlinks Freshness of content Uniqueness of content
Important Factors • • • •
Number and quality of backlinks Freshness of content Uniqueness of content “Authority” status
Important Factors • • • • •
Number and quality of backlinks Freshness of content Uniqueness of content “Authority” status Age
SEO Education 101 The Importance of the Domain Name
Domain Name Tips
Domain Name Tips • .Com is the best extension
Domain Name Tips • .Com is the best extension • Make it easy to remember
Domain Name Tips • .Com is the best extension • Make it easy to remember • Make it represent the content of your website
Domain Name Tips • .Com is the best extension • Make it easy to remember • Make it represent the content of your website • Short names are best (when possible)
Domain Name Tips • .Com is the best extension • Make it easy to remember • Make it represent the content of your website • Short names are best (when possible) • Stay away from numbers and hyphens
Domain Name Tips • .Com is the best extension • Make it easy to remember • Make it represent the content of your website • Short names are best (when possible) • Stay away from numbers and hyphens • Keep the potential for branding in mind
SEO Education 101 The Importance of Keyword Research
Keyword Research
http://MattsFreeKeywordTool.com
Example #1
Example #1
Too Much Competition
Example #1
Too Much Competition You will not be able to rank high enough
Example #2
Example #2
Not Enough Searches
Example #2
Not Enough Searches You won’t get enough visitors!
Matt’s Keyword Gauge
SEO Education 101 The Role of the Title Tag
The Role of the Title Tag
<title>Dog Training Tips For Dog Owners</title>
SEO Education 101 Understanding Meta Tags
Description Meta Tag
<Meta Name=“Description” Content=“Information on dog training. Includes help with barking…”>
Keywords Meta Tag
<Meta Name=“Keywords” Content=“dog training tips, dog training, dog training information, …”>
Robots Meta Tag
<Meta Name=“Robots” Content=“Nofollow”>
SEO Education 101 The Importance of Anchor Text
Anchor Text
To learn more <a href= “http://mysite.com”>dog training tips</a> be sure to check out my website….
SEO Education 101 Using Header Tags Effectively
Header Tags
<h1>Dog Training Tips</h1>
SEO Education 101 Setting Up a Proper Linking Structure
SEO Education 101 Keyword Highlighting
Advantages of SEO
Advantages of SEO â&#x20AC;˘ Bold <b> </b>
Advantages of SEO • Bold <b> </b> • Italics <i> </i>
Advantages of SEO • • •
Bold <b> </b> Italics <i> </i> Underlining <u> </u>
SEO Education 101 An Overview of LSI
LSI Stands For: Latent Semantic Indexing
SEO Education 101 What Makes a Great Backlink?
Backlink Factors
Backlink Factors â&#x20AC;˘ Age of Website
Backlink Factors • Age of Website • Pagerank of Website
Backlink Factors • Age of Website • Pagerank of Website • Number of Outbound Links on Website
Backlink Factors • Age of Website • Pagerank of Website • Number of Outbound Links on Website • Relevance of Content
Backlink Factors • Age of Website • Pagerank of Website • Number of Outbound Links on Website • Relevance of Content • Uniqueness of Content
Backlink Factors • • • • • •
Age of Website Pagerank of Website Number of Outbound Links on Website Relevance of Content Uniqueness of Content “Authority” Ranking of Website
SEO Education 101 Article Marketing
Article Marketing
Article Marketing â&#x20AC;˘ EzineArticles
Article Marketing • EzineArticles • GoArticles
Article Marketing • EzineArticles • GoArticles • SearchWarp
SEO Education 101 Free Directories
Free Directories
Free Directories â&#x20AC;˘ DMOZ
Free Directories • DMOZ • JoeAnt
Free Directories • DMOZ • JoeAnt • WebWorldIndex
Free Directories • DMOZ • JoeAnt • WebWorldIndex • Lots More
SEO Education 101 Paid Directories
Paid Directories
Paid Directories â&#x20AC;˘ Yahoo Directory
Paid Directories • Yahoo Directory • Best of the Web
Paid Directories • Yahoo Directory • Best of the Web • Business.com
Paid Directories • Yahoo Directory • Best of the Web • Business.com • Incrawler
Paid Directories • Yahoo Directory • Best of the Web • Business.com • Incrawler • Many More!
SEO Education 101 Relevant Blogs
SEO Education 101 Press Releases
SEO Education 101 Creating Your Own Blogs
Popular Blog Platforms
Popular Blog Platforms â&#x20AC;˘ WordPress
Popular Blog Platforms • WordPress • Blogger
Popular Blog Platforms • WordPress • Blogger • LiveJournal
SEO Education 101 The Power of a Squidoo Lens
SEO Education 101 The Power of a Hubpages Hub
SEO Education 101 Fun With Wikispaces
SEO Education 101 Gaining Credibility From Forums
SEO Education 101 Don’t Overdo It!
SEO Education 101 Monetization Optimization
Monetization Optimization
Monetization Optimization â&#x20AC;˘ Find out what your visitors want
Monetization Optimization â&#x20AC;˘ Find out what your visitors want â&#x20AC;˘ Test, test, and test!
Monetization Optimization • Find out what your visitors want • Test, test, and test! • Make sure you offer quality products
Monetization Optimization • Find out what your visitors want • Test, test, and test! • Make sure you offer quality products • Build a list when possible
Monetization Optimization • Find out what your visitors want • Test, test, and test! • Make sure you offer quality products • Build a list when possible • Develop a relationship and establish credibility
SEO Education 101 Building a List
SEO Education 101 Conclusion