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VLADISLAV BURDA TALKS ABOUT FAMILY VALUES, GROWING A BUSINESS, THE TRANSFORMATION FROM BEING AN ENTREPRENEUR INTO BEING AN OWNER, AND ABOUT DREAMS. Vladislav Burda is the owner of the RedHead Family Corporation (children’s goods distribution) and is the founder and the president of the public “Association of Owners of Family Companies in Ukraine” FBN Ukraine.
F.: How did you become a businessman and what got you into this particular business? V.B.: I was brought into starting a business by my kids. My first child was born in 1994. At that time there wasn’t any baby food in Odessa. My wife no longer suckled the child. I regularly traveled to Moscow, so she asked me to buy baby food there. I brought food – my baby was fed and content. But there was one question: where will the other residents of the city, who do not travel to Moscow, acquire baby food? In this regard, a very simple business idea was born: I brought a small batch of baby food to Odessa to sell. It was sold very quickly. At that moment I realized that I had stumbled upon a gold mine. This product line has remained a core part of our business – about 35–40% of sales are still of baby food.
B U S I N E S S
Marketing. Creativity. Investment
Marketing. Creativity. Investment
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