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kid. in.cube8r the distillery madonna bain faddoul the label
winter 12
MEET THE TEAM
EDITOR & CREATIVE DIRECTOR Jessica Bartholomew jessica@fawnmag.com DEPUTY EDITOR Gaia Gardiner gaia@fawnmag.com CONTRIBUTORS Ben Scott, Nicola Johnson, Alisha Lewis, Alina Maclean, Amanda Griffith, Yie Sandison, Cheryl Tan, Kristyan Low, Eliza Dabron, Koh Tanyawanichapong. SPECIALS THANKS Leonard Sii, Candice Cameron, Madonna Bain, The Distillery Team, Kiran Dosanjh, Jessica Faddoul, Sweaty Betty PR, Reuel Teodoro, Ben Hong, Jacob Nhim, Isy Galey, Young Republic, Qantm College. ADVERTISE WITH FAWN jessica@fawnmag.com GENERAL ENQUIRIES & SUBMISSIONS info@fawnmag.com FAWN MAGAZINE 118/244 Alison Road, Randwick Sydney, NSW, 2031 fawnmag.com MEET THE TEAM / 003
CONTENTS
ON THE COVER photographer: ben scott hair and makeup: nicola johnson styling: jessica bartholomew model: amanda griffith @ viviens model wears: american apparel top, faddoul skirt, colette by colette hayman necklace.
editor’s letter 005 fawn bits 006 winter edit fawn loves 009 winter edit fawn features 012 is it art? fawn features 018 i have a dream
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fawn illustration 024 candice heart
030 fawn talks kid. 034 fawn style lace it up 044 fawn style faddoul 052 fawn studios the distillery 058 fawn jobs madonna bain 061 stockist list
HI THERE! Goodness me, it’s been an epic journey between Fawn’s initial conception and the release of our first issue. Many sleepless nights, hundreds of hours and multiple chai lattes have gone into the making of this issue. And although it seems like in some ways we have reached our final destination, it’s very clear to us that this is actually the beginning of something incredibly special. As a start-up business we too understand the struggle that many emerging creatives face when breaking into the industry. That’s why at Fawn we’ve taken it upon ourselves to create a platform to which emerging artists can showcase their works to receive the credit and exposure they deserve. We’d like to thank all of the amazing people that have contributed their time and products to Fawn. We have been overwhelmed by their generosity and without their support none of this could have been possible. So without further delay I present to you the very first issue of Fawn Magazine. Enjoy and we’ll see you next season! xx
Jess
FAWN BITS
MAY
AUS INFRONT: TYPE CAST h
2 MAY 2012
All you typography and lettering devotees can find solace in the latest event by the Apple Store moderated by Like Minded Studio, this exclusive panel discussion will address trends, techniques, best practice, process and the future of typography. Guest speakers include Luca Ionescu, Gemma O’Brien, Keith Morris and Wayne Thompson (Australian Type Foundry), and together they will lead you through a free, fun and casual collaboration of likeminded typography enthusiasts, or simply those who are interested to learn more. From 6:30pm on Wednesday 2nd of May at 367 George St, Sydney. Visit australianinfront.com.au for more info.
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FASHION WEEKEND h
10 - 13 MAY 2012
If you’re a girl who’s idea of sheer heaven is a rack full of discounted designer duds then you already know about Fashion Weekend. Clothes, accessories, shoes by the likes of Camilla, Natasha, Ksubi, Samantha Wills, Peep Toe, bec & bridge, Maurie & Eve and Miss Unkon - they’re all here at up to 70% off, and by simply upgrading your ticket to Catwalk status you get to see it all modelled first. It’s worth making the annual event a girl’s day out, just showing up can win you a $1000 shopping spree on the spot! But make sure you purchase your tickets before midnight Wednesday 9th May.
QANTM CREATE DESIGN AWARDS h
11 MAY 2012
A college close to Fawn’s hearts, Qantm of Surry Hills is holding it’s 8th annual Create Design Awards, a platform for designers and studios to have their world-class creative talented celebrated, whilst being rewarded with an online publication and a profile in an exclusive issue of desktop magazine. Even designing the 2012 campaign for the awards was a collaborative process, with 2011 CDA winners Mentally Friendly studios being the prime location for the brainstorming of this opportunistic event. To enter simply submit a piece completed between January 2011 and May 2012, entries close Friday 11th May and good luck!
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JUNE
FINDERS KEEPERS MARKET SYDNEY h
1-2 JUNE 2012
Yes, they’re back in town! The ever-popular platform for emerging designers, artists and musicians to showcase their work in a supportive and creative atmosphere. This year Carriageworks is prime location for the thousands who come for free live music, cafe and bar and an encouraging celebration of independent art & design. Applications are now open for anyone with artistic talent, head tothefinderskeepers.com to join the everyday people making the creative difference to the Australian market scene. Autumn/Winter markets show from the evening of Friday 1st June to Saturday 2nd June.
ETSY SUCCESS SYDNEY: VIVID h
2 JUNE 2012
The yearly extravaganza known as Vivid Sydney has set its sights on everything handmade, luckily for us, it’s in the form of an old favourite known as Etsy. Etsy Success Sydney will inspire, inform and connect local creative business owners who wish to learn new skills, understand the need for change in the new economy, and ensure their business is sustainable and viable. It’s a oneoff event not to miss to ensure your business grows healthily and happily, see it at The Vivid Ideas Exchange Forum (The Rocks) at 9am on Saturday 2nd June, find more info at vividsydney.com.
LAUNCH YOUR LABEL h
3 JUNE 2012
Have a fashion label that needs a good kickstart? This is your chance to show off your technical skill, design, creativity, business acumen and commitment, along with your potentially successful label and become fashion royalty overnight. Thanks to OneWearDesigns, winners will be handsomely rewarded with a full page in Shop Til You Drop magazine promoting their brand, leading designer mentorship, a boutique at OneWearDesigns.com a 3-month start-up marketing package from The Social Factory, an event showcasing your designs to the ‘who’s who’ of Australia’s fashion influencers and a cash prize of over $20,000! Entries close Sunday 3rd June.
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JULY
UNEXPECTED PLEASURES h
20 APRIL- 26 AUG 2012
Unexpected Pleasures is an indepth museum which looks at what we mean by jewellery from a number of different perspectives. Taking as its starting point the radical experiments of the Contemporary Jewellery Movement that challenged a conventional understanding of the language of personal adornment, and looking instead at the essential meanings of jewellery, the exhibition brings together important work from around the world, and looks at it from the point of view of the wearer as well as the maker. From 20th April to 26th August at The National Gallery of Victoria as part of the touring exhibition of London. Free.
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18TH ANNUAL BIENNALE h
27 JUNE - 16 SEP 2012
This year the stunning array of performances synonymous with the Biennale En Atendant and Cesena, both by choreographer Anne Teresa De Keersmaeker’s dance ensemble Rosas. A third work to be presented at Carriageworks as part of the 18th Biennale of Sydney is a major installation from respected Belgian artist Ann Veronica Janssens. Janssens creates ‘propositions’ or ‘interventions’ in her installations that are based on the relation of time and space. Janssens’ work will be presented from Wednesday 27th June until Sunday 16th September 2012. Tickets for the event can be purchased at carriageworks.com.au.
SEMI PERMANENT BRISBANE h
27 JULY 2012
Semi-Permanent, the world’s leading design conference covers all disciplines of design, including graphic design, film, fine art, and illustration, the forum welcomes all people with a mind open to creative ideas and the wide world of design. The world-class event’s attendees include Creative Directors, Design Directors, designers, artists, photographers, digital leaders, agency personnel, product and fashion designers and pretty much any one who operates as a creative. Celebrating it’s 10th year of sharing ideas, Semi-Permanent Brisbane will offer discounted ticket prices for students. Find event dates for other states at semipermanent.com.
FAWN LOVES
PIXEL SLEEPING MASK RECREATIONAL JEWELLERY
This is cool, simple and silver at it’s very best. With three boutiques in Australia, one in NZ and an online store at Neon Ruby (as well as their official site), Recreational Jewellery features lettered pendants and bracelets, quirky rings, and some of the most brilliant objects in silver you can wear on the end of a chain that we’ve ever seen. Boxing gloves in antique silver anyone? It’s all spick and span, and it’s all waiting to be snapped up at recreationalboutique.com
PANTONE UNIVERSE
Gone are the days when Pantone colours were exclusive to the design world as a colour-matching system to personalise just about anything to a specific taste, in the homes of millions. The Pantone Universe Series is a mecca of fashion accessories, eye wear, home furnishings, electronics, stationery and office products, arts and craft pieces, apparel and casual wear, even a Pantone hotel. Sweet. Launched in 2005, it’s creators claim their products are the “ultimate form of self expression”… at least until you find that person who has managed to ‘match’ your chosen swatch.
If you don’t like the way you look when you dream, your remedy has already been invented! These 8-bit graphic glasses have an unmistakably futuristic feel that will earn you instant nerd brownie points in your sleep made from a felt material by Studiobo, these sleeping eye masks are great for everyday use, traveling, and generally anytime you feel the need to look like Corey Worthington passed out. Available from designboom shop for 14 US dollars, plus postage.
NIKE FREE RUN TATTY DEVINE AARRGHHHH NECKLACE This necklace is crazy, the English really do know how to make a literary statement. Not only for it’s loud appearance, the piece was inspired by that noise you make on a rollercoaster. Taking the term ‘statement necklace’ quite literally, it is actually really sweet: the perspex black silhouette letters dangle from a chunky golden chain. If you’re a pirate you’re in luck also, you’ve got all you need to say hanging by your neck.
A beautiful revolution in sneakers, this little shoe not only packs in an exceptional ride compared to the 3.0 and 5.0 versions, it boasts a contoured foot bed which boosts cushioning and comfort, provides flex grooves for a more natural, barefoot-like stride. The best part is it links to Nike+ on iPhone to make tracking your runs easy. Available at Athlete’s Foot (1800 677 621). FAWN LOVES / 009
FAWN LOVES
A NEW HYPE
Art, graphics, font and ads. Like these? Then you’ll love this site dedicated to a wealth of geek talk on the latest bits and pieces to emerge from this scene. The whole site represents the minds and caring touch of a sociologist and an art director - and the unlikely combo have created a surprisingly delightful blog.
FINGERPRINT RINGS
It’s one of the most ingenious ideas that we’re all wondering why someone hasn’t come up with it before: take a mould of a fingerprint and fill it with silver to create pretty much any way to wear it around. A couple called Brent & Jess (handpicked by Martha Stewart herself) are leading the revolution, it’s the perfect gift for a loved one, especially as a wedding band. Just pick your size and metal (ranging from rose gold to palladium) and you’re set! So take matters into your own hands and get your very own print pieces at Etsy.
THE SUPER COOL MOBILE EMPORIUM
MOR SORBET LIP MACARON LIAM BRAZIER
In the world of illustration, Liam Brazier is the pick of the bunch. His bright shards of colour, animated atmosphere and uniquely surreal approach are heavenly to any pair of eyes. Find in his range gallery-quality prints, canvas, limited run prints and even homewares to add a touch of graphic heaven to your wall, floor or door! Seriously though, start with his blog and work your way up through his history, standing to be truly impressed. Give your credit card a good run and shop online at liambrazier.com.
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A moreish treat you won’t be able to resist. Smell the fragrance and you’ll see, it’s a nourishing confection gloss in a pot filled with Vitamin E, beeswax and other positively plumping hydrating properties. Animal-testing free and affordable, this deliciously sweet treat is just as good as a real macaroon – beware. RRP $12.95 at morcosmetics.com.
Are you scared that you’re not as super cool as you could be? No longer fear, because two people called Noonie and Kate are committed to scouting everyday objects from all over this vast world, which brighten up your home, workplace, playspace and wherever else you chill. It’s a mobile pop-up store in the Melbourne region so expect a surgence of super cool people in that area between now and May 20th when they pack up shop. For a full list of dates and locations visit thesupercool.com.
FAWN LOVES
HELVETICARDS
MR & MRS WHITE
The twosome with enough creativity to design a small town, Mr & Mrs White reside on Sydney’s Northern Beaches as they design everything for the home, from wardrobes and beds to quilts and cushions, this truthworthy team share the load: he designs and makes the furniture, she makes the textiles made from pure linens and cottons. And if you’re looking, there’s also a kids range inspired by their very own daughter Selah Grace. Cute!
Perfectly combine your love of the Helvetica font and gambling with this streamlined way of playing cards. Created by Ryan Myers, designer and co-owner of American design company UD+M, take humble playing cards and give them a hint of moderninity. The simplistic and bold design of the Helvetica font in large display on each card lends for a very easy game of Snap! Or perhaps an easy cheat in Go Fish? Whatever your fancy, these cards are a great choice for anyone. Buy your pack today for US$10 at helveticards.bigcartel.com.
BATISTE ORIGINAL DRY SHAMPOO
VIOLET & I
Fawn have had a love affair with this label since we began. Violet & I is an exquisite collection of garments that transcend imagination and personify beauty in the most seamless ways. Each piece is laced with a hint of the vintage, designed by a country girl with big dreams of living in the Spanish countryside. Stunning natural fabrics, fine silks, cottons and leather are the main feature. Fall in love all over again with Violet & I.
We had to throw this in the mix this is unformiddable magic in a can, basically. Suiting every single hair type that exists, the water-less formulation penetrates hair shafts and absorbs dirt and any other residual hair products...magic! Just spray directly on your hair and watch it transform straight away, we can’t tell you how perfect those messy hair moments will be when you have a party to go to after work. Literally spray and go! Tip: grab a mini size to truly show off your convenience. FAWN LOVES / 011
Is it
Art? It’s that scribbled figure on the wall of a tunnel you drive through and the faces of unnamed colourful characters plastered on inner-city brick walls. Graffiti is ingrained in our culture and surroundings. Graffiti art is an art form. I’m going to be completely honest with you right now, because our misconceptions, especially those formed out of outdated traditions, should be fading faster than councils wash away spray paint tags from walls.
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Let me ask you a question. Suppose that Leonardo, Monet, Picasso, or any of the recognized artisans of Western European culture were alive in the present day. Then, suppose that one of these famous artists decided to paint a masterpiece on the side of your house or on your front door or on a wall in your neighbourhood. Would Picasso or Monet’s markings be graffiti or art or vandalism or graffiti art? The answer may vary across people. I say it’s art in the form of graffiti. But yes, their markings would qualify as vandalism only if they appeared on private or public property without permission. If we’re going to get technical about it, some forms of graffiti become art according to four criteria. First, graffiti art is separated from everyday graffiti markings by the artist’s intention to produce a work
of art. Second, graffiti art has an established history of development in style and technique. Third, graffiti art has in fact been recognized by the art world. A fourth criterion is that the public response to graffiti art indicates that it is art. Whether or not all of the public agrees that graffiti art is good, bad, or extremely valuable, the bottom line is it really and truly is art. Graffiti’s origins date back to the beginnings of human, societal living. Graffiti has been found on uncovered, ancient, Egyptian monuments, and even in the culturally-rich Pompeii. Graffiti is the plural form of the Italian word grafficar. In plural, grafficar signifies drawings, markings, patterns, scribbles, or messages that are painted, written, or carved on a wall or surface. Grafficar also signifies “to scratch”
“Graffiti art is separated from everyday graffiti markings by the artist’s intention to produce a work of art.”
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in reference to different wall writings ranging from cave paintings, bathroom scribbles, or any message that is scratched on walls. In reference to graffiti, the definition is qualified in our age by adding that graffiti is also any unsolicited marking on a private or public property that is usually considered to be vandalism. Modern graffiti art originated in New York City, and it was known first as “New York Style” graffiti. This art form began in the late 1960’s when teens used permanent markers to tag or write their names, followed by the number of the street on which they lived, in subway cars. This trend originated with the appearance of “Taki 183” which was the tag of a Greek American boy named Demitrius. Tagging soon became a way to get one’s name known throughout the city. The monikers, “Cornbread” and “Top Cat” were well known in Philadelphia, and when Top Cat’s style appeared in New York, it was dubbed as “Broadway Style” for its long skinny lettering. Likewise, books, magazines,
“Most of the opposition to graffiti art is due to its location and bold, unexpected, and unconventional presentation.”
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movies, and the artists themselves have helped people to understand how and where graffiti harmonizes with and goes a step beyond traditional methods. It is still a massive shock then, to realise that graffiti is still not readily accepted as being art like those works that are found in a gallery or a museum. It’s a shame. Not strictly denied the status of genuine art because of a lack of form or other base aesthetic elements, most of the opposition to graffiti art is due to its location and bold, unexpected, and unconventional presentation, but its presentation and often illegal location does not necessarily disqualify it as art. In the 1970’s, galleries in New York and Europe brought graffiti to the attention of the art world. Lee Quinones, a prominent writer in New York and one of the few graffitists to bomb, i.e. paint, a whole train from top to bottom and end to end, was invited to exhibit his work on canvas in Claudio Bruni’s Galleria Madusa in Rome.
Likewise, Yaki Kornblit of Denmark, an art dealer, helped to launch the careers of several graffitists during the years of 1984 and 1985 at Museum Boyanano von Beuningen in Rotterdam. Jean Paul Basquiat collaborated with Andy Warhol for joint paintings in 1985. And recently, in 1996, Barry McGee, also known by his tag, “Twist”, was commissioned to do a graffiti art mural for the San Francisco Museum of Modern Art. As graffiti was introduced to the art world, two trends happened. One, the art world of collectors, dealers, curators, artists, and the like helped graffitists evolve in style, presumably by sharing their artistic knowledge with the newcomers. Two, the exposure helped to expand graffiti to all parts of the world. Furthermore, cities such as LA and Chicago have recognized the talent of graffitists by providing a means for them to do legal graffiti art which has helped to foster the art form and lessen the amount of graffiti art that appears in the city as vandalism.
There are so many awe-inspiring methods of artistic expression graffiti artists have created to share their joy. The tag, the stamp, the piece or masterpiece and a production are all trade names used to describe their creations. Novices are taught how to use spray paint according to various styles and how to adjust nozzles and how to fit and use other types of aerosol caps onto spray cans for different artistic effects. It unsettles me to learn that society uses the term ‘graffiti’ in a derogatory way to support their own cause, for example, murals for community enhancement and beautification are also a form of graffiti even though they are not usually thought of this way, for the simple fact that most murals are commissioned. Despite the devil may care attitude many people think graffiti artists have, their art is not the spontaneous type like tagging in the form of fancy scribble. The completion of a piece or a production involves a great deal of imagination, planning, and effort.
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The graffitist first does a sketch. Then he or she plans out characters and selects colours. Next, the artist selects his or her “canvas” or surface and does a preliminary outline, followed by a filling in of colours and ornamentation, and then the final outline is completed. Elements of lines, colour, and structures that are present in the work in order to produce a narrative about it are ever-present. Graffitists intend their work to be apprehended as art that can communicate feelings and ideas to the audience, which by the way, is not limited by class or wealth. Anyone and everyone can view ubiquitous graffiti. No matter how old you are, your occupation or how much money you have, you can always find a graffiti wall. The exhortation that graffiti should be on a visible private or public space in order to be in its optimal context is not so much to glorify any illegalities but rather, to highlight the idea that graffiti is meant to be completely accessible to the public for immediate appreciation.
“Graffitists intend their work to be apprehended as art that can communicate feelings and ideas to the audience.”
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But it seems, graffiti is all too often criticized for being too hard to understand, but in its original nature, it is mysterious and difficult to pin down. You might as well say a swan isn’t valid because it has wings. Certainly this cannot keep graffiti art from being considered art anymore than Picasso’s abstract cubism does. This recognition of graffiti by the art world is important for two reasons. One because of the social, political, and economic influence of the art world, its recognition of graffiti art as art helps to increase the awareness and overall understanding of the art form. Two, this recognition prevents the sweeping generalization that all graffiti is vandalism and therefore something that always should be eradicated.
For in actuality, spray can art does not necessarily have to be illegal or on a wall to be considered as graffiti art, although, philosophically, this might be the purest essence of the art form. Whatever your view of graffiti is, you have to admit its special breed of artists are talented and wholeheartedly believe without a doubt that what they create is true, wanting to share that feeling with their community. And to think it also beautifies the community by appearing on areas that normally would be eyesores, such as a wall in a vacant lot or an abandoned building, this makes it far more valuable than any corporate skyscraper or advertising billboard could ever be. Words by Gaia Gardiner
Want to see more? Take a trip down May Lane in the heart of St Peters to discover even more talented graffiti art works.
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It’s truly amazing what you can accomplish if you align your dreams with your life, a philosophy which founder, owner and CEO of Incube8r Isy Galey has manifested.
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As far as self-made goes, Incube8r breaks the barriers within your run-of-the-mill markets and the retail sector by giving the power back to it’s creators - the handmade brigade of 90 participants who pride themselves on producing and selling bits and bops made of glass, textiles, clay, 2D prints, metals, wood, leather and even skin care. The secret to Isy’s success? It’s horrendously simple: if you’re an artist you can rent out a glass cube, 2D partition, wall space, shelves or clothes
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rack for a 3 month period, with the free reign of being able to change your stock over regularly, just as a market stall does. Rent starts at $20 per week, following that you’re paid on a monthly basis for what you’ve sold. The best thing is you benefit from the retail selling price not wholesale price, as you pocket 100%, while Incube8r take no commissions, and you’re covered by insurance. It makes sense really as it takes hours to refine a piece, along with sourcing the materials, hiring the studio, spending the time to make it, polishing it, why should someone else get a cut? And like a true artist, you’re left to fill and decorate your space how you wish, your imagination is the only limit. This principle supports Isy’s belief of self responsibility and creates a challenge for the artists to keep their space happy and varied. Incube8r have refined the whole process in a way to benefit the emerging artist, with purpose-built software for each store holder to log onto the universal network to share their latest creations and track sales. But like everything that seems to just come together without a hitch, there’s always those moments of sheer uncertainty and panic to get you on your way. There were times when it was a challenge as the meltdowns became more frequent for Isy, but she was working too hard for it to all catch up when all of a sudden, things just came together without a hitch. On July 12, 2007, thanks to a private philanthropist, Incube8r ceremoniously opened its doors to the Melbourne public with an ambitious nine cube holders. Since then there have been four goals Isy has noted (all of which have been realised since). The first, to create a space where artists don’t have to pay any commission on their work with the pricing at their own choosing. Secondly, to give power over the appearance and location of their stall, thirdly to have an interactive space. Artists can come in, change their display, introduce new ideas and essentially be an active part of the gallery space. Lastly, Isy desired a non-elitist space - giving all artists the freedom to express themselves in a public space. Isy explains, “I originally envisaged only having glass display cubes to exhibit students’ and upand-coming artists’ work, so the term ‘incubator’ and motto, ‘a small warm box where beautiful things
“I think I got close to barred from Etsy and other craft websites for ‘spamming’ people with a shop that didn’t exist!” In.cube8r’s founder Isy Galey in her Melbourne store.
Resin jewellery designed by Kellie Christie. One of In.cube8r’s cube holders.
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grow’, were a good fit. Being all about cubes, I tweaked the spelling with the auspicious number eight, which symbolises eternal flow.” The idea was sterling, but it wasn’t the most commonplace concept, as disbelief and a lack of support occurred. “I think I got close to barred from Etsy and other craft websites for ‘spamming’ people with a shop that didn’t exist! I was amazed by the feedback and by people’s trust near the end though” Isy explains. “My first cube holder sent a box of her beautiful silver jewellery from Tassie to someone whom she’d never met and to a shop that hadn’t even opened its doors. I had to explain to every customer why the shop was so empty and that I was trying a different type of business model.” And it’s that handmade satisfaction Isy has a undying thirst for. “I see it on my customer’s faces when they walk in here or when I tell them the concept. There’s also something supremely magical about taking 100% of all the sales for the month and placing all of it into 90 bank accounts. It’s about creating a sustainable future for handmade goods.” And it’s no big surprise really, with the entrepreneur’s childhood one big succession of arts and crafts activities. “I was never bored as a kid, always in the corner somewhere covered in glue, I’d build tents out of sticks and
leaves or ‘recreate’ my toys - by the age of 7 I’d sewn clothes and bedding for my Barbie and Ken.” Isy’s Mum was always a constant source of handmade inspiration for her “daughter, adopting her healthy recycling habits for finding new uses for old objects, and carrying them through into adulthood. Isy’s done every course from millinery, ceramics, printmaking and book binding, to a Fine Arts degree at Monash University with a glass-blowing major which she still practises today. It was a particularly sharp transition from her home in Auckland to her independent adult life, as Isy left home at age 17, quitting school too and proving that she couldn’t be caged up for any longer. Isy was already ahead with her involvement in a small co-op shop called The Fish Tank: four young women in their early twenties painting shirts and bags and selling them to those who shared their interest for quirky crafts. When an attempt to franchise the small business didn’t eventuate, it seemed she was at a dead end. Standing in a queue at her local dole centre, she saw a flyer for the New Enterprise Incentive Scheme, a program for the unemployed with a viable business idea but little financial means to create it. After enthusiastically completing the 5 week course Isy was clued in on everything from business taxation to signing a lease, how to employ
“It’s about creating a sustainable future for handmade goods.”
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A front on view of an interesting display technique that has been adopted within In.cube8r shops.
Kimono Reincarnate, just one of the many designers featured in the Fortitude Valley shop.
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Rock Ribbon’s contemporary charm bracelets found within the Fortitute Valley shop.
“I saw a niche market and need for choice in the retail sector so I clenched my teeth and jumped.”
staff and most importantly, where to begin and how to break it down. “Without them I wouldn’t have had the courage or the know-how of starting a business - they gave me a mentor who followed the progress of my business throughout the whole first year and best of all it’s free.” As part of the course Isy had to conduct a hundred market research surveys - a blessing in disguise as it gave her a fair idea of Incube8r’s future popularity, with the results becoming just another sign that her dream was coming true. Then in one of those divine moments in life, she was taken back to her roots by the discovery of a small store close to where she grew up in Auckland. Texan Art Schools represented students of arts courses and young undiscovered artists, with their one-off wares that were, you guessed it, handmade. It urged Isy to look into what art galleries had to offer, but the money always went to the big guy, with little or no return for a struggling artist. Then it dawned on her. If she were to downsize the operation of a bazaar or a market to a more accessible form to the artist, it would cut out the middle man, especially if commissions didn’t exist...that’s it! And here she is today, Incube8r is three years old with over 100,000 Google mentions. “I saw a niche market and need for choice in the retail sector so I clenched my teeth and jumped.” Today Isy calls the Dandenong Ranges home along with her supportive partner Michael and their 7 pets. About 70% of participants who were
Cube holders madly restocking before the Christmas rush.
with the little project when it sprouted in 2007 are now mainstays, speaking volumes about Isy’s intention for the space and the reality of what it has become. “I started with nothing - just one tiny seed of a dream. I encourage everyone to draw, see and grow their dreams!” After more than a decade of incubating the dream, Incube8r is now a one-of-a-kind ethical franchise in Australia and New Zealand with the first to offer 100% commission-free sales, offering the exposure and opportunity to trial any idea, and most importantly giving the power back to the artist. “It’s been magical watching our long-term participants refine and rerefine their ideas to the standard we display today. It’s been an honour to travel on this path and grow this together, it’s a reciprocal roundel for all of us and we are very much a community” Isy says. “All we look for is that it’s not straight-out component assembly, there has to be at least 50% handmade input into the pieces and we keep it varied so no two people are working in identical ways. We don’t like to use the word ‘designer’ as it often means off-shore production.
Inside In.cube8r’s Fortitude Valley shop. Designs are displayed in a gallery style setting.
We use the word ‘artist’, a handmaker or crafter, as we only represent those who ‘make’.” Every year Incube8r have the same people lining up, pen and pad in hand, with Christmas lists, and with a strongly developed online presence, they are the reliable go-to “for unique handmade pieces”. These days, the main focus is on growing the franchise side, “we are looking for the ‘right’ people to represent us well, ideally having two Incube8r’s in every state. We are looking for more people with a good business mind, who are great at organizing and have an appreciation of all things handmade to help us grow this model, to support handmade far and beyond. This is my vision and my future and I will stop at nothing to grow this here as well as off shore.” You can learn more about Isy’s dream at incube8r.com.au or visit one of her creations at Melbourne, Sydney or Brisbane. If you love Incube8r more than that, you can also download a button for your blog at incube8r.com.au/links/website-badges. Words by Gaia Gardiner
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CANDICE HEART Candice Cameron’s illustrations are divine. Combining ethereal imagery with naturalistic collage, she is firmly planted on the path to prosperity. This is her story...
LOCATION // Resides Sydney, Australia I am very lucky that my husband has set up a wonderful joint studio space in our apartment. FOUNDATION // I was always encouraged as a child to express myself through art and colour. My dad is very artistic in a more traditional way and when I was younger he would paint or draw or be constructing beautiful pieces of furniture with intricate carvings, I would love to just be around him in his workshop and draw nonsensical pictures while he worked away.
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EDUCATION // St George school of fine arts for 3 years majoring in painting and drawing. You can never stop learning new ways to go about creating. PRODUCTION //
Can’t get enough of Candice’s work? Head over to her tumblr site candiceheart.tumblr.com to view more of her art.
Sketching is very important in my process, my brain tends to jump from idea to idea so it helps to put my ideas onto paper and let body of works come together naturally. My all time favourite tool is my Caran D’ache aquarell wax pastels. Blogs/instagram, magazines (especially fashion related ones) and the my old pal Google are a very useful tool in my process of continually stimulating my creative process. INSPIRATION // I am constantly inspired by colour, collaging and beautiful images. Nature and animals are also a large part for me.Female form, like the elegant drawings of Egon Schiele Fashion.
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F A W N TA L K S
KID.
Kid.’s creator Kiran Dosanjh uses an unconventional form of marketing.
Kid.’s original designs on display.
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Kid. owner and creator Kiran Dosanjh is a rising spark among the underground menswear ranks in Sydney. Pushing for black & white downright simplicity, loosefit designs and powerhouse prints in the humble tee, it’s a walk in the park for this bright young thing. We had a chat to the boy of the moment to suss out just how brilliant his basics are… Q: How was the Kid. label concept conceived? A: Kid. basically came about as a result of my inability to find t-shirts and singlets that both fit me well and had an image on it that I could really appreciate. I just really wanted to take a chance with designing on my own and prove to myself that I can do it, something that I’m still trying to do! The overall concept of the label (everything looks better in black & white) was basically derived from my appreciation of simplicity, minimalism and boldness, which I think can definitely be seen through the photo shoot for Volume 1. I’m a big believer in less is more, and I actually just truly feel that everything looks better in black and white. Q: How has your popularity grown with online sales vs. the underground market scene? A: The response we’ve had so far has been absolutely unbelievable. The label is definitely more prominent online as the underground market scene is something that we’re slowly introducing Kid. to. We’ve been involved with a couple of markets and the response we’ve had has been great so it’s definitely something that we’re going to get involved with more and more. I think it’s important to have a personal interaction with our customers just so they can put a face to the label, and I definitely think that the underground scene is a place where Kid. belongs.
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One of the final product shots from Kid.’s debut collection Volume 1.
“I’m a big believer in less is more.”
‘Kid. Original Logo’ and ‘Kisses For The Girls’ singlets.
Q: Kid. was recently launched at the glistening Aurora Bar . How did the Kid. entourage celebrate? A: It was such a great event to be involved with. The crew certainly celebrated with a few nights out around town afterward, I think the less said about those the better .. Q: How much has your background in business helped you bring Kid. about? A: I think that my background in business has definitely helped a fair bit as there is so much more to a label than what people see from the outside. It’s not just about drawing/designing/making, so in terms of setting Kid. up financially and structurally, my business background has definitely played a big part. My experience in advertising and marketing also helps massively when it comes to presenting the label to the public and developing the themes in regards to our social media/magazine advertising and the messages we want to deliver about the label. Consistency is key and that’s something I’ve definitely picked up from university studies.
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Q: What’s so good about black and white? A: Black and white is just so bold and so prominent, I think that so much can be done with it and so many different textures and looks can be created, why complicate and overcrowd it with colour? I’m not totally against colour, I just like to use it sparingly as I believe it has more impact that way. Also when I first conceived the idea of Kid., there was so much clutter and colour and mess on t-shirts and singlets that I just wanted to make sure my label stuck to the basics and embraced simplicity and minimalism and focused more on what actually was going on with each garment
rather than just splashing bright colours and putting random images together to create a collage-type print that has no real structure or direction. Q: What’s your choice of inspiration for those catchy style names? A: I’m a kid at heart, I always will be, so I try to be a little creative with the names in the hope that they’ll stick in peoples minds. I think it’s important to create some sort of a theme behind an image rather than just having it on a garment because it may look good. Most have a slight meaning behind it but it’s all down to however each individual interprets the tees and singlets! A behind the scenes shot on location at Kid.’s debut product shoot.
Kiran hard at work. One of the promotional images used within the Kid. label catalogue.
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Kid. featuring at the Young Republic launch party in 2011.
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A predominantly black and white label, Kiran will often include a burst of colour in his designs as a stand out feature .
“Black and white is just so bold and so prominent, I think that so much can be done with it.”
A work in progress. Kiran’s sketchbook features many illustrations such as below, that have been used to create original t-shirt designs.
Q: Tell us about the first photo shoot experience for Kid.? A: It was an experience which I really enjoyed. Luckily one of my friends is also an amazing photographer at an amazing studio so the day went extremely well with no issues whatsoever. I had a very specific and set idea with how I wanted everything to turn out and the shots and overall concept ended up translating a lot better than I could have imagined. I’m definitely looking forward to the next one! Q: What’s next on the cards? Honestly I’m in no rush to quicken anything up as I’m still studying and interning but I have a feeling that a few big things could happen this year. We’ve recently started exploring some new distribution channels and developing a few new lines so definitely keep an eye out for what’s to come. Q: How can we get a hold of your tees? A: kidlabel.bigcartel.com is the best way to check out the label. Also don’t forget to like our Facebook page (facebook.com/Kid.Label) to stay up to date with what’s happening with the label!
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Hair: Koh Tanyawanichapong hairbykoh.com Makeup: Kristyan Low kristyanlow.com Stylist: Cheryl Tan cheryltanstylist.com Talent: Eliza Dabron @ The Agency
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Black dress with brown leather: $69.95, PinClove. Necklace silver long: $39, Belle Noelle. Shoes: $159, Antoine + Stanley.
LACEITUP Photographer: Yie Sandison yiesandison.com
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Black bangle with gold metal: $54, Belle Noelle. Leather Dress: $299, Wayne Cooper. Black suede ankle heel boots: $99.99, Betts.
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Shirt with sequin collar: $50, Showpony. Black leather tiered skirt: $59.95, PinClove. Ring: $5.95, Collette. Shoes: $159, Antoine + Stanley.
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Black lace top: $50, Showpony. Brown shorts: $59.95, PinClove. Shoes: $199, Antoine + Stanley.
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Black lace top: $50, Showpony. Brown shorts: $59.95, PinClove.
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Leather jacket: $795, Wayne Cooper. Bodysuit: $90, Evyie.
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Pink lace top: $65, Evyie. Pants: $89.95, Junk. Black bangle with gold metal: $54, Belle Noelle.
Dress: $590, Aung
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Suede and black top: $59.95, PinClove. Skirt: Stylist’s own. Necklace: $30, Doury. Shoes: $199, Antoine + Stanley.
Introducing the eponymous women’s wear label...
It’s been a fateful journey for designer Jessica Faddoul. Not only has her unmistakable talent taken her to Central St. Martins College in London, she has been praised by the fashion world for her simply sophisticated designs and versatility, her impeccably stylish label FADDOUL was launched in 2010, and Jessica’s never looked back... Photographer: Ben Scott, Creative Direction & Styling: Jessica Bartholomew, Hair & Makeup: Nicola Johnson (using MAC, Lash Republic and Kevin Murphy), Shoot Assistant: Gaia Gardiner, Hair & Makeup Assistant: Alisha Lewis, Photographer’s Assistant: Alina Maclean, Talent: Amanda Griffith @ Viviens.
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Frill DRESS: $360, Faddoul. NECK CUFF: $14.95, Colette by Colette Hayman. HEELS: Stylist’s own.
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Cape DRESS: $270, Faddoul. RING: $9.95, Colette by Colette Hayman. HEELS: Stylist’s own.
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SKIRT: $290, Faddoul. Cropped TOP: $35, American Apparel. NECK CUFF: $14.95, Colette by Colette Hayman. HEELS: Stylist’s own.
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Printed BLAZER: $325, Faddoul. Metallic SHORTS: $132, Jessica Martino. ONE PIECE: Stylist’s own. HEELS: Stylist’s own.
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Sequin DRESS: $440, Faddoul. CUFF: $12.95, Colette by Colette Hayman. HEELS: Stylist’s own.
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studio501 www.thestudio501.com
for bookings Ph: 0458740116 or email Studio501@photographlive.com Photographic Studio Hire
FAWN STUDIOS
THE DISTILLERY A one-of-a-kind gem still exists in inner Sydney. These ones pay homage to the authentic letterpress technique of printing, turning simple invitations and corporate letters into a romantic and enchanting 1950’s display of craftsmanship and tradition. It’s name is The Distillery and we were lucky enough to see their home and learn every little detail about their art, known as letterpress. Enjoy.
Adam printing on one of The Distillery’s letterpress machines affectionately named Wolfgang.
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The Distillery Launch Promo designed by studio member Liv King.
Just a handful of creative folk that make up The Distillery studio. L-R: Liv, Emily, Nathan, Adam, Dylan and Jess at the front
“It makes a huge difference for people to see the presses in action and understand how hands on our printing process is.”
Q: For those who don’t know about The Distillery, give us a rundown? A: The Distillery is a letterpress print and design studio. Q: How many people in your team? A: On an average day there is 5 or more people in the studio, a mixture of printers, production staff, designers and consultants. Q: What are the departments of The Distillery? A: There are 3 main departments within The Distillery. Design, Consulting and Production. Q: How does your new workspace compare to the previous one? A: We have space! The new studio is around 8 x larger than our previous and is in a suburb with a lot more life. Q: Tell us more about your ‘open studio’? A: Our goal is to involve our clients in the process of letterpress and invite them to come into the studio to see their designs and prints come to life, it makes a huge difference for people to see the presses in action and understand how hands on our printing process is.
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One of The Distillery’s deep relief plates. In modern letterpress printing techniques these plates have replaced original lead & wood lettering.
Q: What makes the letterpress technique so unique? A: We use technology from the 1950’s to hand print each design and mix each ink on the spot, in a time where digital print is seemingly taking over its refreshing to get back to basics and give print back its integrity. Q: There are particular design methods to obtain the best printed result, what can go wrong during printing if these aren’t followed? A: On our website we have thorough design instructions which details the do’s and don’ts of designing for letterpress, these include steering clear of large areas of colour, type under 6pts and tightly kerned text. Q: What special inks and effects do you offer? A: We can make any colour in a Pantone swatch book and in addition we have metallic, fluoro and glow in the dark inks available. One of the many ways The Distillery has personalised their marketing approach is through innovative print sample tins.
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FAWN STUDIOS In original letterpress printing techniques wooden type, such as below, were used to create ink impresssions on paper.
“In a time where digital print is seemingly taking over its refreshing to get back to basics and give print back its integrity.”
An Original Heidelberg letterpress machine from 1959, Wolfgang was the first machine to join The Distillery studio.
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One of the machines in action. Logos being printed on Wolfgang.
“Because of our knowledge of letterpress we can design with its limitations and strengths in mind.” Adam checking alignment on a printing sample. A painstakingly intricate process used to ensure quality and consistency are maintained.
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Q: Tell us about your machines, named Wolfgang, Heidi, Klaus and Helga? A: Wolfgang was our first press, he is from 1959, our 2nd press is Heidi and she is from 1983 and can be used for foiling + letterpress the other two are still being oiled up and tweaked before we can start printing with them. Q: Explain how you cater for corporate businesses as well as more personalised briefs? A: We can both design in house or take on designed work, because of our knowledge of letterpress we can design with its limitations and strengths in mind and also advise other designers. Q: What’s the best thing about your job? A: Getting my hands dirty and learning new things about the letterpress process every day!
Miniature lead type such as this, was used to create fine detailed lettering.
Just a few of the printing samples displayed around the studio.
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FAWN JOBS
MADONNA BAIN fashion designer Once in a while there’s a label that simply takes your imagination to a higher heavenly state, this is the enchanting Madonna Bain Eco Intimates... Q: Hi Madonna, can you tell us a bit about yourself? A: I’m the owner/designer of my own boutique lingerie and sleepwear label ‘Madonna Bain Eco Intimates’. I’m based out of my studio in Byron Bay and I grew up in the area. I am also the mother of two beautiful girls who keep me busy and smiling! Q: What does your job involve? A: I run all aspects of the business from concept stage to designing garments, from pattern-making to sampling, even the PR and sales!
A constant source of inspiration, Madonna’s workroom is full of inspiring imagery and great tunes.
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The creative force behind Madonna Bain Eco Intimates, Madonna Bain herself.
FAWN JOBS
Lauren Knickers featured in Madonna’s Bodiour Collection, influenced by the 1920’s Art Deco movement.
Of course designing is my passion but as a business owner you have to have your finger in a lot of pies. The label is predominately an online business at the moment, so I also organise orders, admin, dispatch and, on the production side, liaising with manufacturers and fabric suppliers. Q: How did you get to this point in your career? A: I originally went to art school fresh from high school, but I was always interested in sewing and craft so did that as a hobby for a long time. Eventually I decided fashion was where I wanted to be, so I started a Diploma in Fashion Design. It was actually during my graduating major project for this course that I came up with the initial concept for my business today. I was doing a lot of research into ‘eco’ textiles and environmentally conscious fashion so I began to see a gap in the market for really beautiful ‘eco’ lingerie which wasn’t just about the textiles but also focused on design and detailing so there was no compromise on luxury in
order to make an environmentally responsible choice. The rest has just been hard work and perseverance, but I still feel like I have a lot that I want to achieve, so that is what keeps me motivated to work as hard as I do! Q: What do you think are the best aspects of your job? A: Being creative. It is a dream come true to be able to spend my days in my studio making beautiful lingerie. Also being my own boss has it’s perks as it has allowed me to work flexibly around my daughters’ and that I make sure I make time to take them to dance lessons and enjoy the special times. Q: What do you think is the most challenging part of your job? A: Trying to keep manufacturing in Australia, since most of Australia’s manufacturing industry has moved offshore, it is a challenge to find quality workman ship that is viable for a small label like myself, but I persist with it as it’s really important for the ethos of my label to product locally and minimise the carbon footprint of my products.
“I began to see a gap in the market for really beautiful ‘eco’ lingerie”
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It’s all attention to detail. Every element is carefully handpicked to reflect the luxurious feel of the label, even down to the presentation of the range.
“I just want to continue to make garments that people fall in love with.”
Madonna on location with model Brooke Chamberlain. Brooke’s healthy image personifies the Madonna Bain Eco Intimates brand perfectly.
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Q: What is the most memorable time you’ve had so far in your job? A: Byron Fashion Week was a lot of fun and great to get out of the workroom and dress up some gorgeous models who showed off my work to all my local industry peers. Seeing peoples’ response to my collections is just such a buzz! Q: Are there any common misconceptions of what is involved in your work? A: That it is all about glamorous parties and events. Most of my time is spent working in my studio on collections, doing paperwork or sourcing fabrics and planning production runs. Q: What advice would you give people who are looking to following in your footsteps? A: Education, training and patience! I think it is important to be educated in small business not just in fashion, but also to learn as much as possible about the specific area of the industry you are interested in. Talent and skill is of course crucial but without a business head you can waste a lot of your capital. It also helps to have a mentor who can give you a push in the right direction at the beginning. Sign up to a mentoring program or ask a successful business person to mentor you, or even a former teacher or tutor. They will give objective and experienced advice on what first steps to take. Q: And what’s next for you? A: I just want to continue to grow and build up a profile for the label. So far, I started small and have grown my business slowly and sustainably. The next stage is to get my products into more retailers both nationally and globally, but mostly I just want to continue to make garments that people fall in love with... I’ll never get bored of doing that!
STOCKISTS
AMERICAN APPAREL
americanapparel.com.au //
ANTOINE + STANLEY
antoineandstanley.com //
AUNG BELLE NOELLE BETTS COLETTE BY COLETTE HAYMAN DOURY EYVIE FADDOUL JESSICA MARTINO PIN CLOVE JUNK SHOWPONY WAYNE COOPER
aung.com.au // miijo.com // betts.com.au // colette.com.au // doury.com.au // evyie.com // faddoulthelabel.com.au // jessicamartino.com.au // pinclove.com.au // junkclothing.com.au // showponyfashion.com // waynecooper.com.au // STOCKISTS / 061