Teak Wood Product, Phrae Community, Thailand “Payoff” 25:43-minutes TV Spot VIDEO Opening with count down 10 to 0, dark abstract texture background Show the name of “Teak Wood Product, Phrae Community”, opening animation green ball with dark background Original video of Teak Wood Product, Phrae Community Man is designing form of teak wood product furniture Man sit on high back chair and read a book Process making a furniture with machine Man open the cover of product and show the product of teak wood Process finishing with machine technique Man beat table from teak, show that they use real teak wood Process coloring 2 man sit on the chair garden of teak wood Show all member of teak wood product phrae community View of organizer logo and cooperated by. Introduction, man stand up in front of train
Man come into the train and sit In a forest of teak trees. Man give greeting first and show the teak trees Walk and choose one of teak tree as an example
Man walk out of the teak forest Teak trees forest background. Man explain the next destination in right-down corner
Man in front of company’s shop Man show the product, compare the product that still not finish and have finished one Man entering the shop and sit face to face with a woman, one of representative of teak wood furniture company for making conversation. First introduction. Man give greeting to woman, shake hand and smiling SHOT the conversation both of them
SHOT the woman face SHOT to face of them
Page 1 of 3 AUDIO Sound of count down 10 to 0 (Music instrument up: “Need for Speed-OST”) (Music instrumen up: Romance Song)
“Hello everybody, now i am in the Wallapong Station and i will be going to in my province. It is Phrae province. And i will suggest you about my OTOP product, that is the teak wood product furniture.” “This is my trip. My sit here and now train is moving.” “Hello everybody, first of all i have to show you, what is the teak tree, how it become to the teak furniture for OTOP product of Phrae province. Ok, let’s go. I will show you the teak tree.” “This is the teak tree. I think it is around 3 years or 4 years. Normally we always make the furniture when the tree grow up until 10 years old because we need big, very big tree to make chair or table. Ok, the second procedur, i will show you how they do,how they make the furniture.” (Music up: Guitar) (Music instrument up: Kitaro song) “Next we will come to OTOP teak wood product community place. This place is located in Rongkat Subdistrict, Sungmen district, Phrae province, Thailand. Phrae province is famous for teak wood product. This original poeple were skilled carpenter who conserved Lanna art work and skills from their ancentors for a long time. Phrae community colledge and phrae industry office is joining together as one community to develop teak wood furniture that depand on the demand of the market.” “Now, i am showing you how to make teak wood furniture.” “This is a teak table but still not finnish and then to give colour like this. Then how to apply and have finished.” Man: “Hello, thank you for watching my video. So now, i’m in front of the representative of the teak furniture product OTOP.” Man: “Hello, Nice to meet you.” Woman: “Nice to meet you too.” Man: “ My name is Piyanut. I’m a student of Rajamanggala University. Today i am going to interview you about OTOP teak wood furniture. So, what is your name?” Woman: “My name is Jirrapon Wonahe.” Man: “ok, so let’s i start the first question. What is the idea of making the teak furniture to be OTOP” Woman: “The product of wood is very popular in Phrae province and formal president Taksin has been promote the wood to be the OTOP. -more-
“Payoff” 25:43-minutes TV Spot VIDEO SHOT the conversation of them
Man shake hand to woman and both of them smiling Slide show pictures of teak wood product Man stand up in front of teak wood shop and then walk into the shop The video show the product inside the shope. Man explain about the kind of product in right-down corner side
Slide show pictures of teak wood product Background with slide show pictures of teak wood product. Man explain about opportunity of teak wood product marketing in rightdown corner side
Page 2 of 3 AUDIO Man: “It is a good idea from Taksin right?” Woman: “Yes.” Man: “Who is your target market group? What country?” Woman: “actually our target group is medium class until high class. We also export our woods all over sea such as China, Burma, East Asia and so ono.” Man: “So, the first target country is China right?” Woman: “Yes.” Man: “It’s good. So, let’s start to the next question. How do you deliver the woods tobe over sea?” Woman: ”We export the wood for delivering by ship or any ways is depend on that country polecy.” Man: “So, why must be teak tree to make furniture? Why not the other kind of wood? because the other wood also can make furniture like a teak tree.” Woman: “Because teak tree have good quality wood than the other tree. It is also artistic and has beautiful wood when disclose transform to be a furniture.” Man: “so, finally i have to ask the last question. Do you think that the teak wood will be success in the ASEAN Community?” Woman: “Yes, because Thailand will becoming the central of ASEAN Community to export the particular product such as teak furniture wood.” Man: “Ok. So, i hope that the teak furniture product will be successful in the ASEAN Community in 2015. OK, so thank you again for to be my interviewee.” Woman: “You are welcome.” Man: “Bye bye.” (Music and lyrics up: Julio Iglesias, “When you tell me that you love me”) “The teak wood product OTOP shop. Let’s go.” “It has many product made by teak wood furniture such as chair, table, sofa and authentic made by teak wood. Innovation can make about cabinet, solid cabinet and can make big size, small size or our size inside. Also can make use in outside for long time because of teak wood tree very strong and easy for cleaned. I think that Thai people like to use teak tree because teak wood very beautiful and give people use teak furniture also some of people used be rich.” (Music up: Guitar) “OK. Now lets talk about the opportunities of Teak Wood Furniture First of the all I will show you about raw material, you know in thailand have a lot of tree specially in north of Thailand. There are some big tree that we can use for make furniture, ur company no worry about raw material becouse they still available in the future. Second is development of business food such as restourant, coffie shop and etc. Which then they will require some furniture to put inside the room for design interior. So these become opprtunities for teak wood furniture in the future The third is income percapita of people always increase from years to years. From this, many people will have ability to buy teak wood furniture for design interior of their home. The fourth, in tyhe future, I believe teak wood from Thailand will become market leader in the future. Becouse the price of teak from the other country still more expensive than teak furniture from Thailand. And have special quality. That is a reason why teak wood furniture from Thailand will become market leader.” -more-
“Payoff” 25:43-minutes TV Spot VIDEO Background with slide show pictures of teak wood product. Man explain about the competitor of teak wood product in right-down corner side
Slide show pictures of teak wood product Background with slide show pictures of teak wood product. Woman explain about the supplyer of teak wood in right-down corner side
Background with slide show pictures of teak wood product. Woman tell the conclusion of this video in right-down corner side
Slide show pictures of teak wood product Closing: Thank you statement Picture and name of group Credit roll
Page 3 of 3 AUDIO Normally every company have competitor of their business. This condition as same as with teak wood furniture. Our competitors come from the other country. Many countries produce furniture and also have strategi to sell their product in market place. This is will become threat for teak furniture But, our company will pay attention to substitute product such as play wood. Becouse some people like to buy play wood which the price is cheaper than teak wood furniture. (Music up: Piano sonata begin) “The raw material of this furniture is come from the local people. The local people as supplyer, main supplyer. The community will buy directly to the local people and they will give cheaper price than the others because the local people plant by themselves. And when the community need more raw material but they can not provide this, the community will buy to another place around Phrae province such as Nan Province or Lampang Province.” “Teak wood product is the famous and beautiful product. It can get to many place around the world such as in Thailand, Indonesia and other place because many people like this product from the beauty,from the natural art, etc. It also can get opportunity in AEC 2015 or other market and it will become an expensive product and has a bright future. So, this product get support from the government, especially from government of Thailand for expanding the market around the world.” (Music instrument up: Scorpions “Wind of change”) (Music up: Sniper-OST)
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