Cigna Case Study: Reputational Challenges in a Time of Industry Change

Page 1

Cigna Case Study i

Cigna Corporation Case Study Reputational Challenges in a Time of Industry Change

Faith Jackson Strategic Reputation Management MCIS 17:194:505 Prof. Ruth Ellen Kinzey 5/09/14


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.