Flavors of Fairway Fall 2012 Magazine

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MEAT Our meat department is an area where we really go the extra mile for the main purpose of giving you the opportunity to shine. We only source and put out meat that we ourselves would buy for our families. All of our meat is cut and packaged in-house by a trained Fairway team member. This ensures peak freshness of the meat, proper packaging and the approval of someone who knows what a superior cut of meat looks like. All of the meat in all Fairway Markets is USDA inspected. The team scrutinizes the meat that comes into the stores 7 days a week, 365 days a year. We offer grass-fed OBE organic beef, from a dedicated group of ranchers in Australia, it is USDA inspected organic and 100% grass-fed. Our kosher meat is cut and packaged in-house under strict rabbinical supervision. And we offer customcutting for our kosher customers. A true lover of food is going to want the best, and the best is the freshest and tastiest; It’s what we offer here. You’re getting a great value and expert service.

PRODUCE We’ve come a long way from being a fruit and vegetable one storefront on the corner, but top quality produce is still our priority. We are

rooted with values of supporting local growers, and providing the freshest and the best selection of items. Today, we are able to scale our produce operations to be the biggest per store in the industry without sacrificing any of the freshness or quality. We buy direct from the source: we buy localgrown, and we also source from all over the world and follow the growing seasons of every region we buy from to achieve this. When you choose Fairway for all your fruits and vegetables, you’ve made the right choice; the choice to have the freshest, the tastiest, the best.

SEAFOOD Our seafood department is an area where we really stand out from the rest. We only have the highest standards for selecting our seafood. We’re the first ones down at the docks every morning to pick out the best fish. We receive every fish whole and fillet it in our stores, reminiscent of the way you would get fish from an outdoor market in Europe or an old-time fish market in New York City. We offer 50-80 different species of fresh fish and seafood in each store every day, over 75% of which are wild, and your choices of the day are based on what has met our standards. If it’s frozen seafood you are after, rest assured that we have paid attention to the origin of the

product, checking the weather of where it came from and keeping up on any advisories about the area. We have a wide kosher selection available as well, offered under strict rabbinical supervision.

COFFEE We offer premises-roasted fresh coffee and a practice of using only superior beans. The journey of the coffee bean is slow, diligent and deliberate, but to achieve the high standards we have, it is a necessary journey. The number one rule: our beans are treated with respect and care. This means we stay away from mainstream commercial coffee–corner-cutters and companies that clearly put quantity over quality. We buy directly from small farms and estates that we have personal connections with, because we know they feel the same way about coffee as we do. We test and test and then test again before any bean makes it to our stores.

BAKERY As you travel through your Fairway Market, you will come across an irresistibly fabulous aroma: the smell of fresh-baked bagels, breads, and baguettes. All our baked goods are hand-crafted to perfection, each with care and skillful attention. Born from a European tradition,


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