EXHIBITOR PROSPECTUS WWW.JEWELLERYFAIR.COM.AU
AUGUST 27 – 29, 2016
AUSTRALIA’S NO.1 JEWELLERY EVENTS
EVENT OVERVIEW The JAA International Jewellery Fair is Australia’s largest elite event that brings together the best designers, manufacturers and suppliers with buyers of fine and fashion jewellery, timepieces, packaging and other retail services. The event provides the ideal forum to showcase your new designs, trends and innovations and allows you to establish face-to-face relationships with those who have the purchasing power.
The event delivers a distinct audience of highly qualified buyers - 68% being Corporate Buyers, Decision Makers, Owners or Key Buyers, and occupies a unique position in their buying calendar. Renowned as a quality resource for all trade buyers of jewellery products and supplies, the fair is a “must-attend” event for visitors and exhibitors alike.
It is firmly established as the only Australian event with a dedicated focus on the future outlook of the Jewellery industry. Exhibitions are the only medium that can stimulate the five senses. They deliver a unique opportunity for visitors to fully experience products in a threedimensional, real-life situation when making a buying decision. Exhibitions also offer the best return on your sales and marketing investment as they allow you to combine a number of activities into a few days, with a qualified audience.
Meet face-to-face, sell, research, generate publicity, gain media attention and much more. In a time when every dollar needs to be accounted for, exhibitions allow you to measure the impact of your marketing spend
VISITOR PROFILE
73%
of visitors attend the fair to find new products.
58%
of visitors attend the fair to find new suppliers.
79%
of visitors purchased goods at the fair.
89%
of visitors will continue to purchase goods from an exhibitor after the fair.
International Jewellery Fair
The JAA International Jewellery Fair is supported by the JAA, Jeweller magazine, Leading Edge, Showcase and Nationwide Jewellers; who all share a vision for the future of the industry and they constantly provide support and insight. The JAA International Jewellery Fair aims to give you more of an edge than ever before with a range of fantastic features and displays, including the Bench Challenge where craftsman are working away, or listen to our industry presentations in the Spotlight Learning Exchange that will inspire and give you invaluable information for free. The Fair is convenient, all on one level, one place at one time, which makes it easier for visitors to see it all.
WHY EXHIBIT? •
Generate instant sales and trade orders both at the Fair and in the months that follow
•
Establish relationships with new customers
•
Reinforce and strengthen relationships with existing customers
•
Launch new products, conduct market research, broaden and build your database
•
Be part of the industry buzz and excitement
•
Feel secure in a comfortable environment where all attendees have passed a stringent set of guidelines to attend
Source: Quantitative visitor research conducted at the 2015 JAA international Jewellery Fair.
Primary Partners:
- something that can’t be easily done with any other form of advertising.
Supported by:
MARKETING AND PROMOTION At the show: Pre-show: TRADE MAGAZINE ADVERTISING A schedule of advertising will run in the major trade publication, Jeweller Magazine. The campaign also includes inserts tailored to both Australia and New Zealand. DIRECT MAIL TO A DATABASE OF 15,500+ PROSPECTS - Postcard invitations - Personal letters to previous attendees - Event preview & registration booklets - Letters of invitation to Spotlight presentations TRADE INVITATIONS & INVOICE STICKERS DL Flyers, postcards and invoice/ statements stickers will be sent to exhibitors to promote attendance at the show.
-- For select customers, we can provide fast-track registration as part of the Nominated Buyers Group. -- Premium jewellers, chain stores, and multi stores will receive special invitations. -- Web Banners will be made available to you for inclusion on your company website. EVENT WEBSITE The event website is a comprehensive resource for the event which details exhibitor listings, amenities, features and links to accommodation, as well as a portal to online pre-event registration.
OFFICIAL EXHIBITION DIRECTORY An exhibition directory, produced by Jeweller Magazine, will be made available to every visitor. This will be a high quality glossy magazine and will include the floorplan, a company listing and productcategory listings. You can also list your company under multiple categories. In addition, the Exhibition Directory includes advertising opportunities to enhance your brand and support your presence at the show.
EMAIL MARKETING -- Regular emails will be sent to prospective visitors which outline specific event initiatives. -- Email invitations for your customers can be sent by us, or we can provide you with invitation templates. -- An event logo with your Stand No. will be provided for you to include on all company email correspondence in the lead up to the event.
PUBLIC RELATIONS A series of press releases will be sent to Trade Media. Jeweller Magazine, our official media sponsor, will run a preview of the Fair in the months and weeks prior, including a comprehensive “Show & Tell� covering the majority of exhibitors.
DAILY NEWS UPDATES On each day of the Fair, we will email our database the highlights and breaking news from the Fair. This is to inspire visitors and remind those who have not already registered. SMS REMINDERS The evening before and the morning of the show, all registered attendees will receive an SMS reminder.
SECURITY AND REGISTRATION Security is of paramount importance. We have a Strategic Security Consultancy firm who has worked on the fairs for many years and knows the Jewellery Fairs inside out. They have developed strong relationships with local security providers, state police and federal police. A tailored security
program for the 2016 event is underway, ensuring a safe and secure buying environment is delivered. As part of the registration process, attendees need to demonstrate that they are active jewellery retailers or members of the JAA. We strongly
recommend that attendees register prior to the event, to ensure smooth access to the fair. Our registration process delivers a qualified audience whilst ensuring the least amount of risk.
www.jewelleryfair.com.au
STAND INFORMATION BASIC STAND PACK
SPACE ONLY • •
Floor space only No walling or carpet (venue flooring) No inclusions Only available for stand sizes 18sqm or larger. Proposal of stand design must be submitted to Operations before the event for approval.
• • •
MODULAR WITH FASCIA • • • • •
A A
B B
STAND TYPES A. Corner (2 open sides) 2 company signs on either side. $140 extra B. Inline (1 open side) Company sign on rear wall C. Peninsula (3 open sides) 1 company sign on back wall. $170 extra D. Island (only for space only) no company sign. $200
Fascia system at front of stand 2.4m black Corinthian walling Company name on sign attached to fascia Carpet - blueberry 2 x 120w spotlights on continuous track behind the fascia system are provided per 9sqm
•
No fascia system at front of stand 2.4m black Corinthian walling Company name on sign attached to the back wall Carpet 1 x 120w spotlight on arm is provided per 9sqm off the rear wall.
• • • •
PREMIER lect STAND OUT FROM THE CROWD
Se
PREMIUM MODULAR STAND
Make a lasting impression by using our new custom premier select modular range. The Premier Select is available as an upgrade to the regular module package for an additional $109.00 per m2 +GST.
To take advantage of this offer please complete and return the attached application form and we will make all the necessary arrangements for you.
• • •
Wall Panel Colours:
Company Nameboard Colours:
Fascia Panel Colours:
Select one
Select one
Select one
• •
Fascia system around front of stand Octonorm walling with aluminium post every 1m. Company name on sign attached to fascia in colours of your choice. Carpet 2 x 120w spotlight on arm is provided per 9sqm off the rear wall
Carpet Tile Colours: Select one
white
black
white
black
white
black
black
charcoal
light blue
dark blue
light blue
dark blue
light blue
dark blue
dark blue
bright blue
green
teal
green
teal
green
teal
blueberry
red
ADDITIONAL ITEMS YOU MIGHT NEED: Raised Floor Tile Colours:
C
D
purple
yellow
orange
red
• • •
INCLUSIONS Lights included in package Square Metres
Quantity
Up to 9
1
10 - 18
2
19 - 27
3
28 - 36
4
37+
5
International Jewellery Fair
• • • • • • •
purple
yellow
purple
yellow
Additional $69.00per m2 +GST
orange
red
orange
red
white
black
10amp Power w. Connection & Consumption - $202 15amp Power w. Connection & Consumption - $221 Additional lights (plus $95 connection & consumption) 1. 120w spotlight on track - $88 2. 120w spotlight on arm - $107 3. 300w flood mounted - $121 Tables (1.8m x .75m) - $42 each Chairs - $12 each Additional walling - $83 per meter Additional walling 3.4m high - $107 per meter Safety vests - $10 each Cover ups - $39 each Public Liability Insurance - $151
FLOOR PLAN Features
Features
Pizza & Paella Ma
esh
AISLE G AISLE G
AISLE H
AISLE F AISLE F
AISLE E
AISLE D
AISLE C
AISLE A/B
& BAR
Pizza & Paella Ma
esh
events
The Jewellers Bench
Primary Partners
AISLE H
AISLE E
AISLE D
AISLE C
AISLE A/B
& BAR
Supported by:
www.jewelleryfair.com.au
Expertise Events is the largest Australian owned and operated event organisation – holding over 30 world class events across Australia and New Zealand each year. Expertise Events creates memorable events that connect people and markets in a very personal way. Our exhibitions are created with passion and a personal touch, delivering unique experiences to our customers that are beyond their expectations. To be a successful event-maker is a skilled craft that requires a fine balance of professionalism and friendliness. Our events incorporate the hands-on teamwork of the company owners and staff, as well as an understanding of our customers’ personal needs. Expertise Events runs more than 30 superior events each year that exemplify the company’s reputation as the leading Australian independently owned and managed exhibition and event group.
events PO Box 6053, FRENCHS FOREST, NSW 2086, AUSTRALIA T: +61 2 9452 7575 F: +61 2 9975 3707
www.expertiseevents.com.au