Are You Growing Your ROeA? Do your customers know you? Do they love you? Do they act to support you? How about your clients, agents, dealers, resellers, suppliers, regulators, special interest groups and the media? How about your employees? Are they all consistently connected to and aligned with your purpose and core values? Do they interact and transact optimally with your business and each other? Do they produce the productivity and profitability you want? Are you growing your Return on Emotional Assets?
Educate and engage P E O P L E ...to learn, love and live your B R A N D ! INSIDE OUT
Stakeholders
We identify how employees drive your growth, chart their interactions with your business and map gaps in their real versus ideal journey of experiences.
Strategy We set direction to optimize how employees interact with your business and other stakeholders — through your brand — to grow your business from the inside out.
Story
We create brand-consistent programs and content that orient employees to the business, grow their capabilities, inspire them to greatness, and lead them to be exceptional performers, managers and leaders.
Sharing
We share those stories in media such as employee orientation, workflow, learning, mentoring and brand education programs, internal social networks, corporate magazines, live events and more.
Success
We set leading and lagging indicators for internal capability and engagement, then monitor and measure progress to adjust for long term growth, inside out.
LEARN
LOVE
LIV
OUTSIDE IN
Stakeholders We identify how customers, clients, retailers / resellers, agents, media and other interest groups influence your growth, chart their interactions with your business and map gaps in their real versus ideal journey of experiences.
Strategy
We set direction to optimize how your external stakeholders interact with your business, your employees and each other — through your brand — to grow your business from the outside in.
VE
LOVE
LEARN
Story
We create brand-consistent, tailored communication that presents your offering in ways each stakeholder group understands and appreciates, that resonates logically and emotionally, that produces action and sustains loyalty.
Sharing
We share those stories in media such as branded magazines, social media, websites, mobile apps, credentials packages, business presentations, annual reports, white papers and more.
Success
We set leading and lagging indicators for external awareness and engagement, then monitor and measure progress to adjust for long term growth, outside in.
Connecting and aligning your stakeholders can grow: 12% more consumer spending 18% more organizational productivity 23% more share of wallet 26% more gross margin 85% more sales growth 390% more earnings per share Source: Independent Research by Gallup, 2008-2010. Details available upon request.
Grow a business people love.
1 Yonge Street, Suite 1801, Toronto, Ontario, Canada M5E 1W7 info@execugo.com www.execugo.com 1.866.888.1161