the amount your efforts on SEO and link building are paying off. Your targeted keywords must be relevant to the landing pages. Monitor the bounce rate on these pages as well to get a deeper insight.
Geographical Summary This metric determines the locality of all users on the site. If your product or service is limited to a few places, then the value for those regions should be much higher than the average value.
Landing Pages Landing Page displays the pages which are visited whenever an advertisement or link to your site is clicked. Singly, only the top few pages are shown. The benefit of this measure is seen when used with other metrics such as keyword, location and source. This allows you to determine if these pages contribute to a good user experience on the site. You can figure out if the web traffic is from within the same geographical region or a different one. Also make sure the keywords used are relevant to the page content. If there is lack or relevancy, the bounce rate will be high.
which have clicked on advertisements to access the website. adCost calculates the total cost from all your ads. adCPC measures the ratio of cost to the advertiser. CTR metrics displays the thorough rate for all advertisements. It helps in deterring the positions of the ads which are clicked most by viewers.
E – Commerce Evaluations If your website has an online store where customers can add items to cart and purchase products through credit or debit cards, then monitoring these metrics is extremely helpful. The names are pretty self – explanatory but are still reviewed here. Transactions display the total transactions on your site. Transaction Revenue provides the total cost of all items. Shipping calculates the total shipment cost. Quantity measures the number of items bought by users.
Custom Variables Even though Google Analytics has plenty of metrics to measure web performance, there are also options to create a user – defined metric for analyzing any factor of your choice. n
In – Page Analytics In – Page Analytics gives a visual representation on the performance of the page. It shows information such as the links which are frequently clicked, the visitors which bounced back, and how users landed on that page in an easy – to – decipher manner. In other words, it determines if your page layout works in attracting visitors to the company so it serves as a highly useful analysis of web performance.
Unconventional Thinker and candidate master of chess. Roman has been working in the field of search engine optimization since 2005 and is the moving spirit of the company. Participant and speaker of all major events in SEO business. Roman has successfully completed dozens of projects and gladly shares his experience with SEO community via articles and various online and offline publications. Follow Roman on Twitter and Facebook.
AdWords Metrics The AdWords metrics allow users to identify which online advertisements are contributing to creating an awareness of their products and services. adClicks displays the number of users
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Summer 2013
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Visibility
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