include the title, description, play page URL, thumbnail URL and location of the raw video file.
5.Share video content with friends and followers.
After you have completed all the technical “housekeeping” tasks needed to optimize your video, it’s time to shift your efforts to social media. Don’t be shy - Take advantage of any and all social media accounts your business maintains to promote your brand’s video content. Twitter, Facebook, LinkedIn, the company blog and even Pinterest – video content should be promoted wherever shoppers interact with your brand. When sharing video opportunities with friends and follower, be vocal about your new content and encourage followers to comment, retweet and forward your clips. By aggressively promoting fresh video content via social media, you’ll give your video messaging the promotion it deserves, driving potential customers to your site and ultimately, improving conversions. Although video content offers important SEO opportunities for all retail brands, a video SEO strategy can be especially useful for small retailers and ecommerce providers that struggle to compete against large, global chains. Unlike traditional SEO, website age is not a significant factor in the SEO value of video content, enabling newer and smaller retailers to effectively compete against entrenched brands.
In many ways, video SEO is still in its infancy. As more and more brands discover how video can increase site traffic while creating deeper and richer customer experiences, it’s likely that Google and other major search engines will develop more sophisticated ways of ranking video content for their users. Over time, the sheer volume of online video content will make it more difficult for retailers to achieve front page search results, creating opportunities for even more advanced video SEO techniques to emerge. But for now, video SEO clearly deserves a larger role in most retailers’ online marketing mix. By recognizing consumers’ preference for video-based content and then carefully crafting content to leverage video SEO best practices, your retail brand can capture a larger share of the online marketplace and become more effective at transforming online viewers into committed brand advocates. n
Diane Buzzeo is the founder and CEO of Ability Commerce. After spending two decades in retail and retail marketing, Buzzeo saw the need to create a company dedicated to creating software solutions for ecommerce retailers and founded Ability Commerce in 1999. Ability Commerce is a leading provider of ecommerce software, offering customizable, turn-key solutions for online retailers including website infrastructure, CMS, customer analytics and multichannel integration. http://www.abilitycommerce.com/
BOSTON SEPTEMBER 30-OCTOBER 1, 2013 A worldwide event series focused exclusively on winning techniques for increasing website conversion rates and making your digital marketing campaigns more effective.
10% full conference passes OFF using code VMRM13
www.conversionconference.com www.visibilitymagazine.com
produced by Summer 2013
|
Visibility
|
57