2013 Summer Edition

Page 38

content marketing

6 Tips to Create Out of This World Content That Will Be Shared

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013 is all about content. Content, content, content. By the time you have read this article, you will probably be sick to death of the word BUT it is crucial that you take on board what I am saying, because it is the biggest digital trend of the year.

why we have put together this killer post on creating amazing content. If you don’t currently employ anyone to carry out your content marketing, now is the time to seek expert help in order to create fantastic content that will spread like wild fire.

Whatever business your sector lies in, be it food, entertainment or transport, 2013 is all about creating, optimising and marketing content. It should be at heart of your marketing strategy. However, we don’t just mean any old content.

1. Would you read it?

Content needs to of high quality, be relevant to your business and, most importantly, be shareable. You can do this in various ways; in an offline magazine article, with a video tutorial on YouTube, or with an infographic published on the web. All types of content, in any shape or form, matter this year; which is

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Visibility

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Summer 2013

One of the most important aspects of content is that it is interesting and relevant. Ask yourself, would you read it? If the answer is no, then you need to take a new approach. What issues concern your consumer? What do they care about? Some topics are quite mundane but that is where creativity comes in. Be quirky, thought-provoking and write about what you are interested in. If you are enthusiastic about something, it will help your writing to be more passionate.

www.visibilitymagazine.com


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