The indexes filter results by: • Redirects • Frames • No Follow • Images • Alt Text • AC Rank (Majestic’s version of Google’s PageRank) Another popular tool within Majestic SEO is Clique Hunter. Up to ten unique root domains within the same vertical can be entered and clique hunter will seek out domains that link to those multiple sites. It will then visually graph the representation of the top domains that the URLs are linking to. The data can then be easily exported to Excel. This is useful for exploring competitors’ backlinks. Majestic provides detailed reports of anchor text variation, landing page distribution, and branded versus non-branded terms. This is now more important than ever with Google’s latest and upcoming updates penalizing sites with unequal amounts of anchor text distributions. At first glance and for the novice, Majestic will seem a little intimidating and hard to navigate. I went through this
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same learning curve. However, it is time well spent given the index is constantly being updated and larger than OSE. Much like OSE, the free trial is limited profusely offering very little to a free user. The subscription package starts cheaper than OSE at $49/month. With the massive amounts of data, metrics, and reporting, as well as other resourceful tools for backlink analysis, Majestic SEO must be strongly considered for any SEO.
The Decision
These tools essentially offer the same service while packaging and distributing the data differently. For ease and quickness of use, I favor OSE. I always go to OSE first to get a quick glance of a competitor’s backlink profile. I can get a great amount of link opportunities off of OSE alone but if I feel that the competitor is “ripe for the picking” and consistently doing link building, I will take it to the next level with Majestic. If I see a backlink profile that is filled with a small handful, spammy or low quality links, I will not go to Majestic.
For an advanced analysis of your backlink profile, Majestic’s advanced reporting is absolutely necessary. The comprehensive intelligence Majestic has to offer gives you the ability to constantly modernize current SEO strategies by optimizing distributions of anchor text links, landing page distribution and branded versus nonbranded terms. Doing so will keep that “infamous” letter out of your Webmaster inbox and at the top of the SERPs. To be an effective SEO that desires efficiency as well as depth in analysis, both tools need to be used. One without the other will, no doubt, limit the effectiveness of the link analysis. Therefore, my decision, and the decision of all smart SEOs, is SPLIT…with both OSE and Majestic SEO declared victorious.
Ray Carboni is an Senior SEM Specialist at the Internet Marketing Company Web Talent. Based in central Pennsylvania, Web Talent Marketing offers search engine-marketing services to clients nationwide. For more information visit www. webtalentmarketing.com.
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