Successful property sales are built upon solid advice
Experience, professionalism and integrity. The cornerstones of our service.
Anyone who is considering selling their prop-
Right from the start, we will do all we can to
erty wants to place it in the best of hands –
market your property in order to obtain the
with property experts who appreciate its spe-
best outcome for you – the highest possible
cial qualities. With Engel & Völkers, you will
purchase price.
benefit from our more than 30 years of experience in the brokerage and marketing of
With warmest regards,
top-quality properties. Thanks to our worldwide network, we have access to a large pool of prospective global buyers, while our agents Christian Völkers, CEO/President
are experts in their regional markets.
1977
1988
1989
1996
2000
2006
2009
Founding of Engel & Cie, later Engel & Völkers, in Hamburg
Founding of the Grund Genug publishing house
First shop outside Germany opens on Mallorca
Founding of the Engel & Völkers Real Estate Academy
First shop outside Europe opens in South Africa
Head offices open in Hong Kong and New York
More than 330 shops on four continents in 26 countries
8
8
steps to successfully marketing a property
7
We will do your homework when you place the sale
Professional contract
of your property in our expert hands.
6 5 Successful home
4 3 2 Expert property
1 Individual initial consultation
appraisal
Customised marketing
Personalised marketing contract
programme
viewing
Frequent client communication
negotiation
Comprehensive after-sales service
Individual initial consultation. Getting to know our clients and their aspirations is essential for a successful sale.
1 Anyone who is looking to sell their property
real estate companies with an international
is mostly interested in one thing: obtaining
profile, Engel & Völkers can guarantee you
the best possible purchase price within the
exceptional service that starts from day one.
required time frame. Our experts cannot
We understand that an individual consult-
promise to bring a suitable buyer to your door-
ation is the best starting point for swiftly
step tomorrow; however, as one of the leading
and profitably selling your property.
Reasons for choosing Engel & Völkers Dedicated agents with extensive local knowledge Unique shop concept ensures a strong market presence
International network, with over 330 shops in 26 countries Access to an international clientele
Expert property appraisal. Trust our experts to determine the true market value of your distinctive property.
2 When putting your property on the mar-
receive personal care and attention from a
ket, the market appraisal plays an under-
team of experts, starting with an individual
standably important role in sales success.
assessment of the value of your property
Only someone with the right experience –
and continuing with a thorough analysis of
someone with a wide-ranging knowledge
the market and target group. The ultimate
and a profound understanding of the mar-
aim, after all, is to locate the right buyer
ket – will be able to appropriately appraise
for you – and to obtain the best possible
the value and potential of your property.
purchase price for your property.
In your Engel & Völkers shop, you will
Our measures for property valuation Expert appraisal of the property
Preparation of market reports
Detailed analysis of the target group
Research on comparable properties on the market
Continuous market and trend research
Personalised marketing contract. Our complete dedication to exceptional service yields high returns.
3 We take pride in providing our clients with
ing activities and up to date local market
an unparalleled level of service. With our
knowledge. Once you have chosen to work
marketing contract, you can be assured
with Engel & Völkers, you will immedi-
that both you and your property will
ately benefit not only from our wealth of
receive our full support and attention.
unique marketing tools and activities, but
This personal focus and dedication to
also from our exceptional level of service,
meeting your unique needs includes
dedication and support. This sets us apart
regular updates on the status of your sale,
from our competitors and gives you a clear
reports on the effectiveness of our market-
sales advantage.
The advantages of a personalised marketing contract Individual consultation
Marketing programme tailored to your needs
Targeted selection of prospective buyers
Comprehensive evaluation of marketing activities
Customised marketing programme. We listen, learn and design a marketing plan specially suited to your needs.
4
Examples of possible marketing activities Professional, high-quality property exposés Engel & Völkers “For Sale” sign
Presence on www.engelvoelkers.com and other online portals
Advertisements in print media
Open house events
Your property is unique. In order to accentu-
more than 400,000 around the world – then,
ate this, we will prepare a tailored marketing
with your agreement, we will execute the
programme for you. We first market your
specialised marketing strategy we have pre-
property in a focused manner to prospect-
pared for your property, which includes, print
ive buyers we have specially chosen from
and online advertising, direct mailings and
within our network. In the event that we are
public relations. To ensure that your needs are
not able to find a suitable buyer among our
accommodated, all our proposed marketing
existing global customers – who number
activities are first agreed upon with you.
Successful home viewing. From its open spaces to hidden corners, we showcase your property in the best possible light.
5 You only get one chance to make a first im-
outset. You will benefit from the experience of
pression – so it is essential that a viewing
our agents, as they know how to show off the
with a prospective buyer should not be left
most attractive features of your property to its
to chance. Proper planning and preparation
best advantage. Because one thing is certain:
are vital in order to ensure that the potential
a successful viewing is a key component of a
buyer can visualise their future home from the
successful sale.
Proven measures for ensuring a successful viewing Development of an individual viewing concept
Advice on aesthetic repairs that may be needed
Jointly agreed plan for on-site viewing
Recommendations for ensuring a welcoming atmosphere
Frequent client communication. With more ways than ever to communicate, we promise to keep you involved.
6
Detailed information to keep you up to date Written reports after each viewing
Latest market information
Activity reports on the status of your sale
Evaluation of marketing measures
When you commission a company to sell
You will receive regular updates on the sta-
your property, you place great faith in them.
tus of your sale, written reports on viewings,
We take this responsibility seriously and fully
details of planned marketing measures, and
understand your desire to achieve a successful
information relevant to the contract. We con-
sale. Therefore, you will be given a personal
sider open and frequent communication with
contact who will accompany you through-
our clients to be essential – for without this,
out the entire marketing process and make
neither our expertise, nor our comprehensive
sure you are involved in all our activities.
service, can produce the desired result.
Professional contract negotiation. We use our refined skills and resources to achieve the best possible purchase price for you.
7 The marketing experts at Engel & Völkers
complete passion. Our service focuses on
have committed themselves to a clearly
quickly relaying purchase offers and ad-
defined goal: to identify the potential within
vising on the submission of quotations,
your property and sell it for you as profit-
the negotiating process itself and con-
ably as possible. Using our broad range of
tractual issues.
expertise
training
of the highest level of expertise, market
received at our company-owned academy,
knowledge and negotiating skill from
we dedicate ourselves to this goal with
Engel & Völkers.
and
the
specialised
You can always be sure
Ideal conditions for a successful contract completion Agreement between all parties concerning the purchase price and other key issues in advance of contract signing Proper preparation of all required documents
Regular communications between all parties Professional advice and referral information
Comprehensive after-sales service. We continue working on your behalf, so you can enjoy the important things in life.
8 The name Engel & Völkers has always stood
support in dealing with organisational issues
for the very highest level of quality and serv-
related to your move. And it goes without
ice – which is why, even though your sale
saying that we would be delighted to assist
has been completed, our service is far from
you with any future purchase or sale of a
over. We will guide you through a success-
property.
ful handover of the property, and will remain
Our services following the completion of your sale Assistance during the handover of the property
Recommendations for service providers
Support for the buyer following the purchase, if required
Professional advice regarding any future brokerage or marketing of a property
at your disposal at any point subsequently.
Thank you for placing your trust in us – and
We can also, if requested, provide you with
for recommending us to others!
Your property Examination of possibilities for sale
Appraisal of the property
Commissioning
Marketing programme
Discussions with selected customers
Preparation of property details
Presentation in property catalogue
Display of “For Sale” sign
Directmarketing promotions
Presentation on the Internet
Insertion in local media
Presentation in shop display window
Cross-selling
Insertion in international media
Insertion in GG magazine
Viewings
Reports to seller/owner about viewings
Updates to seller/owner
Personal discussions with seller/owner
Credit investigation of potential buyers
Sale negotiations
Preparation of sales contract
Signing of contract Support for buyer in new property
Handover service
Overview of our marketing activities
Contact and support for seller/owner
www.engelvoelkers.com
Price List Classic •
Property Exposé
incl.
•
“For Sale” Sign
incl.
•
Engel & Völkers Global Network
incl.
•
www.engelvoelkers.com
incl.
•
Online Portals
incl.
•
Regional Advertisements
incl.
•
Direct Marketing
incl.
•
Open House
incl.
Premium •
Exclusive Property Exposé
•
GG-Advertisement
•
GG-Advertorial
•
Private Residences
•
Home Away from Home
Private Office •
Private Office Package: Private Office Exposé, Private Office Collection, Private Office Mailing
EUR 9,900
• Private Office Silver Package: Private Office Package plus 1 double-page GG-Advertorial at the special price of EUR 3,990
•
EUR 13,890
Private Office Gold Package: Private Office Package plus 2 double-page GG-Advertorials at the special price of EUR 7,390
EUR 17,290
All prices above are quoted in Euros and are subject to statutory value-added tax (VAT).
www.engelvoelkers.com
Expert marketing. The key to a successful sale.
Classic
Premium
Private Office
Take advantage of the many local marketing activities
Our Premium service is aimed at clients who wish to go the extra
This highly exclusive marketing service allows you to target well-to-do
covered by our traditional service – without any extra costs.
step when marketing their property.*
prospective buyers and persons of independent means worldwide.
Exclusive Property Exposé Our exclusive 4-page property exposé features a more detailed description of your property and its surroundings, along with a large number of photographs. This tool is ideal for larger properties, or those with unique features or an interesting history.
With its headquarters in London, our Private Office division offers a unique and very personal service. Aimed at clients requiring the ultimate in discretion and privacy, this division offers a search and selection service that is second to none. With exclusive access to some of the most desirable properties on the international market, the Private Office is the first port of call for the world’s most discerning buyers.
Private Office Collection This limited-edition brochure does more than full justice to your property over the space of four pages. Here, too, professional and sophisticated photographs of your property play a significant role in ensuring that this premium marketing tool achieves the desired effect. Our experts are happy to explain to you how to present your property in the most professional and persuasive manner possible.
Private Office Exposé This elegant 4-page exposé is produced in line with your personal wishes and aims to showcase your property to our exclusive ‘search and selection’ clients. With a print run of 500 and exceptional print production quality, this exposé is designed to exceed the expectations of even the most seasoned global buyers.
Private Office Mailing These mailings which are sent out to 3,000 affluent, hand-picked recipients from around the world, allow you to target an audience that would otherwise be difficult to reach through conventional marketing channels. Each mailing contains a personal letter, a Private Office Collection and the latest edition of GG, our lifestyle and property magazine.
Property Exposé A high quality, full colour exposé featuring the key facts and features of your property, sent out to prospective buyers and presented in our shops. “For Sale” Sign A tried and tested classic. This sign will be placed on or near your property. Particular advantage: your property will be noticed by passers-by who are not necessarily local to your area, and by latent buyers. Engel & Völkers Global Network The worldwide presence and interconnection of our property shops create ideal marketing opportunities and ensure that your property is showcased throughout the world. www.engelvoelkers.com Your property will be offered for sale on our Web site – an indispensable way of reaching prospective purchasers swiftly and easily.
Online Portals We also use independent property portals to steer prospective buyers towards your property by means of a link to our home page. Regional Advertisements A small text advertisement featuring the key facts (position, size/living space, fittings and furnishings, purchase price), or an individual advertisement including a photograph and description of your property, will raise awareness of the property and help you to reach a wide target audience. Direct Marketing Mailing your property details to our extensive database will enable you to reach potential buyers directly. Open House An open house event enables us to bring together potential purchasers at your property. These well organised events create a sense of urgency amongst potential buyers.
GG -Advertisement An advertisement in GG – our internationally renowned lifestyle, architecture and property magazine – will help you reach a wider group of potential buyers, beyond your own region and abroad. With a circulation of more than 100,000, the magazine is published quarterly in German, English, Spanish and French. GG-Advertorial A multipage advertorial in our GG magazine is an attractive and distinctive way of showing your property, and all its
unique features in the best possible light. It is the perfect tool for generating interest among discerning readers and prospective buyers. Private Residences This attractive property catalogue contains both first and second homes and has a special focus on the local region. It contains the finest, professional property images to ensure the highest quality is maintained. Home Away from Home This stylish brochure features a collection of the finest second homes from around the world. Published annually, with a global readership of over 120,000, “Home away from home” provides the perfect international showcase for your property.
* Respective prices on application.