CON TEN TS GUESS
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the expansion
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beverly hills, ca boutique
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north aMerica
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north aMerica store listing
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north aMerica Map
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creative caMpus
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europe
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europe showrooMs
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asia & pacific riM
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asia & pacific riM showrooMs
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Middle east
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the iMages
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latin aMerica & caribbean
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international store listing
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international Map
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outdoor
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corporate philanthropy
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one world one brand 2007 one world one brand 2008
london opening guess events
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The past is a stor y of where we have been.
But it is also a tale of where we are going. The chronicle of GUESS surrounds family, art, beauty and fashion. it is a world imaged and a
d rEa m b r oU Gh t t o l i fE.
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Imagination
DRAWS UPON ITSELF
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Passion
CHANGES THE FORM OF POSSIBILIT Y
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Intrigue INVITES THE MIND’S EYE TO REINVENT ITSELF
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Myster y
IS DISCOVERED WITHIN
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Starting in 1981 with the launch of
the Marilyn Jean and racing to the outer realms of potential,
GUESS continues to weave a tale of E X P E Ctat i oN and oP Po rtU Ni t Y.
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Named for the unexpected, the unknown, and the mystery we all hold deep within us, GUESS offered a new way of looking at the world. guessing the moment, wondering what might come next, the new company t r aN Sf o r mEd t hE fa S h i oN w o r l d into a realm of possibilities that i G Ni tEd t hE i m aGi Nat i oN and SliP P Ed oNt o t hE b o dY l i kE a Gl o vE.
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Maurice Marciano
We ENJOY our job EVERYDAY, we have fun, we laugh, and we are happy.
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Paul Marciano
And you NEVER ever should compromise your PASSION. That is the key and that is what we maintain always. if you do something that you like and you love, t h at iS a b lE S SiN G aNd Gi f t Y oU h avE.
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The Expansion In 1981, GUESS offered the Marilyn Jean to the world by convincing a somewhat skeptical Bloomingdale’s in NEW YORK CITY to display thirty pairs of the revolutionary denims on consignment. A PARADIGM SHIFT in the way the fashion world conducted business, the Marilyn Jean sold out in less than three hours. By 1984, GUESS Men took the stage and in 1989 the GUESS Collection offered a tailored sportswear line for women. Only one year later the first GUESS International store opened in ACAPULCO MEXICO. Shattering old forms and changing attitudes, GUESS continues to transform innovative business models into successful outcomes. A RAPID-FIRE approach to aiming past the cutting edge, the GUESS artistry and innovation sets the high bar for style around the globe. A dream that is articulated throughout every area of life, from the workplace to school, from nightlife to home, GUESS makes a profound impact on how we look and feel. A gathering of dazzling icons, today, nearly thirty years after the Marilyn Jean, GUESS has expanded its horizon to include GUESS by Marciano, G by GUESS, Women, Men, Accessories, Footwear, Handbags, Watches and Kids along with a myriad of thought provoking GUESS Collections that range from infant bedding to underwear, swimwear to belts. A TRULY GLOBAL CONCEPT that reaches into the heart of our curiosity about ourselves, GUESS can be found online as well in freestanding GUESS locations and GUESS corners within major department stores in the United States and Canada and in more than seventy countries around the world. A measure of how wide a dream can expand, the business capacity of GUESS still takes its strength and purpose from the energy and direction of its original jean. Committed to its AUTHENTIC DENIM ROOTS, in the coming decade GUESS will continue to ignite our dreams and break all barriers and expectations. TRUE TO ITS NAME as well as its VISION, the anticipation of what comes next promises to meet at a crossroads of forethought and imagination.
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rodeo drive, beverly hills, california / 1993
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GUESS has always been defined
by WIDE-OPEN SPACES. We never put limits on our IM AGINATION or EXPECTATIONS FOR SUCCESS. This gives us incredible FREEDOM to grow in leaps and bounds and fly by the naysayers. NO IDEA has ever been too small or unimportant to explore. In embracing the unexpected, the and the
excitement
potential for growth is endless
we feel about each new day is boundless.
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GUESS NORTH AMERICA
BEVERLY HILLS, CALIFORNIA RODEO DRIVE
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BEVERLY HILLS, CALIFORNIA
RODEO DRIVE
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“
Our name is on our labels and we are committed to deliver the best.
integrity of the brand or the quality of our product
We will never compromise the
for our customers because this is oUr
f i rS t C o m m i t mE Nt
MAURICE MARCIANO Chairma N of th E board
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above all.�
GUESS NORTH AMERICA
SOHO, NEW YORK CITY BROADWAY
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“I strongly believe that there are several reasons our Company is so unique and our opportunities outstanding: A strong global brand. We enjoy an amazing recognition for Guess as a true lifestyle global brand. We must continue to capitalize on our brand strength and expand in both domestic and international markets where the brand is very well known but it is still under-penetrated. A highly diversified business model, which contributes to high returns on investment and limits the dependence to any one territory or any one product category, channel of distribution or customer segment. An effective management team, who has demonstrated a strong and clear vision, outstanding leadership and an ability to execute effectively in both good and challenging times. A solid capital structure, with significant excess cash and ample capacity to fund growth opportunities from internally generated funds. Significant growth opportunities, both in the domestic markets and internationally – and all from organic growth. Last, but not least, an entrepreneurial environment where great people, their passion, attitude and commitment blend all together to form this amazing family we call Guess. We are very fortunate to be a part of this terrific story of commitment and success. What we see here is the product of Maurice and Paul Marciano’s extraordinary vision, tremendous passion and relentless commitment during our 28 year history as a company.” CARLOS ALBERINI P rE Si d E Nt, C h i Ef o P Er at iN G o f f i C Er & dir EC tor
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SOHO, NEW YORK CITY
BROADWAY
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SOHO, NEW YORK CITY
BROADWAY
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SOHO, NEW YORK CITY
BROADWAY
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GUESS NORTH AMERICA
MIAMI, FLORIDA LINCOLN ROAD
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CRE ATIVE C AMPUS GUESS WORLDWIDE HEADQUARTERS, LOS ANGELES, CALIFORNIA
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CREATIVE CAMPUS
GUESS WORLDWIDE HEADQUARTERS, LOS ANGELES, CALIFORNIA
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“ We are one of the very few brands in the world with such a
unique and diversified
business format as a complete
life style brand.
we are constantly r Ei Nv E Nt iN G ourselves while P r E S E rv iN G the true identity of our brand.� - PaUl ma r C i aNo
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EUROPE
DENIM BEGAN THE DREAM.
Once a forgotten cloth, denim in the hands of the Marciano brothers became about the feel of the fabric, the energy of the color, and a broad stroke expectation that life could be different. shaped into a leggy jean with three pockets and a zippered leg, denim became a tool that let the imagination run wild.
dESi GNE d to b E wor N aS mUCh aS tak EN o f f,
th E SUltrY, SEXY liNES aNd PowE rfUl C aPaCit Y for ChaNG
e brought a new lifestyle into
existence. iN rE iNvEN ti NG a fabriC, a N EN tir E hiStorY waS bor N . from denim, the design bar stretched to the heights of possibility. shapes took flight and silhouettes took form for men, women, kids and the home.
wor N f o r
iN ti maCY aN d thE abilitY to makE a S tat EmEN t, GUESS tra NSformEd thE Co NCEP t of fUNC tio N i Nt o C hiC , timEl ESS attitUd ES that SPEak thE ir mi Nd witho Ut CaU tio N .
an approach to style that
understands the infinite possibilities of change, GUESS ontinues to reach into the passions of the heart and discover new dimensions waiting to be revealed.
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GUESS INTERNATIONAL
FLORENCE, ITALY
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“Over 20 years have gone by, but every day I’m still enjoying my job with the GUESS Brand with an ever growing passion and curiosity.” ANGELO BRUNI dES i GN dir EC to r / G UESS E UroPE
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GUESS INTERNATIONAL
ROME, ITALY
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GUESS INTERNATIONAL
AIX EN PROVENCE, FRANCE
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GUESS INTERNATIONAL
LONDON, UNITED KINGDOM REGENT STREET
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LONDON, UNITED KINGDOM
REGENT STREET
Passion
iS thE f i rS t S tE P iN t hE d E Si G N P r oC E S S.
style, enhancement, fit, and functionality
From there,
emerge as new ideas and d r a m at iC iNt Er Pr Etat i oN S that SUrr oU Nd t hE b o dY aS wEl l aS t hE S E N S E S.
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GUESS INTERNATIONAL
MELONERAS, GRAN CANARIA, SPAIN VAraDER MALL
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GUESS INTERNATIONAL
MARRAKECH, MOROCCO
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FLORENCE SHOWROOM
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PARIS SHOWROOM
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LONDON SHOWROOM
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BARCELONA SHOWROOM
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ASIA & PACIFIC RIM
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GUESS INTERNATIONAL
BEIJING, CHINA THE PLACE
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GUESS INTERNATIONAL
CAUSEWAY BAY, HONG KONG KINGSTON STREET FASHION WALK
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GUESS INTERNATIONAL
ORCHARD STREET, SINGAPORE THE PAraGON
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“From the start of our relationship with GUESS in 1991, the Company has always been able to “capture the moment” with their store designs together with Iconic photographic visuals which captivated the consumer. From the Western Americana look of the early 90’s to the more present store concept today, GUESS are always able to reinvent their look to ensure they always remain true and relevant to their target consumer. Congratulations to Maurice & Paul for being able to drive the consistency of brand integrity over the years without loosing focus of the soul of the Brand”. NASH BENJAMIN C E o / fJ b E N Ja m iN
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ORCHARD STREET, SINGAPORE
THE PAraGON
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GUESS INTERNATIONAL
SEOUL, KOREA MYEONG DONG (GUESS JEANS FLAGSHIP)
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“A Dream come true... The dream to become #1 in the Korea market came true for me as we are the number one brand today! Without the belief of our team and the power of the brand of GUESS, this could not have happened. Our strong team shares one goal and works hard, especially in this tough environment. With our strong brand power, support from the Corporate and strong team in place, there is no limit to how much we can grow in the open market of Asia.� JAMES PARK d i rE C t o r o f i Nt E r N at io N al S a l E S & m E r C h a N d iS i NG / GUESS kor Ea
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GUESS INTERNATIONAL
JAKARTA, INDONESIA GraND INDONESIA (GUESS JEANS FLAGSHIP)
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GUESS INTERNATIONAL
BANGKOK , THAILAND SIAM PAraGON
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GUESS INTERNATIONAL
GURGAON, INDIA AMBI MALL
INTEGRIT Y defines the discovery.
Learning new ways of thinking requires moving away from the expected and allowing the heart to wander and explore. faShio N i S f lUi d , l i kE watEr m o v iN G t h r oU Gh t i mE.
in a universe filled with possibilities there is always something to fa S C i NatE t hE m iNd , bECko N thE SENSES,
and S P Ea k a l aN G Ua G E t h at h aS N Ev Er bE E N hEa r d .
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HONG KONG SHOWROOM
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An ATTITUDE that refuses to conform to any thing less than the imagination, GUESS travels the world with an eye to fashion.
Setting the stage for style in motion, GUESS explores the outreaches of creativity and supports the integrity of design. Able to align DIVERSITY WITH PASSION and CURIOSITY WITH TASTE, GUESS establishes a dialogue with the mind’s eye. defined by PaSSio N, Co U r aG E, and a t i mE lE S S S E N S E o f d iS C o vE rY,
GUESS articulates the promise of wide-open spaces. on the strength of chance and the promise of mystery,
GUESS SPiN S t o t hE Ed G E o f a N Ew f r oNt i Er .
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KORE A HE ADQUARTERS
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MIDDLE E AST
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[ AL SAWANI GROUP ] is one of the LARGEST retail companies in the
Middle East .
Incorporated in Saudi Arabia in 1976, its distinctive foremost fashion, accessories and home collection is a goods pioneer with a 30 years successful track record. In 1994 , Al Sawani commenced the arrival of GUESS in the Middle East. Its first ever store is in Nakheel Center, Saudi Arabia. After 2 years of 3 stores in KSA, it landed the 2nd destination in Lebanon. After successfully operating in different regions in the Middle East, AL SAWANI MIDDLE EAST ENTERPRISES was launched in DUBAI the financial hub in the Middle East in 1999 . In that particular year GUESS expanded
its presence in the Middle
East market and transcend beyond its competitor given a market leader in the world of fashion. Dubai is famous of being a fashion capital in the region where GUESS has a place to reckon with. Nowadays,
GUESS has played A LARGE MARGIN OF MARKET SHARES in the Middle East having 106 stores and 6 stores are soon to open. It has been pride since its inception and expanded into 9 countries, including Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, United Arab Emirates, Jordan, Lebanon, Syria and Egypt. The Group distributes these products through a network of Al Sawani stand alone stores and shops-in shop. As a retailer, Al Sawani has carved a marketing network encompassing various retail concepts with a brand leading GUESS and it will continue to work together onwards.
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GUESS INTERNATIONAL
DUBAI, BARSHA, U.A.E. EMIraTES MALL
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GUESS INTERNATIONAL
AL RAI AREA, KUWAIT THE AVENUE MALL
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GUESS INTERNATIONAL
BAHRAIN BAHraIN CITY CENTRE MAL
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The Images Structurally magnificent, visually profound, from the click of the first camera shutter back in the 1980s, GUESS IMAGES ushered in a profound new view of the world. DRAMATIC YET COMPELLING, PERSONAL YET INVITING, GUESS co-founder Paul Marciano combined his artist’s eye with an intuitive business sense to shake up a new interpretation of fashion and style. Daring the body to be explored, the photographs gathered the skills and techniques of fine art into an expression of the GUESS passion for rugged talent and uncompromising beauty. Creating ADVERTISING CAMPAIGNS that allowed the company to soar, the visual icons proved that great design and creativity
go hand in hand.
Since the first GUESS IMAGES hit the newsstands nearly three decades ago, they have not lost their magnetism nor energetic appeal. Steeped in controversy and innovation, they continue to create a visual feast that defines popular culture and presents new opportunities for freedom, art, and intention. From Claudia Schiffer to CarrĂŠ Oits, Eva Herzigova to Naomi Campbell the IMAGES became the icons of the GUESS vision of the world. Seen through the eyes of photographers that included Wayne Maser, Ellen Von Unwerth and Neil Kirk , the artistry and unique concept spun its message around the planet and created a visual environment that begged to be explored. The distillation of an extraordinary idea, GUESS IMAGES built a bridge between business and artistic breakthrough that still drives the sensuous, provocative vision of the company, today. Showcased in PRINT MEDIA AROUND THE GLOBE, they effortlessly combine art and technology in the shape of GUESS.com, GUESSbyMarciano.com, GbyGUESS.com, and GUESSkids.com. The recipient of numerous international awards including the prestigious Gold CLIO Award,
GUESS IMAGES are the hallmark of the GUESS name and the
of visions to come.
dream
L ATIN AMERIC A & C ARIBBE AN
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GUESS INTERNATIONAL
MEXICO CITY, MEXICO REFORMA 222 SHOPPING CENTER
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MExICO CITY, MExICO
REFORMA 222
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[HOW WE GOT STARTED…] “ We have been working with GUESS for over 16 years; having signed our first commercial agreement with GUESS in 1993 and it was a basically geared as a wholesale distribution business. The day we signed the agreement, Paul gave us his first suggestion: “ the future is in the retail not wholesale ”. Following that meeting, we immediately began the task of implementing the concept of GUESS retail stores and it was in Colombia in early December 1993 that we opened our first GUESS flagship store. It was 7,500 square foot Concept D Store, which was the GUESS retail concept at that time. The store was impressive and we celebrated with a spectacular gala opening and fashion show; as well as a special appearance by the GUESS model Elizabeth Notolli . The reception in the Colombian market was extremely positive and, almost immediately, we began to feel the power of the brand and along with the Marciano brothers’ passion and determination there was no doubt…. this was
a brand with longevity .
As a result, we began to aggressively expand the GUESS presence throughout Central America, Colombia, Venezuela, Ecuador and part of the Caribbean; where today we have some 40 GUESS stores including GUESS retail stores, GUESS Accessories, GC stores and coming soon: GUESS Kids. The Latin American market has been very receptive to the GUESS brand as its proximity to the United States makes it a natural follower of American fashion trends. We place a great deal of value on our relationship with GUESS and are deeply honored to have been a part of its success story. Looking back over these last 16 years of partnering with GUESS, we realize we have indeed absorbed the essence of the brand and have, in turn, learned to deliver the GUESS experience to our customers. We have, in fact, become GUESS… in our area of operations. The power of the GUESS brand continues to not only impress and challenge us and it is the creative and visionary minds of Paul and Maurice that keep driving the brand to new levels. They continue to deliver innovative product, ingenious advertising , and a premium experience at retail that leads us to be extremely optimistic about the future. The last 16 years have been quite an adventure and we are deeply proud to be a part of the global culture that it is so distinctive of GUESS.”
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GUESS INTERNATIONAL
SANTIAGO, CHILE PARQUE AraUCO
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SANTIAGO, CHILE
PARQUE AraUCO
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GUESS INTERNATIONAL
PANAMA CITY, PANAMA ALBROOK MALL PANAMA CITY
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los angeles, california / sunset plaza
los angeles, california / san vicente sq
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los angeles, california / sunset plaza
los angeles, californa / roosevelt hotel
san francisco buses
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Madrid, spain / gran vĂ–a
paris, france / charles de gaulle airport
berlin, gerMany / alexaderplatz
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paris, france / galleries lafayette
london cabs
london buses
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singapore / the paragon
Korea buses
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hong Kong traMs
taipei, taiwan / Jhong siao district
hong Kong / pier no.5 central
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hong Kong buses / route 112
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CORPORATE PHILANTHROPY
We do not live in this world alone
and our actions have a direct impact on the wellbeing of the entire planet. Never hesitant or cautions, our desire to speak up and over the crowd is as apparent in our philanthropy as it is in our designs. From fundraising for breast cancer research, providing aid to U.S. troops stationed worldwide, preparing dinner for families at the Ronald McDonald House, gathering supplies for victims of natural disasters or purchasing toys for needy children during the holidays, GUESS makes its mark on the world.
GUESS Foundation. dedicated to P oSi t i vE C h aN G E diffErENCE , the GUESS Foundation partners with and supports
in 1994, we founded the that makES a
organizations that hEiGhtS.
do Goo d iN t h E w o r l d aNd hE lP hU m aNi tY r iS E t o i t S f iN E St
our support has reached out to benefit education, aids research, and
the treatment and protection of our environment. hU maNitY,
the GUESS
d E E PlY C o m m i t tE d t o bE t tE r iN G
Foundation supports:
presenting a very generous donation to the charity. best friends operates the nation’s largest sanctuary for homeless animals, providing adoption, spay/neuter, and educational programs around the country. best friends is working with shelters, rescue b ESt bU ddi ES
groups and members nationwide to bring about a time when
the best buddies program develops job opportunities for people
there will be no more homeless pets. the mission is driven
with developmental disabilities. they have been successfully
by the simple philosophy that kindness to animals helps build
placing individuals in the entertainment industry and law firms
a better world for all of us. the work of best friends is supported
throughout southern california since 1989. guess? is the first
entirely through the donations of its members and supporters
company in the garment industry to participate in the best
like guess?.
buddies program.
b ESt fri EN dS a N imal So CiE tY
Caro USE l of ho PE
in september 2004, guess? partnered with the best friends
guess? is a proud sponsor of carousel of hope, a nonprofit
animal society to launch the upscale guess by Marciano brand
benefit ball supporting the barbara davis center for childhood
with a glamorous event at los angeles hot spot dolce. guess by
diabetes foundation. carousel of hope has already raised over
Marciano made a splashing entrance into the fashion world by
$65 Million dollars in the fight against childhood diabetes!
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CORPORATE PHILANTHROPY
day. since its founding in 1979, the organization has reached out to help those in need in more than 115 countries around the globe. to a child in need, every meal provides a glimmer of hope. Childr EN ’ S hUNGE r fUNd
guess? is proud to partner with children’s hunger fund (chf), an organization dedicated to meeting the needs of hungry children across america and around the world. in 2008, guess? associates and their families gathered with 1,200 other volunteers from throughout los angeles county to take part in wrapping
iN viS iblE C hildr EN
thousands of donated toys for needy children living in low-income
when guess?, inc. chairman of the board and co-founder
areas during the holidays.
Maurice Marciano’s daughters, caroline and her sister olivia approached their father about doing something to make a difference, he saw an opportunity to empower his daughters as young activists. caroline, in her first year of college and olivia, a senior in high school, came across invisible children and the war being fought by child soldiers in northern uganda while watching tv. these girls were deeply impacted by the faces they saw, and had to act. their father told them, “i will help you, but it has to
d ivi NE dES iGN / Pro JEC t aNGE l food
be your project. pitch me your ideas.” the girls did not hesitate
divine design is a non-profit organization that receives
and created a line of guess t-shirts, first launching in october,
merchandise contributions from top designers. the merchandise
2006, that have raised over $400,000 for invisible children. young
is later sold to the public at a considerable discount. proceeds
people. changing the world.
from the sale benefit project angel food, a non-profit organization that provides hot meals for homebound patients living with aids. each year guess? donates merchandise to the event. in addition, guess? employees volunteer to work in a booth selling merchandise for this important cause.
lo S aNGE lES Childr EN ’S bU rEa U
guess? works with the children’s bureau of los angeles to provide toys for children who have been placed in foster care due to severe abuse and neglect. each year, guess? employees sponsor approximately 250 children and provide them with a
E N viro N m EN tal mE dia aSS o CiatioN
special holiday gift.
to celebrate the 2005 academy awards, guess? partnered with vanity fair magazine and the environmental Media association for a star-studded evening of glitz and glam - all to support the environment. the environmental Media association (eMa) was founded in 1989 with the goal of using the entertainment
mak E a wi Sh foUN datio N
community to influence the environmental awareness of
guess? is a proud sponsor of the Make-a-wish foundation, a
millions of people. by weaving environmental messages within
non-profit organization who’s primary purpose is to grant the
entertainment programming and using celebrities as positive role
wishes of children with life-threatening medical conditions to
models, eMa has a profound effect on how the public receives
enrich the human experience with hope, strength, and joy.
environmental information. guess? is proud of its commitment to the environment and its support of organizations like the environmental Media association.
ro Nald mCd oNald h oUSE
the idea behind ronald Mcdonald house is simple: provide fEEd t hE Childr EN
a “home-away-from-home” for families of seriously ill children who
guess? is proud supporter of feed the children, the 9th largest
are receiving treatment at nearby hospitals. guess? associates
international charity in the u.s. delivering food, medicine,
hit the kitchen to show their support by preparing a special meal
clothing and other living necessities to families who lack these
for the families at the rMh at childrens’ hospital in los angles.
essentials due to famine, war, poverty or natural disaster is
after a long, stressful day at the hospital, arriving at the house
the driving mission of feed the children. in 2004, feed the
to find a homemade meal served with a loving smile is a great
children shipped more than 143 million pounds of food and
relief for the families. guess? provided the delicious ingredients,
other essentials to children and their families in all 50 states and
and found that serving up the tasty treats and spending an evening
internationally, supplementing more than 1,040,700 meals each
at the house truly made a difference in everyone’s lives.
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PAUL MARCIANO and MAURICE MARCIANO
3
invite you to attend the
rd ANNUAL GLOBAL CONFERENCE APRIL 10 - 12, 2008 THE BEVERLY HILTON GUESSWORLD.COM R.S.V.P. by February 15, 2008
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olivia wilde / guess by Marciano / Movies rocK alison brie / guess by Marciano
annalyne Mccord / guess by Marciano
eliza dushKu / guess by Marciano
stacy Keibler / guess by Marciano / guess event & conde nast / noveMber 29, 2007
alexandra richards & aMber rose
Julia Jones / guess by Marciano
stephanie Jacobsen / guess
Events Joss stone / guess by Marciano / the funeral planner / april 17, 2008
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Joy bryant / guess by Marciano grand opening event / May 15, 2008
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vanity fair gerMany august 28, 2008
avantgarde Mens spring 2009
gq france July 2009
vanity fair spain deceMber 1, 2009
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Passion
is EVERYTHING.
I say it continuously all day long but I never ever get tired of saying that. it iS all abo Ut aS S Em b l iN G t hE bE St tEa m iN Ea Ch r E Gi oN.
we want people to belong to what we have. we are here through good and bad and w E
a rE a l l Pa rt N Er S.
Yo U ar E No t a l oN E, wE a rE a l l t oG Et hEr .
guess worldwide headquarters 1444 south alaMeda street los angeles california 90021