ISSUE 3 SUMMER 2015
YO U R
ESSENTIAL NEWS Tis the season of giving
See inside for lots of goodies to win! Where ever you see this Look out for the it means competitions and prizes!
How’s your Slush fund looking? It’s set to be a warm Summer ahead, so top up your Slush fund and find out about our never seen before Summer Offer. With loads of prizes to be won, even a weekend holiday on the beautiful Gold Coast!
Thumbs up who follows us on our Facebook, LinkedIn and Instagram pages? If not, we’d luv if you did! On our social pages we post what’s new, tips and tricks, product information, competitions or simply show off to us your latte art skills! All that is missing is you!
Did you know that I Luv Slush is the leading supplier of premium quality slush machines and margarita machines to the retail, club, pub and petrol convenience markets throughout Australia and New Zealand? These machines are of the highest commercial grade quality, offering you the welcome peace of mind that comes with knowing you have a Slush machine which can carry you through the seasons. Have you seen our huge flavour choices including Fun flavours, Fruit, Kidsafe, Cocktail and Frappe mixes? If you are already a proud owner of an I Luv Slush or Essential Slush machine in your business, then chances are you are already experiencing the profits that a 2 or 3 bowl slush machine can provide. Based on using our ‘Fun Flavours’ you can receive up to 80% GP per cup! So if you aren’t already one of our very happy I Luv Slush machine owners, then hurry and contact us now to start enjoying huge profits this Summer like many of our Customers already are!
FOLLOW US We’re social!
How much profit can I earn? A lot! Based on using our ‘Fun Flavours’ you can receive up to 80% GP/cup with I Luv Slush! How do I get in on the action we hear you ask? Too easy! GIVE US A CALL ON 1300 324 111 TO FIND OUT ABOUT OUR SUMMER OFFER.
MEET OUR SLUSH WINNER! Summer has never looked so colourful for Trish of Tannum Fitness in Tannum Sands, Queensland! By purchasing a Double Bowl slush machine in October, Trish is our lucky winner of 1000 cups worth of free I Luv Slush products including syrups, cups, lids and straws. Congratulations Trish, we know your customers will Luv your new slush machine and all the flavour choices! “I am so delighted to win this prize! With the weather really heating up, this great news couldn’t have come at a better time of year. I’m really looking forward to serving refreshing I Luv Slush to my customers. Thank you so much to Essential Brands Group!"
1300 EBG 111 (1300 324 111) www.ebg.com.au info@ebg.com.au
essentialbrandsgroup essentialbrandsgroup Essential Brands Group In fact, if you follow us before 5pm 31 December 2015, you could win a $100* credit on your account – just in time for the holiday season! *Competition drawn 9am, 4 January 2016, and contacted via Facebook message. There is one prize of $100 as an account credit for grabs.
Beat the brain freeze! You know that feeling. We’ve all been there! When you’re sucking away on your favourite slush flavour when suddenly a lightning bolt of severe pain shoots to the top of your head! Also known as ‘cranium cramp’, here are some theories for relief, so you can drink more. Method 1 Some say one of the first things to try is the ‘thumb method’. As soon as you feel your brain freeze coming, put your thumb to the roof of your mouth and hold it there until your brain freeze goes away.
Mike’s mutterings Being an entrepreneur of sorts, I often find myself balancing confidence and humility — a challenge that everyone must face in its own form. Whenever we start a new brand and commit to a complex research project, I need confidence in myself and others. And when feedback arrives with obstacles I must treat with respect and I must humbly correct my plan without losing faith. Identifying new opportunities is what we do best. Some go on to be well-known brands that we associate with EBG, and some other ideas sometimes end up on the scrap heap, but that’s life, right? Unless we continue to look, we will never evolve and create new opportunities. As a dear friend once said “We must evolve and adapt to create change to survive.” It was with the aforementioned paragraph that both Gayle and I recently sat down with our adult kids and asked them what the “future” is! Our daughter Remy said with extreme precision, it’s all about the following: Technology; Relationships; Consistency; Honesty; Convenience; Loyalty; Service and Social Media Considering all of the above 8 points, I asked myself how we can adapt all of these into our EBG portfolio considering that almost all points do exist. But what stood out was that we must be better at delivering these attributes. To continue to thrive as a business over the next ten years and beyond, we must look ahead to understand the trends and forces that will shape our business in the future and move swiftly to prepare for tomorrow today. That’s what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a “Roadmap” for winning together with our manufacturing and strategic partners, staff and various stakeholders. I was very fortunate to recently spend some time in Europe researching new opportunities. These opportunities, with you, our valued customers, in mind to add value to our suite of brands. One area of serious interest for me is H2O (water). Every product we offer at EBG requires water. Water is the lifeblood of our planet, and soon to be the lifeblood of EBG. So stay tuned for what’s ahead in this column.
Mike Koolen Executive Chairman and Founder
Method 2 Drink a warm substance (can we suggest a coffee?). The drink doesn’t have to be really hot, it just needs to be room temperature or above to restore your mouth’s normal temperature. Sip the drink slowly and swish it around your mouth a bit. This will warm up your palate. Method 3 Make a mask with your hands to cover your mouth and nose. Breathe quickly into your cupped hands. The idea of this is to trap your warm breath and raise the temperature inside your mouth. Method 4 Wait it out. The brain freeze will usually pass on its own within 30-60- seconds. Sometimes the shock of it can make it seem worse than it is, however if you expect it and know that it will pass it might not be so bad. Method 5 Easy tiger! As tasty as I Luv Slush is, try to sip it slowly. Consuming icy cold slush really fast in a couple of slurps may be fun and super tasty, but it also makes you much more likely to get brain freeze. The theory here is that enjoying it this way slowly keeps the cold from overwhelming the blood vessels in your mouth with sudden temperature changes. Now that you’ve beaten the brain freeze, there is nothing left to do than enjoy another cup of your favourite I Luv Slush!
What’s your flavour, tell me what’s your flavour… One of the many benefits of having an I Luv Slush or Essential Slush machine is the huge range of flavours to choose from. Did you know that we have six syrup varieties including Fun Flavours, Fruit Slush, Kidsafe Slush, Isotonic and our Cocktail range? This means there are over 30 flavours across the range to choose from!
Our Client Care team tell us the most popular two flavours are Cola and Blue Lemonade from the ‘Fun Flavour’ range. There must be some blue tongues out there? Well, we know you have good taste! As summer approaches, our cocktail range is a big hit.
Choose from aptly named flavours such as Cosmopolitan, Pina Colada, Strawberry Daiquiri and Lemon Margarita’s! We’re dreaming of Summer already! Give your Client Care team a call today and if you mention this issue of our Essential Newsletter we’ll throw in a bag of straws!* *Terms and Conditions apply. To view visit www.ebg.com.au/terms
Burleigh Bears
I Luv Coffee Express is excited to announce that we are now a proud sponsor of the Burleigh Bears Women’s Rugby League Team – now 2015 Premiers! Proudly led by Karina Brown, 2015 Dally M Female Player of the Year nominee.
Aspley Devils
In support of our grassroots health and community development, Espresso Essential has recently become a sponsor of the Aspley Devils, a Rugby League Club, based in Brisbane, Queensland.
Our global search for innovation At Essential Brands Group (EBG) we are always looking to improve our product knowledge through research and development. We are continually on the look-out for new and exciting opportunities to expand on our already impressive suite of products, equipment and services, that you have come to know and Luv! We want to share with you some of our recent R&D journeys from our Team, including our CEO and our Executive Chairman/Co-founder, as they search the globe and our great southern land, to continually bring you quality and innovative products. A recent trip saw our CEO, Todd, head to the tropical haven of Hawaii to visit coffee plantations based on the North Shore of Oahu. When we asked Todd to comment on his visit, he shares “Even in the tropical Hawaiian climate, I was amazed to see the locals drink this wonderful elixir of life all year around, they are now even replacing pineapple
plantations with coffee plantations to feed that ever growing demand for more great coffee all year round!” Our Executive Chairman & Co-founder, Mike’s, recent journey found him in Italy for HOST 2015, the International Exhibition of the Hospitality Industry. Mike shares with us “As you’ve read in ‘Mike’s mutterings’, my passion for innovation and quality drives our future vision for EBG. My travels in search of new and futuristic opportunities will only enhance our position in the marketplace and continually offer our Customers the best there is.” Closer to home, a small contingent from our Head Office, including our Master Roaster ‘Lord Phil’, visited a coffee plantation located in Northern NSW in the name of research. The tour commenced with a cupping session run by our host in the tasting room with breathtaking views of the plantation.
Phil shares with us, “To walk amongst the coffee trees with basket in hand and pick the ripe cherries, taste the sweet mucilage which coats the coffee bean protected by the skin, was truly beneficial for me in understanding the life of the green bean.” With our team’s combined years of knowledge in coffee roasting and refining our knowledge of coffee making, the Plantation experience provided us with the understanding of the whole ‘bean to cup’ process.
Coffee through the seasons The best part about being a coffee addict is that there is a coffee for all seasons! Whether it is a scorching hot Aussie summer or a snowy winter, there’s no need to miss out on your coffee fix because the weather is not conducive to your favourite drink. Coffee comes in all shapes, sizes, types and forms. From the Espresso with milk to the coffee with chai tea, the coffee with liqueur to the iced coffee, there is a taste for everyone and a variation for every season – just the way you like it! The good news is that there is no need to go without your caffeine fix just because it is hot. Although cold coffee drinks can contain any type of ingredients you so wish, such as fruit, different types of milk or even tea, there are some officially recognised and standardised cold coffee drinks that many people
are fond of all over the world. Some of these include: Iced Latte. Espresso in cold milk and poured over ice. Iced Coffee. Typically refers to a cold espresso, milk and ice cream, with cream or without. Mocha Frappuccino. This involves adding chocolate and cream with blended ice to provide a creamy coolme-down. Frappe. This involves foam-covered iced coffee with either milk or no milk, depending upon what you like. Polazzo. This typically involves two shots of espresso and cream that is sweetened according to taste. The espresso is cooled instantly after being made. Or here’s a new one! Banoffe Espresso Smoothie: Make a smoothie with banana, dates, almond milk, and of course a double shot of coffee!
So, as you can see, these are just some of the cool, delicious and refreshing cold coffee drinks that can be consumed in summer. There’s no need to cut back on coffee in summer! Why not explore the many cold variations of your favourite beverage that are out there. Let’s face it, what could be better than drinking coffee all year round?
BUSINESS: JACKY JACK
BUSINESS: BEERWAH GOLF CLUB
LOCATION: MELBOURNE, VICTORIA
LOCATION: BEERWAH, QUEENSLAND
SYSTEM: I LUV COFFEE EXPRESS, I LUV SLUSH
SYSTEM: I LUV COFFEE EXPRESS, I LUV SLUSH
Jacky Jack is thrilled with his I Luv Coffee and I Luv Slush machines and our range of delicious consumables.
Chris, the General Manager of the Beerwah Golf Club has been a customer of the Essential Brands Group for a few years. Chris along with the staff and players at the Club love their Bambino machine and says it’s a great way to start a round! Thanks Chris, we luv hearing that!
“All perfect, best decision I ever made. So happy, as are my customers. I recommend investing in an I Luv Slush and I Luv Coffee system.”
WE HAVE AN EXCLUSIVE CHRISTMAS GIFT FOR YOU BUT WE NEED YOUR EMAIL ADDRESS! Please call 1300 324 111 or email info@ebg.com.au so you’re in the know!
Get your hands on an I Luv Coffee bean sample box! Hey, Essential Brands Group customers! Did you know we have a huge range of boutique coffee blends roasted In-house? We have 50* sample boxes to give away. Call our Client Care team and we’ll include a box with your next order. Be quick! Stocks are limited. *Terms and Conditions apply. To view visit www.ebg.com.au/terms
Get to know us: Maddie - Client Care Dept This edition we chat to Maddie, who many of you know as one of the friendly voices on the other end of the phone when you call our Client Care Team.
MADDIE
Q. What’s your favourite coffee blend? Roasters Choice is my favourite for Barista machines but the automatic machine at my Uni uses Atomic coffee and that blend is really nice also. Q. How long have you worked for EBG? I started off as Receptionist and was given the opportunity to then take on a role in Client Care six months later.
Q. What do you luv about working at EBG and living on the GC? I luv drinking lots of coffee every day and being able to help our customers. I really enjoy interacting with customers and being able to constantly learn new things. Living on the Gold Coast sure beats my home town, Grafton! The weather is amazing 99% of the time and there is always something to do or see. Q. What’s the best thing about EBG equipment and products? I used to be a Barista so I have an understanding of how important the quality of the machine you are using is. Our Barista machines are of a really high quality and are easy to use. Even my colleagues are able to make their own coffee with the automatic steam wand. I find that feature really amazing.
EBG client care – our commitment to you Our clients’ success underpins our success, and our motivated and committed EBG network is there to support customers every step of the way. To ensure you serve the finest quality beverages, with a consistent taste every serve, we are committed to high standards of hygiene and sustainable practices. If you would like to make a suggestion or report an issue I welcome you to contact myself or the team on clientcare@ebg.com.au or 1300 EBG 111 (1300 324 111).
GLOBAL HEAD OFFICE - AUSTRALIA 32 Hutchinson Street, Burleigh Heads QLD 4220 PH 07 5507 1111 or 1300 324 111 www.ebg.com.au info@ebg.com.au NEW ZEALAND 0800 EBG 111 www.essentialbrands.co.nz info@essentialbrands.co.nz PHILIPPINES +63 (2) 534 4523 SINGAPORE 65-9188-2228 (6345) UNITED KINGDOM +44 7710 227 419 UNITED ARAB EMIRATES + 971 5 01 034 822 SERVICING AUSTRALIA WTH POINTS OF PRESENCE IN: AUSTRALIAN CAPITAL TERRITORY • CANBERRA NEW SOUTH WALES • CENTRAL COAST • NORTHERN NEW SOUTH WALES • NOWRA • PORT MACQUARIE AND MID-COAST • SYDNEY • WAGGA WAGGA • WOLLONGONG NORTHERN TERRITORY • DARWIN QUEENSLAND • BRISBANE • CAIRNS • GOLD COAST • MACKAY • SUNSHINE COAST • TOWNSVILLE SOUTH AUSTRALIA • ADELAIDE TASMANIA • HOBART • DAVONPORT VICTORIA • MELBOURNE • POINT COOK WESTERN AUSTRALIA • KARRATHA • PERTH
TODD HISCOCK, CEO
[DISCLAIMER] Essential News is published by the Essential Brands Group Franchisee System Pty Ltd. It is published with due care and attention to accuracy. If you do find information that in inaccurate, incomplete or out of date please contact us. © Copyright Essential Brands Group 2015. All rights reserved.
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