reflected that public authorities have four main
absence of an integrated policy, one wallet is
goals regarding transport policy:
enough.
¤¤ ease movement of people and goods
Mr Balquière noted that smart ticketing modified
¤¤ ensure accessibility of towns
the relationship between the traveller and his
¤¤ reduce environmental and socio-economic
ticket. Complementary services could easily and
¤¤ re-conquer public space from private cars in favour of eco- friendly modes Mr Coldefy opined that big new infrastructure
usefully be proposed to the traveller; efficiency, accessibility and the image of urban mobility could be improved; and data collected through the use of smart tickets.
building is over - now MIS (management
How would a smart ticket actually be used? Mr
information systems) will be deployed, having a
Balquière identified three options:
great impact on behaviour, and finding the best combination of public and private actors’ assets. Mr Coldefy noted that in the urban sphere, the share of public space is the main constraint for policy makers. Mr Coldefy made a series of recommendations 1. cooperation between public and private actors.
1. using a dedicated application and support- eg a smart phone 2. virtual tickets – SMS, email etc., similar to some airlines 3. secure ID and back office processing - eg bankcards Mr Balquière also noted that with more and more
To encourage this public data and services
personalised tickets, it would become harder to
should be made available, on the condition
propose group tickets.
that the date usage is coherent with public policy. Data quality and completeness musty be ensured 2. availability of data and information for each mode of transport and mobility services 3. marketing - market the modal shift and traveller information services 4. harmonisation and continuity of services foster cooperation The next speaker to take the floor was Alexandre Balquière, from Tisséo-SMTC Toulouse, on the topic of smart ticketing. Mr Balquière reflected on the goal of ticketing - to collect fares and control or reduce fraud. To this end, he pointed out that
Mr Balquière identified the main stakeholders... ¤¤ clients - frequent travellers or occasional ¤¤ scheme providers - provide the tickets ¤¤ industrial suppliers provide the ITS solution ¤¤ PT authorities and operators ¤¤ banks and mobile phone operators ¤¤ lobbies and media ... and the benefits of smart ticketing... integration of services in a single media ¤¤ facilitate interoperability between different public transport operators etc ¤¤ deep modification of distribution process - less
“smart” means the integration of services and
cost and smart payments and remote selling
technologies, and that “smart” is not necessarily
over internet
about one ticket for the entire (multi-modal)
¤¤ reduce the dwelling time on public transport -
journey, but one wallet, enabling the seamless
increase public transport speed thus reducing
purchase of whichever tickets are necessary. Mr
operational cost
Balquière specified that if there is an integrated transport policy, one ticket is possible, but in the
¤¤ reduction of maintenance cost ... and the impact of smart ticketing...
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impacts