September 2012
2
Bitter-sweet September
3
From research to deployment - The FREILOT Story
6
Green shoots appear in China’s transport network: How China is going from being the most polluting country in the world to investing in sustainable transport
10
Interview with: Martin Howell, Cubic Transportation Systems
12
ERTICO Partnership events
Whether you spent your holidays in front of the TV watching the Olympic games, laying on the beach sun bathing, visiting cities full of tourists, hiking and enjoying a green holiday, or wandering in endless deserts, we hope you had a lovely summer break. Back here in our Brussels office, we are very busy with preparing the 19th ITS World Congress, and with just one month to go before the big kick off we would like to welcome you back with this new September edition of the ERTICO eMagazine. This month we focus on the ERTICO Partnership project FREILOT, a European co-funded pilot, which had its glorious final event in June and is now slowly coming to an end. First line personalities such as Zeljko Jeftic (Senior Project Manager, ERTICO & FREILOT project coordinator), Willem Hartman (Managing Director of Peek Nederland), and Gert Blom (City of Helmond) share with us their thoughts about the projects and reflect on these past 3 years. We also continue with our series of articles on international cooperation summing-up the latest green developments in China. We give an overview of the current situation of the transport policy in a country that despite being one of the most
polluted and polluting country on the planet, is trying to find solutions to reduce carbon emissions and move towards sustainable mobility. In our monthly interview we welcome Cubic Transportation Systems, a new ERTICO Partner. Cubic Transportation Systems are a global company with headquarters in San Diego, which provides integrated revenue management systems and services for the mass transit industry. Martin Howell, Director of Worldwide Communications, explains Cubic’s activities in the ITS field and shares his view on the city and mobility of the future. Next month, we will have a special edition entirely dedicated to the 19th ITS World Congress in Vienna. We will invite you to discover the ERTICO Partnership businesses, networking and social activities during the ITS event of 2012. Finally, before we leave you to enjoy our September edition, we are excited to announce the shortlisted videos for our 2012 ITS Video Competition! Eight videos for each category (“ITS community” and “general public”) have been shortlisted following the public vote and will now go before the ITS Experts Committee who will select the 3 finalists in each category. These finalists will then battle it out in a live vote at the VIP dinner in the 19th ITS World Congress. Winners will be shown at the closing ceremony of the 19th ITS World Congress. Click here to see the short-listed videos!
The Editorial Team
3
by Henry Wasung
The Competitiveness and Innovation Programme (CIP) was set up to run between 2007 and 2013 partly in response to the Lisbon European Council of March 2000, which set the objective of making the European Union the most competitive and dynamic knowledge-based economy in the world. A lofty goal, but the CIP aimed to contribute by filling in the missing gap between R&D and actual deployment.
V E HICLE
Vital elements of the CIP are its
interesting lessons not just in its
freight transport ticks at least three
focus on small and medium sized
own remit, that of urban freight
of the six areas of the ITS Action Plan
enterprises (SMEs) and a European-
efficiency, but also in general terms
wide exchange of best practice. The
regarding the CIP itself.
C FFI
CIP is divided into three programmes
TRA
– the ICT Policy Support Programme
FREILOT
• Traffic and freight management • Road safety and security • Integrating ITS applications in the vehicle
FREILOT focuses on increasing energy
addresses ITS, with its focus on,
efficiency in urban freight transport.
inter alia, energy efficiency and
This could be considered quite a
CVIS where it all started
sustainable mobility.
narrow aim, or a specialised field,
The CVIS (Cooperative Vehicle
One interesting aspect of the CIP is
FLEET
its aim to redress the relatively slow
D R IVER
(ICT PSP) is the one that directly
especially if one compares it to its parent project, CVIS (see box).
Infrastructure
Systems)
FP6
project was perhaps more typical
uptake of ICT innovations, a theme
But that is precisely its strength, says
of ITS projects before FREILOT.
which is often present in the ITS
project coordinator Zeljko Jeftic,
A R&D project far larger in
world.
“Freight area is a field where positive
scope and budget than FREILOT,
business cases can be found even
CVIS
with limited scale implementations
foundations for FREILOT and
of ITS services. By having focused on
other
these we could make real progress in
by developing the necessary
a number of vital areas.”
components for seamless and
FREILOT Ffficiency
(Urban Pilot),
Freight
Energy
coordinated
by
ERTICO, was one of the first ITS projects financed under the CIP, starting in 2009 and running to September 2012. Logically, it is also
Where to start? Firstly, urban freight
one of the first ITS pilots under CIP
transport is a hot political topic. If
to be completed. As such it offers
we look at the European level, urban
provided
reliable and
the
subsequent
necessary projects
vehicle-to-vehicle vehicle-to-infrastructure
communications.
Looking at national level and taking
roadside
the United Kingdom as one extreme,
installed and paid for will make or
urban freight transport proposals
break the FREILOT system.
such as increasing truck size/weight are
proving
controversial,
equipment
should
be
Thirdly, and quite simply, the roll-out
with
of cooperative mobility technology
cycling and road safety groups aghast
has to start somewhere, and by
at the prospect of ever larger trucks
focusing a one part of the potential
navigating city streets.
market – and a highly competitive
At a regional/city level, urban freight
part where freight companies are
transport is high up in citizens’
always looking for an advantage – a
concerns, and is thus often addressed
cooperative mobility foothold can be
by city mobility or transport plans.
secured which can then be expanded.
It is no coincidence that Helmond,
Another strength of the FREILOT is
the Netherlands, sporting a very
its à la carte approach. With a menu
ambitious Mobility Plan (Helmond
of five energy efficiency mobility
Mobiel 2015), is one of the pilot
options, city/road authorities and/
cities in FREILOT. “Being one of
or fleet operators can choose the
Europe’s première pilot cities for ITS
services which contribute to their
is not a feather in our cap, it is a real
mobility goals. In this way, Helmond
and necessary part of our efforts to
for example opted for intersection
make Helmond both a pleasant city
control,
to live and efficient in competing for business”, according to Gert Blom,
adaptive
speed
control,
acceleration control and eco-driving notion of the business case. The key
support because taking into account
to deploying cooperative technology
the characteristics of the city and
is working out who pays for what and
the 2015 Mobility Plan, it was freight
how long it takes for the costs to be
transport using the city as a through
recouped. Even taking into account
route which was the main challenge.
the progress made from the days of
Whereas in Bilbao, to take another
CIVS, when the computers needed
FREILOT pilot city, a major challenge
filled half a trunk with a cost to
is the congestion and inefficiency
match, to the current situation of a
caused by double parked vehicles
urban
tablet PC or even an Android phone
and illegally occupied loading bays.
freight transport you have clearly
with a rather more agreeable price
So in Bilbao, the city administration
defined stakeholders and already a
tag, the details of how the necessary
opted for real-time loading/delivery
City of Helmond Mobility Adviser, and winner of the iMobility Award (2011) for excellence in policy making. Likewise in Bilbao, the FREILOT pilot was part of the Urban Freight Distribution
Optimisation
Plan,
underlining the commitment of the Municipality of Bilbao in this regard. Secondly,
by
focusing
on
space booking.
Three years, six months
FREILOT. The best invention. Ever.
“It’s certainly been an exhausting,
if very rewarding, three and a half
The first major success in
years,” says Zeljko Jeftic. “From the
FREILOT was the expansion
beginning steps of adapting and fine-
of
tuning the CVIS systems for FREILOT’s
beyond its core constituency
needs, to organising the pilot phase
– urban freight delivery – to
itself and disseminating it to meet the
other actors. In Helmond,
differing needs of each of the pilot
the fire brigade joined the
sites, to analysing the large amounts
pilot phase. As Gert Blom
of data and working out a detailed
put it, “The interest of the
business plan, the enthusiasm and
emergency service is an
belief of the FREILOT partners have
important
overcome
all
the
challenges
the
service
spin-off
offering
which
to
The launch
produce a result we can all be proud of.”
5
The Helmond launch event was designated the “European” event and
So what has been achieved these past
the European media and politicians invited. A full programme was created
years? After the vital if unglamorous
including a press briefing, showcase and guided tours, and conference.
work of setting the project up and defining roles and procedures, the FREILOT consortium placed great emphasis on local launch events in the pilot cities in order to fully engage local partners, garner local, regional and national publicity according to
Helmond was chosen in part because of the unexpected but very welcome involvement of the fire brigade in the pilot. The FREILOT intersection control service is flexible enough to meet the needs of any policy – so in this case, while we can discount the fuel savings as a motive for the fire brigade, the ability to receive absolute priority at traffic lights has important implications for response time (the “golden minute”) and safety.
the needs of each pilot (in Bilbao, to
Gert Blom, City of Helmond, said: “The interest of the emergency service
increase the number of participating
is an important spin-off which will further strengthen the Helmond after-
trucks, in Helmond, to help secure
project business case and help pave the way for FREILOT deployment in
the
other European cities”
support
of
city
politicians
following the local elections) and to mark the start of the pilot phase.
Thanks in no small part to the efforts of the City of Helmond and the participation of the fire brigade, and the fleet operator Van den Broek
The actual characteristics of the pilot
Logistics, the European and local launch could not have gone better, neither
phase varied hugely between the
in terms of participation on the day nor media interest. This helped to
pilot sites. First of all, each pilot site
drive the project forward and contributed to later successes in Helmond.
opted for a different combination of FREILOT services. Secondly, even when the same service was piloted, the
implementation
could
vary
according to needs – and budget – of the pilot site. In Bilbao for instance, a whole new real-time loading/ delivery
space
booking
system
was put in place, complete with LED lights installed in the loading bays indicating whether or not the bay was free, reserved, illegally occupied etc. Whereas Lyon opted for a simpler upgrade to its existing facilities, thanks in part to budgetary considerations.
During
Bilbao expansion The
importance
of
final a
good
the event
FREILOT in
June
2012, the Imtech/Peek
local launch event is perfectly
announcement
encapsulated
complemented by the
in
Bilbao.
With
was
huge local, regional and even
decision
national media interest, including
municipality to continue
9 television spots, a total of 47
the FREILOT services,
fleet operators were recruited
thus meeting the CIP
with 124 trucks taking part in the
objective
of
of
Helmond
ensuring
pilot. In addition a large amount
into the city’s mobility plan and for
of political and public support was
the pilot’s innovative character.
the end of the pilot itself. Based on
guaranteed!
The next major success came in
the positive results of the pilot phase,
Helmond.
intersection
the partners involved (the Helmond
control service working well from the
Fire Brigade, the Municipality, Van
perspective of the city authorities,
den Broek Logistics and Imtech/
the equipment supplier and the
Peek) are currently in talks to work
freight
out the final details of a commercial
will further strengthen the Helmond after-project business case and help pave the way for FREILOT deployment in other European cities”. Likewise in Krakow, the FREILOT system was fitted to municipal busses, with the aim of increasing timetable accuracy by
assigning
greater
intersection
With
the
company
involved,
things
started moving very quickly with the
agreement.
announcement in September 2010
This is a huge success for FREILOT and
by Peek Traffic/Imtech of the first
priority to busses running late.
commercial platform for cooperative
The next success came from Spain.
Europe – based on FREILOT.
In April 2011 Bilbao and FREILOT received the National Award for Best Project of the Year in the field of freight transport. Amongst factors cited as reasons for the award were the fact that FREILOT was open to all freight companies operating in Bilbao, for FREILOT being fully integrated
piloted services survive
intelligent
As
transport
Willem
systems
Hartman,
in
Managing
Director of Peek Nederland, said, “Cooperative
systems
ensure
intelligent communication between vehicles as well as between vehicles and roadside systems. In recent years, Peek has acquired practical experience by participating in such successful European research projects as CVIS, Safespot and the FREILOT project in Helmond. There is a great demand
for
applying
this
technology.
Imtech/Peek’s
cooperative
ITS
platform
meets the highest criteria of European and with
standardisation
corresponds Beter
perfectly
Benutten,
a
programme for making better use of infrastructure that has been launched by the Dutch Ministry of Infrastructure and Environment.”
the CIP itself, as the above statement by Mr Hartman makes clear. This
success
has
also
led
to
interest from another seven cities/ regions,
Bordeaux,
Copenhagen,
Eindhoven, Newcastle, Verona, Vigo, Thessaloniki, etc. in implementing FREILOT
services
themselves.
Discussions are still ongoing but look promising according to Mr Jeftic – and meet the CIP objective of extending the services beyond the original pilot cities. FREILOT has shown the real need for and utility of the European Commission’s Competitiveness and Innovation Programme. And paved the way for the commercial deployment of cooperative mobility solutions in Europe.
CIP lessons for the successful deployment of ITS solutions
V E HICLE
• Focus on local needs, having in mind European implementation. In order to have a chance of expanding the service or continuing with it after the EU funding runs out, you need to show it works – but not (just ) to the Commission project officer. It is the local stakeholders, especially the local authorities, who need convincing. »»
Language. Having promotional material – the FREILOT video, leaflets and posters, and the website itself – in all the FREILOT languages plus English was very important. As a CIP pilot, FREILOT went beyond the ITS community which might be expected to speak English fluently – freight delivery companies could in fact be very small, even one person with a truck, so communicating in the appropriate language was a necessity
»» »» »»
C I FF
City/local policy – what is it and how do you fit in? Local elections? Be prepared to explain everything from zero! Local laws! In Lyon FREILOT had to overcome an early challenge due to the incompatibility of one of the FREILOT service’s premises with French law (you cannot reserve a parking area for a particular class of vehicle)
D
TRA
»»
Local authorities. You need their support and advocacy
Good launch event per site. This will help all local stakeholders get on board and help in a myriad of ways
»»
Collaboration. Every pilot site will have to adapt to its own needs. Local collaboration must be very tight
»»
Embrace the unexpected. Fire brigade or bus service interested? This can only help! Why not contact the same groups in the other cities?
»»
Create ambassadors. Promote the idea.
• User expectations »»
R I V E R
»»
Manage the expectations of the test users. Meet them regularly; explain that the system is being tested and that you need their feedback. If the system seems not to work, make sure you report on why and how it has been fixed. In Helmond on occasion it seemed the intersection control was not working leading to driver
FLEET
frustration and lack of trust in the system. The reason was that some traffic lights had been switch to local (non-network) setting, so could not be influenced by FREILOT. But this was part of city policy at rush hours. »»
Progress reports for users. Help them help you!
»»
Users are part of the team. They should be kept interested through progress report, difficulties overcome…
»»
Separate display temporary! Its’ being tested. One day this extra screen will be integrated!
»»
Adapt to use – and find out why! If loading bays are not booked in advance, you need to find out why. Because the system is not adequate? Or because the loading bays are only for FREILOT and there are not enough users, so the truck can just turn up whenever they want (Bilbao example)?
• Information exchange »»
Find a way to keep everyone involved and feeling part of the effort – even when they are not directly involved at that stage.
• Technology »»
R&D to pilot is a big jump. Do not underestimate the “tweaking” needed!
»»
Standards. Don’t wait! – plan for upgrades
• Cost and benefits »»
Existing or off the shelf systems are cheaper. Remember, the aim is post-pilot deployment – so it must be realistic
»»
Prove the benefits for different stakeholders
»»
Interim results are important – meetings with stakeholders could happen at any time!
»»
Installation of equipment – cheaper if part of planned maintenance/upgrades
• EU details »»
Don’t be overambitious with news or newsletters – these should be used strategically pre/post major events and milestones
»»
Not every partner in a CIP has experience with EU projects! Make sure expectations are understood
by Carla Coppola
With 1.3 billion people, the most populous country in the world is also one of the fastest growing economies, coming a close second behind the USA in the race to be the largest (and most powerful) economy in the world.
As of 2010, China is also the largest
In the past decades, China has also
starting with the big metropolises. In
industrialised nation, accounting for
shown a different attitude to the
a recent article published in the New
a fifth of the global manufacturing
world
centrally
York Times , Keith Bradsher describes
and, despite what is well believed by
planned system in favour of a
how the municipal government of
elderly occidental generations, with
more market-oriented approach to
Guangzhou (15 million people and
middle class incomes increasing.
international trade. The automobile
main manufacturing hub of the
This rise of the middle class is
market in China is the biggest in its
region) has introduced a license plate
going to speed up to 30% a year and
category with 18.5 million vehicles
limit to tackle congestion problems.
in 3 years time, according to the
sold in 2011; production has also
Economist, producing in China will
increased by 4.8% in 2012 compared
be as convenient and easy as in North
to the previous year and an increase
America with the difference that
of sales of 3.56% from January to July
China will be more efficient.
2012 in respect to the same period
China at a glance
by
changing
its
in 2011.
ambition to improve citizens’ quality of life; in the past few years the city has seen a huge enlargement of the underground and rail tracks as well as the building of
The increase in quality of life in
Population: over 1.3 billion (2011)
more and more Chinese families
GDP per capita: 9,142.668 USD at PPP (estimate 2012)
preferring
Number of vehicles in China: 78 million (2010)
congestion problems. That is where
pushes them to buy new cars - often Chinese
own
national
models - despite the rising cost of
Guangzhou’s plan is in line with the
imported
oil
and
significant
the government has to take actions, and in part is already doing so,
areas.
more green
7
According to Bradsher, NYT’s Hong
government to rethink how they
public transport). This
Kong bureau chief, China “is becoming
deal with the transport emissions.
is based on real time
a modern, industrialised economy
Transport is an essential vehicle of
bus location from bus
whose leaders increasingly listen to
development but it is also one of
companies and floating vehicle data
public opinion and seek to balance
the major polluters; China, like the
from the BTRC (Beijing Transport
the environment, social welfare and
EU, is starting to realise that it must
Research Institute) which provides
many other issues against economic
attempt to deal with the increasing
a detailed information on current
growth and higher costs, to achieve
pressures put on its transport system
traffic situation. In Shanghai, the
a more balanced and sustainable
to bring down pollution levels and try
Viajeo platform also links traffic
economy”.
to provide more liveable cities.
with air pollution data to better
Indeed energy efficiency, carbon
That is why, despite the increase in
emissions reduction and use of new
car ownership, a great importance is
energies are among the priorities
given to railway networks and public
of the 12th Five Year Plan (2011-
transport in general as Yanying Li,
2015) designed by the People’s
Senior Project Manager at ERTICO,
Republic
plan
explains. “Sustainable transport is
sets up priorities for the transport
a very popular concept in China and
sector, among others, and foresees
ITS is providing a great help to the
September 2012
an extension of the national road
government to find new solutions to
Beijing
network with ambitions to reach
encourage people to use more public
85,000 km of total motorway length
transport”.
Demonstrations included bus management system (back office as bus operator’s view) and multi-modal journey planning (using iPad).
government.
This
and 300,000 km of total rural road length.
Dr Li is also the coordinator of the Viajeo project that, with its two
understand the impact of the road traffic on the environment. This will be done by using the parameters of
the
European
Handbook
of
Emission Factors (HBEFA) which will
Viajeo Final Workshops
Regarding greener ambitions, the
test sites in China (Beijing and
Shanghai
government
Shanghai), has the main scope to
Demonstrations included a technical visit to bus stops with real-time passenger information displays and a live emission and pollution simulation.
has
also
launched
side initiatives aiming to reach
design
these goals including the China
platform to facilitate data sharing
Green
and information exchanging, thus
Freight
Initiative
(CGFI).
and
implement
This initiative, backed up by the
improving
Ministry of Transport and the China
enabling new services.
Road Transport Association (CRTA) in April 2012, represents a further step towards the country’s fuel efficiency and reduction of emissions policy. The CGFI identifies priorities for the next 3 to 5 years beginning with establishing a strong cooperation amongst the stakeholders involved (government bodies, associations, private companies), as well as promoting the green freight concept and supporting good practices. Put this way, China’s incredibly fast
development,
large
economy but significant amount of pollution is leading the Chinese
existing
an
open
services
and
In Beijing, Viajeo offers real-time multimodal transport
journey by
using
for a
public
bus
management system provided by Thetis
(specialist
in
data
Unsurprisingly China is expected to
real advantage of improving mobility
account for 89% of the total market
and accessibility. They are faster
with 42 million of those electric
than conventional bikes and even if
vehicles.
slower than buses, they allow users
Yet concerns emerge as e-bikes become the favourite means of transport in China. Electric bicycles help identify air pollution
are very energy efficient, however
concentration in the city
they
based
free (like any means of transport,
on
current
traffic
are
not
entirely
pollution-
to be more mobile, especially for short trips, and ease the access to shops and services in ever growing congested cities. Without forgetting that there are many small businesses that rely on the use of these bikes, for example for carrying tools and
situations which can help short-term
including even human bodies). The
traffic management strategies and
batteries of the bikes tend to be
long-term planning.
manufactured from lead giving grave
Sustainability is a very trendy word
concerns about lead pollution, also
these days and can mean many
the electricity used to recharge the
things but for countries like China
vehicles come from the power grid
it means research and investment
relying either on coal or hydro power,
above
depending on which part of the
financial crisis, China increased its
country they are used. Alternative -
national
and more expensive - technologies
and development (R&D) devoting
are available and would involve a
5-10% of the total to transport
great effort from the government to
research (estimate by the Ministry
persuade industry.
of Science and Technology - MOST).
Another interesting development of green development in China concerns electric bikes; already the leader of
conventional
bike
production,
China has recently imposed itself as the biggest producer and exporter of e-bikes with over 22 million units produced and 370,000 exported in 2009. A recent study conducted by Pike Research shows that the global market for e-bikes will increase
Nonetheless, despite lead pollution
drastically between 2012 and 2018,
and
reaching the enormous amount of
Guangzhou, Dongguan and Shenzhen
47 million units sold in 2018 and
have banned e-bikes from some
generating
districts) electric bicycles have the
a
revenue
of
$11.9
safety
concerns
billion (over â‚Ź9 billion) by 2018.
(cities
like
goods.
all.
Despite
investments
the in
global research
R&D funding includes investments in infrastructure, high-speed trains, electromobility, congestion reduction and mitigation of air pollution. Competitive China is also showing interest in cooperating closely with international partners. Many activities involving European Union-China cooperation have been successfully completed; in May 2012 an EU delegation
Tuesday 23 October 2012, 11.00-12.30 (Lehar 1 Room)
had a bilateral meeting on
Multimodal traveller information services have been implemented in many cities to
transport and ITS in Beijing.
facilitate multimodal journeys. The recent fast growing deployment of smart phone and wireless communication offers a great opportunity for collecting and delivering real-time information throughout an entire trip. Many transport operators, cities and information providers cooperate in development and implementation of information services for multimodal journeys for pre-trip planning and en-route support. This session invites cities and information providers to present their achievements in multimodal information provision in various cities and their views on future opportunities of sustainable motilities.
During this meeting several common
priorities
identified
such
mobility,
energy
and
as
were smart
efficiency
standardisation,
with
the meeting concluding with a declaration of intent to continue
the
information
exchange between the EU and China and the cooperation on
9
these priorities. However some negative factors have a strong impact on international cooperation. According to a study conducted by Dr Li, the players involved in this cooperation share different
priorities
as
European
researchers focus on demonstrating and
establishing
already
existing
products and technologies, while generally Chinese researchers are more competitiveness oriented. Last but not least “Chinese researchers are often surprised by how little knowledge on China and Chinese research activities foreign partners have�.
recognise that China can provide
by the year of the snake, a great
solutions and examples itself, and
mediator and very good at doing
must
business.
learn
more
about
Chinese
conditions and research priorities
This is a crucial point. China is among
if they wish to fully benefit from
the players who can really make the
partnership.
difference in the global economy and not only in the transport and ITS industry. Other players need to
For
more
information
on
ERTICO
The year of the mighty dragon is only
activities in China, please contact
half way through and will be followed
Vincent Blervaque.
Can you describe the activities
the infrastructure of whole cities
of
or regions. It aims to help them to
Cubic
Transportation
Systems in ITS? Cubic
Transportation
regulate demand by setting fees Systems
is
across all modes of transport within a region, as well as empowering their
transport modes, particularly motor
customers with targeted, precise
vehicles,
information to manage how they
to manage demand by increasing
travel. It will maximise the benefit of
parking
Although we have a revenue
truly real-time traveller information
systems, and latterly, variable tolls,
collection heritage going back
- mobile apps, message signs, tolling
with congestion charging being the
nearly 40 years, we recognise that
and usage charging, parking accounts,
most recent method of demand
the world is now changing faster than
journey planning systems – all these,
management.
ever before. The global population
and more, have a part to play, but
playing an important role – but to
is growing at a tremendous rate,
need to be integrated within an over-
be effective the whole-of-transport
metropolitan and suburban areas are
arching plan.
must be integrated.
Today, a person’s journey choice
Our experience in delivering ground-
is likely to be influenced by three
breaking
factors:
the
advantage of already having taken
timeliness and the reliability of the
the first major steps towards true
mode of transport. And increasingly,
integration in cities as diverse as
as societies, we are adding a fourth
London and Chicago.
dimension:
environmental
see ERTICO as an organisation within
If transport stakeholders
which we can forge relationships to
the leading integrator of payment, information technology and services for intelligent travel solutions.
MH
‘morphing’ into mega-cities reducing the distance between those cities, towns and commercial and industrial districts.
As a global population,
we’re all increasingly aware of the environmental impact of our journey choices and the need to change our behaviour.
impact.
the
overall
the
cost,
All of these factors equal more
can understand, at a macro and
transport journeys and a need to
micro level, which factors are most
consider how each of us will go
prevalent in causing congestion points
about our journeys in the future. In
and bottlenecks in their cities, they
response to this, Cubic has devised a
can take appropriate action to vary
vision for how to help keep the world
these factors to influence demand
on the move into this evolving future,
and therefore maximise supply. Well
which we call Nextcity.
planned
Nextcity
and
managed
networks,
regulators costs,
have
introducing
tried toll
These solutions are
systems
gives
us
the
We definitely
progress this vision. Why have you joined ERTICO? What are your expectations for this partnership?
MH
Operating as we do in several regions across Europe, we
see ERTICO as a great forum to exchange ideas, to stimulate debate
articulates our view of how the ITS
using all the available and emerging
of the future will work, based on our
technologies will deliver a positive
experience with some of the world’s
impact on all four of these critical
largest cities.
deciding factors.
policy formation. It is where many
Nextcity envisions a fully-integrated
To achieve this they will require more
whole of transport, journey and
dynamic systems and attempts are
out, from each other and from their
payments management systems – it
already being made to address this.
is aimed not only towards transport
In public transport, operators have
operators but also regional transport
attempted to level demand using
planners who manage demand across
peak and off-peak fares. In private
and to influence thinking which will go into funding allocation and of Europe’s great cities come to find potential partners what might be possible. We certainly believe that ITS has a massive role to play in reducing the environmental impact of all forms of travel, and have many ideas and
plans that can help that to become
apps,
real. And ERTICO is where much of the
bandwidth,
thinking about funding and sensible
of
allocation of public money is done,
and speed of data
as cities and regions work to balance
crunching, to name
citizen need, economic demands and
just
environmental goals. Our expectation
continuing apace, but
in joining ERTICO is that we can learn
their implementation,
much from that debate, can bring
in
our global experience to inform it
is
wherever possible, and perhaps most
fragmented.
importantly, we hope we can learn
many in the industry
from the diverse membership what
can see opportunities
they see as possible, what they want
that now exist, but
to achieve and how they think it can
are
that
Every year, over 10 billion journeys are taken worldwide
be done.
political, economic or
using Cubic payment and information systems. Cubic
regulatory influences
has delivered over 400 projects in 40 major markets
and
are
on five continents. Active projects include London;
leading operators and
Brisbane (Southeast Queensland) region, Australia; New
authorities to think
York/New Jersey region; Washington, D.C /Baltimore/
maybe too timidly and
Virginia region; Los Angeles region; San Diego region;
narrowly.
San Francisco region; Minneapolis/St. Paul; Chicago;
Are
there
any
projects,
activities or sectors within the ERTICO Partnership you are particularly interested in?
MH
I think we will learn much more as we become more
fully involved and represented. But already, I have been amazed by how aligned ERTICO is with what we
i n t e g r a t e d
communications
a
few)
many
solutions help
real choices in the smartest and easiest ways to pay their fares. Cubic delivers total solutions incorporating design,
and
supply,
operations support, user support, business support and field services.
Atlanta region; Miami (South Florida) region; Vancouver and Edmonton, Canada; Sydney (New South Wales),
of forward thinking makers
manufacturing,
services include on-site management, central systems,
However, with the aid policy
development,
installation, integration, services and information. Our
I think
barriers
transport
their operations and services and give their passengers
cities,
frustrated
which
operators manage
are
piecemeal
provides
Australia; and Scandinavia.
and
proven. And the public acceptance
some places will be there - Chicago,
of the use of technology in making
London and Vancouver are all on
these changes in our lives is also
a path to true integration.
These
growing, thanks to the ubiquity of
cities will be the models for others to
powerful smartphones. What needs
follow. There are huge opportunities
to change is that bold decisions have
and equally big challenges – I hope
to be made in the interests of the
What do you imagine cities
that with the industry working with
longer-term.
will look like in terms of
governments through forums such as
by national governments and regional
Mobility in 10 years time?
ERTICO, we can help to overcome
transport planners, informed by the
those challenges and see real change
proven experience of the leading
being effected.
integrators and technology providers.
in mobility, in NFC, in tolling, and pan-European
interoperability.
I look forward to taking part.
In
fact, perhaps I should buy a Eurostar season ticket!
MH
Cubic
speed
perhaps
believe the future holds - in AFC, in
broader
There will certainly be progress towards
truly
integrated
suppliers,
These must be made
is
It would be great to see an increasing
our transport systems have, in many
missing in the development,
shift to integrated regional planning,
cases, been in place for a long time
technical or political, of
where an overview is taken to
and building new infrastructure is
ITS today to change the mobility of
encompass both public transport
not easy – either economically or
both people and goods to meet the
and road policy by a single planning
geographically. For that, and other
scenario you described above?
authority – such as you already see
transport systems. In Europe,
What
reasons, I have a feeling that progress will not be as momentous as it could be in the short term. Technical
developments
MH
you
think
The creativity is there, without a doubt. achieve
(brilliant
do
The technology to true
integration
is
already there and in many cases well-
in Sydney, San Francisco or London. Change is never easy and more proving and debate will undoubtedly be needed, but ERTICO is definitely a
great facilitator for those discussions to take place.
Website: www.cubic.com Facebook: www.facebook.com/ CubicTransportationSystems Twitter: www.twitter.com/cubicts LinkedIn: www.linkedin.com/ company/5907?trk=tyah Blog: www.cts.cubic.com/Publications/ CubicBlog.aspx
25 September 2012
Supervisory Board Meeting
Brussels (BE) 27 September 2012
Public Authority Platform
Brussels (BE) 9 October 2012
Strategy Committee Meeting
Brussels (BE) 10 October 2012
ITS for Urban Mobility: European Project Opportunities for innovation and deployment
Brussels (BE) 22-26 October 2012
19th ITS World Congress
Vienna (AT)
21 October 2012
Informal SATIE meeting
23 October 2012
ERTICO – ITS Europe & ITS China Bilateral meeting
24 October 2012
ITS for Urban Mobility Day
26 October 2012
ITS Standardisation for harmonised and effective deployment
For further information, please contact us: Avenue Louise 326 B-1050 Brussels Belgium t +32 (0)2 400 07 00 f +32 (0)2 400 07 01 pr@mail.ertico.com
www.ertico.com