Waiyee Chong A/W Look Book

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WAIYEE CHUNG AUTUMN 2011

/

WINTER 2012



WAIYEE CHUNG WOMENSWEAR

DESIGNER

As my project for my final year of study at Northumbria University I developed and created a range of clothing without any sewing.

Seed_No Sew Clothing design philosophy: I see the seed as an inspiration, an example of good consumption and better design. A seed is bought, taken home, planted and watered. Time and care is invested in the seed and it grows beautifully. It develops and blossoms into something new before coming to the end of its natural life. Seed products are inspired by this way of life to help build an ecological fashion industry.

It all starts with a seed.











Seed No Sew

















All photography by Eric Murphy +44 (0)191 230 4334 www.ericmurphyphotographer.com Model Laura Elizabeth Richardson From Boho Models www.bohomodels.com +44 (0)191 230 1998 Hair and Make-Up Michelle Selby


WAIYEE CHUNG www.misschong.co.uk www.seedclothing.co.uk sayhello@misschong.co.uk +44 (0)7912041393


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