TPIN - Media Service Proposal (GSFA)

MEDIASERVICES

PROPOSAL

GoldenStateFinanceAuthority

PRESENTEDBY: EricL.FrazierMBA

PRESENTEDTO: CarolynSunseri

Overview

The primary objectives include the development of two impactful Video/Audio presentations by Carolyn Sunseri and Meagan Harris, strategically integrated into Homebuyer Webinars for real estate agents by TPIN Media. These presentations will not only serve as valuable resources for realtor webinars but will also be distributed as standalone webinars, podcasts, and TV shows on GSFA's channels. The detailed proposal covers preproduction, production, and distribution aspects. Additionally, TPIN Media, Inc. proposes a dynamic partnership to enhance GSFA's outreach and impact through engaging content creation, sponsorship, and strategic social media management.

Create compelling Video/Audio presentations

Create a Webinar

Hosted on TPIN Website, strategically promoted across our social media platforms, providing an in-depth exploration of GSFA Programs.

Webinar Integration of GSFA Presentations

Inclusions in Real Estate Webinars by TPIN for Real Estate Agents throughout the state of California

Content distribution on TPIN Media platforms including TPIN Website, Podcast, Streaming Platforms, and all Social Media channels, ensuring diverse and extensive outreach.

1. Recording presentation with Director and Producer Support

Preproduction meetings to strategize, plan, and script the presentations.

2. Editing for optimal visual and auditory impact for Television, podcasts and Social Media

3. Lower thirds, music, animation, etc. a. Graphic designs of thumbnails and PowerPoint Presentations of Social Media posts and flyers of the Presentations by TPIN Media.

4. Inclusion in Homebuyer webinars by TPIN Media, Inc. for Real Estate Agents in California.

5. Creation of standalone distribution, TV Show, and Podcast for TPIN Media, Inc.

7.

6. Distribution of content to Real Estate Professional and consumer to various media paltforms

1. $3,000.00 ($1,500.00 per video x 2)

Preproduction and Production: $5,500.00

a. $1,000.00 for the commercials ( $500 for 60 seconds commercials that will be played in all TPIN Shows x 2)

b. $1,500.00 for creation of 3 parts standalone webinar. (Total webinar length 60 minutes, 20 minutes per part)

2.

c. Marketing and Distribution: $5,000.00

a. Promotional Ad for GSFA Webinar

1 Full Page Ad for all 4 TPIN Magazine for 12 month (Real Estate, HUD Homes, TV Guide, and National Magazine)

i. GSFA Organization

ii. Podcast of the GSFA Presentation distributed in all Streaming Platforms

b. TV Show of the GSFA Presentation distributed on Apple TV, Roku, Android TV, and Amazon Fire TV.1

c. Social Media Management of Content for 12 months. (Donated time from TPIN)

d. Monthly Reporting

3. Monthly Reporting to be sent every end of the month from Metricool

a.

PROPOSAL #2 VIP MEDIA SERVICES

Four Magazines - Become a published author and advertise in all magazine

National Real Estate Magazine (Professional Article and Full Page Advertising of Loan Programs and Business)

HUD Homes Magazine (Full Page Advertising of Programs and Business)

Real Estate For Sale Magazine (Full Page Advertising of Listings*, Programs and Business)

Television Magazine (Full Page Advertising of Business and TV & Podcast Show)

Branded Magazines

GSFA Magazine

TV & Podcast Network

Participation in Podcast and TV Shows as Guest on TPIN Network

For the list of TPIN TV Shows click here

Branded Shows - 2 Hours of Production Video per month that we will edit and distribute for your TV show

GSFA TV

GSFA Podcast

PROPOSAL #2

VIP MEDIA SERVICES

Media Coaching Director and Producer Support on all shows

Webinar Creation and Publishing

2 Educational Webinars to Promote your Product and Services of your organization (Twice a Year)

Listing Program* (Non-Profit Developers)

Create a 1-to-2-minute listing short video with up to unlimited listing

Listing short will be embedded in your Real Estate Ad.

Social Media Management

Email Marketing Management

The Power is Now Support

Utilization of Metricool for detailed tracking of views and engagement, providing comprehensive insights into the performance of GSFA content across various platforms.

TPIN Media, Inc will create, set up, and manage for GSFA

TPIN add GSFA to TPIN Media, Inc. Metricool

Implementation of a detailed checklist to ensure every aspect of the strategy is meticulously executed, maintaining a high standard of quality and effectiveness

ORGANIC ADVERTISING ON TPIN

SOCIAL

MEDIA AND TPIN TV (STRATEGIC ADVERTISING FOR VISIBILITY)

Organic advertising on TPIN Social

Media platforms.

Strategic placement on TPIN TV for extended reach.

Targeted campaigns to resonate with GSFA's target audience.

ELEVATING GSFA'S SOCIAL PRESENCE

Proactive social media management.

Strategic content scheduling.

Data-driven analytics for continuous improvement.

SUMMARY

The proposed partnership envisions a transformative collaboration between GSFA and TPIN Media, focusing on comprehensive content creation, sponsorship, and social media management. The primary objectives include the development of impactful Video/Audio presentations by Carolyn Sunseri and Meagan Harris, strategically integrated into Homebuyer Webinars for real estate agents by TPIN Media. These presentations will not only serve as valuable resources for realtor webinars but will also be distributed as standalone webinars, podcasts, and TV shows on GSFA's channels. Additionally, opportunities for strategic sponsorships, organic advertising on TPIN Social Media and TPIN TV, as well as meticulous social media management, are outlined to maximize GSFA's visibility and engagement.

POTENTIAL IMPACT ON GSFA'S VISIBILITY AND ENGAGEMENT:

Collaboration holds immense potential to elevate GSFA's visibility and engagement.

Compelling content integrated into realtor webinars and independently distributed across channels ensures broad reach.

Strategic sponsorship opportunities offer additional exposure avenues.

Organic advertising on TPIN Social Media and TPIN TV ensures heightened visibility.

Meticulous social media management ensures consistent online presence.

Efforts poised to position GSFA as a prominent authority in the industry.

Aim to reach and impact a wider audience of first-time homebuyers.