Enterprise deals & ideas - June 2016

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June 2016

Summer of Sport

Screening sporting events

Family Friendly Pubs Attract footfall from families

FREE STOCK SEE PAGE 34

FREE POS

SEE PAGE 36

Summer Holidays Tap into tourist trade

SAVE ÂŁ4.00 SEE PAGE 38

FREE STOCK SEE PAGE 42


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Pubs can profit this summer, with additional daytime footfall from families and trade from tourists. Don’t miss our hints and tips on tapping into these key sales opportunities. There are plenty of other ways to pack out your pub, including hosting a Royal British Legion lunch. Don’t miss our feature on page 6, or Annabel Smith’s advice on food pairing with our exclusive

JUNE 2016

Poppy Beer, available now.

FEATURED

It’s going to be a great season for

6 SUMMER EVENTS

sport, so start planning now to profit from screening it live. Don’t miss our summer sports guide on page 20. The Enterprise Team

Top footfall drivers this summer

9 THERE'S A BEER FOR THAT

Beer pairing tips from Annabel Smith

10 CIDER FESTIVAL

Contact us

Tips to host a profitable cider festival

Sales and service centre:

12 HOT FOOD TRENDS Exciting new food partnerships

Recruitment and training:

14 BII MEMBERSHIP How you can benefit from the BII

0845 601 1602

0800 953 0072

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808 All deals featured in the magazine are only available within the specified dates – see deals section for further details

16 IS YOUR PUB FAMILY FRIENDLY? Boost trade by appealing to families 18 GENERATE TRADE FROM TOURISM How to profit from the tourist trade

22 SCREENING FOR SUCCESS Make the most of your sport offering

REGULARS 4 BUSINESS NEWS 8 ALE OF THE MONTH 20 SPORT 24 JULY CALENDAR 30 PUBLICAN NEWS 32 PUB OPPORTUNITIES 33 DEALS

STOCK UP FOR A SUMMER OF SPORT SEE PAGE 33

23 MAKE MORE WITH CASK ALE

How to maximise profit from cask ale

26 FOCUS ON AWARDS

Tips and advice on entering awards

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Business news BBPA helps develop tool for pub sector The BBPA has helped develop ‘How Good’s Your Business Really?’ (HGYBR), a free online productivity tool for managers in the hospitality sector. HGYBR uses five short surveys to assess a business across key performance areas, and benchmarks the user against their competition. It has been developed as part of an initiative led by Sir Charlie Mayfield (Chairman of the John Lewis Partnership), with the support of the Government. The BBPA helped to develop the tool with McKinsey & Company during the pilot phase, ensuring the tool’s relevance to the pub sector. Pubs will benefit from the insights the tool gives on issues such as increasing sales potential, effective business planning for the future, management of staff and operational efficiency in comparison to similar businesses. BPPA Chief Executive Brigid Simmonds comments: “There are considerable cost pressures on pubs. Looking at how we can improve productivity and become more profitable is essential. This should prove to be a really useful tool to promote effective business management in pubs, and I would urge licensees to try it.” Visit howgoodsyourbusinessreally.co.uk to try the free app.

Extended opening hours for the

Get set for summer Outdoor areas are great sales drivers for

Queen’s 90th birthday celebrations

pubs over the summer, offering customers

The Government has announced that

the chance to drink and dine alfresco, whilst

licensing hours will be extended for the

offering extra space for entertainment

weekend of the Queens 90th birthday.

and family activities. Just like the interior

On Friday 10 th and Saturday 11th June

of your premises, outdoor spaces need

pubs will be able to trade until 1:00am

to be assessed for any potential risks that could cause harm to customers.

the following morning if they don’t

• Check outdoor furniture and play equipment is safe and in a good state of repair

already have a license to this time. The

• Ensure outdoor heating and lighting meets H&S requirements

extended hours also coincide with the

• Carry out regular maintenance of outdoor spaces, including jet washing

start of the Euro 2016 competition. It’s important to note, the extended

down patios and decking and clearing spaces of any debris or litter

licensing hours only apply to premises

For more details on maintaining outdoor areas, check our Making

which can already trade until at least 11pm.

the Most Of Guide – available from the Publican Channel.

Coming up this month... French Open 16 May - 5 June th

th

Make the most of the French Open final with deals on French beers or wine

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Football: Euro 2016

Queen’s 90th Birthday

10 June - 10 July

10 -12 June

Shout about your sports offering and make sure you're prepared for a busy bar over the four week tournament

Celebrate Her Majesty’s birthday by stocking up on Poppy beer to raise money for The Royal British Legion

th

th

th

th

Beer Day Britain 15th June Get your customers together for a pint of Poppy and raise a cheer to beer at 7pm! For more details, visit beerdaybritain.co.uk


Arrivals

British Roast Dinner Week 26th September – 2nd October ENTRIES NOW OPEN! Now in its fifth year, British Roast Dinner Week is here to show pubs that roasts deliver real profit potential. Become famous for your roast dinners by entering the competition for the Best British Roast Dinner. The national winner will get £10K of PR support and the Best British Roast Dinner title. And this year the competition is bigger and better, with even more prizes up for grabs. We’re naming regional winners who will get £2.5k of PR support too. Plus, every pub that enters will get a free tub of KNORR gravy and the opportunity to order point of sale kit in the run up to British Roast Dinner Week. There are 2 ways to enter: 1. Complete the entry form at britishroastdinnerweek.co.uk before 20th September 2016 2. Public nomination by completing the consumer nomination form at voteforyourlocal.co.uk between 1st September 2016 and 20th September 2016

Whitstable Bay Blonde 30L keg ABV Available to southern depots only. A pale, refreshing lager with spicy overtones perfectly balanced by the scent of fresh flowers.

Thatchers Somerset Haze 50L keg 4.5% ABV Available nationally. Crafted with Discovery, Falstaff, Gala and Jonagold apples to create a crisp sweet finish and a naturally cloudy appearance.

Renegade Craft Lager 30L keg 4.5% ABV Available to southern depots only. Lagered for six weeks and loaded with Progress and Fuggles hops, this craft lager is assertive, crisp and utterly refreshing.

Thatchers Old Rascal 50L keg 4.5% ABV Available nationally. A medium dry cider with a full bodied character. Brewed with bittersweet apples including Redstreak, Dabinett and Tremletts.

Curious Brew 30L keg 4.7% ABV Available to southern depots only. Brewed with East Anglian pale malt, Czech Saaz & US Cascade hops, then re-fermented with sparkling wine yeast and rare New Zealand Nelson Sauvin hop.

Thatchers Katy 12 x 500ml NRB 7.4% ABV Available nationally. Change in pack size from 6 x 500ml. A medium dry, softly sparkling, light and fragrant single variety Somerset cider with a distinctive character.

Hook Norton Hooky Gold 9g cask 4.1% ABV Available nationally. A very pale crisp beer with a hoppy character, a fruity aroma and a pleasant light taste.

Angry Orchard 50L keg 5% ABV Available nationally. Angry Orchard Crisp Apple mixes the sweetness of culinary apples with subtle dryness from bittersweet apples for a balanced taste.

Amstel Bier 24 x 300ml NRB 4.1% ABV Available nationally. Change of bottle size. Brewed with a mixture of light and dark malt for a deep golden colour, sweet malt flavour and hints of raisin and dark fruit.

Magners Original Draught 50L keg 4.5% ABV Available nationally. Replaces Magners Golden Draught. Made with 17 different varieties of fallen apple, pressed and then kept in the dark to mature for a couple of years.

Fosters Gold 24 x 300ml NRB 4.3% ABV Available nationally. Change of ABV. A crisp, clean & refreshing premium lager, the perfect balance between bitterness & sweetness.

Whitley Neill Gin 70cl 43% ABV Available nationally. Change of ABV. Brewed with two African botanicals; Baobab tree seed & Cape gooseberries, and with less juniper than most – this softer gin is balanced with citrus notes. Enjoy over ice with a slice of orange.

Departures Father’s Day 19th June Promotions on Sunday lunch and kids meals will attract footfall from families

Point Belgian White 24 x 355ml NRB 5.4% ABV, Adnams Southwold Bitter 18g cask 3.7% ABV, Wells Dogfish Head DNA 30L keg 4.5% ABV, Marston's Revisionist Irish Peated Ale 9g cask 4.3% ABV, WKD Vegas 24 x 275ml NRB 4% ABV, Hogan's Mulled Cider 20L BIB 4.0% ABV, Crabbies Strawberry & Lime NRB 12 x 500ml 4% ABV, Thatchers Katy Cider NRB 6 x 500ml 7.4% ABV, Thatchers Heritage 20L 4.9% ABV, Armadillo 10L box 15% ABV, Whitley Neill 70cl bottle 42% ABV, Windsor & Eton Knight of the Garter 9g cask 3.8% ABV, Winter Warmer Mulled Wine 75cl 10% ABV, Thatchers Cheddar Valley 20L 6% ABV, Chianti Checci 75cl bottle 12.5% ABV, Aspall Cyderkin 20L BIB 3.8% ABV, Jack Rabbit Sparkling White 24 x 20cl 9.5% ABV, Stowells Tempranillo 75cl 12.5% ABV, Amstel NRB 24 x 330ml 4.1% ABV, Foster's Gold NRB 24 x 300ml 4.5% ABV, Las Cazas Bonarda Red 18.75cl 12.5% ABV, Tranquilo Old Vine Garnacha 75cl bottle 14.5% ABV, Harveys Old 9g cask 4.3% ABV, Magners Golden Draught 50L keg 4.5% ABV, Thatchers Green Goblin 12 x 500ml NRB 5.0% ABV and Hook Norton Lion 9g cask 4% ABV *Please speak to your customer account manager for details of exact availability

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SUMMER It’s set to be a busy few months for the pub trade, with a number of national events in the pipeline which will draw custom into your premises. Plan ahead to profit from our top three summer footfall drivers.

Pubs can extend their opening hours to 1am on the 10th and 11th June to commemorate the Queen’s 90th Birthday.

Royal British Lunch Date for the diary: 12th June The Royal British Legion is inviting communities across the country to come together in celebration, hosting street parties and gatherings to coincide with The Patrons Lunch taking place on The Mall in London. It's the perfect opportunity for pubs to host a right royal knees up.

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TOP TIP Visit britishlegion.org.uk to request a Royal British Lunch kit. The kit contains a step-by-step guide with advice on hosting an event or street party, including traditional British recipes, posters, POS and invites plus fundraising ideas. Stock up on Poppy Beer too! Get your customers together for a pint of Poppy on 15th June, Britain’s National Beer Day and raise a cheer to beer at 7pm! For more details, visit beerdaybritain.co.uk

FOR MORE ON POPPY BEER SEE 'ALE OF THE MONTH' – PAGE 8


EURO 2016 Dates for the diary: 10th June – 10th July With a total of 51 televised games across the tournament, the Euro’s will be profitable to pubs that get their strategy set now. In addition, to celebrate the Queen’s birthday on the 10 th and 11th June, pubs have been granted extended opening hours, coinciding with the England vs Russia Euro match…expect to be busy!

TO ORDER SEE 'ON THE DRAY' PAGE 46

LIMITED EDITION FOOTBALL THEMED BEERS Greene King 'Back of the Net' and Shepherd Neame '4-4-2'

Cider Festivals Dates for the diary: All summer long! Host a stand alone cider festival or integrate your event with a family fun day or BBQ to attract additional footfall, whilst showcasing your range to new and existing customers.

2/3 adults

Euro tournaments drive

now drink cider

+2.2% to on-trade

Cider Trends PMA March 15

Carlsberg 2016

TOP TIP Make sure you’re well stocked and well staffed! Consider setting up a pre-ordering service to reduce wait times at the bar, or even offer table service or a quick serve bottle bar. 4-pint pitchers and bucket deals will also be popular, and make sure you have adequate supplies of serve wear to cope with additional demand. Visit Business Building in the Publican Channel for the 'Make The Most Of Guide'.

TOP TIP Offer a mix of draught, packaged and bag-in-box ciders to appeal to a wide range of taste preferences. There are 30 ciders available until September to help make your cider festival a success. Contact your customer account manager for more details. Don’t miss our Cider Festival feature on page 10

FREE STOCK SEE PAGE 37

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Charles Wells Poppy Beer Enterprise's exclusive Poppy Beer brewed by Charles Wells, will be available this June to help celebrate the Queen’s 90th birthday. What is the inspiration behind Poppy? This beer was first brewed in 2015 as an exclusive beer for Enterprise, to help commemorate Remembrance Day and raise money for The Royal British Legion. With the Queen being their patron, it seemed totally fitting to re-brew the beer to celebrate the Queen’s 90th birthday and raise more money for the charity. This time Charles Wells Brewery have given the Poppy pump-clip and POS a more summery, celebratory feel.

TO ORDER SPEAK TO YOUR CUSTOMER ACCOUNT MANAGER

What are the main ingredients? Pale ale and crystal malts together with Styrian Golding and Challenger hops. What does it taste like? A crisp, nutty amber bitter. The aroma is of freshly sliced ripe apples. Its amber hue is emphasised by a tight rich head. A complex finish of bitter hops, nuts and citrus fruits. Who will this beer appeal to? It is a traditional IPA with an abv of 3.6%, appealing to all cask ale drinkers and pubs that stock cask ale. It will have even more appeal to pubs and drinkers that like to get involved in charity fund raising, as 10p per pint will be donated directly to The Royal British Legion.

We will be donating directly to The Royal British Legion for every pint sold by our Publicans

10p

Available for two weeks for orders from 26th May 2016

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JUN


SEASONAL BEER PAIRING

Tips from Annabel Smith National pride was at an all time high in 2012, with the Olympics and the Diamond Jubilee uniting communities across the country, and many of us celebrating these key occasions in our local pub. We’ve got another storming summer ahead with the Olympics in Rio, Euro 2016 and the Queen’s 90th birthday, which calls for a toast with our national drink – beer. Beer is sociable, it’s inclusive, it’s incredibly diverse and in the case of cask, it’s the only drink not available in a supermarket, giving pubs a big advantage. To toast the Queen, Enterprise have brought back their exclusive Poppy Beer, brewed by Charles Wells – a lovely copper coloured sweet and crisp beer. Match it with a traditional British roast

beef lunch, and for every pint sold, 10p will go to The Royal British Legion. One of the things I love about working in the beer industry is the generosity and altruism of brewers, pubs and drinkers pulling together to recognise good causes – and have a good time whilst doing it! With the Euro’s coming up, start thinking about match-by-match inspired beer and food promotions for your customers. You could pair a Portuguese Sagres Cerveja with seafood, or an Italian Birra Moretti with pizza or pasta.

Want to find out more about beer matching? Visit beerforthat.com for some truly exceptional suggestions, and if you’ve any questions for me, just email beersommelier@ enterpriseinns.com

FOR MORE FOOD MATCHING SUGGESTIONS FOR THIS MONTH'S ON THE DRAY BEER SELECTION, SEE PAGE 47

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30 CIDERS AVAIL ABLE On-trade sales of cider reached nearly £1.8billion in 2015*, making it a must stock, especially over the warmer months when its appeal broadens even further. From fruity and sweet, to cloudy, traditional ciders, the versatility of cider makes it appealing to a wide spectrum of drinkers. Celebrate this profitable category and drive sales by hosting a cider festival this summer. Until September, we’re offering 30 different ciders, 27 of which are new for 2016†. These include Westons, Hogan’s, Aspall, Cornish Orchards and many more. But what’s the rationale behind the new range? 50% of cider purchased is bottled, 46% draft and 4% canned**

NEW CIDERS FOR 2016 – AVAILABLE NOW† Product

Size

ABV

Price

Aspall Waddlegoose Lane

12 x 500ml NRB

4.6%

£24.00

Cornish Rattler Cyder Berry

12 x 500ml

4.0%

£22.43

Cornish Rattler Orig Cyder

12 x 500ml

6.0%

£19.60

Thistly Cross Real Strawberry

12 x 500ml

4.0%

£26.98

Hoxton Mich & Browns Cider

12 x 500ml NRB

4.5%

£24.00

Hoxton Vintage Cider

12 x 500ml

6.6%

£24.00

Aspall Premier Cru

12 x 500ml

7.0%

£27.07

Angry Orchard Hard Cider

12 x 500ml

5.0%

£24.50

Hawkes Urban Orchard

24 x 330ml NRB

4.5%

£34.00

Westons Caple Rd No3

24 x 330ml cans

5.2%

£25.49

Fruit cider delivers 24.5% of on-trade serves

Westons Caple Rd Dry No5

24 x 330ml cans

5.0%

£25.49

Celtic Ruby Tuesday Raspberry

20L BiB

4.0%

£56.28

Perry ciders remain popular

Celtic Thundering Molly

20L BiB

5.2%

£45.00

Cornish Orchards Blush

20L BiB

4.0%

£56.28

Cornish Orchards Farmhouse

20L BiB

4.8%

£48.00

Hogans Hazy Daisy

20L BiB

3.9%

£43.00

Hogans Panking Pole

20L BiB

6.2%

£44.20

Orchard Pig Navelgazer

20L BiB

6.0%

£48.00

Orchard Pig Hogfather

20L BiB

7.4%

£48.00

Sandford Orchards Devon Red

20L BiB

4.5%

£42.40

Thistly Cross Real Ginger Cider

20L BiB

4.0%

£57.80

Thistly Cross Whisky cider

20L BiB

6.9%

£46.50

Westons Flat Tyre

10L BiB

4.0%

£40.12

Westons Wyldwood Organic Cider

20L BiB

6.0%

£48.00

Westons Family Reserve

20L BiB

5.0%

£47.77

Westons Handbrake

10L BiB

4.0%

£40.12

Westons Old Banger

10L BiB

4.0%

£40.12

Craft cider consumption is on the rise

FREE POS SEE PAGE 37

WHERE'S IT FROM? – See locations map in deals&ideas May 2016 issue *CGA Strategy Data / PMA 2016 **Pub & Bar Cider Report 2015 †New products will be available for Publicans to order w/c 28th March – 24th September 2016. No discounts apply, however volume will count as part of the total annual volume for both Unique VRD and Enterprise incentive discounts. Once the festival period ends, SKU’s will no longer be available to order ordering. Contact your customer account manager for more details

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TOP TIPS FOR HOSTING

Meet the Maker GUY LAWRENCE of WESTONS Cider across Herefordshire, Worcestershire, Gloucestershire and Monmouthshire, together with fruit from 222 acres of our own orchards. We use traditional, old varieties like Dabinett, Michelin, Brown Snout & Strawberry Norman and press them on our site in Much Marcle. All of our ciders are made from 100% local and home-pressed fruit.”

Essentially, a cider festival is all about driving and increasing footfall into pubs. It gives consumers a compelling reason to visit – and not just your regulars.

Being the fifth generation of the Westons family line, Guy inherited a fine cider making heritage, which he uses to create contemporary and pioneering ciders. Try as he might, Guy can’t help but go against the grain, determined to challenge cider-lovers palates.

“Westons ciders and perries are slowly matured, the majority using our old oak vats, some nearly 200 years old, to deliver a full and rich robust character. All our ciders go through the same process, receive the same care and attention and all have their own distinct characteristics.”

1. Stock an interesting & varied range Ensure a diverse and interesting range based on draught, packaged, cloudy, clear, apple & fruit.

Great ciders are in my blood, I demand the finest yeast and fresh bittersweet and bittersharp British apple juice to craft ciders I am proud of.

“Our ciders appeal to cider lovers and those wanting to try something just a little bit different from the mainstream brands out there. Of course, our inherently British flavoured ciders will appeal to those flavoured cider drinkers who want to move up to something more authentic and less “jammy” in flavour.”

“All of our ciders use a blend of the finest bittersweet & bittersharp cider apple varieties, plus a number of perry pear varieties for our perries. These are all sourced from 300 local farmers

2. Give the knowledge Provide interesting and factual tasting notes and details of producers. Drinkers love to absorb and be able to share their new discoveries with others. It’s essential that bar staff are knowledgeable and engaging on the range to recommend ciders with confidence. 3. Be adventurous with serves Consider smaller sampling sizes e.g. flights, schooners, 1/3rds. This creates opportunities to trade up and responsibly extend a drinker's capacity to sample more styles. 4. Add value Create a cider matched menu with plenty of options to extend the food offer – nibbles, grazers, sharing platters, bowl food – the possibilities are endless.

Why not try this cider-matching recipe from Booker?

5. Extend a drinker's stay in the pub Include carefully planned entertainment – live music, open mic, comedy and vintage style games.

PULLED PORK BURRITOS •

Here are Lawrence’s top 5 tips on hosting a cider festival this summer:

Chef's Larder American Style BBQ Pulled Pork

Booker code: M183898 Price/ Size: £21.99/6 x 600g

Chef's Larder BBQ Sauce (25g) Booker code: M114401 Price/ •

CI DER FES TIVAL

Size: £4.99/2.15kg

TRY OUR NEW CIDERS

• Florette Crispy Salad (50g) Booker code: M629340 Price/

IDER C FESTIVAL

Size: £2.99/500g

RS TRY OUR NEW CIDE

Imokilly Cheese Co. Set Soured Cream (50g)

WESTONS IN PARTNERSHIP WITH

Booker code: M187627

FREE

Price/Size: £4.89/2kg

Kingsmill White Flour Wraps (1 tortilla)

COST PER PORTION:

£1.03

Booker code: M192198 Price/ Size: £0.75/6 pack

SUGGESTED SELL PRICE

£5.99

£6.99

£7.99

% PROFIT

64% £3.18

69% £4.02

73% £4.85

CASH PROFIT

CIDER

IN PARTNERSH IP

WITH WESTONS

CIDER

Point of Sale Speak to your regional manager or customer account manager for more details

Visit the Publican Channel for the 'Make The Most Of Guide'.

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HOT FOOD TRENDS The way we consume food has shifted dramatically. Casual dining has replaced cordon bleu, and the street-food revolution has changed the way we eat out of home. It’s easy for your pub to profit from food savvy customers who are increasingly seeking out the latest trends, via Enterprise Inns' food partnerships…

Casual dining connoisseur and one of the Banger Bros, Marc Phelps, is truly passionate about his product, and the profit opportunity tapping into this trend presents to pubs. “Partnering with Banger Bros is an easy way to tap into the trend for tasty, hand-held food options, and our range includes hotdogs, burgers

and veggie options. We work with pubs to devise a menu that suits their custom base, which on average delivers a 62% GP on food sales.” “Many hot dogs are still made from reconstituted, mechanically reclaimed chicken or worse; and they just don’t deliver on taste. Our 4oz Bockwurst is hand-made for us using 86% prime cuts of beef and a natural pork casing.’’

DOGS ARE HOT • 156% increase in UK sales • 83% increase in UK operators offering hot dogs

• 15% rise in average price of a hot dog to £6.90

• Up to 20% uplift in beer sales when purchasing hot dogs (Banger Bro’s Menumonitor data)

Serving up success “We offer a complete turn-key solution for pubs looking to partner with us”, says Marc, “We’re also an ideal solution for wet-led pubs looking to offer quick-service food via a limited menu. You don’t need an existing kitchen or a chef, our equipment can be operated easily by bar staff, who we can train initially.” For more information about Banger Bros, visit bangerbros.co.uk or speak to your regional manager.

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Things are hotting up in the Pieminister kitchen. Having been making award-winning pies for over a decade, founders Jon Simon and Tristan Hogg have developed two dedicated pub propositions, Pieminister Served Hot, developed for pubs with an existing food offer, and Pieminister At, designed for drinkled establishments taking their first step into the popular pie market. “Pieminister Served Hot suits businesses that typically have an existing food offer, who want to enhance (or often simplify) their menus with minimal investment and no extra staff costs, whilst generating incremental commercial gains for

both dry and wet sales”, explains Tristan. “Pieminister At is an exclusive proposition, providing a full re-design of your food space, and the introduction and launch of a new menu.”

Serving up success

PROFIT FROM PIES! • +30%

average revenue increase for drink-led pubs partnering with Pieminister. Or...

• +10%

average revenue increase if you have an existing food offer.

• twice a week

the number of times, on average, Pieminister customers visit the pub

“Our pie experts will work with your team to create a profitable menu, offering operational support, staff training and the tools you need to set yourself up for success” Tristan adds. For more information visit pieminister.co.uk/wholesale/ brand-licenses or contact your regional manager.

(Pieminister data)

In contrast to the once-trendy menus with a plethora of options, menus are going the other way and shrinking in size. This resonates with millennials, who value local, high-quality food and hate the idea of food waste. Charles Banks, The Food People at The Caterer Foodservice Forum 2015

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BII Membership Proud to be the standard of professional excellence within the industry, the British Institute of Innkeeping (BII) promotes best practice and offers support to Publicans, providing on-going guidance as the industry evolves. The BII works closely with its members, offering training and skills education, invaluable access to industry expertsexperts and unlocking potential across the pub trade. Commercial benefits are vast. For just a few pounds a week (less than the price of a pint of beer!) BII membership offers not only professional recognition but also a wealth of valuable support services and best practice advice to help keep you legal and compliant.

LICENSING Advice from legal experts on all issues relating to the Licensing Act

FINANCIAL Advice on accounts, stocktaking, VAT, income tax and national insurance

HR AND EMPLOYMENT Guidance on all employment law matters

FIRE SAFETY COMPLIANCE Dedicated helpdesk and online risk assessment

LEGAL Confidential business and personal advice from a team of qualified lawyers

DEBT ADVICE AND FINANCIAL HEALTH CHECK Specialist financial advice

LEASE AND TENANCY Advice on all matters relating to your lease or tenancy

DISABILITY DISCRIMINATION Information and advice regarding the Disability Discrimination Act

LICENSEES’ BUSINESS SUPPORT Advice and dispute resolution, including dilapidations, rent reviews, beer tie and fixtures and fittings

EMERGENCY Emergency out of hours helpline to solicitor

BII members can also take advantage of additional benefits, including…

NETWORKING

INDUSTRY UPDATES

Local member events

BII News

Share best practice and learn new business skills

Quarterly updates delivered to your door INNfocus weekly e-shot

DIGITAL COMMUNITY

SHARING BEST PRACTICE

Member website

1:1 personal guidance and advice from experienced licensees

Social Media

Regular regional events

Find out more about membership… As company partners, Enterprise licensees benefit from a special, discounted membership rate. For more details, please call the BII on 01276 539595 and quote ‘Enterprise.’

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is your pub

y l i m a F ? y l d n Frie J

Family friendly activities, events and promotions can boost pub trade by 30%*, and with six weeks of school holidays ahead, appealing to parents and children alike is a great way to boost profits and increase footfall and daytime trade.

The great outdoors If your pub has an outdoor area, make sure it’s a safe and enclosed area for children to explore whilst the grown-ups relax with a drink. From free-standing play equipment like slides, swings and climbing frames, keeping little ones entertained is key to increasing family dwell time. If you have a bit less space, outdoor toys and games are just as good. Giant Jenga, Skittles or Connect-Four are a cost-effective and easy-to-store source of family fun.

Kids zone! You can't always rely on the weather, and not all pubs have outdoor space, but you can make your pub interior a welcoming environment for families. If space allows, create a dedicated kids zone with toys,

books and games away from the main bar area. A good Wi-Fi connection will also allow younger customers to get online via tablets and iPhones. From face painters to magicians, putting on family-friendly entertainment will also draw in the crowds.

Serve up a profit You’ll see your soft drink profits soar over the summer, so make sure that you take advantage of offers available in deals&ideas on fruit juices and carbonated soft drinks over the next few months. Cost-conscious parents will be attracted to deals on food and drink. Try a ‘Kids Eat Happy’ promotion, like kids eat free with a full-paying adult, or a fixed-price children’s menu including a main, drink and dessert. For more ideas, check out our Making the Most of Guide.

*Global Marketing Insights Survey

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44% of parents take their children to the pub

Global Marketing Insights Survey

63% of families

look for a food and drink meal deal when eating out

Carlsberg’s UK’s Consumer Insights Report 2014

46% of

At The Keel Row we have an outdoor play area complete with climbing frame, slide and swing, which children love. The playground also has an attached beer garden, so parents can stay close to their children in a relaxed environment. In addition, we have an indoor children’s area, which is a great place for

kids to play, whilst their parents enjoy a meal. We also offer free colouring sheets, crayons and balloons for all children – the small touches really help to encourage repeat custom.

people agree that having a separate children’s area would encourage them to visit their local more often 2013 Future Pub Programme

Sharon Heron, Publican at The Keel Row (pictured above: far right)

The competitive edge Chains like Hungry Horse and Wacky Warehouse cater heavily towards the child-friendly market. So what’s on offer? • Kids eat for £1 • Kids Club Menu – smaller, pic’n’mix dishes

• Dedicated, age appropriate kids zones including ‘wacky corners’ and ‘tot spots’

• Baby food on offer for under-3’s

• Soft drink promotions like scratch cards to win prizes

• Feed four for £12

• Family fun days

FREE POS SEE PAGE 45

How can we help? • Free Family Friendly POS kit • Soft drink promotions online and in deals&ideas • Craftis children’s packs available • Discounts and kids menu ideas available from Booker Contact your regional manager for more details

FREE

Point of Sale Speak to your regional manager or customer account manager for more details

Earn up to 7% cash back from Booker a**nd Makro **Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for nondrink and non-tobacco products only

17


GENERATE TRADE FROM TOURISM Pubs are an integral part of British heritage, and a major attraction for both overseas visitors looking for a quintessentially English experience, and domestic tourists during their staycation. Whoever your audience, tapping into tourist trade is a key way to generate additional sales over the summer holiday season.

If you already offer accommodation, or are thinking of exploring this additional income stream, make sure you get your offer right to attract overnight guests.

Keep it legal There are a number of tools available to you to help attract traveller footfall. With the help and advice of Visit England and Eviivo, the online booking specialists, Stay in a Pub have compiled guidelines on best practice for pub accommodation, with the aim of helping pubs improve standards and be more successful in attracting customers. The guide includes information on everything from health & safety, legal requirements and marketing your property, right through to perfecting your breakfast offering! Download by visiting the Publican Channel.

18

Stay in a Pub is an online resource that does what it says on the tin, providing a one-stop shop for travellers looking for UK pub accommodation. • Enterprise Publicans can benefit from a FREE listing on the website, including information about your pub and its accommodation, including images. • If you have your own booking platform, for £100 per annum you will receive a full listing, with no commission taken on bookings or NO annual fee and a 10% commission on all bookings

Make sure your pub is covered by the necessary insurances: including health and safety and fire safety regulations. Speak to your regional manager to ensure you’re covered in case of any eventuality.

Home from home Guests have high expectations when it comes to travel accommodation, and with more and more tourists turning to review sites like TripAdvisor for advice and booking recommendations, it’s vital you get your offering right, else you could face negative feedback online.

Top traveller needs

• If you do not have a booking platform, for £200 per annum you will receive a full listing, sales buttons for your website, plus no commission on bookings

R Comfy bed R Clean and functional

To register your pub visit stayinapub.co.uk

R Powerful showers R High-speed Wi-Fi R Decent breakfast

accommodation

R Quiet rooms with

minimal ‘pub noise’


No room at the inn? No worries.

50,000

estimated rooms in pubs ready for travellers.*

£106 billion the value of tourism to the UK economy**

1.3 billion day trips taken to English destinations in 2015, resulting in a spend of £46.4 billion**

£19.6 billion

spent by British residents on overnight trips in UK in 2015**

spend per overnight trip in the UK**

*BBPA insight **Visit England

offers overnight accommodation

Your pub can still attract passing tourist trade with the following advice:

at The New Inn, Clapham…

Network

types we offer include a Deluxe

Make contact with local tourist attractions, campsites, caravan parks, B&B’s or coach operators. Ask to advertise your pub and events on their notice boards, and offer partner promotions like discounts or deals on food to encourage customers to stay for more than just a drink. Becoming a stop-point for coach tours will offer a regular income stream too.

(£105), Luxury (£115), and Executive

International tourists will want to try traditional British cuisine, so make sure classics like roast dinners, fish & chips and snacks like pork pies or scotch eggs are regular fixtures on your menu! Be doggy friendly Dog lovers often holiday on home soil, and pubs that also cater for pooches will profit. Simple gestures including offering water bowls for dogs will be a big draw. Become a rambler’s rest

£191 average

Yorkshire Publican Lesley Benson

The UK countryside offers plenty of landscape to explore. Make sure that tourists know all about your pub by ensuring it is listed in relevant travel guides and websites. Get in touch with your local tourist office to get the word out there about your pub.

“We have 20 spacious double bedrooms with en-suites. The room

Double (£125) with a four-poster bed. These are our standard room rates, which will see a modest increase of £5 across all rooms from April, as we come into peak season.

We have been awarded a five star rating from AA, and will shortly be undertaking a Quality Assessment from VisitEngland in order to gain an official VisitEngland star rating. Having these ratings help build our reputation.

We have a good online presence our website is a fantastic platform, which includes imagery of our pub and accommodation, and is where we get most of our bookings from. We’re also listed on third party websites, including Booking.com, Late Rooms and TripAdvisor. We always engage with our guests on TripAdvisor, responding to positive and negative comments alike.

Visit the Publican Channel for the Best Practice – Pubs with Rooms 'Make The Most Of Guide'.

We recently won an AA Breakfast Award. Our breakfast receives rave reviews from customers because it’s great-tasting, simple food at a good price – continental and cooked breakfast is included in the overnight stay price.”

19


summer sport

Summer 2016 presents a host of sporting highlights, with the Euro’s, Olympics, Wimbledon and more coming up over the next few months. Increase sales, attract additional footfall and appeal to different audiences by screening a wide selection of sports in your pub.

Royal Ascot

Euro 2016

Key dates:

Key dates:

14th – 16th June

!

Keep and Keepgambling gambling and drinking running drinking separate, separate, running betsin in a a licenced outlet bets licenced outlet against the isisagainst thelaw. law.

SAVE £3.00 SEE PAGE 37

20

10th June – 10th July

Tune in:

Tune in:

The stats: Racecourse Association

The stats: According to data from

figures show that over 6million fans visited British racecourses in 2014, making it the second biggest spectator sport in the UK. Race days appeal to both men and women, and are a great way to pull in the crowds.

Carlsberg UK, the official beer partner of Euro 2016, pubs could majorly profit from the 2016 tournament, which is expected to generate £60million to the trade, or even more, dependent on the success of the home nations.

Success strategy: Get into the spirit of the occasion by inviting customers to dress up for Ladies’ Day with a prize for the most flamboyant hat. Include offers on sparkling wine or Pimm’s, and consider platters of British finger foods to tap into this nationally celebrated event.

Success strategy: Expect to be busy over the course of the Euro's. Plan for extra staff and make sure you are well stocked with beer to satisfy sports fans. Offers on buckets, pitchers and sharing platters will be popular for groups of mates watching the big match in your pub. Check out the ‘Building your Business’ section of enterpriseinns.com for a list of main football fixtures coming up.

!

The Euro 2016 name, logo and Keep gambling and images are trademarked and drinking separate, running can only be used by official bets in a licenced outlet sponsors – make sure any ismarketing againstorthe law. you promotions do don't include these as you could face a significant fine


Wimbledon

Olympics

Formula 1

Key dates:

Key dates:

Key dates:

5th – 21st August

27th June – 6th July

March – November 2016

Tune in:

Tune in:

Tune in:

The stats: A firm fixture on the

The stats: With a time difference of only -2 hours, the 2016 Olympics, hosted in Brazil, are a great way to draw in custom from sports fans throughout the day.

The stats: 834,000 people watched

annual sporting calendar, Wimbledon fever grips the nation year after year. 18% of people would go to the pub to watch Wimbledon, and you can cash in on the national mood by celebrating this great British institution.

Success strategy: Offer deals on pitchers of Pimm’s, the official drink of the tournament, and summery fruity ciders. Wimbledon themed afternoon teas, or even simpler strawberries and cream will also prove popular with customers.

Success strategy: Think about Olympic themed menus, offering a few dishes or snacks that reflect the different nationalities taking part. ‘Pub Olympics’ are another way to get customers involved. Invite teams to take part in classic pub games like darts, pool, table football or even dominoes over the three weeks of the games.

the 2014 Monaco Grand Prix in a pub, and Formula 1 continues to draw in big audiences in the UK. Screening races will attract racing fans into your pub to watch the high-octane action.

Success strategy: Plan your viewing times carefully as some races clash with major football matches, and if you can screen both, expect to be busy. Consider running ‘podium offers’, for example, offering 10p off a pint for an hour after the race if any of the British drivers win.

How can we help? • Don’t forget your ‘Making the most of Guide’ for advice on screening sports • Look out for the extended ‘Making the most of…’ guide to the EURO’s, in the Publican Channel

SUMMER 2016

WATCH ALL THE MATCHES HERE

• Check emarket for goods and services to make your event run smoothly WATCH ALL THE MATCHES HERE

• Drinks promotions are available both online and in deals&ideas WATCH ALL THE MATCHES HERE

Contact your regional manager for more details

Point of Sale Available Make sure you merchandise your pub to attract customers during the tournament

21


Screening for success Showing live sport is a surefire way to attract additional footfall from fans, and with the Euro’s kicking off in June, it will be a profitable season for pubs that create an atmospheric viewing experience for their customers. Having the correct commercial TV equipment in place is crucial to this.

Play your position

Mounting

If you already have TVs in place, make sure they are positioned to provide sports fans with a clear view of the action. If space allows, consider housing your TV away from the main bar, in a dedicated area. This will avoid crowds and queues gathering where you serve, and avoid alienating customers less interested in the big game.

Unlike the TVs found in most living rooms, commercial televisions should come with VESA compliant mounting connections, allowing you to safely position your TV in higher areas of the bar for the optimum viewing position.

Commercial vs Domestic Although the technology and capability of our TVs at home has improved dramatically over recent years, their durability and functionality still doesn't match up to commercial TV equipment.

Tamper resistant With covered panels and buttons, commercial screens are designed to prevent disruptions, like customers turning the volume up or down, changing the channel or switching off mid-way through the action.

You may not have screens in place for a summer of sport yet, but it’s not game over. With exclusive deals for Enterprise Publicans, TVC Technology Solutions offer a full rental, delivery and installation service, avoiding the expense of buying equipment when you might only need it for a short period of time. For example you could get a 48" Screen with trolley stand plus delivery and installation all for a package price of £825 across the Euro's tournament. Visit tvc.uk.com and quote ‘Emarket deals’ for more details on sale and rental deals

Warranty

Final whistle

Domestic TV equipment usually carries a 1-year warranty. Commercial screens typically offer a minimum 2-year cover.

There’s a whole host of live sporting events coming up over the next few months. Check out commercial packages from Sky and BT Sport to attract customers long after the final whistle. See page 20 for our guide to sport this summer.

Operating capability Designed for between 8-16 hours of use per day, commercial screens will stand the test of time. A domestic screen should only be used for 4-6 hours per day. In addition, commercial screens are brighter, great for larger areas.

22

Temporary players

Licensing Laws Any pub or bar showing live television must be covered by a valid TV Licence. If there is living accommodation on the premises, where a TV is also in use, this must be covered by a separate licence. If an unlicensed TV set is found to be in use, the landlord or manager risks prosecution and a fine of up to £1,000. For more information, visit tvlicensing.co.uk


MAKE MORE WITH

CASK ALE

There’s plenty of profit to be made from cask ale, and in order to maximise this opportunity, it’s important to understand the average volume of saleable beer in your casks. Adjust retail prices accordingly to manage the overall GP% you can achieve from them.

Cask Ale sediment allowance data is available for all casks sold by Enterprise and includes a guide to the average saleable volume for each cask in litres and pints, this will enable you to accurately calculate your selling price. This factsheet is available via a link on the GP calculator tool which is located on your Publican Channel dashboard. The Enterprise online GP calculator tool assumes 100% yield from products, so please bear this in mind when using it to review your cask pricing.

All Enterprise cask ale wholesale prices factor in sediment

£967 – the

average cask ale drinker spends per year in pubs

allowances agreed between the brewers and HMRC. Visit the Publican Channel

CaskWidge Solutions The CaskWidge Cellar System is a vertical "fit & forget" method of dispensing cask ales, which pour clean and bright pint after pint. It features an upright dispense system that has a flexible pipe with a floating filter attached, drawing the beer from near the top of the cask. The floating filter sits below the 'top break' and follows the beer down until it reaches the bottom of the cask. By taking beer from below this sub-surface layer, any oxygenation and contamination is prevented from spreading down into the beer below, keeping the beer in its best condition. There are exclusive deals available to Enterprise Publicans via emarket, email info@caskwidge.com for more details

for more details.

Cask Ale Report 2015/16

23


july

monday Football: Euro 2016 Tennis: Wimbledon

tuesday

27

Tennis: Wimbledon

28

4

Tennis: Wimbledon

5

Tennis: Wimbledon American Independence Day

First delivery day for August deals

11

12

18

19

25

26

Wimbledon Crack open the Pimm’s and serve strawberries to get customers in the Wimbledon mood. Great occasion for families, so maximise footfall with a children’s offer.

27 - 10

With England, Wales, Northern Ireland and the Republic of Ireland qualifying, there is more opportunity than ever before to encourage fans to watch the matches in the pub and create the stadium experience 80% of customers select the pub they visit to watch sport because of the atmosphere (Kantar Alcovision) Euro tournaments drive +2.2% volume in the On-Trade (Carlsberg UK)

24

Tennis: Wimbledon

29

6

Football: Euro 2016 Semi Finals Tennis: Wimbledon

13

Last order date for July online deals

20

27

American Independence Day Increase food and beverage sales with an American style menu such as hot dogs or burgers

Offer a cream tea to create a summer feel for this occasion.

Football: Euro 2016

wednesday

Decorate your pub in an American theme Host a BBQ to encourage family visits and make the most of the sunny weather

4


thursday Football: Euro 2016 Quarter Finals Tennis: Wimbledon

Football: Euro 2016 Semi Finals Tennis: Wimbledon

Golf: British Open

August online deals available to order from today

Milk Chocolate Day Golf: USA PGA

friday

30

7

14

saturday

Football: Euro 2016 Quarter Finals Tennis: Wimbledon

Tennis: Wimbledon

Golf: British Open

21

28

1

8

15

22

29

Golf: USA PGA

sunday

2

Football: Euro 2016 Quarter Finals Tennis: Wimbledon

9

Tennis: Wimbledon

Golf: British Open

Last delivery day for July deals National Hot Dog Day

Golf: USA PGA National Cheesecake Day

16

23

30

3

Football: Euro 2016 Quarter Finals Tennis: Wimbledon Formula 1: Austrian Grand Prix

10

Tennis: Wimbledon Formula 1: British Grand Prix

17

Golf: British Open

24

Formula 1: Hungarian Grand Prix

31

Golf: USA PGA Formula 1: German Grand Prix

Golf: British Open and USA PGA Televise the tournament to encourage sports fans into your pub Serve themed food and drink during the competition Host a pub golf event across the finals weekend to attract additional customers

Sport Super Sunday The Euro 2016 Final Wimbledon Final British Grand Prix Not forgetting it’s also National Pina Colada Day!

10

Macmillan Quiz Great opportunity for the community to come together for a fun filled evening for a fantastic cause

Organised in aid of Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Also operating in Northern Ireland.

Organised in aid of Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Also operating in Northern Ireland.

quiz me

Macmillan Pub Quiz Night Come and join us for our fun Macmillan Pub Quiz night, and help us to raise money for Macmillan Cancer Support! Enter your teams now! Date: Time: Entry:

Macmillan Pub Quiz Night Come and join us for our fun pub quiz night, and help us raise money for Macmillan Cancer Support! Enter Your Teams Now! Date Time Entry Address

Address:

Macmillan Pub Quiz Night Come & Join Us For a Fun Pub Quiz Night, and Help Us Raise Money For Macmillan Cancer Support! Enter Your Teams Now! Date: Time: Team Entry Fee: Prize: Address:

Organised in aid of Macmillan Cancer Support, registered charity in England and Wales (261017), Scotland (SC039907) and the Isle of Man (604). Also operating in Northern Ireland.

25


FOCUS ON

AWARDS Winning an award is a great business opportunity, driving sales and footfall, attracting new and existing customers to your pub and making you stand out from the competition. In addition, award wins often place your pub at the very hub of your local community, and can bring customers together to celebrate in your successes. Place the spotlight firmly on your pub and team by getting involved in these key upcoming awards. Don’t delay…start planning your entry today!

The Enterprise Community Heroes Awards acknowledge Publicans who go the extra mile, beyond pulling pints, to make a real difference to their customers and the issues that matter most to them. From fundraising for charity causes, providing space for community groups to come together or even sponsoring a local sports team, there are countless ways to get involved. Supporting more pubs and their local communities, in 2016 Enterprise Inns will recognise 54 Publicans for going the extra mile, with a 1st placed winner and two runners up from each division receiving prizes from £1000 - £6000.

HOW TO ENTER

ENTRIES NOW OPEN

26

Visit enterpriseinns.com/ech to enter online and for examples of previous winning entries. All 54 winners will be invited to attend a gala awards dinner at Chesford Grange, Kenilworth on 17th October 2016


INSPIRATION FROM ONE OF LAST YEAR'S REGIONAL WINNERS

Mel Carus; Publican at The Metropolitan, West Didsbury and 2015 Regional winner, Manchester and North Wales “As members of the Didsbury Traders and its Shop Local scheme, we support local businesses and events wherever we can. We stage a quarterly networking event for local businesses, hosted by a local firm, in the pub too.”

A great way to get involved in your local community is to offer your pub as a venue for events.

“Last year we hosted the Didsbury Art Festival, and promoted the event by displaying banners to gain local support outside the pub.” “We will use some of the Community Heroes prize money to help promote ‘Small Business Saturday’, which highlights small business successes and encourages consumers to shop local and support businesses in their communities. It has good social media coverage but requires banners and other advertising. In an area known for its independent spirit - it's a great campaign!”


Pubs in Bloom 2016 Pubs in Bloom is a regional competition from Enterprise, inviting pubs to showcase their curb appeal and shout about their outdoor efforts. This year you could win up to £1500 to spend on improving your pub.

How the competition works All publicans from each RM region are encouraged to enter for a chance to win. There are two rounds of judging, one at regional level where one winner from each RM region will be awarded £500 to spend on their pub. All winners from the RM regions will then be put forward to a second round to be judged by the Divisional Director where one of the pubs will be awarded an additional Divisional prize of £1,000 to spend on their pub We had some amazing entries in 2015 so standards are sure to be high – Good Luck.

Judges will be looking for… Abundance: have all areas outside the pub been utilised and made to look attractive with planting? Creativity: have you made the most of any unusual features and produced creative displays for customers to enjoy? Kerb appeal: how does your pub look to customers walking or driving past? Does the external appearance of your pub entice customers inside? WOW factor: Is the exterior of your pub dressed to impress, and does it stand out from the crowd?

HOW TO ENTER Think your pub looks blooming marvellous? Send us pictures of it in its floral splendour! You can email pubsinbloom@enterpriseinns.com or send them to the marketing team at Enterprise head office, clearly marked ‘Pubs in Bloom’. Don't forget to tell us the name and location of your pub! Entries close on Friday 5th August. Winners will be notified from September 2016.

28

ENTRIES NOW OPEN


Are you running the UK’s best pub? If so, the organisers of the Great British Pub Awards from the Publican Morning Advertiser (GBPA’s) want to hear from you! This prestigious competition is the perfect opportunity for great pub operators to gain industry-wide recognition for their businesses and employees. The Great British Pub Awards are a fantastic platform to promote your pub, and making it through as a finalist can be a big boost for your business, attracting new customers and generating PR for your pub. Publican Susie Czopor, from the Grafton in Kentish Town, was crowned GBPA winner in 2014. She told he Publican Morning Advertiser; “The benefits of winning the award have been threefold: we’ve certainly become much more well-known within the industry; our team is brimming with pride to be working at an

award-winning pub; and we believe the award has played a significant part in the growth of our business.” Categories include Best Community Pub, Best Beer Pub, Best Sports Pub and many more, so whatever your USP, there’s an opportunity to get involved.

HOW TO ENTER Deadline for entry is Friday 3rd June. For a list of categories, and to register your entry, visit greatbritishpubawards.co.uk

TIPS FOR A SUCCESSFUL AWARD ENTRY

R Stand out from the crowd with

a compelling entry, highlighting your achievements and USP’s

R Use examples, figures and

testimonials where appropriate to illustrate your efforts

R Stick to the award submission deadline and leave plenty of time to write your entry

R Read the award criteria and

stick to it. Judges will not appreciate irrelevant, too much, or too little information

R Ask your team, regular

customers and your regional manager for input too. It’s easy to play down your own successes

The Rose and Crown, St Albans

The Princess Victoria, Shepherd’s Bush

The Lion, Treorchy

ENTRIES NOW OPEN Cellar House, Norwich

The King and Queen, Southampton

The Clissold Arms, Finchley

The Watermans Arms, Windsor

The Stonehenge Inn and Carvery, Salisbury

29


PUBLICANS & PUBS I N

T H E

S P O T L I G H T

Licensee of the Year Awards The Metropolitan, West Didsbury Melanie Carus, General Manager of The Metropolitan in West Didsbury, Manchester, has been named as one of the six finalists in this year’s Licensee of the Year Awards, held by the BII. Melanie, who has been running the site for over 17 years, is delighted to be recognised by her peers for the dedication she has offered to the industry since her teens. She comments, ‘We were nominated by a mystery party for the awards, and are hugely grateful to them. It means so much that someone has loved our pub as much as we do, and taken the time to enter us; we’d like to give a big thank you to the person who did put The Metropolitan forward! ‘The interview process to get to this stage was pretty intense so I’m preparing myself for a tough final stage. I’ve only ever worked in pubs, and am incredibly committed to the industry, so to be named as the winner would be a tremendous honour. I’ll definitely be revising a lot before I undergo the judging panel!” The six finalists now face a panel judging day in May, where they will be quizzed by industry experts in four areas; Marketing, Industry Affairs, Finance and People & Training. All finalists will be presented with trophies at the BII Summer Event on 7th June, when the overall winner of Licensee of the Year 2016, sponsored by BT Sport, will be announced.

Pubstitutions from Carlsberg

What a score!

The Lion & Lamb, Milton, The White Lion, Manchester and The Three Tuns, Hampshire

Knight of Aveley, South Ockendon, Tut’n’Shive, Yeadon and Northcote Hotel, Southsea

Three pubs will be temporarily renamed ahead of the EURO’s, following a nationwide search from Carlsberg! The Lion & Lamb, Milton, the White Lion, Manchester and the Three Tuns in Hampshire will be re-signed and supplied with POS kits from Carlsberg to support England in the 2016 tournament. Check back next month for pictures of the patriotic pubs!

Congratulations to the 3 winners of the Carlsberg EURO’s competition, who each received a pair of tickets to England vs Wales, being played in Lens, France, on the 16th June. The trip includes full hospitality from sponsors Carlsberg on match day, plus travel and overnight accommodation.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com 30


PRS Music Makeover Success The Brook Inn, Plympton Publican John Govier and his team at The Brook Inn, Plympton, have made it through to the finals of the PRS Music Makeover competition, with three prizes of £10k, £5k and £2k up for grabs, to be spent on improving the winners' live music offering. The pub regularly hosts live music events, including a recent album launch. As well as supporting local talent, the pub has been fundraising for a local resident over the last 12 months, who was diagnosed with Locked In Syndrome after suffering a massive stroke when he was just 16 years old. Initiatives included a sponsored head-shave and body wax, resulting in a running total of cash raised for the year of £5600.

31


This month's pick of the pubs

BOUNTY REWARD £1,000 for you PLUS £500

Royal Oak Inn, Barlborough, Derbyshire Located in the heart of the attractive and highly desirable village of Barlborough on the South Yorkshire/Derbyshire border, and well known for its good food offer, the pub attracts a diverse clientele throughout the day. This is a truly exceptional business opportunity which should not be missed.

At a glance Your agreement: Tenancy up to 5 years Potential turnover: £462,000 per annum Introductory rent: £29,500 per annum

Key Features • Well-established multi functional pub business • Major internal redecoration completed • Large trading areas for up to 100 covers • Well-equipped trade kitchen • Living accommodation with three bedrooms

for your chosen charity by recommending the next Enterprise Publican Contact our recruitment team today on 0800 953 0072 or email enquiries@ enterpriseinns.com

The Luck Penny, Stafford, Staffordshire

The Drakes Drum, Plymouth, Devon

A large detached local on the outskirts of Stafford. The pub sits within a great outdoor space with two substantial car parks, an attractive patio to the front and a lawned and furnished beer garden to the rear. With an outstanding interior space and excellent catering facilities already in place, the pub can expand upon its food offer to complete what is already a superb business.

A large, well-established pub set in the bustling town of Plymouth, close to many amenities including shops, schools and restaurants. The pub has a range of popular live music nights each week. The internal trading area lends itself to casual drinking and dining served by two bar serveries and has a range of sports facilities including a pool table, darts throw and TVs for live sports viewing.

At a glance

At a glance

Your agreement: Tenancy up to 5 years Potential turnover: £376,000 per annum Guide rent: £26,000 per annum

Your agreement: Tenancy up to 5 years Potential turnover: £333,000 per annum Guide rent: £26,000 per annum

For more information and to see a full listing of all our available pubs, visit enterpriseinns.com/run-a-pub 32


SAVE ÂŁs and stock up for a summer of sport with these exclusive deals

Online deals are effective on orders placed between 19th May and 22nd June 2016 Terms and conditions apply. See inside for details.

junedeals

Deals are effective on deliveries between 23rd May and 25th June 2016


FREE GLASSWARE & POS FREE new look glassware & POS when you buy two 9g casks Kit contains: 12 x straight pint glasses 12 x stemmed pint glasses 2 x bar runners 1 x metal pump clip 1 x pack of drip mats

NEW LOOK

Qualifying product is: Thwaites Wainwright Golden Ale 9g Cask 4.1% ABV

SAVE £6.50

FREE STOCK

SAVE £6.50 off every 9g cask from the Moorhouse's range

FREE Smirnoff Red 70cl when you buy three 9g casks over 5 weeks* GET ME FREE

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV, Moorhouse's White Witch 9g cask 3.9% ABV

FREE POS*

junedeals

FREE POS when you buy one 9g cask of Butcombe Bitter and one 9g cask of Butcombe Gold Kit contains: 100 x drip mats 2 x bar runners 2 x t-shirts

Qualifying products are: Butcombe Bitter 9g cask 4% ABV and Butcombe Gold 9g cask 4.4% ABV *Available to southern depots only

34

Qualifying product is: Exmoor Fox 9g cask 4.2% ABV Free stock is: Smirnoff Red Vodka 70cl Bottle 37.5% ABV

*Deliveries from 23rd May to 25th June 2016


FREE GLASSWARE FREE new design glassware when you buy two 9g casks of Black Sheep Best Bitter or Golden Sheep Kit contains: 12 x pint glasses

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Black Sheep Best Bitter 9g cask 3.8% ABV and Black Sheep Golden Sheep 9g cask 3.9% ABV

SAVE £6.50

SAVE £6.50

Qualifying product is: Purity Mad Goose 9g cask 4.2% ABV

Qualifying product is: Morland "Old Golden Hen" 9g cask 4.1% ABV

SAVE £6.50

SAVE £6.50

Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV

Qualifying product is: Upham Punter 9g Cask 4% ABV *Available to southern

*Available to southern depots only

depots only

SAVE £6.50 PLUS FREE GLASSWARE & POS SAVE £6.50 off every 9g cask of The Reverend James*

junedeals

PLUS free glassware & POS when you buy three 9g casks of The Reverend James or The Reverend James Gold Kit contains: 12 x pint glasses 250 x beer mats 2 x bar runners 2 x posters

Qualifying products are: The Reverend James 9g cask 4.5% ABV and The Reverend James Gold 9g cask 4.1% ABV *£6.50 discount only applies to The Reverend James 9g cask 4.5% ABV

35


FREE POS* FREE POS when you buy two 50L kegs... Order early to receive your kit in time for kick off! Kit contains: 20 x table talkers 10 x A3 posters 4 x back bar standees

Match_Day_AS1N4_HR.pdf

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Match_Day_AS

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25/02/2016

18:39

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To enter, tweet a pictur e of you and your match day mates enjoying a Bud using #BUDM ATCHDAYS

of you t a picture To enter, twee h day mates enjoying and your matc DMATCHDAYS g #BU a Bud usin

Open to UK residents (inc. IoM #budmatchdays & CI). Janeiro, Brazil . Tier 1 Prize: 4 nights25+ only. Open 26.02.1 from the 6 – 10.07.1 UK (8 availablaccommodation for 6. Internet 4 people e airports access and Budweiser at a 4* hotel ); airport Twitter account branded football transfers to be taken in Rio de between 01.09.1 required. To s. For full Janeiro, details on 6 and 01.04.1 enter, tweet a picture how to enter, Brazil (UK transfer 7 (excl. 01.12.1 of yourself s not included available and friends UK airports ); 6 - 31.12.1 and full T&Cs, 4 tickets to one football 6 and 24.02.1 enjoying a football visit www.bu match at the Maracan 7 - 06.03.17); returnoccasion using the dweiser.co.uk. hashtag a Stadium Promoter: , Brazil. Tier economy flights to AB InBev Rio 2 Prize: 1 UK Limited of 380 size de , LU1 3LS. 5 football occasion using the hashtag of yourself and friends enjoying a required. To enter, tweet a picture return economy flights to Rio de Internet access and Twitter account 31.12.16 and 24.02.17 - 06.03.17); and 01.04.17 (excl. 01.12.16 2 Prize: 1 of 380 size 5 CI). 25+ only. Open 26.02.16 – 10.07.16. Open to UK residents (inc. IoM & the Maracana Stadium, Brazil. Tier 4* hotel to be taken between 01.09.16 4 tickets to one football match at accommodation for 4 people at a LU1 3LS. #budmatchdays. Tier 1 Prize: 4 nights Janeiro, Brazil (UK transfers not included); Promoter: AB InBev UK Limited, airports); airport transfers in Rio de UK airports and full T&Cs, visit www.budweiser.co.uk. Janeiro, Brazil from the UK (8 available full details on how to enter, available Budweiser branded footballs. For

Qualifying products is: Budweiser 50L keg 4.3% ABV *POS will include pint and bottle images

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

SAVE £4.00 PLUS FREE POS* SAVE £4.00 PLUS FREE POS when you buy four cases... Order early to receive your kit in time for kick off! Kit contains: 20 x table talkers 10 x A3 posters 4 x back bar standees

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of you and et a picture To enter, twe enjoying a day mates your match HDAYS #BUDMATC Bud using

To enter, tweet a picture of you and your match day mates enjoying a Bud using #BUDMATCHDAYS

football occasion using the hashtag of yourself and friends enjoying a Brazil required. To enter, tweet a picture economy flights to Rio de Janeiro, Internet access and Twitter account and 24.02.17 - 06.03.17); return branded footballs. CI). 25+ only. Open 26.02.16 – 10.07.16. and 01.04.17 (excl 01.12.16 - 31.12.16 2 Prize: 1 of 380 size 5 Budweiser Open to UK residents (inc IoM & 4* hotel to be taken between 01.09.16 the Maracana Stadium, Brazil. Tier accommodation for 4 people at a 4 tickets to one football match at LU1 3LS. #budmatchdays. Tier 1 Prize: 4 nights’ Brazil (UK transfers not included); Promoter: AB InBev UK Limited, airport transfers in Rio de Janeiro, UK airports and full T&Cs visit www.budweiser.co.uk. from the UK (8 available airports); For full details on how to enter, available

Open to UK residents (inc IoM & CI). 25+ #budmatchdays. only. Open 26.02.16 Tier 1 Prize: 4 nights’ – 10.07.16. Internet accommodation Janeiro, Brazil from access and Twitter for 4 people at a the UK (8 available account required. 4* hotel to be taken airports); airport To enter, tweet a between 01.09.16 transfers in Rio de picture of yourself Budweiser branded and 01.04.17 (excl Janeiro, Brazil (UK and friends enjoying footballs. For full 01.12.16 transfers not included); details on how to a football occasion enter, available UK using the 4 tickets to one football 31.12.16 and 24.02.17 - 06.03.17); airports and full return economy flights hashtag T&Cs visit www.budweiser.c match at the Maracana Stadium, to Rio de Brazil. Tier 2 Prize: o.uk. Promoter: AB 1 of 380 size 5 InBev UK Limited, LU1 3LS.

Qualifying products is: Budweiser NRB 24 x 330ml case 4.8% ABV *POS will include pint and bottle images

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SAVE £3.00

Qualifying products are: Amstel NRB 24 x 330ml case 4.1% ABV, Birra Moretti NRB 24 x 330ml case 4.6% ABV, Heineken NRB 24 x 330ml case 5% ABV, Kronenbourg 1664 NRB 24 x 275ml case 5% ABV, Sagres NRB 24 x 330ml case 5% ABV and Sol NRB 24 x 330ml case 4.5% ABV

SAVE £4.00

FREE GLASSWARE FREE glassware when you buy three 11g kegs of Aspall Suffolk Cyder Kit contains: 12 x pint glasses 12 x half pint goblets

Qualifying product is: Corona NRB 24 x 330ml case 4.5% ABV

Qualifying product is: Aspall Suffolk Cyder 50L keg 5.5% ABV

FREE STOCK, GLASSWARE & POS FREE keg, glassware & POS on install of NEW Magners Original Draught

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Kit contains: 100 x drip mats 24 x pint glasses 3 x bar runners

Qualifying product is: Magners Original Darught 50L keg 4.5% ABV

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SAVE £4.00

SAVE £4.00

NEW LOOK

Qualifying products are: Magners Irish Cider NRB 12 x 568ml case 4.5% ABV, Magners Irish Cider NRB 24 x 330ml case 4.5% ABV, Magners Orchard Berries 12 x 500ml NRB 4% ABV and Magners Pear Cider NRB 12 x 568ml case 4.5% ABV

SAVE £1.60

Qualifying products are: Stella Artois Cidre NRB 12 x 568ml case 4.5% ABV, Stella Artois Cidre Pear NRB 12 x 568ml case 4.5% ABV and Stella Cidre Raspberry 12 x 500ml NRB 4% ABV

SAVE £3.00

SAVE £5.00U

SAVE £2.70U

WHEN YO BUY ONLINE

WHEN YO BUY ONLINE

Qualifying product is: Kopparberg Elderflower & Lime NRB 8 x 500ml 4% ABV

Qualifying products are: Kopparberg Pear NRB 15 x 500ml case 4.5% ABV, Kopparberg Mixed Fruit NRB 15 x 500ml case 4% ABV, Kopparberg Strawberry & Lime NRB 15 x 500ml case 4% ABV and Kopparberg Raspberry NRB 15 x 500ml case 4% ABV

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SAVE £1.35

SAVE £3.00

Qualifying products are: WKD Blue PET 24 x 275ml case 4% ABV, WKD Iron Brew NRB 24 x 275ml case 4% ABV, WKD Red NRB 24 x 275ml case 4% ABV and WKD Blue NRB 24 x 275ml case 4% ABV

Qualifying product is: WKD Blush 24 x 275ml NRB 4% ABV

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FREE POS FREE pitcher POS when you buy three cases from the range Kit contains: 7 x 4 pint pitchers 1 x bunting 1 x A3 poster

Qualifying products are: VK Apple & Mango NRB 24 x 275ml case 4% ABV, VK Black Cherry NRB 24 x 275ml case 4% ABV, VK Blue NRB 24 x 275ml case 4% ABV, VK Dandelion & Burdock 24 x 275ml NRB 4% ABV, VK Ice Storm NRB 24 x 275ml case 4% ABV, VK Orange & Passion Fruit NRB 24 x 275ml case 4% ABV, VK Strawberry & Lime NRB 24 x 275ml case 4% ABV and VK Tropical Fruits NRB 24 x 275ml case 4% ABV

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

SAVE £1.80 SAVE £1.80 off every case of six bottles

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Qualifying products are: Marques de Alfamen Chardonnay Macabeo 75cl bottle 13% ABV (6), Marques de Alfamen Garnacha Shiraz 75cl bottle 13.5% ABV (6), Ponte Pinot Grigio 75cl 15% ABV (6), Ponte Merlot 75cl 15% ABV (6), Ponte Pinot Rosado 75cl 12% ABV (6), Les Vignerons Colombard Vermentino 75cl 12.5% ABV (6), Les Vignerons Grenache Merlot 75cl 13% ABV (6) and Les Vignerons Grenache Pinot Noir 75cl 13% ABV (6)

39


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NEW DEALS emarket

AVAILABLE ON

outstanding outdoor spaces

• Special discounts for Enterprise publicans • Handpicked play equipment packages

• Quality products designed and built to withstand heavy, regular use • Special prices for Enterprise publicans

Call 01225 792660 or email sales@playforce.co.uk W: playforce.co.uk

Call 0800 6888 983 or email mail@woodberryofleamingtonspa.com W: woodberryofleamingtonspa.com

EXTERIOR

Unique ‘one-stop-shop’ for pub gardens

QUALITY OUTDOOR FURNITURE FOR EVERY LOCATION

The UK’s Number One Restaurant Booking Website Exclusive Pricing for Enterprise Publicans Option 1 - OpenTable Listing

• Manage your table bookings effectively and efficiently • Build your customer database and online profile To begin optimising your operation today visit restaurateurs.resdiary.com/ enterpriseinns W: resdiary.com

SAVE £100

plus VAT per month Only £49 plus VAT per month instead of £149 plus VAT* for Enterprise publicans

*£25 + VAT one time set up/training charge

No joining fee, no monthly fees Diners seated via OpenTable - £2.00 per cover Diners seated via restaurants website - 25 pence per cover Option 2 - Table Management Table management can increase efficiency and build a database with built in email marketing Pricing available upon request

SERVICES

Online Table Reservation System

Email dscanlon@opentable.com W: opentable.co.uk

30% discount

off list price • Contract Free Services

• 3 ranges of bed linen and 2 ranges of towelling

• Full range of chef’s wear and kitchen linen available via our Easychef service

Call 0800 093 9933 W: stalbridge-linen.com

What are Workplace Pensions?

Initial Set Up Fee

£300 (Instalments available)

In 2012, the Government introduced Ongoing legislation compelling all UK businesses with at least one Employee to enrol those Employer Fee eligible employees into a workplace pension £40 per month scheme, and contribute towards it. This is All charges are subject to VAT a legal duty and failure to comply carries financial penalties

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• Table linen available in a wide range of colours and sizes

Heavily discounted rates for Enterprise Publicans

SERVICES

• Complete flexibility to change quantities, colours and sizes at any time

Bespoke Workplace Pension Solutions

Call Anna Davies on 07720 888651 or 01832 770485 W: ci-consultancy.co.uk

To order or for more information please contact each supplier directly quoting ‘Enterprise Inns’. Alternatively visit enterpriseinns.com and log into the Publican Channel, select ‘order online & emarket’ to see the full Supplier Directory. Enterprise.41789-001.E Market advert.indd 1

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SAVE £1.20

SAVE £1.80

SAVE £1.20 off every case of 24 bottles

SAVE £1.80 off every case of six bottles

Qualifying products are: Lobo Loco Macabeo 18.75cl 12% ABV (Order in quantities of 24), Lobo Loco Tempranillo 18.75cl 12% ABV ABV (Order in quantities of 24) and Lobo Loco Tempranillo Rose 18.75cl 12% ABV ABV (Order in quantities of 24)

Qualifying products are: Peter & Peter Pinot Noir Pfalz 75cl 13% ABV (6 and Peter & Peter Zeller Riesling 75cl 11% ABV (6)

FREE GLASSWARE & POS FREE glassware & POS when you buy four 70cl or two 1.5L bottles of Malibu Kit contains: 100 x drip mats 6 x hurricane glasses 1 x 1L Funkin Piña Colada mixer

Qualifying products are: Malibu 1.5L Bottle 21% ABV and Malibu 70cl Bottle 21% ABV

FREE GLASSWARE & POS

FREE STOCK

FREE glassware & POS when you buy four 70cl or two 1.5L bottles of Martell

FREE case of Britvic Tonic Water 160ml when you buy four 70cl or two 1.5L bottles of Gordon's Gin

Kit contains: 20 x tent cards 6 x glasses

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GET ME FREE

Qualifying products are: Martell VS 1.5L bottle 40% ABV and Martell VS 70cl bottle 40% ABV

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Qualifying products are: Gordon's Dry London 1.5L 37.5% ABV and Gordon's Dry London 70cl Bottle 37.5% ABV Free stock is: Britvic Tonic Water 24 x 160ml case


FREE STOCK & POS FREE case of Fever Tree Tonic Water 200ml & bar blades when you buy two 70cl bottles of Tanqueray Gin Kit contains: 2 x bar blades

GET ME FREE

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying product is: Tanqueray Gin 70cl bottle 43.1% ABV Free stock is: Fever Tree Tonic 24 x 200ml NRB

FREE GLASSWARE & POS FREE glassware & POS when you buy two 70cl bottles of Jack Daniel's Tennessee Fire Kit contains: 12 x shot glasses 1 x bar runner 1 x chalk board

Qualifying product is: Jack Daniels Tennessee Fire 70cl 40% ABV

FREE GLASSWARE & POS FREE glassware & POS when you buy two 70cl bottle of Jack Daniel's Tennessee Honey

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Kit contains: 250 x coasters 20 x menu inserts 12 x highball glasses 10 x table talkers 6 x posters 3 x 1.8L pitchers 2 x t shirts 1 x bar runner

Qualifying product is: Jack Daniels Tennessee Honey 70cl bottle 35% ABV

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FREE GLASSWARE & POS

FREE POS

FREE glassware & POS when you buy one 70cl bottle of Havana Club 3 Year Old

FREE POS when you buy one 70cl bottle of Havana Club Especial

Kit contains: 50 x drip mats 10 x tent cards 6 x bottle cut glasses

Kit contains: 50 x drip mats 6 x Havana tins

Qualifying product is: Havana Club 3 Years Old 70cl bottle 40% ABV

Qualifying product is: Havana Club Especial 70cl bottle 40% ABV

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE GLASSWARE & POS FREE glassware & "Deer & Beer" POS when you buy four 70cl bottles Kit contains: 30 x coasters 8 x tent cards 6 x frosted shot glasses 4 x posters

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Qualifying products are: Jagermeister 70cl 35% ABV and Jagermeister Spice 70cl 25% ABV

44

ASK FOR THE DEER WITH YOUR BEER


FREE POS FREE activity booklets when you buy three cases of Fruit Shoot Kit contains: 72 x activity booklets 2 x A4 posters

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BRV318640_A4 Posters

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F O R H D A R T V D P T N E N N U F U R M T M D Y O E R D Z L O O S R H M O U V R S H R F K E E Y D I N T I U O X T T A J M U D B TW U L M F T G L E N N I N A A A W T U Y X I U N T T C W Z H D A M O E V I Q D J D Y D H D A L E E R R N Y X R D N X T V M K W I F U

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Qualifying products are: Fruit Shoot Apple 24 x 275ml case, Fruit Shoot Apple & Blackcurrant 24 x 275ml case, Fruit Shoot Hydro Blackcurrant 24 x 350ml case, Fruit Shoot Orange Low Sugar 24 x 275ml case, Fruit Shoot Peach & Mango 24 x 275ml case and Fruit Shoot Summer Fruits Low Sugar 24 x 275ml case

SAVE £1.00

SAVE 50p when you buy one case, £1.00 off each case when you buy two OR £2.00 off every case when you buy four cases

SAVE £1.00 off every case of Strathmore

Qualifying products are: Franklin & Sons Apple & Rhubarb 12 x 275ml NRB, Franklin & Sons Dandelion & Burdock 12 x 275ml NRB, Franklin & Sons Lemonade & Elderflower 12 x 275ml NRB, Franklin & Sons Strawberry & Raspberry 12 x 275ml NRB and Franklin & Sons Ginger Beer 12 x 275ml NRB

Qualifying products are: Strathmore Still 24 x 330ml NRB, Strathmore Sparkling 24 x 330ml NRB, Strathmore Still 12 x 1L NRB and Strathmore Sparkling 12 x 1L NRB

TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

45

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SAVE £s


On the dray in June On deliveries from 23rd May until 25th June 2016 REAL NET PUMP CLIP

Greene King

Shepherd Neame

Purple Moose

BACK OF THE NET

4-4-2

ELDERFLOWER/YSGAWEN ALE

STYLE SEE SMELL TASTE

GOLDEN ALE ABV 4.1% BLONDE CITRUS LEMON, DELICATE FLORAL REFRESHING CITRUS HINT

STYLE

PALE ALE ABV 4.0%

STYLE

PALE ALE ABV 4.0%

SEE

GOLDEN

SEE

GOLDEN

SMELL

HOPPY, PINE, FRUIT

SMELL

LEMON, FLORAL, PINEAPPLE

TASTE

FRUITY, REFRESHING

TASTE

DRY, SWEET, ELDERFLOWER

BITTER

BITTER

BITTER

SWEET

SWEET

SWEET

HIGHLIGHT

A perfect easy drinking beer for the summer, the Amarillo and Citra hops create a refreshing beer with a citrus zing.

HIGHLIGHT

Named 4-4-2 after the popular football formation, the beer also has its own special line-up – in the form of 10 different hop varieties included in the brew.

HIGHLIGHT

A delightfully refreshing pale ale brewed using Cascade hops with the added indulgence of elderflowers. A real taste of summer.

PRICE

£100.00*

PRICE

£111.50

PRICE

£112.42

Timothy Taylor's

St Austell

Camerons

BOLTMAKER

LIQUID SUNSHINE

HAZE

STYLE

BEST BITTER ABV 4.0%

STYLE

GOLDEN ALE ABV 3.9%

STYLE

PREMIUM WHEAT BEER ABV 4.1%

SEE

COPPER, AMBER

SEE

GOLDEN

SEE

LIGHT HAZE

SMELL

FRUITY, SPICY HOP ROASTED, MALTY, BITTER FINISH

SMELL

GRAPEFRUIT, TROPICAL

SMELL

SWEET, LEMON

TASTE

CLEAN CITRUS

TASTE

BANANAS, BISCUIT, SPICY

TASTE

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BITTER

BITTER

SWEET

SWEET

BITTER SWEET

HIGHLIGHT

Boltmaker, the 2014 CAMRA Champion Beer of Britain, is a well-balanced, genuine Yorkshire beer with a full measure of maltiness and a hoppy aroma.

HIGHLIGHT

Drink in the sunshine with this distinct golden honey ale. A beer with its fair share of hops, Liquid Sunshine is still a classic English Golden Ale that goes down easy in the summer months.

PRICE

£124.96

PRICE

£109.44

HIGHLIGHT

Brewed as a tribute to the greatest guitar player ever. This cloudy straw-coloured beer has fantastic aromas of bananas and spices, delivering a full bodied fruity taste.

PRICE

£114.10

Please order your pump clip from your customer account manager or when you place your online order

FOR FOOD MATCHING SUGGESTIONS SEE OVER THE PAGE 46

*No discounts apply


THIS MONTH'S ON THE DRAY FEATURED BEERS OFFER DISTINCT CHARACTERISTICS AND ARE PERFECT FOR PAIRING WITH FOOD: GREENE KING BACK OF THE NET Keep it light and summery with a seasonal risotto. The citrus zing of this beer will cut through the buttery rice. For something more robust, try it with pan fried salmon fillets with a pinch of tarragon

SHEPHERD NEAME 4-4-2

The 10 different hop varieties in this beer will love asparagus wrapped in parma ham, served with a dollop of Hollandaise. For a snack, try it with roasted almonds or even cashew nuts

CAMERON’S HAZE

Weisse beers love shellfish, so steam a big pot of mussels in this beer, add cream, garlic and parsley, and you’ve got a match made in heaven

TIMOTHY TAYLOR’S BOLTMAKER

A Champion Beer of Britain deserves championship food: a juicy rib eye steak with all the trimmings pair nicely with the malty, roasted flavours in this beer. A roast beef and horseradish baguette works equally well, bringing out the spiciness of the beer

PURPLE MOOSE ELDERFLOWER ALE Elderflower is sweet and floral so don’t overwhelm it with something fierce! A pot of Panna Cotta with fresh berries will bring out the delicate flavours of this beer

ST AUSTELL LIQUID SUNSHINE This clean, citrusy beer works well with grilled mackerel or tuna, or a big sharing dish of paella packed with prawns, squid and chorizo.

FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM

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How to enter: Take photos of your pub in all its floral splendour Email them to the dedicated Pubs in Bloom email address pubsinbloom@enterpriseinns.com Or post them to Pubs in Bloom c/o Marketing at Enterprise head office Include the name of your pub, outlet code and name of your Regional Manager so we know which region and division you are in Closing date for entries is Friday 5th August 2016 Judging will take place during mid to late August and winners will be notified after 1st September 2016 Prize money will be credited to R&M funds for winning publicans to spend on their pubs


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