Enterprise deals & ideas - June 2015 by Stonegate Group

June 2015

Host a BBQ this summer to help beat cancer Promote the best of British beer to increase sales Have you tapped into the tourist market?

FREE STOCK

FREE POINT OF SALE

FREE STOCK

Deal!

Why not try...

Buy 6 x 1.5l bottles or 12 x 70cl bottles between:

50ml Strawberry Pimm’s with lemonade, garnished with a fresh strawberry

— Gordon’s — Pimms No.1 — Captain Morgan’s Spiced Gold — Archers and receive a FREE 70cl of

NEW Pimm’s Strawberry!

Having simple cocktails in your outlet can increase total spirits sales by 36%

2 Strawberry Pimms Advert Enterprise 172x262.indd

07/04/2015 14:00

Welcome... After the success of last year’s BBQ to Beat Cancer, with over 500 Enterprise pubs hosting an event, Enterprise is once again supporting Cancer Research UK for its 2015 campaign. Read our tips for hosting your own BBQ and find out how to order Point of Sale on page 10. This is also the time of year the tourist season gets underway. Explore the benefits of partnering with your local tourist office to maximise footfall at this busy time. Turn to page 28 to find out more. According to research undertaken by VisitEngland, disability access is particularly important to pubs. Customers with access needs can attract the spend of their entire party. See page 22 for tips that can make a big difference. And finally, on page 30, we celebrate the 35th anniversary of two long-serving Publicans who have plenty of useful advice on how to have a successful and enjoyable career in the pub trade. Congratulations to them both! The Enterprise Team

0845 601 1602 Recruitment and training:

0800 953 0072 Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. No. 2562808

Host a BBQ, invite customers to donate to attend, and help beat cancer sooner. Join in and BBQ the weekend of 19-20 July.

Speak to your Regional Manager for further information and point of sale.

41681_CRUK_ENTER_UK_FP_262x172mm.indd 1

25/04/2014 12:41

This month

News & trends.................................................................................... 4 Calendar.......................................................................................... 24 Publicans & pubs in the spotlight................................................. 30

Community

Tapping into the tourist trade........................................................ 28 Let them eat cake!......................................................................... 29

Drink

Ale of the month............................................................................... 7

Food

See summer sales soar with the Best of British food...................14

Business building

A bumper turnout at enterpriselive 2015!...................................... 8 Turn up the heat to raise money for Cancer Research UK........10 Keeping your cool outdoors...........................................................17 It’s not just cricket.............................................................................18 Fun for all the family........................................................................ 20 Pubs have got talent!......................................................................21 Win up to £1,500.............................................................................. 26

The knowledge

A warm welcome to all.................................................................. 22 All deals featured in the magazine are only available within the specified dates – see deals section for further details

Recruitment

The next step up the ladder.......................................................... 34

Deals

June deals........................................................................................ 35 3

This month

News & trends Live&Loud entertainment service Enterprise’s new partnership with Live&Loud aims to make it easier for pubs to book bands, solo artists and DJs in their area, helping drive footfall and improve profitability. The new musical matchmaking service was showcased at the recent enterpriselive roadshows, and more than 500 Enterprise Publicans have now signed up for this new live music service that enables them to find and book local artists through an online platform. Live&Loud has extended its free two-month trial offer for those Publicans who missed out at enterpriselive. For a weekly fee of £25, pubs can access as many live acts as they need to book. Live&Loud has thousands of registered artists, covering the full spectrum of music genres. Changes to the 2003 Licensing Act mean that pubs no longer require a licence for a range of live music, providing performances take place between 8am and 11pm and the audience is no more than 500 people. Talk to your Regional Manager about Live&Loud or visit liveandloud.com

Arrivals – Available to all depots The Reverend James Gold 9g cask 4.1% ABV The Rev. James Gold is crisp and sweet with fresh fruit flavours that are balanced by an intriguing depth and a light malty aroma.

Pimm's Cider 8 x 500ml 4.0% ABV Pimm's Cider is the union of Pimm's No.1 spirit blended with crisp refreshing British cider, with hints of strawberry and cucumber. Pour over a glass full of ice for the perfect serve.

WKD One - Blue & Iron Brew 70cl 15% ABV Coming soon, the new premium 15% shot from WKD. Great as a 25ml serve or mix in a cocktail to share with your mates. Based on the two top selling flavours from the nation’s no.1 RTD brand.

Pimm's Strawberry 70cl bottle 20% ABV Honouring the Pimm's tradition, this limited edition tipple is mixed with juicy strawberries and finished with a hint of mint. Takes away from the complexity of the Pimm’s perfect serve - just add lemonade and ice!

Feel Good Orange & Mango 24 x 275ml NRB Feel Good Apple & Blueberry 24 x 275ml NRB Now available. Made with 100% natural ingredients and no added sugar (63% fruit juice). Each 275ml bottle also provides one of your 5 a day.

Smirnoff Ice Double Black 24 x 275ml 4.7% ABV The bold and distinctive taste of Smirnoff vodka blended with guarana and soda. Smirnoff Ice Double Black is a bolder tasting drink with an intense flavour – perfect for great fun nights with friends.

Strongbow Cloudy Apple 30L keg 4.5% ABV Strongbow’s distinctive, modern take on classic cloudy cider. Crafted in Herefordshire, it is our blend of Bittersweet Apples that gives our cloudy cider an intense apple flavour with invigorating refreshment.

Guinness Golden Ale 8 x 500ml 4.5% ABV Brewed with the finest hops, Irish barley and a specially selected amber malt, this well-balanced ale has a rich golden hue. Its subtle malted barley flavour complements the pleasing bitterness and fruity hop aroma, giving way to a crisp finish.

Caledonian Three Hop 50L keg 4.5% ABV Look to Europe for inspirational lager traditions from Germany, the Czech Republic and France. Each beer offers a distinctive hop ingredient: Hallertau Hersbrucker from Bavaria, Saaz from Bohemia and Strisselspalt from Alsace.

Corky's Raspberry Glitter 70cl 15% ABV An expansion to the glitter range, Corky’s Raspberry Glitter is the unique 15% premium raspberry flavour shot with edible glitter designed to give the ultimate sparkle to shots and cocktails.

Departures Hardys Oomoo Shiraz 75cl, Brains SA Gold 9g cask 4.3% ABV, Auchentoshan Classic 70cl 40% ABV, Midori 70cl 20% ABV, Campari Bitters 70cl 25% ABV, Red Bull Red 12 x 250ml can, Stowells Tempranillo 3L box, Stowells Colombard Sauvignon 3L box, Rekorderlig Apple & Guava 15 x 500ml NRB 4% ABV, Brothers Pear & Strawberry 12 x 500ml NRB 4% ABV, Jeremiah Weed Root Brew 12 x 500ml, Bushmills Black Bush 70cl 40% ABV, Bushmills Original 70cl 40% ABV, J&B Rare 70cl 40% ABV, Elementos Torrontes 75cl and Elementos Shiraz Malbec 75cl (6), Jeremiah Weed Sour Mash 12x500ml NRB 4%

Pub entertainment deregulation Amendments to the Licensing Act came into force last month, cutting red tape for pubs wanting to host live music and community events. Live Music - The audience limit for a performance of live amplified music in relevant alcohol licensed premises between 8am and 11pm on the same day will be raised from 200 to 500. Recorded Music - Any playing of recorded music in relevant alcohol licensed premises will be de-regulated (on a conditional basis) when it takes place between 8am and 11pm on the same day for audiences of up to 500. How to avoid debt during illness Long-term illness or disability can affect anyone of any age, from any walk of life or occupation. And people working in the licensed trade are no exception. The good news is that help is available, whether you or a colleague working in your pub needs it now, or at some time in the future. The latest guide from Licensed Trade Charity Support & Care, How to Avoid Debt During Illness, offers practical help to those who find themselves facing money problems while taking time off sick. It covers the benefits you may be entitled to and advice on planning a budget and dealing with creditors. To read the latest guide, visit supportandcare.org/moneyproblems/10887.html.

The free* Support & Care helpline provides help to those who are experiencing problems. Call 0808 801 0550 or chat online at www.supportandcare.org. (* Helpline is free to landlines and most mobile networks)

What’s in season June Summer isn’t yet at its height, but already there are abundant supplies of delicious fresh flavours to bring your menu to life. Strawberries are the fruit of the season and long associated with Wimbledon fortnight. Serve with fresh cream, waffles with a strawberry compote, or in a fruit trifle.

Glass or Lego walk For those pubs that have already hosted a firewalk to raise money for the Little Heroes Cancer Trust, or if your pub doesn’t have an outside space for a firewalk, you can now host a glass or Lego walk inside your pub instead! Any parent who has stood on a piece of their child’s Lego will know that this is not for the fainthearted, but it’s all very safe and this free event is hosted by the charity for you. All they ask is for you to drive the donations by organising 15+ customers to take part. The charity also provides all the point of sale material. For more information on this, or a firewalk, or to simply sign up today, call 01274 288188 or email anni@littleheroes.org.uk. Charity shoot Congratulations to Regional Manager Nick Bolsover for raising £3,500 from his annual charity shoot, which Nick has run for the past 15 years. This year the funds raised went towards the Phyllis Tuckwell Hospice, based in Nick’s local area in Farnham, Surrey, Dogs for the Disabled, Action Medical Research and Guide Dogs.

Fresh fish is a popular choice for customers in the summer, and crab, mackerel and sardines are in plentiful supply right now. Crab cakes with a spicy salsa is a perfect summer dish and grilled mackerel is a delicious, nutritious fish, served with new potatoes and salad. Sardines are a great alternative offer for the BBQ. Broad beans

Peas

Chicory

Radish

Crab

Raspberry

French beans

Rocket

Lamb

Spring onion

Mangetout

Tomato

Nectarine

Watercress

Coming up this month... UEFA Champions League Final 6th June

Armed Forces Day 27th June

Show your support for Armed Forces Day by holding an event to raise funds for the charity. Decorate your pub with plenty of Union Jack bunting, consider a themed BBQ or offer a discounted pint if there’s a street party in your road. You’ll find plenty of useful event resources, from posters, flags and bunting, by visiting

If you’re broadcasting the match,

armedforcesday.org.uk

drive sales throughout the game with a 20% discount off selected drinks 45 minutes before and after the whistle blows. Make sure staff levels can cope with the extra footfall, check stocks now and order plenty to avoid disappointed customers – draught and bottled beers are

Make more Summer tipples With summer underway, take advantage of sunny weekends and long evenings with refreshing ciders, rosé wines, simple long serve cocktails and mocktails. Pitchers of Pimm’s are also a favourite during the warmer months, and are a great way to attract the attention of lunchtime passing trade. Strawberry Mojito • 3 to 4 fresh strawberries, de-stemmed (hulled) and cut into small pieces • 1 lime, cut into quarters • 3 sprigs of mint • 1 tablespoons granulated sugar • 2 oz. (60 ml) white rum • Splash of club soda • Ice Muddle the strawberries, lime and mint together in a cocktail shaker. Fill the shaker with crushed ice, directly on top of the fruit and mint mix. Add the rum, then cover and shake well. Pour into a tall glass, top off with a splash of club soda and garnish with a fresh strawberry.

key categories for football fans.

The Perfect Pimm’s

Father’s Day 21st June

Run a Father’s Day Week promotion to encourage family diners, increase midweek sales and attract families who can’t get together on the day itself.

Wimbledon

29th June - 12th July

Include plenty of ‘man food’ specials

Smash your gross profits by

on your menu, such as steaks, ‘surf

capitalising on this uniquely

and turf’, curries, and steak and ale

British tournament. Pimm’s will

pie. Consider offering a free pint of ale

be in high demand, while menu

for every booking on the day. Think of

options such as strawberries and

ways to occupy children and use social

cream, or cream teas, can get

media to maximise footfall.

customers in the sporting mood.

• • • • • • •

50ml Pimm’s No. 1 150ml lemonade Cucumber Strawberries Orange Mint Squeeze of lemon juice

Fill a highball glass with ice. Pile all the ingredients into the glass and mix together. Serve by the pitcher, mix 1 part Pimm’s to 3 parts lemonade.

Drink

TO ORDER SEE ON THE DRAY PAGE 44

Ale of the month Founded in 1851 by Cornishman Walter Hicks, today St Austell Brewery remains 100% independent and family owned.

What is the inspiration behind Liquid Sunshine? The inspiration for Liquid Sunshine is the wonderful bright sunlight and amazing colour as it reflects off the coastline here in Cornwall. We wanted a beer that would complement a wonderful Cornish summer and contribute to the touristsâ&#x20AC;&#x2122; experience of a great Cornish holiday.

The brewery in St Austell produces

What are the main ingredients?

many of the regionâ&#x20AC;&#x2122;s most popular

Liquid Sunshine is a hop-driven beer, in

beers, including its popular seasonal

terms of its flavours. The main hops here

ale, Liquid Sunshine, available from

are Citra, Centennial, Nugget and Cascade,

July to September each year. This easy

a devious blend of American hops.

Who will this beer appeal to?

drinking, golden, honey-coloured ale is

What does it taste like?

This is a beer that is great for pubs

the perfect brew for warm summer days.

A tropical citrus flavour that punches

that have a garden or outdoor patio

Marc Bishop, Trade Marketing Manager at

well above its ABV, this is a zingy

area. If you are planning a BBQ, make

St Austell Brewery and a Beer Academy

golden beer, perfect to tantalise

sure you have Liquid Sunshine on

accredited beer sommelier, discusses the

the taste buds on a summer's day,

tap as a great partner for burgers,

finer points of this popular beer.

but with a bold, bitter finish.

sticky ribs and spicy chicken.

A bumper turnout at 2015! Enterprise pubs from around the UK took advantage of all the offers and support available at this year’s six shows.

iPad prize draw winner

Now in its third year, enterpriselive

material and some great offers.

2015 attracted a bumper turnout with

Roadshow guests were able to find out

over 3,000 visitors at the six shows.

about the latest product lines, together

The roadshows proved an invaluable

with menu planning advice and future

platform for Publicans to talk to

trends from key food suppliers including

trade experts, find out about key

Brakes, Kerry Food, Pieminster and Nestlé.

industry trends, take advantage of

This year’s events featured several themed

the networking opportunities and

zones, including Digital and Social Media

forge new business relationships.

Marketing, Food and Pub Garden, while

The show was seen as a must-attend

among the non-drink suppliers were

event as

Innkeeper

visitors met

Supplies

leading

and Casio.

suppliers, tried out samples and discussed new ranges

My Regional Manager invited me to visit the Leeds show and I’m so glad I went. The show was fantastic. I saved about £700. Nothing will make me miss the show next year!

Charnwood Training Group had a great turnout at their stand where over 500 entrants went in for the prize draw of an iPad!

Lynne Boulton, the HR Manager at Enterprise Inns, pulled the name of the lucky recipient from the barrel. Congratulations to Alistair Brookes of The Pheasant Inn, Oughtibridge, who was presented with the iPad on Friday 24th April.

There were plenty of new brands in attendance

For information on Charnwood, email enquiries@charnwood.co.uk

to meet and

Dianne Charlton Publican at Park View Inn, Gateshead

discover

across

too, such as

the food

Meantime

and drink sectors.

Brewing, P&H Direct, which offers

As well as showcasing all the major

the Walkers Crisps range and Mars

suppliers, from Heineken to Carlsberg,

confectionery, and Zenith Hygiene.

Fosters, AB Inbev UK, Diageo,

Adam Groves, of The Hollybush, Welwyn

Molson Coors, Coca-Cola and Stella

Garden City, was bowled over by his trip

Artois, a number of smaller regional

to Wembley. “It was our first time at

brewers and producers, including

enterpriselive and it completely exceeded

Woodfordes, Osset Brewing Company

our expectations,” he said. “It gave

and Purity Brewing Company, were

us the opportunity to meet reps from

at hand with samples, point of sale

suppliers, add some new products, do

lots of deals, and arrange for some new Stella glassware. We got a lot out of it and will definitely be back next year.” Enterprise’s new partnership with Live&Loud was also showcased at the shows, and proved a big hit with visitors. This new musical matchmaking service aims to make it easier for pubs to book bands, solo artists and DJs in their local area. Being able to talk directly to the supplier at

Bulmers’ garden makeover winner Huge congratulations to Keshore Debnath, Publican at The Mcorville Inn, Hartlepool for winning the brilliant Bulmers’ beer garden make-over prize. Keshore attended the Leeds show and was thrilled to win the £7,000 prize, he thought it was “absolutely fantastic”. He is getting to work immediately to transform his garden and will be advertising it in the local press to attract new custom.

the show helped visitors make an informed

but this year’s show at Wembley was

them in the future to find music acts.”

business decision, and such was the

bigger and better than other years. We

Plans for enterpriselive 2016 are

interest that over 500 Enterprise Publicans

picked up a lot of new ideas to help

underway. Look out for information

have now signed up for the service.

us. The live music from Live&Loud

in a future issue of deals&ideas

Leigh Miller of the Green Dragon,

was really great to listen to as we went

to book your ticket for some

Thetford, said, “We’ve been before

round, and we’re going to be using

fantastic bargains and offers!

Beer draw prize winners Congratulations to the 18 pubs listed below that won in our draw across the six shows. 1st prize winners won £500 worth of beer and 2nd and 3rd prize winners won £250 worth of beer each. Wembley

Bristol

1st prize – Paradise, Kensington, London 2nd prize – West End Tavern, Marden, Tonbridge 3rd prize – Three Tuns, Aldgate, London Bluewater 1 prize – Berechurch Arms, Colchester 2nd prize – Ship, Southfleet 3rd prize – Elm Tree, Weybourne st

Coventry 1st prize – The Eagle Inn, Eccleshall 2nd prize – The Oak, Baginton 3rd prize – Shakespeare Inn, Harbury

1st prize – Brook Inn, Plymouth 2nd prize – Byffryn Arms, Bryncoch 3rd prize – Concorde, Stockwood Leeds 1st prize – Milton Arms, Greasborough 2nd prize – Huntsman, Newton Aycliffe 3rd prize – Hanover Arms, Leeds Bolton 1st prize – Pendle Witch, Sabden 2nd prize – Albert Hotel, Llandudno 3rd prize – Wellington Hotel, Dalton in Furness

In addition to the main beer draw at enterpriselive the South West division ran their own draw for the Division’s Publicans that attended the Bristol show. The winners were: 1st prize – Globe Inn, Buckfastleigh

2nd prize – Red Lion, Heytesbury

3rd prize – New Inn, Fremington

Footfall focus

Turn up the heat to raise money for Cancer Research UK

Thanks to CRUKâ&#x20AC;&#x2122;s life saving research, cancer survival rates have doubled over the last 40 years. But more than 1 in 3 people in the UK will develop some form of cancer during their lifetime. One day, research will beat

Host a BBQ, invite customers to donate to attend, cancer; byand yourhelp pub having a BBQ and fundraising, that day will be sooner. beat cancer sooner. Join in and BBQ the weekend of 19-20 July.

Speak to your Regional Manager for further information and point of sale. 10

Fire up your BBQs this July and get your customers to visit your pub to help raise money for a great cause. Enterprise has partnered with Cancer Research UK for the second year, for its 2015 fundraising BBQ campaign. After a huge success last year, when over 500 Enterprise Publicans hosted a BBQ to raise money for life saving

There are all sorts of different ways you can raise money on the day: • Request a donation for entry • Donate a percentage from food sales • Invite an additional donation per sale • Charge to enter a BBQ quiz • Guess the secret marinade competition • Organise a day of family fun with activities such as a bouncy castle

special BBQ weekend cocktail and give half the proceeds.

The campaign encourages people all

How to get involved:

money to help beat cancer sooner. We’re encouraging pubs to host a BBQ on the big weekend of 11th - 12th July, to drive additional footfall, increase food and drink sales, and show their support as part of their community by raising money. Every contribution makes a huge difference, however big or small. Follow Cancer Research UK on Twitter @CR_UK and use the hashtag #BBQ4CRUK to promote your event.

CR BBQ to help ensure their event is a huge success.

of revenue from burger sales on

money for such a worthy cause.

to make a donation to attend, raising

Publicans taking part in the

can contribute. Donate a percentage

pubs will take part this year to raise

grill and inviting their friends and family

are available for Enterprise

space, there are plenty of ways you

the BBQ weekend, or create a

by pulling on their aprons, firing up the

500 free Point of Sale kits

Even if you don’t have any outdoor

research, we’re hoping even more

over the UK to become ‘BBQ heroes’

Full support

• Save the date 11th-12th July

The kit includes:

• Confirm interest with your

• Dedicated ‘how to’ guide, packed with recipe ideas and top tips

Regional Manager and make sure you get a point of sale kit • Take advantage of Enterprise Food Club BBQ deals • Display your point of sale posters and banners, and invite your regular customers to join you for your BBQ weekend • Collect donations and help beat cancer sooner The BBQ campaign will launch at the start of June with national media coverage including print advertising and social media presence, all of which will help you when you come to

• Donation vessels • ‘BBQ hero’ chef’s hat • A2 poster and a 10ft x 2ft outdoor advertising banner

PLUS – deals and discounts on selected BBQ food from Brakes food suppliers. Register your interest now with your Regional Manager to turn up the heat on cancer this July and help beat cancer sooner.

advertising your own BBQ weekend.

Drink

The pulling power of beer Bolster your beer offer by trialling quality products to encourage customers to try new flavours and drive sales. British beer has long been a bestseller

With new breweries making handcrafted

available as well as six specially selected

in pubs and bars across the UK and

beers, and long-standing regional and

On the Dray beers every month and

beyond, but in recent years this popular

family breweries expanding their range,

a vast range of SIBA beers to match

tipple has evolved and diversified,

customers looking to try something new

all tastes. Watch out for seasonal

winning over legions of new fans with

are in luck. Many of these beers have

themed ales coming up for the Rugby

the introduction of a variety of cask

won awards, further raising awareness,

World Cup, Halloween and Christmas

ales and craft styles and flavours,

with customers now seeking them

too, providing another opportunity

offering you a new way to drive

out with purpose in their local pubs.

to push sales across the category.

sales and reach out to customers.

Hosting a beer festival is a great way

With 51% of drinkers now attracted

to benefit from the growing interest

to cask ale after seeing brands

in premium cask ales and craft beer,

at local beer festivals*, it makes

now attracted to cask ale after seeing brands at local beer festivals

particularly if you can take advantage of

sense to become a member.

outdoor space over the summer months.

The Worldâ&#x20AC;&#x2122;s Biggest Ale Trail, run

Enterprise has an average of 140

by Cask Masque has also helped

Source: The Cask Report volume 8, 2014-15

cask ales from 65 different breweries

encourage interest in British brews.

51% of drinkers

Donâ&#x20AC;&#x2122;t miss: Cask Ale Week from 24th September 2015 12

Make more

with these exclusive deals on cask ale this month

SAVE £2.00

FREE POS

SEE PAGE 40

SEE PAGE 36

TO ORDER

SEE ON THE DRAY PAGE 44

Cask Marque now has 20,000 ale trailers

As customers look for beers with unusual

registered with the World’s Biggest

ingredients and a little history behind

Ale Trail and are visiting 3,500 Cask

them, make sure your staff understands

Marque pubs every week, scanning

the range so they can recommend and

the Cask Marque certificates in an

upsell with confidence, and provide a

effort to win rewards and generating

structured pricing ladder for cask ales,

sales for Cask Marque members.

making it easier for them to upsell.

Cask Marque-accredited Publicans can promote their beer festivals free on the Cask Finder App. The app has 130,000 customer downloads and 80,000 customer searches per month.

Edward Theakston, of Edward Theakston Associates, which runs training courses

Point of Sale Remember to ask your Regional Manager for more information.

for Publicans, says,

Enterprise funds 50% of the Cask

“You need to understand what the beers

Marque membership, so speak your

you are buying taste like. Think about

Also use point of sale materials to

Regional Manager for more details.

who you are selling to and try to match

display prices, taste notes and ABVs.

Craft beer is also part of this new trend

the beers to them. If you’re not sure, find

Social media is particularly important

for real ales with a staggering 25%

out what’s available to you, and ask your

in this sector – allowing fans to spread

off all UK on-trade now stocking craft

customers for their thoughts as well.”

the word themselves when they’ve

beer, equivalent to 32,000 venues.**

Make cask ale and craft beer lines

tried a new beer. Showcase your range,

Brands including Freedom,

stand out – brown luggage labels

and engage with your customers by

Maritime and Purity are flying the

tied to pumps or bottles are a quirky

asking them to discuss or vote for their

flag for British craft beers.

way to include tasting notes.

favourite via social media channels.

Regional top performers to try: NORTH Bradfield Farmers Blonde MIDLANDS Purity Mad Goose SOUTH Exmoor Ale

British Beer Day British Beer Day on 15th June is a national celebration, held to coincide with the date the Magna Carta was sealed in 1215. This year is the 800th anniversary, providing a great opportunity to hold a beer festival to promote new lines. Sources: *The Cask Report volume 8, 2014-15 **Mintel 2014

Food

See summer sales soar with the Best of British food Food provenance is gaining importance on British menus. Serve classic dishes using local ingredients to give you the edge over your competitors. Consumer interest in the provenance of the food they are eating had already started to take hold when the meat scandal broke in January 2013. Since then, this trend has gained momentum and put the spotlight on the sourcing of food. According to Mintel, “Consumers are more likely to look for products of British, local and regional origin in the wake of the scandal, with the issue appearing to have re-affirmed consumers’ faith in the quality of British-produced food.”*

From the traditional Sunday roast, to a stunning summer pudding, pubs are well known for showcasing British food, and with classic dishes and locally sourced produce bang on trend, there are plenty of opportunities to maximise food sales. The eating out market has grown over the last decade from around £30 billion to circa £47 billion*** and pubs are ideally placed to take advantage of this increasing trend by serving up food that customers love the most. Customers regard traditional fare as an essential ingredient of By incorporating local, seasonal ingredients pub culture and classic in your food offer, you will deliver customer pub dishes offer a point of expectations for simply prepared quality food. difference to other dining experiences. For your Offering an increasing amount of summer menu, consider offering favourites information on a menu about the such as Melton Mowbray pork pies, classic ingredients being used was cited as Ploughman’s using a local cheese supplier, a key trend in a Menurama survey**, Coronation chicken, quiche and salad, fresh which also said that customers local gammon and British Lion eggs, fresh will most often opt for their old fish, hog roasts using British port, and favourite dishes when dining out. Gloucester Old Spot sausages for BBQs. This is all good news for pubs, Use the menu descriptor to add which are renowned for serving appeal. With a burger, for instance, classic British dishes. list it by weight and provenance.

ENJOY exclusive discounts with Enterprise Food Club

The more you order, the more you save – plus there's an additional 1% discount on invoices over £150, as well as Nectar Business points every time you spend. Visit brake.co.uk/enterprisefoodclub and quote ‘ENTERPRISE,’ or call your Brakes sales contact on 0845 606 9090

Sources: * Amy Price, Senior Food & Drink Analyst, Mintel **Horizons ***ONS 2002-2011

British food

is the most popular cuisine when eating out Travelzoo, 2014

31%

of day trippers have dined somewhere serving local produce VisitEngland, 2013

BBQ food Classic BBQ food, well prepared and presented, is another great way to pull in customers during the summer months. Consider using locally sourced produce. Sausages from a local supplier, for instance, in a variety of flavours, and homemade burgers, will add further appeal.

Highlight British food on your menu, naming producers, rather than simply using the term ‘local’. And remember, British produce and quality doesn’t always have to mean local and small scale. National quality schemes like Red Tractor and British Lion eggs are also worth mentioning.

Best of British v2 2014.pdf 1 03/12/2014 11:47

Best

of British

Empty

Belly

v2.pdf

19/12/2014 11:55

Promoting Best of British? Make the most of your British food menu by displaying ‘’Best of British’’ point of sale.

Images courtesy of

Sweet sensations British desserts are also a huge pull for pubs. Upsell on some lighter options for the summer months, such as fresh fruit and pancakes, Eton Mess, trifle and summer pudding. Again, if using locally sourced fruit or ice cream, let customers know about it.

with Mixed Fruit 15 x 500mls per case at RRP ÂŁ3/bottle.

LED lights as standard

http://goo.gl/C8u8t

@husky_global

FOR THESE PRICES QUOTE AD CODE: ENTERPRISE 0515

Equipment

Keeping your cool outdoors Using the right bar equipment is key to a successful beer festival or outdoor event

At this time of year, holding an

You can hire equipment for your event

Philip Smith of A-Cask advises getting

outdoor beer festival or a family fun

with a number of different solutions

in touch well in advance of your event.

day is a great way to drive footfall

available. The Eventos Unit is a flexible

“Beer festivals are becoming increasingly

and increase sales during the long

single-tap solution featuring 180° fount

popular, and at different times of the

summer days and evenings.

rotation, which can be utilised as a stand-

year we do get very busy and need a

To make the most of the event, hiring

alone unit and has an integral cooler.

few weeks notice to be able to deliver,

outdoor bar equipment really makes

The Buffet Unit is a portable bar, with

and not get overbooked. We deliver the

sense. An outdoor bar will encourage

the flexibility of one or two dispense

equipment the day before the festival

customers to buy more, without

points. It has an integral high-performance

begins to give the pub time to set up.”

having to go in from the gardens to

cooler, and a choice of branding boards

A-Cask offers a special discount to

the bar, and you’ll also be serving your

from the Heineken brand portfolio.

Enterprise Publicans. To hire or buy

drinks at the optimum temperature.

The Multiple Dispense Unit dispenses

outdoors equipment, visit acask.com

Heineken’s SmartDispense has a

12 pints in 20 seconds and includes

range of portable units to cool the beer

cooler and dispense equipment.

towards 0°C and gives 3°C in glass,

Cellar equipment specialists, A-Cask,

however hot the weather outside. Using

also hire outdoor bar equipment. A

Heineken’s new beer cooling dispense

four-station racking system and kit

technology, the SmartDispense system

includes a beerfest rack, a mini remote

chills beer as it leaves the keg, offering

cooler, four piped cooling jackets, four

a perfect serve for outdoor events.

all-purpose cask taps and four drip trays.

For more information on Heineken SmartDispense, contact Jason Suddaby at jason.suddaby@heineken.co.uk, tel: 08458 787 072

Sport

It’s not just cricket

Keep on top of the summer schedule of sports to maximise business opportunities and provide a great viewing experience for your customers. The summer season has plenty of major

comes to the UK, starting with the

sporting events taking place, to satisfy

first Test from 8th July to 12th July.

all sports fans. Many events fall during

There’s going to be a big build up before

traditionally quieter times of the day,

the event, so promote your pub as the

providing an opportunity to increase

place to view the matches well in advance.

footfall during quieter periods. Make the most of the traditional nature of this sport by serving hearty, homemade dishes, such as 'surf and turf', or organise a ‘pie and pint of real ale’ promotion. You might even like to bring an element of Aussie cuisine to your menu and serve barbecued food. A number of cask ale brewers have

Unlike football, when customers

associations or links with cricket, and

may well stay to watch the whole

draught and bottled lager and cider is

Cricket

match, test matches are played over

also important for this market, so make

There’s huge excitement for cricket fans

five days from about 11am to 6pm,

sure you have plenty chilled to the correct

this summer as the 2015 Ashes series

providing the opportunity to increase

temperature for hot summer days.

sales and appeal to different audiences.

PR A2 Tennis v2.pdf 1 03/02/2015 14:32

v2 2014.pdf PR Horse Racing

07/10/2014

16:20

Get ready for a summer of sport Talk to your Regional Manager about the free Point of Sale material available for many of this summer’s sporting events, including posters, banners and empty belly posters.

Wimbledon Championships

Royal Ascot

For the first time Wimbledon will start

A sporting event that appeals to both

a week later than has been customary

men and women, Royal Ascot will

and runs from 29th June to 12th July. The

create a great atmosphere in your pub

change allows players a three-week rest

and is a real crowd puller. Get into

period following the French Open.

the spirit of the occasion by inviting

Get into the spirit of the occasion by

customers to dress up for Ladies’ Day

putting up bunting and tennis-themed

with a prize for the most flamboyant

point of sale material, whilst promoting

hat. Include offers on prosecco or

seasonal drinks like Pimm's No.1, the

Pimm’s No.1, and create finger food

drink most widely associated with the

and platter deals for lunchtime.

game – therefore offers on pitchers of Pimm's will go down well. Also consider creating a Wimbledon special cocktail for the fortnight or a fruit cider promotion, with ciders served over ice for the summer.

142 mph

fastest serve in the Men’s Wimbledon Championship 2014 by Jiri Vesely

82%

successful first serve percentage in the Men’s Wimbledon Championship 2014 by Ivo Karlovic

Remember, running bets in a licensed outlet is against the law. Enjoy the racing atmosphere and have a sweepstake for charity instead to create interest and excitement. FIFA Women’s World Cup Canada 2015™ Viewing figures for women’s football are on the rise, and the first stage of these championships kicks off on 6th June, with the final taking place on 5th July. The England women’s team are set to play their first match against France on 9 th June, so expect a crowd for this seventh World Cup. Drive sales throughout the game and

300,000

racegoers visit Royal Ascot every year

13939_ENTERPRISE_ASHES_AD_172x62_V2.indd 1

ensure that customers have their drinks replenished for the second half, by offering a pre-ordering service.

24/03/2015 17:06

Entertainment

Fun for all the family Reap the benefits by maximising your outdoor space to offer a range of games and activities for your customers. adults. Claire says, “Sometimes children play together, giving mums a bit of downtime to unwind and relax, and then at the weekends some of the locals like to challenge one another by having a game!” The games are brought out for the summer season and stored away each night. Food and drink Create a ‘Games Specials’ menu for those eating and drinking outdoors, with easy hand-held dishes, or To attract families, pack your garden with sharing platters so outdoor games and competitions, such as Giant customers can eat while still enjoying Jenga, garden snakes and ladders, or skittles. the game. Picnic hampers are a quirky and popular food Oversized versions of classic board offer and fit in with the idea of families games appeals to all ages and investing playing games outdoors together. in one or two well known games, such Organise your bar staff rota, to ensure as Giant Chess or Connect Four, will you have a member of staff outside at all prove a real draw throughout the day times serving customers, to encourage and encourage customers to linger. Claire and Mark Peggram run The Crown at drinks sales without having to interrupt their game to queue at the bar. Create Tiddington and bought outdoor Connect 4 special offers, such as pitchers to share or and Jenga a year ago. The venture proved chilled bottles of white or rosé, and offer to be a huge hit with both children and Outdoor garden pub games are a hit with both adults and children alike. Providing games in your garden will encourage dwell time as customers engage in social activities together, playing and enjoying a drink at the same time. Games and activities are also an ideal way to distract children, while parents can sit back and enjoy themselves knowing they won’t be interrupted.

wine coolers to keep bottles chilled when out in the garden – and use small banners to promote these in your outside areas. Direct customers to your garden Let customers know what you have on offer in your gardens. Use posters to point them in the right direction and create a buzz on social media about an upcoming games day or a Giant Chess Challenge. Post the best pictures on your Facebook page. Use heating and lighting to bring your outside areas to life and encourage customers to play on into the evenings.

FREE Point of Sale Ask your Regional Manager for more details on the Beer Garden Point of Sale kit. A2 Beer Garden 2014 v5.pdf

A2 Beer Garden 2014 v5.pdf

03/06/2014

16:23

Sometimes children play together, giving mums a bit of downtime to unwind and relax, and then at the weekends some of the locals like to challenge one another by having a game! Claire Peggram, Publican at The Crown, Tiddington

Entertainment

Pubs have got talent!

Pub Idol

PubIdol

Leader Board

Name

Score/Postition

Holding a talent contest is a great way to draw in the crowds and increase takings on food and drink sales. 16/03/2015 15:24

Enterprise.40072-001.ROTW - Pub Idol.indd

With Britain’s Got Talent 2015 in full swing, and a variety of similar shows on television, talent competitions are as popular as ever. Running a talent contest in your pub is a great way to bring in free entertainment and enjoy substantial footfall for the event. Singers, dancers, magicians and comedians are all in it to win it and will provide customers with a wide range of entertainment and keep them in your pub for longer. Obtaining the support of your local community to get involved and take part will help create a buzz and harness good will for the event. You can either organise a one-off contest or one that has a series of rounds. A contest that has weekly rounds can help build interest, with more and more people likely to come forward to take part. This takes much more organisation though and a one-off event is a good place to start. Holding it mid-week will help increase sales on a traditionally quiet night. You’ll also need to consider how the competition is going to be judged, if the

audience play judge and decide who will continue on to the next round, or win on the night for a one-off event. Contestants will be encouraged to invite friends and family along for the gig to support and vote for them, increasing footfall and takings on food and drink sales. Advertise your event well in advance to encourage as many participants as possible. Ask your Regional Manager for free Point of Sale Pub Idol material to build interest. Enlist support from staff or volunteers to help steer the whole

Pub Idol Point of Sale Enterprise.40072-003.ROTW

- Pub Idol Scoreboard

Poster.indd 1

16/03/2015 14:56

Remember to ask your Regional Manager for more information. evening. Let performers know how long they will have to perform and make sure their content is appropriate if it’s a family event. Organise a schedule so you get a mix of performers throughout the evening, and run special drink and food offers and promotions to boost sales.

The dramatic final of the 2015 Enterprise Pub Idol took place on 19th April at the Viper Rooms in Sheffield. This is the second year that pubs across South Yorkshire have been taking part in the talent contest, run by Enterprises’s Sheffield & Grimsby division. Altogether, 24 heat winners represented their local in a grand final sing-off. Congratulations to Genna Spotswood, who won the £1,000 prize on the night and an experience at Songbirds Recording Studio to create her own CD. Genna, a 20-year-old nail technician, was representing her local, the Centre Spot pub in Base Green, Sheffield. She said, “I’m always the first up to sing karaoke in pubs and bars, and have done occasional gigs in the past, something I hope to focus more on in future, now I’ve had this great confidence boost.”

The knowledge

A warm welcome for all

As well as enhancing a pubâ&#x20AC;&#x2122;s reputation as a community-led establishment, being accessible is good for business.

Accessibility is about making it easier for everybody to visit your pub. Being accessible is a positive way for pubs to bolster their reputation as the home of hospitality and to support their local and wider community. It also makes sound business sense. With more than one in six people in England and Wales having an â&#x20AC;&#x2DC;activity-limitingâ&#x20AC;&#x2122; health problem or disability, a significant proportion of your customer base is likely to have specific accessibility requirements.

And as the population ages, this is set to increase even further. When you make your pub accessible to everyone, you have the opportunity to increase your business. And with a £2 billion per year market* in accessible tourism at stake, there’s a huge incentive for pubs to make changes to capitalise on this opportunity.

If you have large glazed areas in your pub, consider safety markings. Is it possible for some people to have drinks brought to their tables? Are signs written in large, clear print and is your menu accessible for visually impaired people? Staff training is also key to access success. Excellent customer service goes a long way and staff that are well informed about access and have

Recent research by VisitEngland regarding accessible tourism suggests that attracting the business of someone with access needs will attract the spend of their entire party. Making small changes may be all you need to do to make your pub more accessible to customers with disabilities, and remember that needs vary.

the confidence and knowledge to meet the needs of disabled customers will make a tangible difference. If you do make

changes, make sure potential customers know about it. For any pub, creating an access statement can be a valuable marketing tool to tap into this market.

Only 8% of disabled people use

Creating a written or pictorial description

a wheelchair, so it’s not always

of your pub’s facilities and services

about door widths and ramps.

is a great way to establish yourself

Far more people are partially sighted

as offering a welcome to all.

than blind, and many more people have a hearing impairment than are deaf. Assessing the layout of your pub is a useful first step. Is there enough space to manoeuvre easily between tables and do you have the flexibility to move tables around? Do you have good lighting throughout, especially

27% of the UK

population have a long-standing health problem or disability

£2 billion per year

market in accessible tourism

in eating areas and toilets? Could you install grab rails or a hearing loop?

Source: *VisitEngland

Legal requirements The Equality Act 2010 forms the basis of the obligations that service providers are under. The Act makes it against the law to discriminate against someone with a disability and also puts an obligation on an employer or service provider to make ‘reasonable adjustments’ to accommodate someone with a disability. For accessibility advice written specifically for pubs, read the BBPA’s guide at: www.beerandpub.com/industry-briefings/accessiblity-in-pubs

july

monday Tennis: Wimbledon 29th June - 12th July

tuesday

wednesday

National Ice Cream Month 1st - 31st July

Henley Royal Regatta 1st - 5th July

Golf: 2015 Open Championship 13th - 19th July

Cricket: 1st Test Match England v Australia 8th - 12th July

Last order date for July online deals

Prince Georgeâ&#x20AC;&#x2122;s 3 Birthday rd

First delivery day for August deals

International Cheese Awards 28th - 29th July

31:01

4102/01/90

Cricket: 3rd Test Match England v Australia 29th July - 2nd August

Cricket: The Ashes

Create chequered flags to encourage customers to get into the spirit of the competition

Upsell British food and drink to support the home team

Make a visit to the pub a social occasion for fans to watch the race with friends and fellow supporters

Stock up on Fosters and British beer to make the most of the competitive spirit

Offer mid-race meal deals to keep customers refreshed and content

3-5

Independence Day Mintel research states American cuisine continues to be a key food trend for 2015 Decorate the pub with flags and bunting Make it an evening event and promote with American music

fdp.4102 3v 1 alumroF 2A

Formula 1: British Grand Prix

8 16 29

thursday

friday

Formula 1: British Grand Prix 3rd - 5th July

saturday

sunday

American Independence Day Tour de France 4th - 26th July

Cancer Research UK BBQ weekend 11th - 12th July Wimbledon finals 11th and 12th July

Cricket: 2nd Test Match England v Australia 16th - 20th July

August online deals available to order from today

National Hot Dog Day

Golf: 2015 RICOH Womenâ&#x20AC;&#x2122;s British Open 30th July - 2nd August

Formula 1: Hungarian Grand Prix 24th - 26th July

Darts: World Matchplay 18th - 26th July

Last delivery day for July deals

The Big Cheese Festival 24th - 26th July

Cancer Research UK BBQ weekend Great way to attract new customers 62% of BBQ eaters prefer chicken, with burgers coming in second place (43%) (The National BBQ Association 2014)

Summer Holidays 4% of parents take their children to pubs (Global Markets Insight Survey) A2 Family Fun Day

GREAT OFFERS SEE BRAKES FOOD DEALS PAGE 46

Empty Belly.pdf

1 26/02/2015 16:33

59% of these parents choose a pub or restaurant based on its children's facilities (Global Markets Insight Survey) 46% of people agreed that a separate children's area would encourage them to visit their local more often (2013 Future Pub Programme)

Pubs in Bloom

Judging criteria Any Enterprise pub may enter. The focus should be on making the outside of your pub look exceptional. The main criteria that entries are judged against are: Abundance: have all areas outside the pub been utilised, making them look attractive with planting? Creativity: use of any unusual features or creative displays for customers to enjoy Kerb Appeal: how does it look to customers walking or driving past it for the first time? Does the external planting and external appearance compel them to come inside?

Win up to £1,500 Enter this year’s Pubs in Bloom competition for your chance to win up to £1,500 to spend on your pub. Making the most of the external appearance of your pub can create a real difference in driving footfall and sales. Pubs in Bloom is a regional and divisional competition to recognise Publicans who work hard on their outdoor spaces so they look inviting, and customers can enjoy them across the summer months. The judging criteria are all about how you use the available space you have, however big or small. Beautifully presented hanging baskets or window boxes are just as likely to make a winning entry as a traditional beer garden. All Publicans from each RM region within the 18 divisions are encouraged to enter for a chance to win. For the first round, run at regional level, you should send photographs of your Pub in Bloom to the dedicated email address provided. All photographs will be judged against the competition criteria, with the best example for each

RM region being awarded the regional prize of £500 to spend on their pub. All winners from the RM regions will then be put forward to the divisional round, which will involve visits to the pubs by the Regional Director, who will again judge the exterior or outdoor areas against the competition criteria. The pub that is judged as delivering the

WOW Factor: is the outside of your pub dressed to impress, and does it stand out and give a WOW factor? Have you gone the extra mile to make a lasting impression

best WOW factor in each division will be awarded the divisional prize of an extra £1,000 to spend on their pub. This is your chance to make your outside space look fantastic and win up to £1,500 to spend on your pub. We had some amazing entries in 2014, and the standards this year are bound to be high. Good luck!

How to enter: Take photos of your pub in all its floral splendour Email them to the dedicated Pubs in Bloom email address pubsinbloom@enterpriseinns.com Or post them to Pubs in Bloom c/o Marketing at Enterprise head office Include the name of your pub, outlet code and name of your Regional Manager so we know which region and division you are in Closing date for entries is Friday 7th August 2015 Judging will take place during mid to late August and winners will be notified after 1st September 2015 Prize money will be credited to R&M funds for winning publicans to spend on their pubs

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Community

Tapping into the tourist trade Maximise on tourist trade opportunities to deliver business benefits and significant sales. At this time of year, when the tourism season is in full swing and visitors are travelling throughout the UK, there are significant business opportunities for pubs. According to VisitEngland, tourism in England alone contributes £106 billion to the UK economy, highlighting the huge footfall and sales potential for your business. Look for any opportunity in your area where there’s potential tourist trade. Network with local camping or caravan sites and B&Bs to get them to recommend your pub for evening dining or drinking. Develop a working relationship with a local coach tour company to get them to use the pub to stop off for lunch. If you have a large parking area, or there is space nearby, this will be a huge benefit to them. As coach trips can deliver a vast number of covers, encourage the company to ring in advance, and ensure staff and tables are available to meet demand. If there’s potential to attract tourists from abroad, the opportunity to enjoy British food and drink, such as roast dinners and afternoon teas, in a traditional setting can be a real draw.

83% of people in the UK will take a break at home this year – up 17% year on year

50,000

rooms in pubs for tourists to stay in*

2.6 million jobs supported by tourism** Source: *British Beer and Pub Association/ VisitEngland, 2014 **Vouchercodes

For those holidaying at home, serving local fare can deliver the authenticity sought by native tourists. If you’re located in an area that attracts walkers, being a dog-friendly pub can pay dividends. Make sure you are listed on the many websites and guidebooks for customers with dogs, such as doggiepubs.org.uk, and small gestures, like providing water bowls outside your pub will attract dog-owners in your area. You can also grab a slice of the market by developing relationships with your local tourist office or attractions. Paul Gill, Regional Manager on the Isle of Wight, works closely, on behalf of his pubs, with Visit Isle of Wight and other bodies which aim to boost visitor numbers to the island. He says, “The way the pubs get themselves noticed is by piggybacking on events throughout the season and changing their marketing depending on the event. For a cycling festival, for instance, a pub will market itself as a safe place to store bikes overnight, as well as a great place to eat and drink.”

The way the pubs get themselves noticed is by piggybacking on events throughout the season and changing their marketing depending on the event. Paul Gill Regional Manager, Isle of Wight

Explore all the marketing opportunities available in your area and use social media, online directory listings, and posters and leaflets to distribute locally. You can also drive impulse visits from passing tourists by signposting your offer. As well as using marketing materials outside your pub, investigate placing signage on nearby roads and footpaths, to encourage busy tourists to stop for refreshment.

Community

Let them eat cake! The Women’s Institute is celebrating its 100th anniversary this year and offers potential business opportunities for pubs.

A pub environment isn’t one that is readily conjured up when thinking of the Women’s Institute (WI), but that is exactly where many groups meet on a regular basis. Targeting your local WI and offering them free space in your function rooms could be an unexpected source of regular revenue. This year the WI will be celebrating its 100 th anniversary and WI Federations, as the regional groups are called, will be going all out with activities throughout the year. In the same way that you might invite other groups within your community to use a function room in your pub for their regular meetings, attracting

WI groups will benefit the group

18 months, so forging links with the

and help drives sales for you too.

community is important as we establish

Offer them a free meeting room in return for them buying drinks, teas, or lunches. If your local federation meet during the day or in the afternoon, you’ll be encouraging sales at a traditionally quiet time. Publicans Jeff and Jess Mitchel of the Foresters Arms in Lower Cumberworth have hosted Stocksmore WI on several occasions. The women attended for two three-course meals, having travelled from almost seven miles away. Jeff says, "It's fabulous to be able to support the organisation, and for them to make a large group booking with us. We've only been at the Foresters for

ourselves. The WI is especially valuable – they're a good group and really well connected."

The National Federation of the WI (NFWI) will host its annual meeting at the Royal Albert Hall on 4th June with both HRH The Princess Royal and HM The Queen attending the event. Why not invite your local members to a celebratory event on the day with a meal and drink offer, or a free glass of prosecco to toast the day.

This month

Publicans & pubs in the spotlight A double celebration The Red Cow, Brent Knoll, Somerset

This May, husband and wife team Mike and

and advertising, will come in at lunchtime.

professional and knowing his customers.

Janet Ostler will not only be celebrating

Our paths rarely cross, which is probably

“We’re in a little village, with no passing

their 35th anniversary as Publicans of the

why we have lasted 50 years together!”

customers, so we have to draw customers

Red Cow, near Taunton in Somerset, they’ll

Running a family business together isn’t

in. We have a wonderful lunchtime trade.

also be toasting another special occasion.

always easy, but the Ostlers are happy with

We have a lot of retired people here and

“I’ll never forget the date, because it’s

the arrangement. “I am a chef by trade, but

we call them our ‘Crossword Corner’.

also our 50th wedding anniversary on the

now Andrew runs the kitchen, I look after

They’ll come in the morning to do their

same day!” says Mike. The couple moved

the cellar

crosswords and

into The Red Cow with their three children

and front of

a lot will stay

on 29th May 1980 and have built up a

house and

for lunch. We’re

successful family business over the years,

Janet does

with two of the children now working

all the office

in the pub – Andrew is head chef and

work, which

daughter Helen, also works front of house.

I don’t like

Janet and Mike, who are now in their

doing. We

seventies and officially retired, moved out

all have our

of the pub when they turned 65, but as

sections

Mike says, “We still come in every day;

of the business to look after and we

this business around his customers.

we love it too much. This morning I came

don’t interfere with each other.”

“Our customers like to eat early, so

in first thing and sorted out the cellar, and

Mike says he has made the pub a success

we open from 12pm to 2pm and

Janet, who looks after the admin, wages

for all these years by hard work, being very

then reopen for the evening.

I’ll never forget the date, because it’s also our 50th wedding anniversary on the same day! Mike Ostler Publican at The Red Cow, Somerset

already booked for 20 covers this lunchtime and 40–50 tonight.” The pub is food-led and Mike has built

A roaring success The Lion Brewery, Ash Mike Armitage is celebrating his 35th

this will be another bumper year with

“I like being a part of the community.

anniversary as Publican at The Lion

a great line up and various side stalls,

You are not successful with awards

Brewery, Ash, this August. Mike

real ale on sale, and other attractions.

without a community and people

has put heart and soul into running

“The Lion Brewery is more than a place

who use the pub,” he added.

the pub and has worked relentlessly

to drink; it’s a pub which aims to bring

over the years to help raise a

the community together; it is a proper,

staggering £200,000 for charity.

old-fashioned pub,” Mike said with pride.

Although there’s very little he

As a regular winner of the Pub of

doesn’t know about the business

the Year competition run by his local

today, Mike didn’t start working

Get Hampshire newspaper, The

life in the catering trade.

Lion Brewery has also been Highly

“I come from a shipbuilding

Commended in the Great British Pub

background, but the industry went into decline and when I was made redundant I became a handyman in a hotel. I then helped build a bar

Awards. “I know all my customers personally,” Mike said when we asked him what makes a successful Publican.

The Lion Brewery is more than a place to drink; it’s a pub which aims to bring the community together; it is a proper, old-fashioned pub. Mike Armitage Publican at The Lion Brewery, Ash

there and I was the first to christen it. I then went on to became the cellar man and it went from there. I was involved in two pubs in London before taking over the Lion Brewery.” Mike clearly has a passion for life and runs a number of clubs from his pub, and is involved in many himself. “We have about 20-odd clubs that use the function rooms here. Everything from a pigeon club, to a fishing club and stock car racing meetings take place in our function room. I’ve just started the Lion Brewery History Society and the membership is already up to 28 members; I never stop! I’m involved in everything that goes on in my pub and love learning about new things.” Music is also a huge part of the pub's success and something that Mike is passionate about. As well as regular music spots at the pub, such as the Acoustic Jam Session every Tuesday night and a jazz band the second Sunday of every month, the Ash Music Festival is an annual charity event organised by Mike and his wife Lyndsey in the field that adjoins the back of the pub. The festival is held in aid of The Phyllis Tuckwell Hospice and CRY – Cardiac Risk in the Young, and raised £5,421.42 for the two charities in 2014. It looks as though

This month

Publicans & pubs in the spotlight Traditional values The Bridge, Amberley, West Sussex

A tour de force! The Black Hat, Ilkley The Black Hat pub in Ilkley, Yorkshire, was renamed The Sir Gary Verity for one week ahead of the Stage 3 of the Tour de Yorkshire cycle race passing by the Church Street venue. The tongue-in-cheek switch was in honour of Welcome to Yorkshire chief executive, Gary Verity, who many in the county believed should have been knighted for his pivotal role in bringing the Grand Départ of the 2014 Tour de France to Yorkshire. Stewart Taylor from the Black Hat says, “There was some consternation, particularly among Yorkshire folk, when Gary was overlooked in the New Year Honours list, so we thought we’d pay an affectionate tribute to the man who had the vision and determination to bring the Grand Départ to Yorkshire, which many people didn’t believe could be achieved.”

Congratulations to Dave and Natasha Challis, Publicans at The Bridge, which has just been voted the West Sussex Pub of the Year, by local paper, the West Sussex Gazette. “It came as a complete surprise to us,” says Natasha. “Readers of the paper were invited to name their favourite pub and when we were contacted by the paper, we just thought they were ringing us to ask us to advertise! We were really shocked when they explained that we had won and asked us where we would like the award sent to.” Natasha said, “I think it’s the combination of being a traditional pub with a friendly service that helped us win on the day. It’s a warm and welcoming pub and that’s why customers keep coming back.”

Fine dining The Parkers Arms, Clitheroe The Parkers Arms in Clitheroe, Lancashire, has just added another accolade to the many already bestowed on the pub, having been listed as one of the Sunday Times’ Best 3 Gastopubs by food critic, AA Gill. Awards already received include the Budweiser Budvar Top 50 Gastropubs, Winner of the Taste England Award in 2014 by VisitEngland and a host of other awards and rave reviews. The pub is run by patron/chef Stosie Madi, her business partner Kathy Smith and Kathy’s brother AJ. Using the rich bounty of local produce, the country-style cuisine is given a light, contemporary twist, such as fresh salt marsh lamb reared at nearby Morecombe Bay, served with sea vegetables and clams from the shores.

Historical significance The Old White Horse Inn, Bingley Publican brothers John and Nick Marcham may be new to the pub trade, however, the pub they’ve taken over has a rich history as a coaching inn. The brothers took over running the pub at the beginning of the year and are in the process of taking it back to being a traditional old Yorkshire inn. There is evidence that a hostelry has been on the site since 1379 and the pub is an English Grade II listed building. Also otters have been spotted in previous years in the river at the back of the building. The brothers are waiting for confirmation that they’ve returned, before introducing Otter beer to the locals!

A dazzling display The Landor, Clapham, London Congratulations to The Landor in South West London being ranked No. 2 in Esquire magazine’s ‘Britain’s Best Pub Gardens’. Publican Alon Atzman, with the help of a local customer and landscape gardener, John McCormack, has transformed his space from a concrete courtyard into a secret garden. “I always knew it had potential and John had the vision,” says Alon, “It has a rare Mulberry tree, which isn’t listed, but we didn’t want to knock it down, so we tried to incorporate it into the design and built the decking around it.” Included in the planting is a vine, which yields grapes that Alon serves up on his cheese board during the summer.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com 32

Congratulations to all our Publicans celebrating their long-service milestones between January and March 2015 Celebrating 10 Years Mr Terry Storey Swan Inn, Selby Mark Maylam Royal Sovereign, Shoreham-by-Sea Dave & Jackie Newman White Lion, Ross-on-Wye Michael Pearson Canbury Arms, Kingston upon Thames Wayne Towill Ship Inn, Weston-Super-Mare Siva Surenkumar Beaconsfield, London Sue Stallard & Jon Stallard Otter Inn, Sidmouth Brian Campbell Vigilant Inn, South Shields Mr Graham Moore & Miss Amanda Godden Dukes Head, Ashford Marcelo Pugliese & Ashton Gray Old Vine, Winchester Darren Hiscox White Hart Inn, Cheltenham Simon Lawrence Coopers Cask, Hove Linda & Calvin Phillips Clwyd Hotel, Deeside Alan & Dee Hoar Crown Inn, Louth Alex & Rommana Station Hotel, Andover Glen High Ole Frank, Lowestoft Anne Heath, Richard Maton & James Moore Royal Oak, Worthing Linda Northwood Three Mariners, Bagshot Bernadette O'Sullivan Good Samaritans, London Gary & Louise Clough Swan Hotel, Clitheroe Caskaway Ltd Wayfarer Inn, Bideford Peter Dare & Keeley White Railway Tavern, Southend-on-Sea Darren Reilly & Florence Drean Woodman, Norwich Judith Gribble Castle Inn, Caldicot Melanie Heath Battle Of Trafalgar, Brighton Mr Alan Waters Mill Inn, Houghton Le Spring Joesph Duffy Jolly Woodman, Beckenham Giles Fry Snug Trumpington, Cambridge Wendy Shone Giffard Arms, Wolverhampton Donna & Andy Moon Cross Keys, Derby Mr John & Mrs Rebecca Veale Silver Fox, Norwich

Charles & Amanda Yaxley Lansdown, Bristol Mr Tony French Greyhound, Tonbridge Mr Michael Wilkins Rose & Crown, Godalming Steve Noble White Hart, Corby Mark Couch Nags Head, Warminster Mr Andrew Crawford & Mr Kevin Sammons White Swan, Derby Maurice Symons Sloop Inn, St. Ives Peter & Janet Biddle Town of Ramsgate, London Mr Mike Higginson Robin Hood, Sheringham Celebrating 15 Years Bob Stokes Star Inn, Penzance, Jane Simpson Golden Shield, Leicester Karen Jones Duke, Richmond Ms Doreen Fosbraey Bunters, Sittingbourne Vidya Moses Fighting Cocks, Lowestoft Dave Cumberland Castle & Falcon, Newark Peter Uphill Lyneham Inn, Plymouth Martin & Wendy Higgins Prince Albert, Windsor Vanessa Lawrence & Phil Dobson Morning Star, Lincoln Alan & Shiela Bridgewater Old Pandy Inn, Abergavenny Mr John Begley Black Swan, Leyburn Celebrating 20 Years Mr Anthony Horrigan & Mr Stephen Mills Evening Star, Rochester Barry & Anne Coe Jolly Drover, Liss Toby & Mandy Ridler Plough Inn, Swindon Thomas & Betty Thompson Plume Of Feathers, Hitchin Ian Morley Anlaby Park Hotel, Hull Celebrating 25 Years Jim & Sharon Sutherland Oakwood Inn, Clacton-on-Sea Rose & Paddy Blake Prince Of Wales, Rugby Celebrating 30 Years Les & Evey Gue Exhibition Inn, Southend-on-Sea

Recruitment

The next step up the ladder After working their way up in the trade, taking on The Lethbridge Arms in Bishops Lydeard, near Taunton, was a natural career move for Publicans, Nick and Amanda Schofield. Amanda Schofield has worked in the pub industry since she was 15 and husband, Nick, in the hospitality and restaurant trade since he was 16. Married with three young children, aged between four and nine, they took over running The Lethbridge Arms, in Bishops Lydeard near Taunton, at the end of October last year. “We’re in our early thirties now and it

was a natural progression in our careers,” says Amanda. The couple spoke to the Enterprise recruitment team and looked at a couple of pubs before they chose The Lethbridge Arms. “We could see how we could make it work here; what needed to be done to make it into a success,” she says. “We’ve built up a range of beers, specialising in real ales, and the B&B is up and running again, which is an important revenue stream that wasn’t in use before.” Amanda says that her Regional Manager, Peter Gatling has been invaluable. “Peter has been a godsend, right from the start. He’s friendly and approachable and he knows what he’s talking about. He’s been on the end of the phone 24/7.” The Lethbridge is on the steam railway line between Minehead and Bishops

Lydeard, and is a tourist destination. But the local trade has also been instrumental in helping to build up the trade. “Community is a big part of this place. We’ve got some facilities that other pubs in the area don’t have, like a pool table, and everyone comes for the functions and live music, and mums come with their children midweek.” Amanda also recommends that any new Enterprise Publicans should take advantage of the Publican Channel. “It’s wonderful for getting banners and posters. And every time a new kit comes in Peter will ring us and if we’re interested, he’ll get it to us in a couple of weeks.” With the tourist season underway, this should be a highly successful first year for Nick and Amanda, and their team.

BOUNTY REWARD Get

£1,000

PLUS £500

for your chosen charity by recommending the next Enterprise Publican Peter has been a godsend, right from the start. He’s friendly and approachable and he knows what he’s talking about. He’s been on the end of the phone 24/7. Amanda Schofield Publican at The Lethbridge Arms, Bishops Lydeard

Contact our recruitment team today on 0800 953 0072 or email enquiries@ enterpriseinns.com

SAVE ÂŁs and stock up on packaged drinks this summer

*Online deals are effective on orders placed between 21st May and 24th June 2015. Terms and conditions apply. See inside for details.

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Effective on deliveries between 25th May and 27th June 2015*

FREE POS

SAVE £5.00

FREE branded golf umbrella when you buy two 9g casks from the Moorhouses Range

Save £5.00 off every 9g cask of Upham Punter

Kit contains: 1 x Golf umbrella

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's Pride of Pendle 9g cask 4.1% ABV and Moorhouse's White Witch 9g cask 3.9% ABV

Qualifying product is: Upham Punter 9g Cask 4% ABV

SAVE 5.00

FREE STOCK

Save £5.00 off every 9g cask of "Old Golden Hen"

FREE Hobgoblin Crisps when you buy two 9g casks from the Hobgoblin range

Qualifying product is: Greene King "Old Golden Hen" 9g cask 4.1% ABV

Qualifying products are: Wychwood Hobgoblin Fastcask 9g cask 4.5% ABV and Wychwood Hobgoblin Gold 9g cask 4.2% ABV Free Stock is: 1 x Boxes of Hobgoblin Crisps - 20 x Packets per box

FREE ASHES POS FREE Ashes POS when you buy two 9g casks from the Marston's range

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Kit contains: 125 x drip mats 1 x limited edition Ashes Urn halo 1 x cricket ball handpull topper 1 x bar runners 1 x 8m bunting

Qualifying products are: Marston's Pedigree 9g Cask 4.5% ABV and Marston's New World Pale Ale 9g cask 3.8% ABV

FREE POS FREE glassware and Posters when you buy two 9g casks of Old Hooky Kit contains: 12 x branded Glasses 3 x Battle of Waterloo commemorative posters

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

CELEBRATE OLD HOOKY’S FAMOUS VICTORY AT WATERLOO WITH A PINT OFKY YOUR VERY OWN OLD HOO

soldiers as ‘Old Hooky’ Wellington, known to his of his nose), defeated (on account of the shape on 18th June 1815. Why Napoleon at Waterloo anniversary of this not celebrate the 200th a glass of today’s Old historic victory by raising Hooky. Cheers! Hooky to yesterday’s Old

Hook Norton Brewery,

Brewery Lane, Hook Norton,

Oxfordshire OX15 5NY

www.hooky.co.uk

Qualifying product is: Hook Norton Old Hooky 9g 4.6% ABV

FREE POS FREE POS when you buy two 9g casks of Good Old Boy Kit contains: 125 x drip Mats 12 x branded Pint Glasses 2 x bar Runners

Qualifying product is: West Berkshire Good Old Boy 9g cask 4% ABV *Available to the South only

SAVE £5.00

FREE POS

SAVE £5.00 off every 9g cask of Timothy Taylor's Golden Best

FREE t-shirts when you buy two 9g of Adnams Ghost Ship

Qualifying product is: Timothy Taylor's Golden Best 9g cask 3.5% ABV

Qualifying product is: Adnams Ghost Ship 9g 4.5% ABV

Kit contains: 2 x branded t-shirts

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FREE POS FREE cider festival POS when you buy two 20L from the Westons range Kit contains: 200 x tasting note leaflets 150 x dripmats 15 x table talkers 10 x keg labels 5 x posters 1 x external banner (10 x 12ft) 1 x bunting

th range of ciders wits Try roushr faarnintagstplicatter of 3 x 1/3 pin ou slowly ers are ts ns Cid old oak va Westo in age ich is matured g a taste wh ritage. ensurin vour and he fla full of

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@westonscidermil #CiderSampling

westons-cider.co.uk

WYLD WOOD

. Your 3 ciders are.

ts as a Trshy ar3 ixn1/g3plpiatnter

Ask at the bar whic h ciders are available

rich, STYLE: Intensely fruity, balanced complex and well dark SEE: Deep golden with amber colour

ABV: 6% Alc Vol

HENRY WESTON S CIDER FAMILY RESERVE that

cider STYLE: A smooth, mellowof taste leaves the mature on the palate bitter-sweet apples golden in colour SEE: Straw-like and

enjoy

SWEET:

ABV: 5% Alc Vol

OLD ROSIE

fruity still cider STYLE: A light, crisp, tically rich style with a characteris with fruit and flavour bursting SEE: Cloudy and mid-golden

ABV: 7.3% Alc Vol

ABV: 4.5% Alc Vol See ove r for mor these e about and ciders other from

Westons Ciders

SWEET:

are slowly matured

SWEET:

ROSIEâ&#x20AC;&#x2122;S PIG

S HENRY WESTON sibly Y PERRY respon COUNTR

delicate, STYLE: An exquisite, floral aroma soft fruity Perry with a SEE: Clear and mid-golden

SWEET:

with a fresh apple STYLE: A still cider and spice flavour full of citrus in colour SEE: Cloudy and straw-like

ABV: 4.8% Alc Vol

ensuring in age old oak vats

SWEET:

a taste which is

full of flavour and

heritage.

@westonscidermil #CiderSampling

Qualifying products are: Westons Old Rosie 20L BiB 7.3% ABV, Westons Rosie's Pig 20L BiB 4.8% ABV and Henry Westons Country Perry 20L BiB 4.5% ABV

FREE GLASSWARE

FREE glassware when you buy two 11g kegs of Thatchers Gold

FREE glassware when you buy two 20L Bag in Boxes from the Thatchers Range

Kit contains: 2 x cases of Thatchers branded pint glasses*

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Qualifying product is: Thatchers Gold 11g keg 4.8% ABV *12 x glasses per case

Kit contains: 1 x case of Thatchers pint glasses*

Qualifying products are: Thatchers Heritage 20L BIB 4.9% ABV and Thatchers Cheddar Valley 20L BIB 6% ABV *12 x glasses per case

SAVE £3.00 SAVE £3.00 off every case from the range

SAVE £5.00 ONLINE

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Bulmers Black Cherry NRB 12 x 568ml case 4% ABV, Bulmers Original NRB 12 x 568ml case 4.5% ABV, Bulmers Pear Cider NRB 12 x 568ml case 4.5% ABV, Bulmers Red Berries & Lime NRB 12 x 568ml case 4% ABV and Bulmers Red Grape NRB 12 x 568ml case 4% ABV and Bulmers Zesty Orange 12 x 568ml NRB 4% ABV

SAVE £5.00

SAVE £2.50

SAVE £3.00

SAVE £5.00 off every case of Thatchers Green Goblin

SAVE £2.50 off every case of Thatchers Katy

SAVE £3.00 off every case

SAVE £5.00 ONLINE

Qualifying product is: Thatchers Green Goblin NRB 12 x 500ml 6% ABV

Qualifying product is: Thatchers Katy Cider NRB 6 x 500ml 7.4% ABV

SAVE £3.50 OFF EVERY CASE

Qualifying product is: Sol Pubco pk 24 x 330ml NRB 4.5% ABV

SAVE £1.35

Qualifying products are: Budweiser NRB 24 x 330ml case 4.8% ABV, Beck's Bier NRB 24 x 275ml case 4.8% ABV, Brahma NRB 24 x 330ml case 4.3% ABV, Cubanisto NRB 24 x 330ml case 5.9% ABV and Corona Extra 24x330ML NRB 4.5% ABV

Qualifying products are: WKD Blue PET 24 x 275ml 4% ABV, WKD Iron Brew NRB 24 x 275ml 4% ABV, WKD Blue NRB 24 x 275ml 4% ABV, WKD Red NRB 24 x 275ml 4% ABV and WKD Vegas 24 x 275ml 4% ABV

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SAVE £1.35 off every case from the WKD range

SAVE £2.00 SAVE £2.00 off every case from the range

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying products are: Pimm's Cider 8 x 500ml 4.0% ABV, Guinness Golden Ale 8 x 500ml 4.5% ABV and Smirnoff Ice Double Black 24 x 275ml 4.7% ABV

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SAVE £1.20

SAVE £1.20 off every case from the O&E 75cl range

SAVE £1.20 off every case from the Aimery Single Serve range

Qualifying products are: O&E Italian Pinot Grigio 75cl (6), O&E French Merlot 75cl (6), O&E French Sauvignon Blanc 75cl (6), O&E Chilean Cabernet Sauvignon 75cl (6) and O&E Californian Zinfandel Rose 75cl (6),

Qualifying products are: Aimery Sauvignon Blanc 18.75cl(24), Aimery Cabernet 187ml (24), Aimery Merlot 187ml (24), Aimery Cabernet Sauv Rosé 18.75cl(24) and Aimery Chardonnay 187ml (24)

FREE POS FREE Corky's Cocktail Cup Rate of Sale when you buy three 70cl bottles from the Corky's range Kit contains: 100 x Corky's cocktail ros cups 4 x rate of sale posters 2 x back bar displays (strut cards) 1 x screen media DVD 1 x recipe brief

ORDER YOURS FROM THE BAR FLAVOURS

BUBBLEBERRY VIOLETTA FRUIT SALAD CHERRYOLA

NEW

Qualifying products are: Corky's Raspberry Glitter 70cl 15% ABV, Corky's Mango Glitter 70cl 15% ABV, Corky's Blueberry 70cl 15% ABV, Corky's Sour Apple 70cl 15% ABV and Corky's Sour Cherry 70cl 15% ABV

FREE POS FREE summer cocktail POS when you buy two cases from the Funkin range Kit contains: 20 x tent cards 2 x A2 empty bellied posters 2 x pitchers 1 x bar spoon 1 x mini shaker 1 x pack of 50 bar mats

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Qualifying products are: Funkin Mojito Cocktail Mixer 6 x 1L, Funkin Strawberry Daiquiri Cocktail Mixer 6 x 1L, Funkin Pina Colada Cocktail Mixer 6 x 1L, Funkin Brazilian Cocktail Mixer 6 x 1L

FREE STOCK

SAVE £1.00

FREE case when you buy three cases from the range*

SAVE £1.00 off every case from the Strathmore range

Qualifying products are: Diet Pepsi 24 x 330ml NRB and Pepsi 24 x 330ml NRB *Must buy one of each product

Qualifying products are: Strathmore Still 24 x 330ml NRB, Strathmore Sparkling 24 x 330ml NRB, Strathmore Still 12 x 1L NRB and Strathmore Sparkling 12 x 1L NRB

FREE STOCK FREE 125ml Schweppes Tonic when you buy six cases from the 125ml Schweppes range

Qualifying products are: Schweppes Tonic 24 x 125ml, Schweppes Slimline Tonic 24 x 125ml, Schweppes Bitter Lemon 24 x 125ml, Schweppes Lemonade 24 x 125ml, Schweppes Canada Dry Ginger Ale 24 x 125ml, Schweppes Orange Juice 24 x 125ml, Schweppes Pineapple Juice 24 x 125ml and Schweppes Tomato Juice 24 x 125ml. Free stock is: Schweppes Tonic 24 x 125ml

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FREE STOCK

FREE PRIZE DRAW

FREE Fanta when you buy either a case of Fanta Orange or Sprite 330ml

Get entered into a free prize draw to win a "Fever Tree G&T Terrace for a summer weekend" when you buy three cases from the Fever Tree range

Qualifying products are: Fanta Orange 24 x 330ml NRB and Sprite 24 x 330ml NRB

Qualifying products are: Fever Tree Light Tonic 24x200ml NRB, Fever Tree Ginger Beer 24 x 200ml NRB and Fever Tree Tonic 24 x 200ml NRB

FREE STOCK

SAVE £2.00

FREE Monster Ripper when you buy two cases from the range

FREE case of 200ml Coca-Cola when you buy five cases from the range

SAVE £2.00 off every case of Red Bull

Qualifying products are: Monster Energy can 24 x 250ml case and Monster Ripper can 24 x 250ml case

Qualifying products are: Coca-Cola 24 x 200ml and Diet Coca-Cola 24 x 200ml

Qualifying products are: Red Bull 24 x 250ml Can Red Bull Sugar Free 24 x 250ml Can

SAVE £2.00 SAVE £2.00 off every case of zeo PLUS FREE prize draw with every order placed to win a case of Spirits*

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative proposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

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Qualifying products are: Zeo Zesty Lime, Zeo Peach and Grapefruit and Zeo Blood Orange and Citrus *Free Spirits are: 3 x Smirnoff Red Vodka 70cl 37.5%, 3 x Gordon's Dry London 70cl 37.5% ABV, 3 x Bacardi Superior 70cl 37.5% ABV, Tequila Jose Cuervo Silver 70cl 38% ABV

On the dray On deliveries from 25th May until 27th June 2015

Greene King

Theakston

Charles Wells

ALE FRESCO

DOUBLE CROSS IPA

YOUNG'S BLONDE

STYLE

PREMIUM PALE ALE ABV 4.3%

STYLE

PREMIUM GOLDEN ALE ABV 4.2%

STYLE

PREMIUM GOLDEN ALE ABV 4.2%

SEE

BLONDE, LIGHT GOLD

SEE

PALE GOLD

SEE

PALE STRAW

SMELL

CITRUS, HOPPY, FRESH

SMELL

DRY CITRUS HOP

SMELL

SPICY AROMATIC

TASTE

REFRESHING, CRISP, CITRUS

TASTE

PRONOUNCED HOP

TASTE

SPICY DRY

BITTER

SWEET

BITTER SWEET

HIGHLIGHT

A light refreshing beer with tropical fruits and lemon citrus notes. A moderate bitterness.

HIGHLIGHT

In the style of the original export ale using Old English hops, married to traditional malt, Double Cross IPA is a full bodied and satisfying pale golden ale with a clean and fresh tasting flavour.

PRICE

£125.64

PRICE

£118.26

HIGHLIGHT

The combination of English maris otter malt, Styrian Golding hops in the copper and then a final maturation with German Hersbrucker hops gives a refreshing fruity yet spicy finish.

PRICE

£115.11

Camerons Brewery

St Austell

Wadworth & Co Ltd

GALACTICO

LIQUID SUNSHINE

WATERLOO ALE

STYLE SEE

BLONDE ALE ABV 3.9% BLONDE

STYLE SEE

STANDARD GOLDEN ALE ABV 3.9%

STYLE

GOLDEN ALE ABV 4.0%

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GOLDEN

SEE

GOLDEN HONEY LEMON ZEST, HOP FRUITY REFRESHING

SMELL

SPICY, CITRUS

SMELL

GRAPEFRUIT TROPICAL

SMELL

TASTE

FRUITY, CITRUS, BITTER

TASTE

CLEAN CITRUS

TASTE

BITTER

SWEET

HIGHLIGHT

Brewed using Australian Galaxy hops to give a lovely bitterness and North American Mosaic and European Styrian Golding to deliver a citrus, fruity, spicy aroma and finish.

HIGHLIGHT

Clean citrus with zesty flavours.

HIGHLIGHT

A zesty golden hoppy beer with a clean refreshing start developing in to a strong powerful biterness.

PRICE

£111.13

PRICE

£109.44

PRICE

£110.75

Please order your pump clip from your customer account manager or when you place your online order 44

Coming next month...

Batemans Brewery

Wells & Youngs

Robinsons Brewery

SUMMER SWALLOW

HUMMINGBIRD

WIZARD

STYLE: GOLDEN

STYLE: AMBER

ALE

ABV: 4.2%

ABV: 3.9%

Marston's Beer Co

Skinner's Brewery

Truman's

KING OF SWING

LUSHINGTONS

LAZARUS

STYLE: PALE

ABV: 3.8%

ALE

ABV: 4.2%

ALE

ABV: 3.7%

ALE

ABV: 4.2%

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Join the Enterprise Food Club today and let Enterprise and Brakes help your business thrive Aberdeen Angus Beefburger with Tomato & Avocado Brakes Half Pound Aberdeen Angus Beefburgers F 53648 (1) ‘Nduja Paste A 110736 (1 tbsp) Pauleys Avocado C 10306 (15g, sliced) Pauleys Yellow Cherry Tomatoes C 12068 (2, sliced) Kara Brioche Bun F 56568 (1) Brakes Set Soured Cream C 15941 (1 tbsp)

RECIPE

Cook the burger over hot coals on a barbecue, turning half way through cooking. Top with ‘Nduja paste, diced avocado, sliced tomatoes and a spoon of soured cream. Serve in a toasted brioche bun with Brakes Kaleslaw C 112409 PROMOTION PRICE £3.99

Joining the Enterprise Food Club will ensure you get the best prices, great deals and all the support you need to manage the food side of your business effectively Skewered Cumberland Sausage

fooddeals

Prime Meats British Cumberland Eights C 70196 (1) Pauleys Mixed Peppers C 10245 (4 pieces) Pauleys Red Onions C 10224 (4 pieces) Pauleys Courgettes C 10286 (2 pieces) Wooden Skewers A 86420 (1) Brakes Pitta Breads F 3600 (1) Brakes Fruity Moroccan Cous Cous C 74683 (2tbsp) Brakes Tomato Salsa C 11196 (1tbsp) Cut the sausages into four pieces. Skewer the vegetables and sausages onto the wooden skewer. Brush lightly with olive oil and season. Grill on the barbecue until cooked. Warm the pitta bread on the barbecue and cut to make a pocket. Fill the pitta with the cous cous, add the skewer and serve with the salsa.

RECIPE RECIPE

Great deals on promotion 26th May – 27th June 2015 With unbeatable offers like this, why wouldn’t you choose Brakes as your food business partner?

£1.30

25P

EACH

F 53648 BRAKES

£25.99 HALF POUND ABERDEEN ANGUS BEEFBURGERS 20 x 227g

C 70196

£5.99

PRIME MEATS BRITISH CUMBERLAND EIGHTS 3 x 8 x 57g

30P

EACH

F 56568 KARA BRIOCHE BUN 1 x 54

F 103609

£18

LA BOULANGERIE 7" FULLY BAKED HOT DOG ROLLS 60 x 80g

To register simply speak to your usual Brakes Sales contact or call 0844 800 4900 (option 3) or register online at brake.co.uk/enterprisefoodclub quoting ‘Enterprise’

TERMS & CONDITIONS: All offers are available to Publicans of Enterprise only. Offers are available to Brakes customers and are subject to availability of depot stock and effective on deliveries between 26th May–27th June 2015 only. Registration to the Enterprise Food Club is free. The new Enterprise Food Club at Brakes terms will replace and supersede any other buying group agreements you the Enterprise publican may have. Only one person per establishment may sign up to the Enterprise Food Club. Brakes reserves the right to withdraw or amend any special offers relating to the Enterprise Food Club at any time and without notice. By purchasing through Enterprise Food Club you agree to Brakes sharing your information with Enterprise. While we endeavour to ensure that the information on the online Enterprise Pub Club is up to date, we do not warrant the accuracy or completeness of the material. The online Enterprise Pub Club may provide links to other websites, which, at the time of creating the links, were believed to be of interest to members. Whilst we will from time to time review the websites to which we have linked, we do not necessarily endorse the contents of those linked websites. We disclaim all liability arising from the information or materials contained on any linked websites. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Enterprise shall not be liable for any non-delivery arising from either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. Normal trading conditions apply. Please note that minimum order sizes apply. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

fooddeals

JOIN NOW TO TAKE ADVANTAGE OF A RANGE OF GREAT FOOD AT GREAT PRICES

£15.99