deals&ideas July & August 2017 by Stonegate Group

july & august 2017

National Pub Fortnight Celebrating great British pubs Autumn menu planning Get set for the food season ahead

SAVE £££ 1|

SEE PAGEdeals 41 feature

& ideas

Pub Principles guides

Supporting you in running a succesful business

SAVE £3

SAVE £7.50

SAVE £4

SEE PAGES 42 & 44

SEE PAGE 45

SEE PAGE 46

ASPALL CYDER

Premium Mid-strength Cyder Delivers the refreshing, crisp taste of justbitten apples, with a light to medium body.

Our new simply-named ‘Aspall Cyder’, with an ABV of 4.5%, is a premium mid-strength draught cider that doesn’t compromise on quality or taste. Aspall Cyder is made in our unique house style by blending culinary and bittersweet apple varietals such as cox and russet.

AVAILABLE IN 50L KEG

BAG-IN-BOX

Cyder Festival range from Aspall

TEMPLE MOON

RASPBERRY & GINGER

A crisp light thirst quenching still cyder with a beautiful floral aroma. Pleasing fresh apple tasting finish & light slightly sweet palate. ALC. 5.8% VOL. available July 2017

CYDERKYN

A clear pale pink still cyder with a A clean aroma of fresh green apples pronounced aroma of fresh and cooked and toffee give this uncarbonated raspberries and stem ginger. Medium cyder a light to medium body. sweetness with a warming finish. Slightly sweet with a dry finish. ALC. 3.8% VOL. ALC. 3.8% VOL. available July 2017 available August 2017

THREE CENTURIES OF CYDER MAKING EXPERTISE

july & august 2017 Welcome to another bumper issue of deals&ideas. This edition, we look at hosting crowd-pulling events including cider festivals over the summer season. New for 2017 is National Pub Fortnight, an exciting Ei Publican Partnerships initiative. Check out page 16 for information on how this campaign will help drive footfall to your pub and what you can do to maximise sales across the two week celebration.

0 33 33 20 20 85

Recruitment and training:

0 33 33 20 00 36

eipublicanpartnerships.com

We also introduce Paul Farr, our new Head of Food, who will be revolutionising the way we can help improve your culinary offer.

FEATURED

REGULARS

8. eilive 2017 Looking back over another

4. Business news

10. Craft beer

7. Food and beer pairings

successful year

Welcome to the craft club!

12. Cider festivals

6. Ale of the month

24. Sport

Start planning your event

26. August calendar

14. Gin palace

28. September calendar

Maximising your gin offer

16. National Pub Fortnight

30. The knowledge

How to get involved

36. Publican news

18. Autumn menu planning

39. Deals

Introducing Head of Food, Paul Farr

20. The big breakfast

Open your doors to early morning trade

22. School holidays Attract families this summer

34. Macmillan Coffee Morning

Raise money for a great cause

ei group plc, 3 Monkspath Hall Road,Solihull, West Midlands, B90 4SJ T: 0121 272 5000 â&#x20AC;˘ eipublicanpartnerships.com Registered in England & Wales, Company no. 2562808 All deals featured in the magazine are only available within the specified dates â&#x20AC;&#x201C; see deals section for further details

Business news Motion Picture Licensing Company (MPLC) Companies or licensees may have received a letter from an organisation called the Motion Picture Licensing Company (MPLC) seeking copyright licence payment for televisions operated in their pub estate or individual pub, arising from legal changes as a result of the Murphy case in 2014. Following confusion over what is liable for payment and what is not, BBPA has met with MPLC to clarify the situation and advises the below: he MPLC licence fee does not apply to live 1. T broadcasts. So, if the televisions in your pub(s) only show live TV sport (for example Sky or BT Sport) or rolling news (such as BBC News Channel, Sky News) you do not have to pay this licence fee, subject to point 3 below 2. T he licence does apply to the vast majority of films and television programmes. So, if you show films or TV shows in your pub(s), you must pay this licence fee. This also applies to any televisions in staff areas, breakrooms etc. 3. T o prevent liability for the fee, you must have a mechanism in place to ensure that if you are showing live sport or news only, no films or TV programmes are inadvertently shown to the public. An example would be live broadcast

of horse racing or tennis on terrestrial TV, the broadcast ending and the television showing a non-live programme after the sport. A protocol must be in place to ensure the TV is switched off after the live content has ended. s with Sky and BT, MPLC are using a company 4. A called FACT to check that pubs are not showing their products illegally, so you need to ensure that you have evidence a robust procedure is in place so that the television only shows sport and news, which are not covered by this tariff. 5. F or those who do pay the tariff, please note the square meterage calculation is for the area the TV is in, not the whole pub. BBPA has agreed a pause in MPLC contacting pubs to pay for a licence to give them an opportunity to respond to its questions. They also asked that they make clear in their future communications that pubs that only show sport and/or news and have the ability to ensure film/TV shows are not also shown are therefore not liable for the tariff. For further information and guidance on this matter, please contact Jim Cathcart at jcathcart@beerandpub.com

Coming up in July & August 1st – 23rd

Tour de France

3rd – 16th

Wimbledon Create a menu including afternoon tea and

Encourage customers to watch the live broadcasts at every stage.

July

4th

Pimm's – cucumber sandwich anyone?

Independence Day

July

20th – 23rd July

Celebrate the great USA with a themed food menu, and deals on US craft beer.

Golf: British Open

Deals on cask beer and real ales will be a hole in one for golf fans.

4 | business news deals & ideas

22nd July – 6th August 7th –13th August

National Pub Fortnight

Encourage customers to celebrate the great British pub culture - check out page 16.

Golf: PGA Championship

Make the most of the golf by promoting screenings to bring in fans throughout the week.

12th

Premier League starts

28th

Bank Holiday

August

You know the drill – deals on beers will keep fans coming back all season.

Ready your outside space and start planning entertainment over the long weekend.

Savour the support

Staying vigilant Following the devastating attacks in London and Manchester, businesses need to be more alert than ever for suspicious behaviour. BBPA Chief Executive Brigid Simmonds commented; “The appalling attacks must serve as a reminder that it is important for pubs to be vigilant to the threat of terrorism. We do urge pubs to be vigilant against the threat of terrorism. Pubs should monitor advice from the police, brief staff, ad have terrorism as part of their risk assessment of the premises. “Safety should be regularly reviewed, and issues to consider are any weaknesses in a CCTV system, and how you would respond to a threat, such as a suspect package or suspicious item, search plans and evacuation plans. We will be seeking to work with the Metropolitan police and other partners to ensure that the guidance available for pubs bars and restaurants, and our customers, is as effective as it can possibly be, in the face of these evolving threats.” Visit the BBPA website to download its free, risk assessment guidance document, Managing Safety in Pubs & Bars.

Ei Group Debit Card Charges Following the introduction of new EU legislation surrounding interchange rates, which has affected all UK card providers, a charge for all Debit Card payments will be implemented from Monday 31st July 2017. A handling fee of 0.15% will be added to any payment a publican makes to the Group by Debit Card and an invoice raised to their account for the charge incurred. For example, a payment of £1,000 will incur a charge of £1.50 making the total amount to be charged £1,001.50. Charges can be avoided by paying by Direct Debit. Please speak to your relevant Credit Controller.

Tristan O’Hana If an opportunity arises to promote all that is good about the pub and bar industry, embrace it, Tristan O’Hana, Editor of Pub & Bar Magazine, comments. I was working the week after the political parties of the United Kingdom released their manifestos for what proved to be a fascinating General Election. As these manifestos were published, the responses from the trade bodies that represent our industry dropped into my inbox, one by one. You have to hand it to them (the trade bodies, not the political parties) – the speed at which they send out supportive messages that detail reaction and required action is highly impressive. Here are organisations that exist to support you and your businesses – that can only be a good thing. So when we learned of National Pub Fortnight, and the inaugural campaign launched, we thought it was a pretty great initiative. Through a PR campaign, free pint promotions, POS kits and extra operational support, you will be faced with two weeks of busy trading and positive attention around your venues and industry. The more pubs that embrace it, the more successful it will become. If this leads to more customers walking through those pub doors, then it’s mission accomplished.

cheer

NATIONAL PUBFORTNIGHT 22ND JULY - 6TH AUGUST

Don't miss our National Pub Fortnight feature on page 16 for ideas on how to get involved.

deals & ideas business news | 5

TO ORDER

Purple Moose Brewery Ltd Elderflower Ale/Cwrw Ysgawen

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What is the inspiration behind Purple Moose? As a young man, owner Lawrence Washington spent a lot of time walking in Scotland. A keen home-brewer, he took inspiration from beers of that area and made them his own. Purple Moose’s first brew was on 14 June 2005 and now produces over 1 million pints of beer a year, delighting fans across the world. What are the main ingredients? Cascade hops with the added indulgence of real dried elderflowers. What does it taste like? Incredibly refreshing. The beautiful aroma and sweetness from the real elderflower is balanced perfectly by the hoppy dryness of the Cascade hops. Who will this beer appeal to? For those who love their beers on the hoppy side & with a complexity of flavours, it particularly appeals to the younger drinker and both men and women alike.

Camerons Brewery Röad Crew

TO ORDER SEE PAGE 50

What is the inspiration behind Röad Crew? Camerons teamed up with legendary rock band Motörhead to create an exciting new collaboration beer. The name of the brew was chosen from the Motörhead fan favourite ‘(We Are) The Road Crew’, which appears on the 1980s ‘Ace of Spades’ album and was penned as a tribute to the band’s dedicated team of roadies. What are the main ingredients? A combination of pale ale and wheat malts make up this brew, including Galena, Bramling Cross, H. Mandarina Bavaria and Huel Melon hops. What does it taste like? Röad Crew is an American session pale ale packed full of hoppy citrus and blackcurrant flavours, delivering a crisp, refreshing, superior taste to celebrate the spirit of the song and those who inspired it. Who will this beer appeal to? Fans of the band or rock 'n' roll music, but behind the name is a great session pale ale!

6 | ale of the month deals & ideas 6

AUG

Our pick of some of the tastiest On the Dray beer and food pairings for July and August. A full list of July and August's On The Dray beers is available on pages 48 and 50. Theakston Tour de Wot 4.0% ABV The zesty tropical fruit flavours in this beer will cut through oily fish like grilled sardines or mackerel. Fuller’s Summer Ale 3.9% ABV The grassy Saaz hops in Summer Ale will perfectly complement cured meats like Iberico ham or Italian salami. Camerons Rough Ride 4.5% ABV Complement this US style pale ale with a plate of spicy meatballs in a rich tomato sauce. Sharps Rye Rock 3.8% ABV Bring out the caramel flavours in this beer with a dish of spicy beef tacos. Adnam’s Regatta 4.3% ABV A summery golden ale which is best served with juicy king prawns cooked in chilli and garlic. Purple Moose Elderflower Ale 4.0% ABV The floral flavours of elderflower are a perfect complement to a simple bowl of seasonal strawberries. Camerons Road Crew 4.5% ABV A luscious juicy beer with distinct blackcurrant notes – great to contrast with salty grilled goat’s cheese. Caledonian Golden XPA 4.3% ABV The silky smooth finish to this beer complements a huge bowl of moules marinieres. Exmoor Silver Stallion 4.3% ABV The chocolate malt in this beer tastes great with spicy lamb koftas served with a minty yoghurt dressing.

Find out more about food pairing at beerforthat.com

Summer sips Annabel Smith Our small island is not renowned for its sunny weather. We’re attuned to rain, fog, gale force winds and icy winters. Which is why we treasure the few weeks of glorious sunshine we do get during July and August. We relish stepping out of the front door without a jacket, and walking down a suburban street on a hot summer’s night as the aroma of barbecued food pervades the night air. A dose of hot weather makes us happier, sunnier natured and more sociable. We want to get out, meet friends and savour a cold beer in the pub, preferably with some seasonal food. Whether your choice of tipple is a crisp cold lager like Sol, a shimmering golden ale such as Thwaites Wainwright or Butcombe Gold, or a spritzy haze of Blue Moon Wit, all these beers adapt brilliantly to summer fayre. With National Pub Fortnight falling during July and August, and events being held up and down the country, make a feature of matching your beer range with your menu. Lagers go hand in hand with ribs, burgers and spicy chicken wings grilled on a barbecue; pale ales complement pub snacks so think picnic food – scotch eggs, sausages, pulled pork rolls. Wheat beers are marvellous at cutting through the zingy spices in Thai, Vietnamese and Mexican dishes, as well as a natural complement to shellfish and salads. Let’s make the most of our very short summer season and celebrate this warm climate with a cool beer. You can email Annabel your questions direct at beersommelier@eigroupplc.com r simply tweet the name of a food o to @BeerForThat with the hashtag #BeerMatch for an instant reply.

deals & ideas there's a beer for that | 7

eilive 2017... over and out for another year

Across April and May, eilive travelled the length and breadth of the country, bringing publicans and suppliers together to meet face to face and share best practice ideas for increasing profit and driving footfall. With exclusive money-saving deals on offer, first sight at innovative new product ranges and quality time to talk to industry experts, eilive 2017 delivered businesschanging experiences for the hundreds of publicans that attended. Don’t just take our word for it. If you were unable to attend this year's shows, here’s what you missed…

“We brought loads of new products to the show which publicans got a first look at, including new dispense systems. We’ve had a chance to talk face to face with publicans about innovative ideas for driving footfall and increasing stay time in their pubs.” Heineken

“We’re working on a number of huge projects including some exciting new product launches. We’ve brought these with us to the eilive 2017 shows for publicans to get a first chance look at how these can radically improve their food offer to make it tastier, more convenient and better value for money.” Stuart Finn, Big Al’s Foodservice

“We’ve been working hard over the past year developing new tools and initiatives such as the new Publican Channel, Pub Principles and National Pub Fortnight, that we’re delighted to have launched at the show. These digital tools and marketing initiatives will help Ei Publican Partnerships publicans drive footfall and create exceptional guest experiences.” James Armitage, Ei Group

“The shows are a great opportunity to meet with suppliers and discover the latest trends and products that help me grow my business. The Booker stand really stood out for me this year, along with other stands that I was very impressed with. I think it's a great day out for everyone in our industry, and you get to meet all kinds of interesting people.” Chris Holliday, The Castleford

8 | eilive 2017 deals & ideas

Keep an eye out in future issues of deals&ideas where we’ll be announcing dates and locations for next year’s eilive trade shows.

eilive 2017 in numbers

6 locations

Over

3,200

170

suppliers

visitors

91% of visitors

gave 4 or 5/5 stars for the quality of suppliers

Worth

£££

new suppliers

£8,000 worth of offers available via the voucher booklet

deals & ideas eilive 2017 | 9

c e r a h t f t o t t n r i e n p d aT As craft beer continues to gain momentum, we explore what type of customer is driving this trend, and why it’s so important to your business. “If you think craft beer drinkers are all tattooed, bearded hipsters, think again,” explains Rod Jones, from Meantime Brewing Company. “In pubs everywhere a wide range of people are enjoying craft beer amid huge consumer interest.” “There is no stereotypical craft beer drinker, but they all share a love of innovative and creative beers

and they are happy to pay more for it. Craft beer is right in line with the trend towards drinking less volume, but trading up in quality, and interestingly, it seems that many women are more attracted to craft beer than cask ale or the big brands.” Beer sommelier Jane Peyton concurs. “Craft beer is shorthand for bold flavours, innovation, exploration, and excitement. The days of boring brown bitter as the dominant pub beer style are ending. Look at the huge international brewing corporations on a buying spree for leading independent craft brands. You’ll profit from the craft craze by creating a community of drinkers who are willing to spend on great beer. In summary, ignore craft beer at your peril.”

Join the Craft Club There’s no denying that craft beer represents a significant revenue stream for your business. With this in mind, we’ve launched the Craft Club, to help you tap into the trend. What is the Craft Club? • Opportunity to add craft beer to your range, exclusive to ei publican partnerships and supported by Meantime

Is it right for your pub? • Do you have a customer demand for craft beer?

• A regular rotation of up to 15 craft beers every four months from a diverse range of breweries

• Can you upsell to your customers to pay for a premium product? (minimum suggested RSP £4.50)

• Free to join including installation of the dedicated “Craft Tap”

• Will you be able to cover the minimum throughput of 2 tubs per week?

• Access to a range of new and exclusive craft ales and supporting free POS

To register your interest in joining the Craft Club, contact your regional manager. T&C’s apply.

10 | craft beer deals & ideas

Available on the Craft Tap Meantime Brewing Co

Freedom Brewery

Purity

London Helles

Freedom

Lawless

STYLE

Lager ABV 4.2% (30L)

STYLE

Ale ABV 4.2% (50L)

STYLE

Lager ABV 4.5% (30L)

TASTING NOTES

Traditional German style beer packed full of vibrant malt and hop flavours.

TASTING NOTES

Aromatic, dry, bitter, sessionable.

TASTING NOTES

40-day conditioned lager beer with a sharp citrusy kick.

Ei exclusive Truman's

Harvey's Brewery

Craft Lager

Pickle Juice

Twickenham Fine Ales

Old Hand Denali Pale

STYLE

Lager ABV 4.5% (30L)

STYLE

Ale ABV 4.8% (30L)

STYLE

Ale ABV 4.8% (30L)

TASTING NOTES

Traditional German lager hops give floral, earthy aromas and sweet smooth flavours of grape, melon and biscuit.

TASTING NOTES

Well hopped, with lots of citrus flavours.

TASTING NOTES

Pineapple and citrus aromas from the brewery that first introduced the Denali hop to the UK.

Black Sheep

Upham Brewery

Fyne Ales

Pathmaker

UB5

Jarl

STYLE

Ale ABV 5.0% (30L)

STYLE

Ale ABV 5.0% (30L)

STYLE

Ale ABV 3.8% (30L)

TASTING NOTES

Notes of fruit salad before the pale malt provides balance to new world hops.

TASTING NOTES

The powerful combination of 5 malts with 5 hops create a balanced craft ale with an excellent malt base and hop bitterness.

TASTING NOTES

Light and golden colour with a strong citrus and hop aroma.Â Citrus and grassy hop flavours dominate the palate with a light and refreshing dry finish.

Hambleton

Wharfebank Tether Blond STYLE TASTING NOTES

Ale ABV 4.1% (30L) English pale ale brewed with 3 distinctive American hops for a citrus fruit flavour and dry finish.

Hop Studio

Windsor & Eton

India

Republika

STYLE

Ale ABV 5.0% (30L)

STYLE

Lager ABV 4.8% (30L)

TASTING NOTES

This modern British IPA needs no post-apocalyptic bombast to launch a fusilade of refreshing grapefruit & tropical fruit flavours.

TASTING NOTES

Clean, fresh, crisp, balanced flavour with cut grass / herbal aroma and Saaz hoppy buzz at the finish.

Coming soon

On the Craft Tap STYLE

New products to be revealed...

TASTING NOTES

Check back to discover what's new to the Craft Tap over the coming months.

deals & ideas craft beer | 11

Celebrate cider In 2015, on-trade cider sales reached a whopping £1.8bn. Since then, the drink has continued to grow in popularity, with a number of choices for customers including craft, fruit and classic cider options. Each represents a huge opportunity for you as a publican, with cider coming into its own as summer approaches. Aside from offering great tasting cider, if you're planning a festival serving up great food and giving customers a day to remember will encourage them to stay in your pub even longer.

Serve up success Thatcher’s recently paired up with Suzy Atkins,

Dry or sweet? The important rule is always balance ‘like with like’. So dry drinks should go with savoury food – they will taste harsh alongside sugary dishes. Sweet drinks work with desserts and also cheeses and pates.

can help bring out the very best in both.”

Richness and body Some ciders are stronger, more powerfully flavoured than others. Make sure if you have a rich cider, you match it to a correspondingly no-nonsense dish. Try with stronger cheeses, or red meats like beef or lamb.

Fruity facts 8.2%

Growth

Pieces of fruit

food & drink writer to create a series of cider and food pairings. Suzy explains; “Matching the liquid in your glass to the food on your plate

Growth

in premium flavoured ciders by 20201

12 | cider festivals deals & ideas

in mainstream apple and flavoured ciders by 20201

are used to make one gallon of apple cider

1. Heineken 2017

Juicy, fruity All good ciders have a natural apple flavour, of course, but some are much more overtly juicy, aromatic and fruit-driven than others. They tend to be medium-sweet. Try super-fruity ciders with pork and pork pies, or ham and gammon.

CIDEVRAL

FESTI

FECSTIDER IVAL

Be Live, be loud Putting on live entertainment is another sure fire way of keeping crowds in your pub for longer. If you’re a family focussed establishment, consider the needs of smaller customers with entertainment during the day. For the evenings, live music or comedy acts will be a hit. Don’t miss page 16 for advice from Live&Loud on hosting live music events.

POS KITS

S TRY OUR CIDER

H MONTask xxTHTONS CIDERS RDAY H WES IP WIT SATU TNERSH IN PAR

insi

de fo r m ore det ails

Available from design and print in emarket

CIDER FESTIVAL DEALS SEE PAGES 49 & 51

Martin Thatcher

Meet the Maker Meet Martin Thatcher, fourth generation cider maker at Thatchers, talks to deals&ideas magazine about his passion for apples. “When it comes to our ciders, the apple is king at Myrtle Farm. We have been crafting our very special style of cider in Somerset for four generations, since our founder, William Thatcher started to create his delicious blends back in 1904.

At Thatchers’ Myrtle Farm around thirty different varieties of apple are grown for cider. But that’s not all. In our very special Exhibition Orchard, there are 458 apple trees of different varieties, many of which are older, classic varieties. Some of these classic varieties are now being grown in a special trial for our ciders of the future, together with newer varieties such as Gilly, Jane and Angela.

Since then, we have kept on growing our passion for apples – from the orchards we care for through to the ciders we lovingly craft.

From orchard to glass our passion is to bring our customers the very best cider. Understanding apple varieties and how they each bring their special character to a cider is such an important and valuable skill that we’re delighted to share through our range of characterful Thatchers ciders.”

Knowing the complexities of each of the apple varieties we choose for our ciders means that we can bring out the very best in taste and character. From the Jonagold apple we choose for Thatchers Haze, to the Somerset Redstreak apple in Old Rascal, each does its own very important job.

deals & ideas cider festivals | 13

Chin chin to gin! Gin is fast becoming the tipple of choice for a whole new generation of spirit drinkers. So whether you’re serving it with ice and a slice, or are thinking about extending your range, it’s time to join the gin revolution! Gin's recent surge in popularity led to The Wine and Spirit Association declaring 2016 as 'the year of gin', with the category exceeding sales of £1 billion both on and off trade across the year. Put simply, selling gin will help to drive footfall and boost spirit sales! Indications show around 100 new distilleries have opened in the UK since 2014 – no doubt driven by the thirst customers have for craft spirit offerings, shunning mainstream brands in favour of artisan and locally produced products. Similar to stocking locally produced foods, customers' desire for provenance lends itself well to spirits. Different distilleries produce an array of flavour experiences – from the floral, citrusy flavours of Adnams Copper House Gin to the warm, spicy notes of William Chase, there’s a gin solution for your pub, whatever your customer demographic.

Mix it up Key to the rise in gin sale… pairings with premium tonics. From Fentimans to Fever Tree, a new wave of mixers that complement the botanicals and individual flavours in gins has set this spirit apart from the rest. Consider using different garnishes to finish off your pour.

FREE STOCK SEE PAGE 40

£300m increase

in gin sales since 20121

£619m total on trade gin sales in 20161

14 | chin feature chin deals to gin & ideas deals & ideas

Perfect serves 4th July Gindependence Day Run a gin tasting event to showcase your range and encourage customers to try something new.

Each gin has its own unique flavour, and choice of garnish can enhance the overall experience, setting apart your offer from the rest. Here’s a few examples to create the perfect serve and profit from this growing category. G&T the Adnams way…. – Load glass with ice – 25ml Adnams Copper House Dry Gin – 100ml tonic water – Serve with an orange zest twist

The Broker's way… – Load glass with ice – 50ml Broker’s Gin – 100ml Premium Tonic water – Serve with a fresh lime wedge

The Whitley Neil way... – Load glass with ice – Consider doubling up on your serve for extra profit opportunity – 100ml premium tonic water – Serve with a pink grapefruit slice Turn to page 40 to discover our full gin range.

1. The Wine and Spirit Trade Association – 2016 Market Report

deals &deals ideas&chin ideas chin feature to gin| |1515

National Pub Fortnight There’s no denying that pubs are a national institution and, with this in mind, Ei publican partnerships are proud to announce a brand new campaign, National Pub Fortnight to celebrate the very best of Great British pubs. This summer is a great opportunity to maximise on the increase in staycations and encourage customers to visit your pub during their leisure time. Families spent a record-breaking amount on day trips around England last year, boosting the economy to the tune of £45.3 billion.* Kicking off on the 22 July and running until 6 August, National Pub Fortnight is a great way to connect with your local community, and attract new customers into your pub over the summer holiday season.

So, how can you get involved? From festivals to live music acts, family fun days to barbecues, the list of ways you can get involved in National Pub Fortnight is endless. Why not consider a cider festival to showcase your range and encourage a wide demographic of customers into your pub. Don’t miss our feature on page 12 for more inspiration and deals on bestselling ciders. Providing food is an easy way to keep customers in your pub for longer. If you’re planning a barbecue, there’s POS available

from design and print on the Publican Channel, as well as deals on burgers and more from Booker. Not only can we support you with marketing materials to promote your National Pub Fortnight events, our brand new free drink app is launching with a partnership offer from Heineken of 15,000 free pints for consumers available from 1,000 pubs nationwide.* So, make this summer one to remember by supporting National Pub Fortnight.

cheer

National Pub Fortnight in numbers 186m 15,000 Free pints

available in 1,000 participating pubs1

Visits to pubs

clubs and hotels for a drink in 20151

NATIONAL PUBFORTNIGHT 22ND JULY - 6TH AUGUST

49% of Global

Gen Y consumers ‘love any excuse for a celebration’1

1. Visit England

16 | national feature deals pub fortnight & ideas deals & ideas

*Terms & conditions apply, Speak to your Regional Manager of Customer Account Manager to find out if your pub is eligible to take part

How can we help?

Free Live Music Service for National Pub Fortnight Mick Newton from Live&Loud shares his tips to get your venue moving and shaking across National Pub Fortnight. • Fill the fortnight with gigs that will get the punters excited; from ‘Singer Songwriter Sessions’ to ‘Daytime Music and Beer Festivals’ to ‘Battle of the Bands’, the options are unlimited • Dim the house lights and get yourself a few spots and coloured gels. Trust us, this will transform things

• Cider Festival and BBQ POS available from the design&print service available on the publican channel

• Drink promos, food promos, free entry to the gig with two drinks – after all, it’s National Pub Fortnight! If you get your promotions balanced nicely, customers will flock • Social, social, read all about it! Share the event details online and make sure the musicians are also sharing to their fanbase With over 10,000 artists from across the musical spectrum to learn about, listen to, and book, all geographically and genre tagged to ensure you find what you’re looking for, Live&Loud really is exactly what you need to get your live music empire off the ground. With a dedicated team on hand to help you along the way, Live&Loud can transform your venue into a vibrant hub for live music. And it’s free for all Ei Publican Partnerships publicans during National Pub Fortnight for as many gigs as you want. You’ll just need to pay the artists involved.

• Free POS available from your regional manager including banners, bunting and digital assets

• Share posts about your own National Pub Fortnight Events on the dedicated “Enjoy your Great British Pub” Facebook page Facebook.com/ GreatBritishPubs • Contact your regional manager for more details PR A2 BBQ v2.pdf

25/11/2016

09:40

The fortnight is followed by a 40% discount on a ‘Pay As You Go’ basis. So, what you waiting for? Find out more and sign up at ei.liveandloud.com and use promo code EIG02 to start creating events for free.

“National Pub Fortnight is a great new way to celebrate the Great British Pub this summer, and we all need to support our locals.” Brigid Simmonds, chief executive at the BBPA

CIDEIRVAL

F ES T

POS KITS

ERS TRY OUR CID Available from design and print in emarket TH MON xTH NS CIDERS AY x WESTO URD IP WITH SAT IN PARTNERSH

67% of consumers specifically look for promotions when making online purchases1

FREE STOCK SEE PAGE 43

deals & ideas deals national & ideas pub feature fortnight| |1717

Paul Farr

Food focus: Seasonal servings “My name is Paul Farr and I'm the new Head of Food at Ei Group. Over my many years within the hospitality industry, I have worked in pubs, hotels, production kitchens, a scampi van – and I’ve even cooked for Kings and Queens! In that time I have learnt so much, and with the help and support of our key suppliers, I hope to share industry news, food knowledge, ideas and market leading trends with you each issue, which I hope will inspire you to get cooking. Effective menu planning is essential to make your food business thrive. This month, we’re focussing on autumnal menu planning. The first step to any menu development process is to really understand your customers and what they want when they come to your pub. As we head towards the colder months, this will include heartier, comforting dishes. Create something your customers will find exciting and enticing by using a range of on-trend and locally sourced ingredients on your menu. It could be as simple as serving seasonal veg from the local farm. Although it is good to be different, everyone likes the classics so try to find a balance between the two at this time of year. Pies, stews and richer, gamier meat dishes will be order of the day.

18 | seasonal servings deals & ideas

Keep it small. A simple, concise menu is easier for everyone. Your customers will like it, you won't have to buy lots of different ingredients and your kitchen team will be able to focus on quality over quantity. Reduce wastage by having dishes with several of the same ingredients. Less waste, less prep and less equipment all equals better profits, as well as better prices and overall experience for your customers.”

My trend predictions for autumn 1. Pies the limit; this classic dish should be packed with hearty ingredients. Pieminister is just one supplier we’re working with who nails this trend. 2. Celebrating the ‘Best of British’. From Fish & Chips to Sunday Roasts, our national cuisine is still a firm favourite with customers. 3. Chips, but not as we know them. Load this low cost favourite with toppings. I’ve heard it described as ‘The British Nacho’!

Available from Booker and Makro

Steak, Red Wine & Wild Mushroom Pie, served with mash • Chef’s Larder Vegetable Bouillon (1kg) Booker code: M190999

• Chef’s Larder Premium Extra Lean British Diced Beef (1.25kg) Booker code: M172757

• Cooking Onions (10kg) Booker code: M529776

• Chef’s Larder Tomato Puree (800g) Booker code: M411538 • Chef’s Larder Gravy Granules (2kg) Booker code: M069725 • Chef’s Larder Cooking Red Wine (3Ltr) Booker code: M101912 • Chefs Brigade Dried Mixed Mushrooms (400g) Booker code: M102027 • Chef's Larder Shortcrust Pastry Mix (3.5kg) Booker code: M757245 • Farm Fresh Washed Maris Piper Potatoes (20kg) Booker code: M103062

SERVES UP TO 10

Earn up to 7% cash back from Booker and Makro1

deals & ideas seasonal servings | 19

The big breakfast Breakfast is big business, with £76million spent on eating breakfast or brunch out of home everyday1. Pair this with the nation's love of café culture and it becomes important to offer food and drink across different day parts, including hot beverages and early morning menu options to tap into this sizeable revenue stream. “The demand is there,” explains Paul Farr, Head of Food at Ei Group. “You might not necessarily be serving up cereal at 7am, but consider putting your hat in the ring and compete with high street chains by offering dishes more suited to a leisurely breakfast and brunch experience over the weekend. Bottomless brunches have seen a massive surge in popularity, for example. You can serve up a breakfast dish with a glass of prosecco or a bloody mary for a fixed price to tap into the trend. “Monday to Friday, a decent hot beverage offering could be enough to start attracting customers earlier in the day.” Dominic Chapman, Chef Proprietor at The Beehive in White Waltham, agrees. “Serving breakfast and brunch are both excellent ways of increasing revenue in any pub. Pubs are naturally very sociable places, so a sharing option is a really good way to encourage group dining. “We recently worked with tea brand Tetley to create a recipe idea to help pubs break into the breakfast trend. The end result was a sharing brunch platter, which gives customers the option to pick and mix a variety of different items to create a grazing board of breakfast favourites. This could include anything from crispy bacon and locally sourced sausages to avocado and roasted tomatoes.”

Breakfast: What’s the big deal? 21% 51% of consumers eat out of home twice a month1

20 | the feature big breakfast deals & ideas deals & ideas

Increase

in breakfasts eaten in pubs over the last year2

Tetley shares its top tips on developing a breakfast offering in your pub. • Open your doors to the local community and host regular breakfast events in your pub. From Toddler Groups to Tea Mornings, early morning meet ups have real appeal. • Hot beverage sales in pubs are on the rise. It’s important to offer customers something that stands apart from what they can serve at home, so ensure that you really personalise customer experiences; for example asking them how they take their tea and offering up a range of fruit and herbal blends. • T hink about your customer demographic. Are you in a busy area that might benefit from serving up hot drinks or breakfast to go? Do you have the passing trade to profit from serving breakfast seven days a week, or would a Saturday/Sunday offering be more cost effective?

62% of consumers

will drink tea with food, more than any other hot beverage3

1. Tetley Breakfast Guide / MCA Allegra 2. NPD Research 3. Kantar Worldpanel OOH, 52we 26 March 2017 (44we Growth YoY)

POS KITS

Available from design and print in emarket

You can download Tetleyâ&#x20AC;&#x2122;s all new breakfast guide by visiting the Tetley Tea Academy today tetleyteaacademy.co.uk

deals & ideas the big breakfast | 21

Summer’s in full swing With ‘staycations’ becoming more popular and the UK attracting more and more holidaymakers from abroad, tourism is a massive opportunity to attract visitors to your pub. With the school summer holidays fast approaching, now’s the time to attract families looking for somewhere to spend a sunny – or not so sunny – day. King of the castle A massive draw for parents and children alike is a child-friendly area where little ones can enjoy themselves while the adults eat, drink and relax. If you’ve got a pub garden, a play area can make all the difference when it comes to enticing families, and encouraging them to return. Check out the emarket for play area equipment that will elevate your offer. Come rain or shine With six weeks to entertain their children, parents may struggle to find something new to do everyday, as well as find the purse strings a little tighter than usual over the school holidays. If your pub can offer weatherproof activities, at no extra cost, Mum and Dad will be inclined to spend their hard-earned cash on food and drink – resulting in profit into your till. Deals on food and drink, such as kids eat free with a full paying adult or free soft drink with every kids’ meal will definitely attract notice. Kids activity packs and placemats are available through the emarket, and are an easy and cost effective way to keep children happy during meal times.

Summer stats 37.3m visits to the UK in 2016 from abroad1

22 | summer's in full swing deals & ideas

Triple your efforts Bank holidays give you thrice the opportunity to profit from weekend trade. From beer and cider festivals, to live entertainment like comedy acts or bands, customers will be in the mood to celebrate that extra day off. Why not check out our feature on page 12 for inspiration on hosting your own cider festival? Tourist trap UK temperatures may not reach the dizzy heights of the Med, but over the last few years there’s been a boom in holidays taken at home. Pair this with tourists visiting from abroad, and you’ve got a one-way ticket to success. If you’re in an area that attracts visitors, passing trade will increase over the summer months. Events like the National Pub Fortnight running from the 22nd July to 6th August, are another great way to attract additional custom, celebrating the very best of British pub culture.

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NATIONAL PUBFORTNIGHT

45%

20%

of Brits

of UK residents

likely to opt for a staycation2

22ND JULY - 6TH AUGUST

holidaying at home visit a pub for a meal3

1. Office for National Statistics > Overseas travel and tourism: Dec 2016 2. PwC survey, 2016 3. VisitEngland

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deals & ideas deals summer's & ideas in full feature swing| |2323

Football’s coming home It’s coming back to our screens – August sees the return of the Premier League. As we approach the end of a summer without football, fans’ taste buds will be tingling at the prospect of a season where their team could be pushing for the title, staving off relegation or chasing down that elusive cup run. Whatever their ambition, set your stool out for this opening weekend and ensure they head to your pub to watch the action unfold all season. Likely to attract big crowds, deals on bottled beers and ales will keep fans long after the final whistle. Check out our pick of the best products to stock your bar with on page 44. A packed pub means plenty of hungry punters to feed. Quickto-prepare food is ideal for such occasions – you avoid built up

queues and unmanageable order backlogs and it also means fans won’t miss any of the action waiting at the bar. Plenty of fans will fancy starting the season with a flutter, so if you’re near a betting shop, advertise the games you’ll be showing outside to attract fans from the bookies into your pub.

September sees the World Cup qualifiers take place – let fans know you’ll be televising these so they know to come back. Have a look at the next issue of deals&ideas for some ideas on making the most of these fixtures.

3.2bn People around the world watched the World Cup in 2014

2 14

This month's sports stats £30,000 Incremental sales

to pubs during the Premier League1

24 | sport feature deals deals & ideas & ideas

23%

53%

Increase

of MatchPint searches

in lager sales during Premier League matches1

are for football1

1. MatchPint

MatchPint is here to connect sports fans looking for specific games with nearby pubs showing them. A complete digital marketing platform that slashes time spent organising sport for publicans, the service was used by 1.2m sports fans looking for somewhere to watch the game in 2016. Punters simply pick the fixture they want to watch and MatchPint’s app directs them to their nearest places showing it. If you’re not signed up, you’re potentially missing out on a swarm of sports fans and their business. With TV licences such a huge outlay, wringing the most out of them is a must. Visit pubs.matchpint.co.uk/sign-up for more information.

SAVE £££

POS FROM

SEE PAGE 44

deals deals & ideas & ideas feature sport| |2525

august

monday

tuesday

First delivery day for August deals Golf: PGA Championship

Yorkshire Day National Pub Fortnight

Great British Beer Festival: Olympia

wednesday

Golf: PGA Championship

Tennis: US Open

Great British Beer Festival: Olympia

Tennis: US Open

Golf: PGA Championship With the Championship running over seven days, promote screenings to bring in keen fans all week Consider offering a loyalty scheme to attract repeat customers 'throughout the tournament

Bank Holidays

10/03/2017

09:39

Golf

Last order date for August online deals

National Pub Fortnight A great excuse to host your own beer festival. National Pub Fortnight appeals to a wide demographic of customers. Serve real ale, craft beer and lagers In true festival spirit, crack out the barbecue and hire entertainment to encourage customers to stay longer

Concep

t v1.pdf 1

10/03/

2017 09:39

BE FES ER T BEER CE L E IVAL

With the last of the summer bank holidays, make your pub the place for socialising with pitchers of Pimm’s, cocktail jugs and sharing boards Consider live entertainment throughout the bank holiday weekend so customers can make the most of that extra day

THAL FESTIV E B BRA T E EST WT EIT CELEBRA B H UEERS THE BEST BEERS S! WITH US! XXTH MONTH 2017

XXTHH MONT 2017

26 | august calendar deals & ideas

Golf: PGA Championship

Tennis: US Open

LR A2 Golf Concept v1.pdf

Bank Holiday

National Pub Fortnight

7 – 13

22 July – 6 August

thursday

National Pub Fortnight

friday

saturday

International Beer Day Cricket: England v South Africa 4th Investec Test

sunday

National Pub Fortnight

Great British Beer Festival: Olympia

Golf: PGA Championship

Great British Beer Festival: Olympia Golf: PGA Championship

Football: Premier League New Season

Golf: PGA Championship

Great British Beer Festival: Olympia Golf: PGA Championship

Cricket: England v West Indies 1st Investec Test

First order date for September online deals

Cricket: England v West Indies 2nd Investec Test

Last delivery day for August deals

Formula 1: Belgian Grand Prix

UK Burger Day Tennis: US Open

UK Burger Day Celebrate with a special menu featuring different types of burger, along with sides and a drink for a set price Thereâ&#x20AC;&#x2122;s nothing quite like a burger cooked on a barbecue â&#x20AC;&#x201C; that unique, smoked flavour will attract customers in droves

Football: Premier League Season Create a winning atmosphere for the season kick off so fans keep returning week after week Handheld, quickly prepared food will cut down on wait time Make sure your screens are accessible and you've got a quality sound system so fans don't miss a single moment of the match

starts on 12

August

deals & ideas august calendar | 27

september

monday

tuesday

wednesday

First delivery day for September deals Football: N.Ireland v Czech Republic Scotland v Malta Tennis: US Open

Tennis: US Open

Oktoberfest

Freshers Week begins Cask Ale Week Oktoberfest

Cricket: England v West Indies 1st ODI Oktoberfest

Cask Ale Week Oktoberfest

Oktoberfest

Last order date for September online deals Cricket: England v West Indies 4th ODI Cask Ale Week Oktoberfest

Macmillan Coffee Morning

Football: World Cup Qualifiers The qualifiers will be hotly anticipated – make sure you have deals on buckets and pitchers of beer

Cricket: England vs West Indies

28 | september calendar deals & ideas

You can tap into the popular hot drink market while really making a difference to people’s lives, so check out page 34 to see how you can get involved

Promote your food offering with a special menu of British classics and West Indies inspired dishes 7 16

One of the biggest charitable initiatives to take place in the UK and helps more than two million people suffering from cancer each year

Appeal to cricket fans with deals on British beer, cider and ales

Support the Home Nations by decorating your pub with flags and POS highlighting the matches you’ll be screening

Tennis: US Open

thursday

friday

Cricket: England v West Indies 3rd Investec Test Tennis: US Open

saturday

Football: Malta v England San Marino v Northern Ireland Lithuania v Scotland Tennis: US Open

Tennis: US Open

Cask Ale Week Cricket: England v West Indies 2nd ODI Oktoberfest

First order date for October online deals Cask Ale Week Oktoberfest

Tennis: US Open

Cricket: England v West Indies IT20 Oktoberfest

Cask Ale Week Oktoberfest

Last delivery day for September deals Cricket: England v West Indies 5th ODI Macmillan Coffee Morning Cask Ale Week Oktoberfest

Oktoberfest

join us

Why not host your own Oktoberfest festival? Offer a buffet style food service to cater for everyone easily, and be sure to include the German bratwurst sausage!

Celebrate with us this October!

Cask Ale Week Oktoberfest

16th September â&#x20AC;&#x201C; 3rd October

join us for

sunday

for

International Bacon Day Formula 1: Italian Grand Prix Tennis: US Open

Athletics: The Great North Run Tennis: US Open

Formula 1: Singapore Grand Prix Oktoberfest

Cricket: England v West Indies 3rd ODI Cask Ale Week Oktoberfest

Freshers' Week Comforting, home cooked style food that is good value will encourage students to return Make sure your pub is the talk of the town by hiring live entertainment

Ce withlebrate Octous this ber!

Offering free WiFi will really appeal to students

Cask Ale Week Encourage customers to try your cask ale offerings by hosting regular cask ale tastings across the week

21st September â&#x20AC;&#x201C; 1st October

LR A2 Freshers v2.pdf

27/03/2017

10:22

Freshers v2.pdf 1

27/03/2017 10:22

Promote a different cask ale every day of the week to showcase your range JOIN

JOIN US for

cas US for cask ale ka le

we week ek September deals & ideas september calendar | 29

Cask quality “With Cask Ale Week just around the corner, all eyes will be on the quality of your beer serve. Line cleaning and hygienic pour procedures are a vital part of the day-to-day operation of your pub”, explains Cask Marque’s Roger Clayson. “So… the pressure's on for the perfect pint. Get this aspect of your maintenance taken care of and you’re onto a winner.”

Five stages of effective line cleaning Step 1 – Preparation

Step 3 – Chemical solution Step 5 – Pull beer through

• Fit line cleaning warning labels

• Re-fill cleaning bottle with cold water only

• Remove creamers and soak in hot water • Turn off remote cooler at the mains supply • Turn off all under counter coolers (extra cold products)

Step 2 – Cold water flush • Turn off individual gas supply to keg and remove keg connector • Brush keg connectors in hot water and then connect to cleaning socket • Fill cleaning bottle with cold water and switch on cleaning gas supply only • Push in beer monitor plunger • Prime beer monitors and lines with cold water to flush

18,100 extra pints

were pulled by pubs serving 90-100% of beer through clean lines compared to who managed just 50%1

30 | equipment deals & ideas

• Switch off gas supply to cleaning bottle

• Mix cleaning fluid into cleaning • Remove keg connector bottle as per product instructions from cleaning sockets and re-connect to beer kegs • Prime beer monitors individually with cleaning solution • Prime all beer lines, one at a time with cleaning solution • Wait 10 minutes • Draw through sufficient cleaning solution to totally refresh beer monitors and lines • Wait a further 10 minutes • Totally refresh as before • After final 10 minutes in soak, move to step 4

• Switch on gas supply to individual kegs • Prime beer monitors and lines with beer and draw through • Pull out beer monitor plugger

90% of consumers

say beer quality is very important or essential when choosing where to drink1

Step 4 – Cold water flush • Rinse and refill cleaning bottle with cold water only • Prime beer monitors and draw fresh water through lines to completely flush out cleaning solution • Flush at least 3 times line volume

Want to learn more about running a succesful business? Don't miss our Cellar Management & Line Cleaning or Glass Washing pub principles guide available from the publican channel.

1. Beer Quality Report 2017

Day in the life of... Noel McMahon, Cellar Keeper Of The Year 2016, and 2015 The Nightingale, Wanstead What time does the day start for you? Well, the day starts the same every day of the week – a bright and early start at 6:45 to let in Kasia who helps me with some aspects of running the pub and we’ll kick off the day by sharing a pot of coffee and croissants.

How has the pub culture changed since The Nightingale opened in 1987? The introduction of an amazing portfolio of real ales and a wide selection of wines, plus a huge expansion of the food section have changed the reasons people visit, which, in turn, has an effect on the culture.

What would you say is an average day at The Nightingale? After the morning briefing, I’ll work through staff rotas, till reconciliation and the like. Then the fun begins – we check for upcoming functions and get ready to welcome our first customers. The hours run out very quickly from there on in! After 50 years in the business I can honestly say no two days are the same but I’ve always stuck to the same adage – take it one day at a time.

You’ve been crowned Cellar Keeper of the Year, what’s your best bit of cellar keeping advice or best practice tip? Visit your cellars more often! Treat your cellar and cold room like a food area in terms of hygiene. If you have a visit from an environmental health officer, it will be treated as such. If you were only able to stock one drink in your cellar, what would it be? My heart screams real ale but the businessman in me says lager – you just can’t argue with the sales!

Don’t miss the next issue of deals&ideas for more information on Cask Ale Week 2017.

deals & ideas day in the life of | 31

Want to learn more about running a succesful business? Don't miss our Gaming machines pub principles guide available from the publican channel.

The knowledge How gaming machines can boost your business eilive 2017 The Gaming and Media team, along with a selection of gaming suppliers, attended all eilive 2017 road shows to showcase the benefits of gaming machines, jukeboxes and other equipment to publicans. The shows proved a great success with over 500 publicans registering interest in gaming machines and thousands of pounds of prizes given away!

How you can make the most of gaming machines If you are still undecided on whether or not to have gaming machines in your pub, then the following points should help you make an informed decision: • AWP’s (Fruit Machines) take on average £825 per week nationally. This is then split between the gaming operator, the publican and Ei Group with a 20% MGD to be paid • 83% of machine income is from AWP’s, 8% from pool and 9% from other machines (quiz, music etc) • The cost to power a fruit machine is as little as 14p per day for the electricity

32 | gaming deals & ideas

Although AWP’s are vital for the majority of income, machines such as pool and jukeboxes can enhance a site’s overall offer.

Maximising profits Already have machines? Try these tips to help boost profits and maximise the income of your gaming offer: • Changing poor performing quiz machines (SWP’s) with a profitable digital AWP machine, such as the King of Games, can increase your machine profit by hundreds of pounds per month • Refilling machines – note acceptors will turn off if the £1 coin ‘hopper’ falls below £125. 90% of cash put into machines is notes! Having an inactive note acceptor can cost hundreds of pounds per week in profit! • Adding an additional fruit machine almost always increases overall machine take. We can offer preferential terms for a trial period to demonstrate the benefit of more machines! If you need any more information or have any questions regarding Gaming and Media, please contact your operator, your regional manager or email GamingandMedia@eigroupplc.com

Your summer social strategy With summer about to start, it’s time to get a strategy in place to make the most of all that sunshine…

Get the shots in

Market your menu

Make sure you’re making the most of the best light of the year by getting a professional photoshoot done.

If you’ve got events planned for the balmy evenings ahead, make sure you get word out in plenty of time.

It’s a worthwhile investment to get 50+ excellent images of your pub and products that you can use all year round. A professional shoot will give you images that have a high-enough resolution to look good on your website and stand out from all the smartphone images on social media.

Your website should be the first place you update, as people who aren’t already customers are most likely to look on Google for inspiration. Then update your social platforms, so nobody can miss it.

Any photographer will tell you natural light is the best for photography, plus your hanging baskets and flowerbeds will be full of colour. Also get chef to cook up a couple of your best dishes to include in the shoot. Far from being a waste of money or ingredients, this is an investment in marketing. The same goes for drinks – if you offer summer cocktails (Pimms anyone?) then get one made up for the shoot. your_pub

Summer food menus and cocktail lists should be uploaded to your website and social channels for maximum impact, highlighting any special offers you have on as well. Who doesn’t love a BBQ menu?

Competitions Think about competitions you can run that are different to the usual ‘like & share’ type we all see in our newsfeed. Getting customers to check-in or post pictures to your Facebook wall for you to pick a weekly winner is a great way to boost engagement on your page. To find out more about how Inapub can help you reach more customers online, email admin@inapub.co.uk with 'Summer Deals' in the subject line.

your_p ub FOLLO

Want to learn more about running a succesful business? Don't miss our instagram and Facebook pub principles guides available from the publican channel.

257 likes

184 lik es

deals & ideas digital | 33

Macmillan Coffee Morning Date for the diary: 29th September Macmillan Cancer Support will once again be running its annual coffee morning fundraiser this September. This is one of the biggest charitable initiatives to take place in the UK, helping more than two million people suffering with cancer each year. Almost a third of customers will visit the pub for a hot drink over any other beverage or meal1. This means you have a chance to tap into a popular trend, raise the profile of your pub, contribute to a great cause and bring together your local community. Many of your customers' lives will have sadly been touched by cancer at some point, so this will be a cause close to the heart of your community. Join the world’s biggest coffee morning with these event ideas!

• Host a bake off – invite • Dress your pub with customers to bring along bunting and POS to get doughy creations with profits people in the spirit of things from each slice going to charity • Open your doors at • Invite local community breakfast time, putting on groups in for the morning, a brunch spread including from local care home residents bacon butties, sausage to book groups or young mums sarnies, tea and toast Visit coffee.macmillan.org.uk for more information on how to get involved, what you can do to help and the support Macmillan can offer in getting your event started.

34 | macmillan coffee morning deals & ideas

1. Mintel, 2017

BUY 2 x 1.5L OR 4 x 70cl SOUTHERN COMFORT TO GET YOUR FREE SOUTHERN COMFORT SUMMER PROMOTION KIT KIT CONTAINS: 6 X BRANDED MASON JARS, 2 X A3 POSTERS, 8 X TABLE TALKERS AND 1 X KIT BRIEF.

Maximum 1 kit per customer. Available only while stocks last.

DRINK RESPONSIBLY

Publicans & pubs in the spotlight Ei Publican Partnerships competition winner The Selkirk, Tooting James Corbett, his general manager Kerry Pringle and their team were named winners of the year-long Ei Publican Partnerships marketing competition in April this year. Over 100 pubs in the Greater London region competed, with the aim to see who could sell the most beer after receiving top-notch marketing training from Paul Lillicrap. The Selkirk not only sold the most beer, but the team were commended for their community spirit throughout the competition. They were rewarded with 116 gallons of beer!

Loved landlady honoured by customers Horns Tavern, West Norwood In a lovely tribute to the landlady of Horns Tavern, Alison White was honored by her customers with an engraved glass trophy, flowers and £500 in recognition of being the longest serving landlady in West Norwood. She is known as the heart and soul of the pub, which has wonderful Trip Advisor comments about the great atmosphere and friendly staff. After being a successful landlady for 17 years, it’s a fantastic, thoughtful way to show exactly how much Alison means to the community.

New pub defibrillator unveiled The Chestnut, Worcester A community pub run by Colin Robinson, The Chestnut regularly runs initiatives for good causes, such as inviting the homeless and elderly people who live on their own to the pub on Christmas Day each year. The latest cause was to raise money for a defibrillator, which would be positioned in Colin’s pub garden for easy access for the pub and the local community. Having achieved his goal, Colin unveiled his newest addition to The Chestnut on St George’s Day, along with members of the local emergency services and the local MP.

36 | pub news deals & ideas

Winnings enable door to door service Cleveland Bay, Redcar It’s fantastic to see publicans being rewarded for giving so much to the community, but when they give their reward to the community too, that’s incredible. Beating 500 other entries, Russ and Sarah Clark from Cleveland Bay have won both the National and Regional prizes in the Community Hero Awards 2016. While that’s great news in itself, with the winnings the couple have bought a seven seater car to act as a free door to door service for elderly and less able customers to help them get out more and socialise.

Music Makeover competition runner up The Anchor Inn, Wingham In April this year, the much-loved community pub in Wingham was announced as runner up in PRS for Music’s national Music Makeover competition, not only being awarded a prestigious music industry award, but receiving an incredible £5,000 to invest in new sound equipment. The Anchor Inn competed with over 300 music pubs and venues in the UK, but the judges were particularly impressed by the diversity of their music events and the way the pub supports touring artists, international acts and local musicians. The prize money will go towards improving ‘The Anchor Arts Centre’, a 100-capacity venue situated in a previously defunct function room in the pub’s building.

Practising the poker face

Team tours Greene King Brewery

Newton Arms, Doncaster Dun Cow, Stevenage Vegas 100, run by Redtooth Poker, is a year-long search to find the top pub poker players in the UK who stand a chance of becoming the next UK Pub Poker Champion by playing against each other at the Vegas 100 National Final in the US!

The Carpenters Arms, Harpenden Last winter, Greene King ran a promotion on its Abbott Ale, with participating pubs entering a prize draw when they bought a 9g cask of the beer. Prizes ranged from branded hand pulls, dual branded tankards and brewery tours. Tony and Maria Hedigan from The Carpenters Arms won the whopping prize of a special behind the scenes brewery tour in Bury with John Bexon, Greene King Master Brewer! As Harpenden’s smallest pub and a loyal Abbott stockist, this was a great opportunity for the team.

The 6th annual Vegas 100 trip takes place between the 25th May and the 2nd June this year, and out of 100 qualifying players flying to Las Vegas to compete, there are two Ei publicansin the mix. Daniel Watson from the Newton Arms in Doncaster and Mark Bates from The Dun Cow in Stevenage will take on the challenge of proving they are next UK Pub Poker Champion – good luck lads!

deals & ideas pub news | 37

WIN

UNLOCK THE VAULT

£1000

RELEASE THE HYPE

INVESTMENT

FOR YOUR BAR TELL US HOW YOU’D CREATE MORE HYPE FOR YOUR BAR AT

WKD.CO.UK/VAULT

£3 OFF

Comp UK. 18+ trade customers only. Closes 31.07.17. 10 winners, one per venue. No cash alternative. Prize: Get your idea built to the value of £1,000 plus free digital POS kit for all valid entries. Registration required. For competition rules and judging criteria visit wkd.co.uk/vault

EVERY CASE*

*Offer available while stocks last during July 2017 on WKD Berry or Passion Fruit (24 x 275ml)

SH003652_007_ HYPE FUND_HALF PAGE AD_AW.indd 1

31/03/2017 10:23

MEAN IT

SAVE £££ and stock up for Summer

july may && august june deals deals July deals are effective on deliveries between 2nd July and 30th July 2017 August deals are effective on deliveries between 29th July and 26th August 2017

Gin Palace

FREE STOCK 1

A gin is only as good as the tonic it's served with, so make the most of this great offer from Fever-Tree and don't miss our extensive gin range available now! GIN FEATURE

28% of consumers

SEE PAGE 14

drink 5-10 gin cocktails per week, 34% drink 2 or 31 1.

Gin Foundry Ginfographic 2016

FREE case of Fever Tree Flavoured Tonic when you buy 4 cases from the range

gin palace deals

NEW RANGE AVAILABLE NOW

TASTING NOTES Aviation Gin Aviation explores the rich, floral and savoury notes of lavender, cardamom, and sarsaparilla.

Martin Millers Gin Flavoured with Tuscan juniper, cassia bark, angelica, Florentine orris, coriander, Seville citrus peels, cinnamon and liquorice root.

2. Whitley Neil Gin

Brockmans Gin Aromatic, almost gingery orange flavour, which marries with the softer, more rounded harmonies of blueberries and blackberries.

Martin Millers Gin Wetsbourne Strength Whilst using the same botanicals as the original, there's more Juniper, Cassia, Liquorice and Coriander in this pour.

3. Copper House Gin

Bulldog Gin A delicious English gin made with poppy, dragon eye, lotus leaves, citrus, almond, lavender and 12 other botanicals.

Monkey 47 Schwarzwald Dry Gin Predictably complex, this is a robust and powerful Gin with plenty of spice, fruit and herb flavours.

4. Brokers Gin

Opihr Oriental Spiced Gin It's slightly sweet, with a spicy heat that builds gently, before fading into a long, soft finish of cardamom and juniper.

5. Sipsmith Gin

Deaths Door Gin Made with a base spirit of wheat from Washington Island and malted barley from Wisconsin, as well as a small selection of botanicals. Fifty Pounds Gin Opens with juniper, followed by lemon, coriander and angelica. Hint of spice, with citrus blossoming in the middle. Dry, palate cleansing finish.

Portobello Gin A classic London Dry that has a very rich texture and the most gorgeous finish of liquorice and nutmeg.

Four Pillars Rare Dry Gin This rare Dry Gin is made in a small distillery in Yarra Valley, Australia.

Star of Bombay Gin All the intensified traditional characteristics of a London Dry Gin, with the exotic notes of citrus bergamot and Ambrette seeds.

Four Pillar Bloody Shiraz Gin Aromatically it has fresh pine needles, citrus and spice, and a clear peppery, dense raspberry character. The palate is lovely and sweet.

Tanqueray Rangpur Gin A combination of juniper, coriander, bay leaves and ginger. Clean and transparent with a rich, refreshing taste.

Gin Mare Gin Distilled in a fishing village near Barcelona, its primary botanicals are Arbequina olives, thyme, basil and rosemary.

Warner Edwards Elderflower Gin A beautifully balanced gin that is smooth, sweet and delicately fragrant with summer elderflower.

Langley's No.8 Gin Up front juniper and coriander are complimented by citrus zest.

Warner Edwards Rhubarb Gin Voluptuous on the palate with a sweet and tangy royal rhubarb explosion.

With a distinctive floral aroma, don't miss rich notes of juniper and citrus, pot pourri and exotic spices. Made with six carefully chosen botanicals, this gin is elegant, approachable, charged with juniper, rich with floral and citrus notes. A delicious lip-smacking gin at a great price. Clean, fresh and a step up in quality from run-of-the-mill juniper concoctions. Floral, summer meadow notes, followed by mellow rounded juniper and zesty, citrus freshness. 6. William Chase GB Gin Juniper buds and berries are added to Chase Vodka, along with wild botanical infusions including cinnamon, nutmeg and more. 7. Beefeater Gin Classic London Gin aromas. The clean citrus aroma of Seville orange peel develops into more complex notes from juniper and coriander. 8. Beefeater 24 Gin Fragrant notes of citrus, juniper and sencha develop into a long finish of spicy coriander and angelica. The aroma is complex and harmonious. 9. Tanqueray No.10 Gin This small batch gin infuses not only peel, but the whole of the fruit. Grapefruit, orange, lime and chamomile set Tanqueray No.10 apart.

10. Tanqueray Gin Four times distilled with four botanicals juniper, coriander, angelica and liquorice. 11. Gordon's Elderflower Gin Refreshing Gordonâ&#x20AC;&#x2122;s London Dry gin is combined with the delicate taste of elderflower for a delicious twist on a great British classic. 12. Gordon's Sloe Gin The finest wild sloe berries are gently steeped, before adding Gordon's gin, marrying the dryness of Gordon's with cassis sweetness. 13. Gordon's Cucumber Gin Refreshingly easy to drink, fresh cucumber notes round off the flavour of Gordonâ&#x20AC;&#x2122;s Gin, while retaining its distinctive juniper notes. 14. Plymouth Gin Rich, fresh aroma of juniper, followed by notes of coriander and cardamom. Smooth, creamy and full bodied, with a slight sweetness. 15. Bombay Sapphire Gin The floral earthiness of vapour infused orris softens the bitterness of quinine in the tonic, enhancing the fresh juniper and citrus flavours. 16. Gordon's Gin Distilled using a secret recipe, the refreshing taste comes from the finest handpicked juniper berries and a selection of other botanicals. 17. Belgravia London Dry Gin Easy to drink and bursting with original botanical gin flavours. Hints of juniper, citrus and pepper on the nose & a crisp palate.

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 40

SAVE £1.50 4 SAVE £2 2

SAVE £2 3

11,12,13

7,8

SAVE £1 per bottle when you buy 2 or SAVE £1.50 per bottle if you buy 3 from the range (includes Plymouth Gin)

SAVE £££ + FREE GLASSWARE 14 SAVE £1 per bottle when you buy 2 or SAVE £1.50 per bottle if you buy 3 from the range (includes Beefeater Gin) Plus FREE GLASSWARE when you buy 1 bottle

SAVE £2.50 10

SAVE £2 + FREE POS 15 SAVE £2 plus buy 4 x 70cl or 2 x 1.5L bottles and receive a FREE G&T Twist Kit Kit contains: 6 x Glassware 6 x Menu inserts MAKE JOURNE SUMMER A Y OF DIS COVERY FRESH ORA NGE & PEPPERCO RN summer

Discover

with

a zing Bombay Sapphire , Fever-Tr water, fresh orange, cracked ee tonic pepperco rn

MINT

Cool meets& GINGER heat in summer

Bombay Sapphire , Fever-Tr water or ginger ee tonic ale, fresh mint leaves, lime wedge

LEMON & THY Summer all-yea r

around

Bombay MediterraneanSapphire, Fever-Tr ee tonic water, sprig of thyme fresh lemon,

Enjoy respons

Enjoy responsibly

FREE STOCK + POS 16

FREE STOCK 17

FREE 12x250ml Orangina plus POS when you buy 3 x 70cl Gordon

FREE 70cl Belgravia Gin when you buy 6 x 1.5L bottles

Kit contains: 200 x Coasters 15 x Tent Cards 12 x Glasses 1 x Chalkboard

ORDER ORANGINA AND CREATE AMAZING DRINKS

Suffused with orange and served long like a Tom Collins, this simple beverage is so sophisticated it wears a three-piece suit to do the weekly shopping.

25ML GIN

TOP WITH Orangina

ibly

SAPPHIRE

AND ITS

TRADE

DRESS ARE

TRADEMAR

Glass ﬁlled with cubed ice garnished with a lime wedge and basil leaf

fresh and fruity with a bitter twist, this colourful continental delight will have you dreaming OF THE RIVIERA.

25ML

25ML Cognac

Aperol

TOP WITH Orangina

Glass ﬁlled with ice garnished with a slice of orange and a sprig of sage

TO SEE MORE COCKTAIL Recipes DON’T FORGET TO FOLLOW US ON:

GET ME FREE

18 or over. Drink Responsibly Product of the EU. Produced under the authority of Schweppes Intl. Ltd. Orangina and the Orangina logo are registered trademarks of Schweppes International Ltd.

Qualifying products are: |1| Fever Tree Lemon Tonic 24 x 200ml NRB, Fever Tree Ginger Beer 24 x 200ml NRB, Fever Tree Light Tonic 24 x 200ml NRB, Fever Tree Soda Water 24 x 200ml NRB, Fever Tree Tonic 24 x 200ml NRB, Fever Tree Elderflower Tonic 24 x 200ml NRB and Fever Tree Mediterranean Tonic 24 x 200ml NRB |2| Whitley Neill Gin 70cl 43% ABV |3| Adnams Copper House Gin 70cl 40% ABV |4| Broker's Gin 70cl 40% ABV |5| Sipsmith London Dry Gin 70cl 41.6% ABV |6| William Chase GB Extra Dry Gin 70cl 40% ABV |7| Beefeater 70cl 40% ABV and Beefeater 1.5L 40% ABV* |8| Beefeater 24 70cl 45% ABV* |9| Tanqueray No.10 1L 47.3% ABV |10| Tanqueray Gin 70cl 43.1% ABV |11| Gordons Elderflower 70cl 37.5% ABV |12| Gordons Sloe Gin 70cl 26% ABV |13| Gordons Crisp Cucumber 70cl 37.5% ABV |14| Plymouth Gin Original 70cl* |15| Bombay Sapphire 70cl 40% ABV and Bombay Sapphire 1.5L 40% ABV |16| Gordons Dry London 70cl 37.5% ABV |17| Belgravia Gin 1.5L 37.5% ABV Free stock is: |1| Fever Tree Lemon Tonic 24 x 200ml NRB, Fever Tree Light Tonic 24 x 200ml NRB, Fever Tree Tonic 24 x 200ml NRB, Fever Tree Elderflower Tonic 24 x 200ml NRB, Fever Tree Mediterranean Tonic 24 x 200ml NRB |16| Orangina 12 x 250ml NRB |17| Belgravia Gin 1.5L 37.5% ABV

gin palace deals

SAVE £1

SAVE £1.50 5

SAVE £3.50 9

SAVE £££

SAVE £1.50 6

bank holiday weekender deals

Bank Holiday Weekender

SAVE 1 £3

Customers will be keen to celebrate summer’s last bank holiday so stock up on ciders, lagers and wine to cater for everyone.

43% of people

would go to the pub for bank holidays1 1.

AUGUST ONLY

Carlsberg UK consumer Insight Report 2014

SAVE £6.50 2

SAVE £3 3

SAVE £3 4

WHEN YOU BUY 2 CASES

SAVE £3 6

OFF A CASE OF 6

SAVE £3 5

SAVE £7.50 ONLINE

JULY ONLY SAVE £3 7

OFF A CASE OF 6

SAVE £3 8

SAVE £2.40 9 OFF A CASE OF 24

OFF A CASE OF 6

NEW LISTING

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 42

PRIZE DRAW 11

FREE 70cl Bacardi Carta Blanca OR, 70cl Captain Morgan Dark OR, 70cl Morganâ&#x20AC;&#x2122;s Spiced when you buy ANY 3 x 9g casks from the Exmoor Ales range

FREE prize draw for a chance to win 4 tickets to Countryfile Live at Blenheim Palace when you buy 2 x 9g casks from the range

GET ME FREE

FREE POS 12

FREE STOCK 13

FREE Summer Cocktail POS kit when you buy 4 cases from the range

FREE 70cl Pimms when you buy 2 x 9g casks, plus entry GET ME FREE into a prize draw to win a Yorkshire beer experience

Kit contains: 20pk x Cocktail cups 10 x Cocktail menus with recipes 5 x Hooch A4 posters

FREE STOCK 14

FREE STOCK 15

FREE 125ml Schweppes Tonic when you buy 4 cases from the range

FREE 200ml Schweppes Tonic when you buy 4 cases from the range

GET ME FREE

Qualifying products are: |1| Sol Pubco Pk 24 x 330ml NRB 4.5% ABV |2| Greene King Old Golden Hen 9g cask 4.1% ABV |3| WKD Passionfruit 24 x 275ml NRB 4% ABV and WKD Red Berry 24 x 275ml NRB 4% ABV |4| Blue Moon 24 x 330ml NRB 5.4% ABV |5| Hoopers Plum & Sloe 12 x 500ml NRB 4% ABV, Hoopers Dandelion & Burdock 12 x 500ml NRB 4% ABV and Hoopers Raspberry & Nettle 12 x 500ml NRB 4% ABV |6| Barefoot Merlot 75cl 13.5% ABV, Barefoot Pinot Grigio 75cl 13% ABV, Barefoot White Zinfandel 75cl 9.5% ABV |7| Aimery Cremant De Limoux Brut 75cl 15% ABV, Aimery Cremant De Limoux Rose Nv 75cl 12.5% ABV, Lyric Prosecco 75cl 11.5% ABV, Segura Viudas Rosado 75cl 15% ABV and Segura Viudas Brut 75cl 15% ABV |8| Box of Budgies Sauvignon Blanc 75cl 12.5% ABV, Las Ondas Pinot Noir 75cl 13.5% ABV, Las Ondas Viognier Reserva 75cl 13.5% ABV and Bone Orchard Malbec 75cl 13% ABV |9| Aimery Chardonnay 187ml 15% ABV, Aimery Sauvignon Blanc 187ml 12.5% ABV, Aimery Cabernet 187ml 15% ABV, Aimery Merlot 187ml 15% ABV and Aimery Cabernet Sauvignon Rose 187ml 12.5% ABV |10| Exmoor Stag 9g cask 5.2% ABV, Exmoor Fox 9g cask 4.2% ABV, Exmoor Gold 9g cask 4.5% ABV and Exmoor Ale 9g cask 3.8% ABV* |11| Hook Norton Old Hooky 9g cask 4.6% ABV, Hook Norton Hooky Gold 9g cask 4.1% ABV and Hook Norton Hooky 9 Cask 3.5% |12| Hooch Lemon 24 x 275ml NRB 4% ABV and Hoola Hooch 24 x 275ml NRB 4% ABV |13| Black Sheep Best Bitter 9g cask 3.8% ABV |14| Schweppes Orange Juice 24 x 125ml NRB, Schweppes Tomato Juice 24 x 125ml NRB, Schweppes Lemonade 24 x 125ml NRB, Schweppes Tonic 24 x 125ml NRB, Schweppes Slimline Tonic 24 x 125ml NRB, Schweppes Bitter Lemon 24 x 125ml NRB, Schweppes Canada Dry 24 x 125ml NRB and Schweppes Pineapple Juice 125ml NRB |15| Schweppes Orange Juice 24 x 200ml NRB, Schweppes Pineapple 24 x 200ml NRB, Schweppes Tomato Juice 24 x 200ml NRB, Schweppes Lemonade 24 x 200ml NRB, Schweppes Ginger Beer 24 x 200ml NRB, Schweppes Tonic 24 x 200ml NRB, Schweppes Soda Water 24 x 200ml NRB, Schweppes Bitter Lemon 24 x 200ml NRB Free stock is: |10| Bacardi Carta Blanca 70cl 37.5% ABV, Captain Morgan Dark 70cl 40% ABV and Morgans Spiced Gold 70cl 35% ABV *Available to southern depots only |13| PIMMS NO.1 70cl 25% ABV |14| Schweppes Tonic 24 x 125ml NRB |15| Schweppes Tonic 24 x 200ml NRB

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 43

bank holiday weekender deals

FREE STOCK 10

Sport

SAVE 1 £3

The Premier League's back, so deals on summer lagers such as Budweiser and Corona are sure to boost profits.

WHEN YOU BUY 3 CASES

SAVE £4

WHEN YOU BUY 4 CASES

£30,000 boost to annual sales

on trade when Premier League matches are screened in pubs1

may sports & june deals deals

SPORT FEATURE SEE PAGE 24

MatchPint & CGA

SAVE £3 5

SAVE £6.50 2 WHEN YOU BUY 2 X 9G CASKS FROM THE RANGE

SAVE £4 3

WHEN YOU BUY 2 CASES

SAVE £4 4

WHEN YOU BUY 3 CASES

SAVE £3 6

WHEN YOU BUY 3 CASES FROM THE RANGE

Qualifying products are: |1| Coors Light 24 X 330ml NRB 4% ABV |2| Wadworth 6X 9g cask 4.1% ABV and Wadworth Horizon Golden Ale 9g cask 4% |3| Grolsch Swing Top 16 x 450ml RET 5% ABV |4| Cobra 24 x 330ml NRB 4.8% ABV and Cobra 12 x 660ml NRB 4.8% ABV |5| Heineken 24 x 330ml NRB 5% ABV |6| Becks Blue Non Alc 24 x 275ml NRB, Leffe Blonde 24 x 330ml NRB 6.6 % ABV, Hoegaarden 24 x 330ml NRB 4.9% ABV, Becks Bier 24 x 275ml NRB 4.8% ABV, Corona Extra 24 x 330ml NRB 4.5% ABV, Budweiser 24 x 330ml NRB 4.8% ABV, Pacifico Clara 24 x 355ml NRB 4.5% ABV, Modelo Especial 24 x 355ml NRB 4.5 % ABV, Stella Artois 24 x 330ml NRB 4.8% ABV and Cubanisto 24 x 330ml NRB 5.9% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 44

SAVE £7.50 + FREE POS 7 SAVE £7.50 plus POS with your first order* Kit contains: 100 x Beer mats 1 x Case of branded glasses with first order of either Zeph or Laz 1 x Bar runner (Zephyr only)

FREE STOCK 9

FREE Premium Timothy Taylor's branded rugby shirt when you buy 2 x 9g casks of Boltmaker or Golden Best

FREE 70cl Gordons Gin when you buy 3 x 9g casks from the range

may sports & june deals deals

FREE POS 8

GET ME FREE

FREE STOCK 10 FREE 70cl Smirnoff Red when you buy 3 x 9g casks from the range**

GET ME FREE

|7|Trumans Lazarus 9g cask 4.2% ABV and Trumans Zephyr 9g cask 4.4% ABV |8| Timothy Taylor's Golden Best 9g cask 3.5% ABV and Timothy Taylor Boltmaker 9g cask 4% ABV |9| Butcombe Gold 9g cask 4.4% ABV and Butcombe Original 9g cask 4% ABV |10| Marston's Pedigree 9g cask 4.5% ABV, Marston's Pedigree 18g cask 4.5% ABV, Marston's 61 Deep Pale Ale 9g cask 3.8% ABV, Thwaites Wainwright Golden Ale 9g cask 4.1% ABV, Marston's Wychwood Hobgoblin 9g cask 4.5% ABV, Wychwood Hobgoblin Gold 9g cask 4.2% ABV Free stock is: |9| Gordons Dry London 70cl 37.5% ABV |10| Smirnoff Red Vodka 70cl 37.5% ABV *Available to southern depots only **Available to northern depots only

Keep kids and parents, happy by offering a varied range of soft drinks this summer.

76% of consumers

rate the choice of soft drinks as very important1 1.

Britvic consumer survey July 2016

SAVE 1 £4

SCHOOL HOLIDAYS FEATURE

AUGUST ONLY

SEE PAGE 22

FREE POS 2

FREE ACTIVITY PAD 3

FREE POS when you buy 3 cases from the range

FREE Activity Pad when you buy 4 cases from the range

Kit contains: 50 x Drip mats 2 x Strut cards 1 x Wooden back bar plinth

to Follow the lines nt help find Blackcurra Beard’s buried treasure!

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school holidays deals

School Holidays

FREE STOCK 4

FREE POS 5

FREE 24 x 330ml Coke Zero when you buy 2 cases from the range

FREE J2O Parasol when you buy 5 cases from the range

JULY ONLY

GET ME FREE

Qualifying products are: |1| Capri Sun Orange 15 x 330ml foil pouch and Appletiser 24 x 275ml NRB |2| Franklin & Sons Apple & Rhubarb 12 x 275ml NRB, Franklin & Sons Dandelion & Burdock 12 x 275ml NRB, Franklin & Sons Lemonade & Elderflower 12 x 275ml NRB, Franklin & Sons Strawberry & Raspberry 12 x 275ml NRB and Franklin & Sons Ginger Beer 12 x 275ml NRB |3| Fruit Shoot Orange Low Sugar 24 x 275ml PET, Fruit Shoot Apple & Blackcurrant 24 x 275ml PET, Fruit Shoot Apple 24 x 275ml PET, Fruit Shoot Summer Fruits Low Sugar 24 x 275ml PET, Fruit Shoot Peach & Mango 24 x 275ml PET, Fruit Shoot Hydro Blackcurrant 24 x 350ml PET |4| Coke Zero 24 x 330ml NRB, Diet Coke 24 x 330ml NRB, Coca-Cola 24 x 330ml NRB, Fanta Orange 24 x 330ml NRB and Sprite 24 x 330ml NRB |5| BVC J2O Spritz Apple & Watermelon 24 x 275ml NRB, BVC J2O Spritz Pear & Raspberry 24 x 275ml NRB, BVC J2O Spritz Peach & Apricot 24 x 275ml NRB, BVC J2O Apple & Raspberry 24 x 275ml NRB, BVC J2O Orange & Passion 24 x 275ml NRB and BVC J2O Apple & Mango 24 x 275ml NRB Free stock: |4| Coke Zero 24 x 330ml NRB

Cider

CIDER FESTIVAL FEATURE

Nothing screams summer quite like a cold, summer cider – make sure you’ve covered all bases with your cider range.

SEE PAGE 12

SAVE £6.50

SAVE £7.50 2

SAVE £TBC 1

ON 2.5KG BOXES

ON LOOSE BAGS

SAVE £3.50 3

FREE STOCK 7

SAVE £3 4

cider deals

WHEN YOU BUY 3 BIB'S. SAVE £4 WHEN YOU BUY 4 BIB'S

BUY IN PRODUCTS E TH ARE PART OF L CIDER FESTIVA G LISTIN

FREE 12 x 500 Aspalls Isabels Berry GET ME when you buy 3 FREE BIB's from the range

SAVE £3 5

WHEN YOU BUY 3 CASES

SAVE £3 6

FREE STOCK + POS 8 FREE box of Pipers when you buy 5 boxes from the range plus free POS when you buy 6 boxes from the range Kit contains: Display clip strips Pipers drip mats Counter top display unit Qualifying products are: |1| Rekorderlig Strawberry & Lime 15 x 500ml NRB 4% ABV, Rekorderlig Mango & Raspberry 15 x 500ml NRB 4% ABV, Rekorderlig Passionfruit 15 x 500ml NRB 4% ABV, Rekorderlig Wild Berries NRB 15 x 500ml 4% ABV and Rekorderlig Spiced Plum 15 x 500ml NRB 4% ABV |2| SAVE £7.50 – Snaffling Pig BBQ 50 x 50g, Snaffling Pig Habanero Chilli 50 x 50g, Snaffling Pig Perfectly Salted 50 x 50g, Snaffling Pig Salt & Vinegar 50 x 50g, Snaffling Pig Maple 50 x 50g, Snaffling Pig Mixed 50 x 50g, Snaffling Pig Ham & Mustard 50 x 50g SAVE £6.50 – Snaffling Pig BBQ Pork 1 x 2.5kg, Snaffling Pig Fennel Pork 1 x 2.5kg, Snaffling Pig Habanero Chilli 1 x 2.5kg, Snaffling Pig Black Pepper Pork 1 x 2.5kg, Snaffling Pig Perfectly Salted 1 x 2.5kg, Snaffling Pig of Doom 1 x 2.5kg, Snaffling Pig Salt & Vinegar 1 x 2.5kg, Snaffling Pig Sweet Chilli 1 x 2.5kg, Snaffling Pig Ham & Mustard 1 x 2.5kg |3| Orchard Pig Explorer 20L BIB 4.5% ABV |4| Westons Old Rosie 20L BIB 7.3% ABV and Westons Rosies Pig 20L BIB 4.8% ABV |5| Orchard Pig Reveller 12 x 500ml NRB 4.5% ABV |6| Orchard Thieves Craft Cider 12 x 330ml can 4.5% ABV |7| Waddlegoose Raspberry & Ginger 20L BIB 4.6% ABV, Aspall Cyderkyn 20L BIB 3.8% ABV and Aspall Temple Moon 20L BIB 5.8% ABV |8| Pipers Anglesea Sea Salt 40 x 40g,Pipers Sweet Chilli 40 x 40g, Pipers Lye Cross Cheddar & Onion 40 x 40g, Pipers Chorizo 40 x 40g, Pipers Spicy Tomato 40 x 40g, Pipers Black Pepper & Sea Salt 40 x 40g, Pipers Cider Vinegar & Sea Salt 40 x 40g, Pipers Unsalted 40 x 40g and Pipers Wild Thyme & Rosemary 40 x 40g Free stock is: |7| Aspalls Isabels Berry 12 x 500ml NRB 3.8% ABV

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 47

On deliveries from 2nd July until 30th July 2017

Theakstons

Fullers

Camerons Brewery

Tour de Wot

Summer Ale

Rough Ride

STYLE

New World ABV 4.0%

STYLE

Golden Ale ABV 3.9%

STYLE

APA ABV 4.5%

SEE

Golden sunset

SEE

Light gold

SEE

Amber

SMELL

Subtle, zesty

SMELL

Delicate hops

SMELL

Citrus, hoppy

TASTE

Tropical fruit, crisp finish

TASTE

Subtle, crisp and zesty

TASTE

Citrus, smooth

BITTER

SWEET

A delicious combination of barleys brewed with Amarillo hops, with tropical fruit flavours, tempered by a crisp finish on a biscuit-like malt foundation.

HIGHLIGHT

Summer Ale is a light, smooth pale gold beer brewed with Czech Saaz hops – effortlessly drinkable with crisp, biscuity flavours and zesty citrus notes.

HIGHLIGHT

Rough Ride is a US style session pale ale with lovely citrus hop character in both the aroma and taste without a harsh bitter flavour. An easy going full flavoured beer.

PRICE

£127.06

PRICE

£126.67

PRICE

£126.39

Sharps

Rye Rock STYLE

Elderflower Ale/ Cwrw Ysgawen

Adnams

Regatta

Rye IPA ABV 3.8%

STYLE

Golden Ale ABV 4.3%

STYLE

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Purple Moose Brewery Ltd

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HIGHLIGHT

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july cider festival deals

On the dray in July

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gold 2014

4.0

PORTHMADOG, NORTH WALES

Pale Ale ABV 4.0%

SEE

Rich Red

SEE

Pale Golden

SEE

Golden Straw

SMELL

Orange and grapefruit

SMELL

Gentle malt

SMELL

Lemon, floral, pineapple

TASTE

Spicy caramel with citrus

TASTE

Slightly dry, biscuity

TASTE

Dry, sweet, elderflower

BITTER

SWEET

HIGHLIGHT

Spicy rye malt and caramel taste, with a cutting citrus bitterness.

HIGHLIGHT

Golden ale brewed with East Anglian pale ale malt, it’s light and crisp with a lovely biscuit backbone. A refreshing thirstquenching pint, perfect for the summer.

HIGHLIGHT

A delightfully refreshing pale ale brewed using Cascade hops with the added indulgence of elderflowers. A real taste of summer.

£124.19

PRICE

£118.30

172 x 80mm Advert.qxp_Layout 1 08/06/2017 11:16 Page 1

PRICE

£117.13

PRICE

FREE Timothy Taylor’s rugby shirt when you buy any 2 x 9g of Boltmaker or Golden Best.

All for that taste of Taylor’s No limit on number of deals.

July Cider Festival Stans Leaf Twister Craft Traditional Cider

Rosie's Pig Handbrake Sparkling Cider with Damson

Temple Moon Higher strength Aspall BIB

Waddlegoose Raspeberry & Ginger Fruit BIB cyder

Orchard Pig Hogfather BIB

Rosie's Pig Flat Tyre Cloudy Cider with Rhubarb

Rosie's Pig Rusted Wheel Cloudy Cider with Cherry

Wyld Wood Organic Cider

Garden Cider Hopped Cider

12 x 330ml Can. 5% ABV. £14.97 Softly-rounded and full-bodied sparkling cider crafted with bittersweet apples.

12 x 330ml Can. 4% ABV. £17.35 Cloudy burgundy with a plum aroma and fruity damson flavour, with a sharp finish.

20L Bag-in-box. 5.8% ABV. £50.80 Fruity aroma with floral and woody notes, slightly cloudy with a medium to full body with strong flavour.

10L Bag-in-box. 4% ABV. £31.70 Cloudy light pink colour with distinctive rhubarb and citrus hints and a tart finish.

10L Bag-in-box. 4% ABV. £31.70 Distinct cherry aroma, with a good depth of flavour and medium sweetness.

Thirsty Farmer Medium Cider

Celtic Marches Lily the Pink

Garden Cider Vintage Dry Cider

20L Bag-in-box. 5.5% ABV. £57.80 Rich amber in colour, with a ripe apple scent and taste and a crisp, dry finish.

20L Bag-in-box. 4.5% ABV. £52.48 A medium fruity cider, gorgeous pink hue, intense fruity aroma, very drinkable.

£1.81bn

£109

Spent

Average spend

on cider & perry in the on-trade1 1.

20L Bag-in-box. 6% ABV. £55.48 Matured slowly for a smooth cider, which is light and delicate on the palate.

20L Bag-in-box. 6% ABV. £44.97 A truly appley, fresh and full-bodied taste with a ripe aroma.

cider festival deals

20L Bag-in-box. 7.4% ABV. £48.78 Full apple flavour with great balance and body that's not for the faint hearted!

20L Bag-in-box. 3.8% ABV. £65.00 Pronounced aroma and flavour of fresh raspberries and stem ginger with a medium sweet finish.

12 x 500ml NRB 4% ABV. £22.35 Dry Hopped with American Cascade hops – floral with citrus tones, perfectly balanced.

of ciders drinkers a month on eating and drinking out1

W estons Cider Report 2017

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 49

august cider festival deals

On the dray in August On deliveries from 29th July until 26th August 2017

Exmoor Ales

Camerons Brewery

HUK/Caledonian

Röad Crew

Golden XPA

STYLE

APA ABV 4.5%

STYLE

Exmoor Silver Stallion

Golden Ale ABV 4.3%

STYLE

Best Bitter ABV 4.3%

SEE

Golden

SEE

Golden pale

SEE

Pale Amber

SMELL

Citrus, hoppy

SMELL

Soft fruit

SMELL

Fruity, malty, spicy

TASTE

Citrus, hoppy, blackcurrant

TASTE

Biscuit malt

TASTE

Citrus, spice, biscuity

BITTER

SWEET

HIGHLIGHT

Röad Crew is an American session pale ale packed full of hoppy citrus and blackcurrant flavours delivering a crisp, refreshing, superior taste.

HIGHLIGHT

A variety of hops add floral aromas and soft fruit, malty flavours with a light, satisfying bitterness with malted wheat to ensure a silky smooth finish.

HIGHLIGHT

A crisp and complex taste – malty with citrus and spice overtones, using four English hops and a blend of Pale & Chocolate malts – a true thoroughbred.

PRICE

£139.27

PRICE

£118.25

PRICE

£121.47

Hogs Back Brewery

Black Sheep Brewery Plc

Fullers

My Generation

Beachcomber

STYLE

New World Pale Ale ABV 4.2%

STYLE

Farnham Whitebine

Golden ABV 3.7%

STYLE

Golden Ale ABV 4.0%

SEE

Light straw

SEE

Straw

SEE

Bright & golden

SMELL

Elderflower, hop, fruit

SMELL

Citrus

SMELL

Spicy hop & fruity

TASTE

Hop, fruit, citrus

TASTE

Refreshing, fruity

TASTE

Balanced, earthy notes

BITTER

SWEET

HIGHLIGHT

Pale malt works in harmony with Cascade, Galena, Polaris and Magnum hops to play out a mellow hoppy aroma, underpinned by a crisp, bitter bass-line.

HIGHLIGHT

The combination of Munich malt, golden oats and wheat create a light coloured, well-balanced beer with a refreshing lime and grapefruit bitterness.

HIGHLIGHT

Brewed with 100% Farnham Whitebine hops. A fresh Golden bitter with earthy, peppery notes. Grown and harvested exclusively by our brewers.

PRICE

£120.68

PRICE

£117.44

PRICE

£123.56

Sharps Brewering Co

Dawn Patrol STYLE

California Common ABV 4.0%

SEE

Amber hues

SMELL

Rustic earthy, woody

TASTE

Toasty, grainy caramel

Please order your pump clip from your customer account manager or when you place your online order.

BITTER SWEET

HIGHLIGHT

A firm but balanced bitterness.

PRICE

£122.50

For food matching suggestions see page 7.

August Cider Festival Stans Barrel Roller Craft Traditional Cider

12 x 330ml Can. 6% ABV. £14.97 A mellow and smooth sparkling cider, crafted with bittersweet apples.

Caple Road No.3 Blend Cider

24 x 330ml Can. 5.2% ABV. £19.66 Full-bodied oaky, smoky, sparkling cider. A complex cider with a deliciously sour finish.

Rosie's Pig Flat Tyre Sparkling Cider with Rhubarb

Rosie's Pig Handbrake Cloudy Cider with Damson

Henry Westons Reserve Family Reserve Cider

12 x 330ml Can. 4% ABV. £17.35 Cloudy light pink colour with distinctive rhubarb and citrus hints and a tart finish.

10L Bag-in-box. 4% ABV. £31.70 Cloudy burgundy with a plum aroma and fruity damson flavour, with a sharp finish.

Aspall Cyderkyn Lower Strength Aspall BIB

Henry Westons Perry English Country Perry

20L Bag-in-box. 4.5% ABV. £40.48 Slowly matured. Clear, bright and pale. Soft floral aroma. Delicate and fruity.

20L Bag-in-box. 5% ABV. £43.77 A smooth, mellow cider, leaving the taste of bittersweet apples on the palate.

Henry Westons Vintage Vintage Cider

Old Rosie Original Cloudy Cider

Thirsty Farmer Strawberry Cider

Celtic Marches Celtic Tiger

20L Bag-in-box. 6% ABV. £48.78 A dry Somerset cider with a rich apple aroma, tropical notes and a clean, zesty finish.

12 x 500ml NRB 7.3% ABV. £18.40 Slightly sparkling with apple and honey flavours.

12 x 500ml NRB 8.2% ABV. £19.96 Slightly sparkling with a classic 'scrumpy' aroma, with scents of bittersweet apples and honey.

Garden Cider Plum & Ginger Cider

20L Bag-in-box. 3.8% ABV. £46.70 Clean aroma of fresh green apples and toffee-apple, slightly sweet with a dry finish.

20L Bag-in-box. 4% ABV. £60.51 The scent and flavours of ripe plums perfectly complimented with subtle warming ginger.

20L Bag-in-box. 4% ABV. £57.80 Fresh strawberries and crisp apples produce a delicate, refreshing taste.

20L Bag-in-box. 4% ABV. £60.50 A medium cider providing refreshing, tropical flavours of orange and pineapple.

Garden Cider Vintage Medium Cider

20L Bag-in-box. 6% ABV. £55.49 Matured slowly for a smooth cider, which is light and delicate on the palate.

23% of cider drinkers

state the range of ciders stocked is extremely important when considering where to go for drinks 1.

W estons Cider Report 2017

Call your customer account manager on 0 33 33 20 20 85 or order online at eipublicanpartnerships.com 51

cider festival deals

Orchard Pig Navelgazer BIB

Full page advert (for back cover) Trim size: 216mm (w) x 286mm (h)

Page size: 210mm (w) x 280mm (h) emarket Type area: 180mm (w) x 250mm (h)

Supplier Directory

• Specially negotiated prices for EIPP Publicans • Quality brands and services for your pub business Check back regularly for the latest deals and prices available to you. Log onto the publican channel at eipublicanpartnerships.com to access your emarketdirectory

Multiple colour options available Matching Troughs available

Multiple colour options available Matching Baskets available

may & june deals

• Trusted suppliers