enterprise deals&ideas - August 2016 by Stonegate Group

August 2016

Cask Ale Week

Get ready to celebrate

Christmas Menu Planning What to serve this Christmas

SAVE £4.50 SEE PAGE 36

SAVE £3.00 SEE PAGE 36

Freshers' Week

Attract students this September

SAVE £6.50 SEE PAGE 36

FREE STOCK SEE PAGE 37

Plan ahead now to ensure you have a profitable autumn and winter season. Cask Ale Week is a great opportunity to showcase your ale range, so don’t miss our feature on page 6 for ideas on how to make the most of this footfall driver. Students return to university this September, and we’ve got advice from The Jolly Sailor in Canterbury on how to make your pub a home from home during Freshers' Week and beyond. It’s time to start thinking about your festive offering and menu so you're ready for the year's peak sales season. Turn to page 14 for menu planning tips from Booker. The Enterprise Team

AUGUST 2016 FEATURED

REGULARS

6 CASK ALE WEEK

4 BUSINESS NEWS

Get ready to celebrate Britain’s favourite drink

10 BEER FESTIVAL

Increasing sales with beer

12 CIDER FESTIVAL

Attract cider drinkers into your pub

0845 601 1602

20 FOOD 22 SEPTEMBER CALENDAR 24 SPORT

16 PUBWATCH

32 PUBLICAN NEWS

What to serve this Christmas Partnerships for safer pubs

18 FRESHERS' WEEK

Enterprise Inns plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: 0121 733 7700 | F: 0121 733 6447 E: ideas@enterpriseinns.com enterpriseinns.com Registered in England & Wales. Company no. 2562808

19 MACMILLAN COFFEE MORNING

All deals featured in the magazine are only available within the specified dates – see deals section for further details

9 FOOD & BEER PAIRING

14 CHRISTMAS MENUS

Recruitment and training:

0800 953 0072

8 ALE OF THE MONTH

30 COMMUNITY 35 DEALS

Increase footfall from students Raise money for a great cause

26 GAMING SUCCESS

Get the most from gaming machines

GREAT DEALS ON CASK ALE SEE PAGES 36 & 37

27 SOCIAL MEDIA STRATEGY

Social media tips to drive sales

28 DEFINE YOUR RETAIL OFFER How change at The Carters Arms has improved sales

34 ONLINE ORDERING

Save time and money by ordering online

Business news

Dizzy Blonde Donates Robinsons Brewery is running a charity campaign during July and August, donating 5p to charity for every Dizzy Blonde pint sold. The incentive allows Publicans to register and choose a pump clip design that suits a charity of their choice. There are a variety of clips available featuring Peggy, the brands mascot, wearing a number of outfit themes, from army and medical to lifeboat and mountain rescue. There’s also a plain pump clip available allowing Publicans to opt for their own individual charity if it falls outside of the featured themes. At the end of the campaign Publicans simply need to register how many pints of Dizzy Blonde have been sold, and Robinsons will send a cheque direct to the addressed to their chosen charity. Visit pimpmypump.com for more information.

Get set for Summer

Scores on the Cellar Doors

Outdoor areas are great sales drivers

Cask Marque are launching a new scheme,

for pubs over the summer, offering

Scores on the Cellar Doors, to address a

customers the chance to drink and dine

number of problems which still persist with

alfresco, whilst offering extra space for

pub retailing of beer, namely around quality

entertainment and family activities.

and beer yields. Scores on the Cellar Doors will operate a star rating system

Just like the interior of your premises,

on the use of best practice in the cellar. The accreditation will cost £25+VAT

outdoor spaces need to be assessed for any potential risks that could

per annum for Cask Marque pubs. The organisation expects that beer drinkers will come to trust the accreditation in the same was as they now trust the food

cause harm to customers.

hygiene ratings in establishments serving food.

• Check outdoor furniture and

Cask Marque have produced a Licensee Leaflet based on the facts

play equipment is safe and

from the recently issued Quality Report and copies are available for

in a good state of repair

distribution from cask-marque.co.uk

• Ensure outdoor heating and lighting meets H&S requirements • Carry out regular maintenance of outdoor spaces, including jet washing down patios and decking and clearing spaces of any debris or litter For more details on maintaining outdoor areas, check your Making the Most Of Guide.

Coming up this month... 2016 Summer Olympics

Football and Premier League

5th - 21st August

From 6th August

Screen the most popular Olympic events to attract sports fans

Plan your football season screenings now

Arrivals Great British High Street Competition and 'High Street Pledge' launch Now in its 3rd year, the Great British High Street competition celebrates the great work that is being done to

Hogs Back Hogstar Lager 50L keg 4.5% ABV Avaliable to southern depots only. A rich, golden, straw coloured lager with a superb hop-filled nose and a wonderful balanced taste between sweet and bitter.

revive, adapt and diversify the nation’s high streets. The BBPA invites members to champion their local high streets by nominating them and getting involved. The deadline for entries is 9 th September, and entries can be submitted by visiting thegreatbritishhighstreet.co.uk The ‘High Street Pledge’ initiative also launched this July, bringing together a number of the country’s leading businesses across the retail, leisure, property and digital sector, including many BBPA members, all pledging to work with their local high streets to boost employment opportunities,

Mortimers Orchard Cider 50L keg 5% ABV Available nationally. A fresh medium-dry cider with a lightly sparkling finish. Made from 100% fresh English apple juice.

unlock growth and support local communities.   This is part of the Government’s commitment to revitalise high streets and town centres; including a £6.7 billion package of business rates support, sensible planning changes and new measures to make parking in town centres easier.

Departures • Ringwood Razorback Best 18g cask 3.8% ABV • Point IPA 24x355ml NRB 5.6% ABV • Valtropin Verdejo 75cl bottle 12.5% ABV • Amarone Della Valpolicella Classico 75cl bottle 12% ABV • Goddards Fuggle Dee Dum 9g cask 4.8% ABV • Brooklyn Lager 24x355ml NRB 5.2% ABV • Guinness Dublin Porter 30L keg 3.8% ABV • Exmoor Ale 9g cask 3.8% ABV – Departure from northern depots only

(still avaliable in southern depots) Please speak to your Customer Account Manager for details of exact availability

Great British Beer Festival

Summer Bank Holiday

Tennis: US Open

9th - 13th August

29th August

29th - 31st

Plan American themed food and drink menus

Host a beer festival and showcase your range

Attract family custom by putting on a fun day

G E T T I NG R E A DY F OR

CASK ALE WEEK Cask Ale Week, which runs from 22nd September - 2nd October, celebrates Britain’s national drink, and offers an opportunity to attract additional customers to your pub and encourage them to try something new. The Opportunity

Sales Opportunities

£967 Average annual

There’s a huge opportunity for pubs that tap into the cask revolution… Cask Ale Week falls over two weekends, so tie it in with a beer festival to showcase your entire range. Don’t miss our feature on page 10 for advice on hosting a beer festival this autumn.

spend of a cask ale drinker

41%

of drinkers say beer festivals are the best place to try cask ale

65% of drinkers say

they visit pubs more often during Cask Ale Week

50%

Nearly of adults have never tried cask ale…presenting a huge opportunity for your pub!

Drinker Profile • Cask ale drinkers visit the pub more often – at least once a week • Are more loyal • Spend more money • Recruit new customers to your pub

In the run up to and during Cask Ale Week why not run ‘Meet the Brewer’ nights, inviting local brewers in to meet your customers and share their knowledge about this popular category? Offering guest ales, tastings and samplings will encourage drinkers to try something new and stimulate sales. Promotions on cask ale, including loyalty cards, ‘introduce a friend’ vouchers and try-before-you buy offers will not only reward existing custom, but encourage new cask fans to try your pub.

PR A3 Branded poster DEUCHARS v4.pdf

PR A2 Cask

Ale 2016 v2.pdf

1 17/02/2016

1 10/03/2016 12:40

10:05

LR Cask Ale 2016 Collectors Card v2.pdf

1 22/02/2016 09:58

PR A3 Empty Belly v3.pdf 1 02/03/2016 10:48

LR A7 Taster Note Tag 2016 v2.pdf

1 22/02/2016 10:33

LR 10x2 Cask Ale Week 2016 Banner v1.pdf 1 17/02/2016 10:30

FREE

Point of Sale Speak to your Regional Manager or Customer Account Manager for more details

N ' 'O Y E RA N SE E D TIO42 TH SEC PAGE

The Knowledge

The Perfect Serve

Make sure you brief staff to ensure they all have strong knowledge of the range of ales that are available and are confident to talk to customers about the cask beer and the history behind the local brews.

Getting your range right is critical to encouraging customers into your pub and to increase dwell time during your festival. As a guide, consider 20 ales for a 2 to 5 day festival. Aim for a mix of ABV’s, colours and styles including porters, blondes and mild / strong ales.

Provide tasting notes so your team can enthuse, advise and recommend your range, helping customers pick out the perfect pint.

*Cask Report 2015 / 16

Once you have decided what to offer customers, it’s critical to deliver a seamless serve. Cask Marque reports that 34% of customers will not return to a pub if the quality of the pint served is poor. It’s important to implement a thorough cellar management scheme to support your cask ale offering.

Quality glassware is an important factor in ensuring a perfect serve. Turn to page 29 for glass care advice. For more details on cellar management training, speak to your Regional Manager

FREE STOCK SEE PAGE 37

Greene King Doosra The King of Cricket Suffolk brewer Greene King has formed a partnership with the ECB. Their flagship beer, Greene King IPA, the nation’s fastest selling cask ale, has this season been unveiled as the Official Beer of England Cricket. In recognition, they are proudly brewing a limited edition pale ale, Doosra; the first in a series of cricket inspired beers that celebrate England’s cricketing opposition this summer – Sri Lanka & Pakistan.

TO O R DE R

SEE 'ON THE DRAY' PAGE 42

What is a Doosra? A type of delivery invented by Pakistani cricketer Saqlain Mushtaq and used by many Sri Lankan and Pakistani bowlers since. The doosra spins in the opposite direction to an off-break and aims to confuse the batsman into playing a poor shot. In Hindi and Urdu, doosra means "second" or "other".

The Doosra: Invented in Pakistan & Perfected in Sri Lanka: England play Pakistan 14th July - 7th September Doosra is a 4.2% ABV pale ale brewed with Cascade and First Gold hops. Refreshing and crisp with a citrus finish. Perfect for summer!

AVAIL ABLE A NOW FOR E IC R P ED FIX * OF £105 nts *No discou apply

BEER & FOOD PAIRING

Tips from Annabel Smith Convert customers to cask ale I ran a pub for many years and one of the toughest things I had to come to terms with was planning events ahead whilst dealing with the day to day running of the business. However, a little bit of forward planning always reaped rewards, so this month I’d encourage you to think ahead and get something in place for Cask Ale Week, which falls between 22nd September and 2nd October (I know, an 11 day week!). One of the aims of Cask Ale Week is to get non beer drinkers to try cask ale for the first time, and I’ve always found that holding a beer and food matching evening is a great ‘gateway’ to getting people interested in cask. Once they realise that all beer is not ‘brown and bitter’, they start to experiment, become adventurous and ask for recommendations. So how do you do this? First of all, don’t worry if your food offering is basic. It doesn’t need to be gastro. Matching different cheeses with beer tend to be some of my more successful events:

it’s simple, it’s accessible to everyone and it’s not labour intensive. Go one step further with cheese and cured meats and you’re onto a winner. Serve the food on platters and match different styles of cask ales with local produce. Regional food suppliers are always open to exhibiting their produce as long as you can provide an audience.

If you’re not sure what food to match with different beer styles, go to beerforthat.com and click

I guarantee you can absolutely convert non beer drinkers to beer lovers by pairing it with some food. Food softens the bitterness of some beers and smooths out the flavour profile. In addition, it’s something a little bit different to the usual. One last tip, if you’re doing any kind of event for Cask Ale Week, let the organisers know and they will advertise your event – for free – on the Cask Ale Week website at caskaleweek.co.uk

Ask Annabel about beer and food matching for your menus by emailing beersommelier@enterpriseinns.com

on the ‘explorer’ tab. It has hundreds of different beer styles, and matches each style with a food recommendation. So if you did want to ramp it up a bit, you can create a menu to match the beers you stock on the bar.

FOR MORE FOOD MATCHING SUGGESTIONS FOR THIS MONTH'S ON THE DRAY BEER SELECTION, SEE PAGE 13

r e e B s l a v i t s e F It’s an exciting time to work in the beer industry. The explosion of craft ale over the last couple of years has recruited a new wave of beer drinkers, bottled beers remain a best seller in bars across the country, and ale is no longer associated with older customers, as its popularity continues to grow. There’s no better time to host a beer festival! Beer festivals are a great way to attract existing and additional footfall whilst showcasing your beer range, and you’ll see an uplift in beer profits as customers are encouraged to try something new too.

Follow these simple steps to guarantee beer festival success… Timing The joy of beer festivals is that they can be hosted any time. Consider hosting over a weekend, to attract friends, or a longer period, to allow you to fully showcase your beer

to Enterprise Publicans, email enterpriseinns@ig-group.com to place your order.

entire month, and could be replicated on a smaller scale in your pub.

Range If you are holding a beer festival for the first time, it's best to start off small. Try to offer a variety of styles, flavours and ABV’s, including bottled

lager, craft ales and cask ales. Encourage customers to try before they buy with third-pint glasses,

by the customer, demonstrating the breadth of your range.

Pricing Keep your price structure simple for your staff and customers. Consider pricing your beers on scale with ABV’s.

exclusive deals on glassware

offering. Oktoberfest runs for an

flights – a selection of beers chosen

SEE PAGE 38

IG Group are offering

footfall from families and groups of

which can also be used to offer beer

FREE GLASSWARE

GLASSWARE OFFER!

1. SENATOR CE & ACTIVATOR GVT STAMPED GLASS CODE: P41380GSNU SIZE: 20oz (56cl) PACK SIZE: 1x24 BOX PRICE: £17.00 PER BOX

2. CONICAL CE GVT STAMPED GLASS CODE: P41772GS SIZE: 7oz (1/3 pint) PACK SIZE: 1x72 BOX PRICE: £40.50 PER BOX

PR A5 Beer Fest Menu Sleeves 2015 v1.pdf

PR 2 Pint Carton

Poster v2.pdf

1 27/07/2015

PR 10x2 Banner Beer Fest 2015 v3.pdf

Food

If you plan to host your beer festival

Forget wine pairing, it’s all about

over a weekend, remember children

beer pairing this year. You could

will need to be entertained too.

consider a dedicated food and beer

Knowledge

evening. Beer Sommelier Annabel Smith is available to advise Publicans on beer matching. For advice, email beersommelier@enterpriseinn.com

Make sure your team are up to speed with the varieties of beer on offer, and are able to chat comfortably to customers about your range. CGA data

Entertainment

reveals 9/10 customers are receptive

Encourage customers to stay in your

to staff recommendations, making

pub a little longer whilst listening to

this an ideal opportunity to upsell.

ENCOURAGE CUSTOMERS TO TRY DIFFERENT DRINKS If your customers usually drink...

They may like...

Mainstream lager

Authentic pilsner

Fruity wines like Chardonnay

Wheat beer

Dry, citrussy wines like Sauvignon Blanc

American-style IPA

Spicy red wine like Shiraz

Stout

Cider

Fruit beer

Gin

Hoppy IPA

they are prepared to pay more for craft beer…this raises to 43% of 25-34 year olds.

03/06/2015

15:37

02/06/2015

11:15

FREE

Point of Sale Speak to your Regional Manager or Customer Account Manager for more details

HOW CAN WE HELP? • Free beer festival POS kits available now

live music, open mic or comedy.

34% of beer drinkers say

12:40

9/10

people are very responsive to staff recommendations

• Don’t miss this month’s On the Dray beers, perfect as a guest ale during your beer festival • Visit liveandloud.com for entertainment inspiration • Free corks and pegs are available via your Customer Account Manager • A-Cask provides cellar equipment supplies and beer festival kits for hire and purchase. For more details contact sales@acask.com • Don’t forget to check out emarket for offers on additional products and services that will ensure your event is a success! Contact your Regional Manager for more details

CI DER FES TIVAL

TRY OUR NEW CIDERS

TRY OUR NEW CIDERS As summer draws to a close, hosting a cider festival is a great way to attract fans of this fruity drink, before customer taste preferences and drink choices begin to change with the season. Hosting a successful cider festival… There are plenty of ideas to help you host a successful cider festival in your ‘Making the Most of Guide’, including advice on cider festival activities, ranging and glassware. What to serve… There are over 30 new ciders available to Enterprise Publicans until September*, including cans, bottles and bag in box formats, so stock up now!

FREE GLASSWARE SEE PAGE 39

FREE

Point of Sale Speak to your Regional Manager or Customer Account Manager for more details

Meet the Maker Simon Wright, Hawkes Cider

“I always set out for our business to be what you call a ‘purpose’ driven business, this means we try to look beyond just making a profit and endeavour to bring some good back to our community. Our Urban Orchard cider is the perfect embodiment of this. We use apples donated to us by Londoners to form part of our cider blend, allowing us to not only make great cider but also promote really important issues like sustainability, food waste and most importantly it brings communities together in one product!” “Our apple cider is what we call a ‘London blend’. This basically means it contains not only handpicked urban apples but also apple varieties that would once been available in abundance in and around London, like Bramleys and Coxs. Did you know the original apple sellers on London streets were called ‘Costermongers’?

The costard apple was once the most prevalent apple variety sold in London, but now it's completely lost.” Our cider is officially a medium dry cider ,but tends to be a bit more medium as it has a touch of sweetness to it. It’s smooth and harmonious in body, complex and rich in texture with a crisp wine-like finish. I’d compare our cider to a great German pilsner lager. It has plenty of depth and body to it but ultimately is incredibly drinkable and will definitely have you coming back for more. Hopefully it also appeals to people who care about what their brands stand for and want to be part of something bigger!” Every Harvest, Hawkes appeal for donated apples as part of thier #appledonor campaign. Visit wearehawkes.com to sign up to become a donor.

*New products will be available for Publicans to order w/c 28th March - 24th September 2016. Once the festival period ends, SKU’s will no longer be available to order. Contact your Customer Account Manager for more details

WEST BERKSHIRE BREWERY SCREAMING EAGLE 4.6% ABV

FLACK MANOR ROMSEY GOLD 4.0% ABV

The spicy citrus notes in this beer will complement a southern fried chicken wrap served with fries.

Serve with a ripe Camembert, the crisp refreshing carbonation cuts through the fattiness of the cheese.

WADWORTH ESPIRITO DE CARANAVAL 4.3% ABV

ROOSTERS WILD MULE 3.9% ABV

Embrace carnival spirit by drinking this full bodied beer with a chilli served with cool guacamole.

This pale ale is packed with Nelson Sauvin hops, and cuts through a plate of smoked salmon with brown bread.

CAMERONS BREWERY REDEEMER 4.2% ABV

EXMOOR GOLD EXPORT STRENGTH 5.5% ABV

Redeemer’s fruity, orangey notes complement pan fried duck breast served with sautéed potatos.

This is a massively powerful beer, so match it with a spicy burger topped with Monterey Jack cheese.

GREENE KING DOOSRA 4.2% ABV

OTTER BREWERY SUMMER LIGHT 4.0% ABV

WYCHWOOD FULL BRAZILIAN 4.4% ABV

Serve with finger sandwiches, and a bowl of strawberries whilst watching the cricket.

Pair with fruity desserts like peach melba or even barbecued pineapple rings.

With it's fruity notes and bitter finish, the Full Brazilian matches a seafood pasta beautifully.

THIS MONTH'S ON THE DRAY FEATURED BEERS ON PAGE 42 OFFER DISTINCT CHARACTERISTICS AND ARE PERFECT FOR PAIRING WITH FOOD:

FIND OUT MORE ABOUT FOOD PAIRING AT BEERFORTHAT.COM

16831_BLONDE_BEERS_AD_ENTERPRISE_172x129.25_V2.indd 1

07/06/2016 16:48

CHRISTMAS MENU PLANNING Earn to 7% cup back f ash Booke rom ra Makro*nd

TURKEY WITH CHANTENAY CARROTS & HONEY ROASTED PARSNIPS • Farm Fresh Chantenay Carrots (2kg)

• Fresh Grade A British Turkey

Booker code: M095397 Price/Size: £0.43/100g • Chef's Larder Homestyle Roast Potatoes (2kg) Booker code: M197033 Price/Size: £0.19/150g • Chef's Larder Gravy Granules for Meat (2kg) Booker code: M069725 Price/Size: £0.01/50ml • Chef's Larder Medium Brussels Sprouts (2.5kg) Booker code: M427090 Price/Size: £0.07/50g • Blakemans Pigs in Blankets Booker code: M149858 Price/Size: £0.20/1 sausage

Booker code: M131297 Price/Size: £0.09/50g • Farm Fresh Parsnips (1.5kg) Booker code: M112709 Price/Size: £0.07/50g • Chef's Larder Clear Honey (1kg) Booker code: M135825 Price/Size: £0.05/10g • Chef's Larder Sage & Onion Stuffing Mix (2kg) Booker code: M194109 Price/Size: £0.02/2 balls • Chef's Larder Cranberry Sauce (2.5kg) Booker code: M098493 Price/Size: £0.19/50g

SUGGESTED SELL PRICE

£6.99

£7.99

£8.99

% PROFIT

77% £4.51

80% £5.34

82% £6.18

CASH PROFIT

63% year

COST PER PORTION:

£1.32

on year spike in Christmas Day bookings†

1 in 6

UK adults ate out on Christmas Day 2014**

1/3

of consumers eating out on Christmas Day chose to eat in a pub**

*Available to all Enterprise Publicans, minimum 2% rebate up to maximum 7% based on average weekly purchase value for non-drink and non-tobacco products only

Exploit upsell opportunities. Increase dining spend with optional extras like welcome drinks, petit fours or mince pies.

Between July & September… • Email to your customer database

• PLAN your Christmas menu and make sure it is on display in your pub • UPLOAD your menu to your website

• ARRANGE a leaflet drop of your Christmas menu to local businesses and households

• SHARE on social media

• ORDER your Christmas POS

Christmas is the busiest time of the year for pubs, with additional footfall from office parties and family meals presenting big profit opportunities. As summer draws to a close, customers will start to think about booking their festive celebrations. Make sure that you pre-plan your Christmas food offering and promote it now to avoid losing bookings.

Festive Food Planning Classic dishes will always sell well at Christmas. Much loved dishes like turkey, beef and salmon with all the

trimmings will always prove popular with diners. Don’t forget veggie options, a nut roast or a goats cheese tart will demonstrate you can cater for a variety of customer needs. Offer a set menu across the Christmas period – including a two course and three course option for a fixed price. Not only will this reduce pressure on your kitchen during busy periods, but you will avoid food wastage and allow your kitchen to pre-prepare dishes.

Buffets are an easy way to cater for large parties over the Christmas period. Price accordingly, dependant on dishes provided: the more premium the platter, the more premium cost you can demand. Attract Christmas shoppers and food-spend across all day parts by offering mulled wine, mince pies, festive sandwiches and snacks.

Tradition vs Trend Roast Turkey with all the trimmings OR Turkey Parcel wrapped in Parma ham Christmas Pudding OR Christmas Pudding Ice Cream Festive finger food buffet OR Christmas sharing platters or boards with pâté, sliced turkey, breads and cheeses

SALMON FILLETS IN HOLLANDAISE SAUCE

COST PER PORTION:

£2.30

• Chef's

Essentials 10 Pacific Salmon Fillets 140-160g (1.4kg) Booker code: M159182 Price/Size: £1.80/1 fillet • Chef's Larder Homestyle Roast Potatoes (2kg) Booker code: M197033 Price/Size: £0.19/150g

• Chef's

Larder Farmhouse Vegetable Mix (1kg)

• Relish

The Idea Chef's Collection Hollandaise Sauce (1kg)

Booker code: M424100 Price/Size: £0.08/100g Booker code: M145358 Price/Size: £0.23/50g

SUGGESTED SELL PRICE

£9.99

£10.99

£11.99

% PROFIT

72% £6.04

75% £6.87

77% £7.70

CASH PROFIT

CHRISTMAS PUDDING & BRANDY SAUCE

COST PER PORTION:

£0.53

• Chef's

Larder Christmas Pudding Log (1.25kg x 14ptn) Booker code: M491540 Price/Size: £0.38/1 pudding • Macphie Brandy Sauce (1 Litre) Booker code: M081169 Price/Size: £0.15/50ml SUGGESTED SELL PRICE

£9.99

£10.99

£11.99

% PROFIT

72% £6.04

75% £6.87

77% £7.70

CASH PROFIT

**Allegra Foodservice †Since 2011. Bookatable.com survey

Pubwatch National Pubwatch is a voluntary organisation set up to support existing Pubwatches and encourage the creation of new Pubwatch schemes, with the aim of achieving a safer social drinking environment in all licensed premises throughout the UK.

Pubwatches are voluntary in nature Membership of a Pubwatch scheme can be a valuable way to demonstrate commitment to promoting the four licensing objectives under the Licensing Act 2003. Some Local Authorities have tried to impose Pubwatch membership as a condition of licence, however Pubwatch has always been a voluntary activity, engaged in by operators of licensed premises primarily for their own benefit which results in a positive outcome for the wider community. Pubwatches make their own decisions Licensees have for many years enjoyed the common law right to refuse entry to anyone they wish as long as they do not breach discrimination laws. This is a powerful tool for a Pubwatch to ban troublemakers from their scheme, but as with any power, it should be used responsibly. Pubwatch

schemes are not subject to Human Rights legislation but public authorities such as the police are. That’s why the police and other public bodies should only attend Pubwatch meetings in a liaison capacity to share intelligence and trends. They should not be involved in the management of a scheme or the banning processes which could possibly put the Pubwatch at risk of a legal challenge. Any ‘partnership’ which bans an individual should be mindful of the risk of legal challenge. In a recent High Court hearing, a claimant tried to overturn a Pubwatch ban and seek damages against the licensee members. In ruling against the claimant in the Pubwatch's favour, the judge noted that he would not expect the operations of a Pubwatch scheme to be open to judicial review if the role of the Police and other public bodies was limited to that of advice and support, as recommended by the ‘Good Practice Guide’ issued by National Pubwatch.

Pubwatches are specifically on-trade focussed The problems associated with alcohol-related violence and the night time economy will be fundamentally different to those affecting the retail sector. The focus of a night time crime reduction strategy will be primarily aimed at individuals who are at risk of self harm or a threat to customers and staff due to the misuse of drugs or alcohol. Pubwatch members have the ability to manage their own schemes to ensure their money and effort is focused on issues that cause them the greatest problem. To set up a Pubwatch, or for further information and practical advice and guidance, visit the National Pubwatch website nationalpubwatch.org.uk

A truly premium English lager for people who love beer Curious Brew is re-pitched with Champagne yeast before adding a ‘dosage’ of the rare Nelson Sauvin hop. The result is more fragrant, less gassy, cleaner and more refreshing than any other beer we’ve tried. 4.7% abv

Install Curious Brew on draught and get FREE POS material. Curious Brew 330ml bottle

Buy 3 Cases Get 1 Case FREE (1 Case = 12 Bottles)

Contact Enterprise to place an order, arrange your install and get POS material, including Glassware, Table Talkers and Beer Mats.

www.curiousdrinks.com 17

ATTRACT STUDENTS This September, a new wave of students will be heading to universities across the country. Ian Blackmore, Publican at The Jolly Sailor in Canterbury, has successfully tapped into this market, and the pub is now the go-to destination for local students. Ian says “positioning pubs as social hubs and homes from home are key drivers in attracting students. At The Jolly Sailor, we provide a welcoming environment and encourage university groups to use our space for free for events and gatherings.”

FREE GLASSWARE SEE PAGE 39

Here he shares his top tips on attracting footfall from this repeat customer base… • Offer a packed events calendar, with something different most nights of the week. This could be televised sport, live music or comedy. The more events you put on, the more people you’ll appeal to! • Offer value-for-money food options. Students favour pub grub, while snacks, sharing platters and picky dishes are great for groups to graze on. Don’t underestimate the power of free food either… free nibbles served with drinks will go down very well!

• Free Wi-Fi is a must. The connection will encourage interaction such as check in’s on social media as well as establishing your pub as a destination for studying and socialising. • On the lead up to Freshers' Week, new students tend to research their area, seeking out places to visit and events to attend. Make sure you promote your pub's social schedule. • As well as providing a fun atmosphere, ensure you’re also running responsible promotions. Avoid free drink offers where possible. Above all, remember a safe haven is as important as offering value for money.

• Supporting your local university is another way to gain a student following. Provide meeting space for study groups, clubs and societies where possible, and you will see your pub become an extension of the university itself.

PR A2 Weekly Student Events v2.pdf 1 14/03/2016 15:54

LR A2 Freshers Week v4.pdf

1 10/03/2016 11:34

LR A3 Student Open

LR A3 Student

Quiz Night v1.pdf

1 10/03/2016

Mic Night v1.pdf

LR A3 Student Karaoke

PR A3 Rooms

FREE

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PR A3 Freshers

Point of Sale Speak to your Regional Manager or Customer Account Manager for more details

for Parents poster

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lemo

Macmillan

Ingr edie nts 200g butte for greas r, softened, ing plus extra 200g golde n caste 3 large r suga eggs, r 200g beate n self-r aising 2 tsp flour vanill a extra 3 tbsp ct milk

Date for the diary: Friday 30 September th

Invite your customers to join you for a coffee whilst raising money for a good cause this September, by taking part in The World’s Biggest Coffee Morning in association with Macmillan Cancer Support. One of the biggest charity events in the UK, Macmillan Coffee Mornings have so far raised an outstanding £27million, with businesses up and down the country getting together with their staff and customers over a brew. Hosting a Coffee Morning is a great reason to open your doors to your local community outside of traditional trading hours, whilst tapping into the booming coffee market, which is estimated to be worth £7.9billion in the UK alone*.

In addition, it’s an opportunity to attract different customers to your pub – including families with small children, females and elderly patrons likely to join you to catch up over a slice of cake and a cuppa. Increase dwell time with a range of games and ideas to entertain and involve your customers during your coffee morning… Play Baked or Faked. This game comes with a blindfold and is available in Macmillan POS kits. Someone puts it on and has to guess if the cake they are eating is homemade or shop bought. Serve a mixture of pre-prepared cakes and customer-created cakes, coffee and tea. The Macmillan POS kit contains a cake duster for adding theatre to your bakes. Decorate your pub with Macmillan themed bunting, tablecloths, posters and fundraising boxes to set the scene.

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Ingredie nts 200g butter, for greasing softened, plus extra 200g golden 3 large caster 30g cocoa sugar eggs, 200g beaten 1 ½ tbsp powder, self-raising sifted 2 tsp 50g dark strong coffee, flour vanilla extract 3 tbsp chocolate, cooled milk melted Preparatio n time: Cooking 20 minutes Method time: 55 minutes Serves: 10 1. Heat oven to 180C/160 2. Grease C fan/gas and line together a 4. the butter, 2lb loaf tin 3. Add with a sugar the eggs, strip of and a baking the flour, a little pinch parchment at a time, of salt, with an separate along with . In a beating the electric large bowl 4. Dollop bowl. Stir the vanilla extract well after whisk, each until light beat cocoa and the spoonfuls addition. powder Once and fluffy. milk, of both and coffee all then transferSift over mixtures and fold bubbles. the mixture into one half the into the has been in Use the of the mixture prepared 5. Bake used handle bowls. to a for 50-55 tin, alternating of a metal up bang the tin with foil mins, spoon or until after to swirl on the worktop between 40 mins 6. Leave a skewer the and marble to eliminate two. if it is to cool becoming inserted the mixtures in the 7. Once into any air tin for too brown. the centre cooled, together. 20 mins, comes drizzle before then lift out clean, melted slicing. onto chocolate cover a wire rack to over the cool completely surface cake of the tastes . cake and leave be tter to set

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There’s a wide selection of free POS available to Publicans from Macmillan, including: • A3 posters & invite posters • Table cloths • Cake flags • Collection box • Tent cards • Bunting Visit coffee.macmillan.org.uk for more details

1.4 billion

servings of speciality coffee were served in the UK in 2015**

*Big Hospitality **Eat Out Magazine

Celebrate

Bthrisiatuitusmhn food

As BBQ season draws to a close, it’s time to look ahead to autumn, and there’s plenty for foodies to look forward to! Roast Dinner Week, British Food Fortnight and the industry wide Scotch Egg Challenge all present an opportunity to get people talking about your menu!

Roast Dinner Week 26th September - 2nd October What could be better than a whole week celebrating the nation's favourite dish? Roast dinners don’t just have to be served on a Sunday, putting them on your menu for the duration of Roast Dinner Week is likely to provide an uplift in food sales and could see you win up to £10,000 worth of PR

1.2 billion roast dinners are eaten in the UK every year

40%

of consumers surveyed wanted to see roast dinners on pub menus all week

support, courtesy of Unilver Food Solutions. PLUS, every pub that enters will get a free tub of KNORR gravy and POS kit to help you promote your roast! To enter, visit britishroastdinnerweek. co.uk and fill in a short form advising the judges why your roast dinner is the best in the UK*. *Unilver Food Solutions Survey **YouGov Survey

SCOTCH EGG CHALLENGE

Details for the 2016 Scotch Egg Challenge are expected to be released imminently...

British Food Fortnight

Why not use British Food Fortnight

17 September - 2 October

along with Roast Dinner Week to offer

As diners become increasingly interested

menus? From farm-sourced meats and

in the provenance of their dishes,

vegetables to regional cheeses, beers,

serving the best of British food will help

ales and wines, there are endless ways

you attract new customers, increase

to support the British food industry. Make

spend from existing customers and

sure you clearly indicate where you’ve

establish a point of difference between

sourced your ingredients on your menu.

diners locally sourced products on your

your pub and your local competitors. By sourcing and promoting British food year-round, you are showing that you are serious about food sourcing and quality, and are helping the British economy as well as serving up tasty plates.

Last year saw success for two Enterprise Publicans, with Nick Maloney from the Princess Victoria in Shepherd’s Bush winning the “Unconventional” category for his Thai adaption of the classic pub dish, and The Gipsy Queen in Kentish Town being crowned runner up in the “Traditional” category with their

70% of Brits think it is important that they eat locally sourced produce**

pork shoulder and fennel egg invention. The dish is judged against the three categories of taste, texture and appearance. Previous years have seen flavour combinations including wild boar, black pudding and veggie options. Why not

NATIONAL SCOTCH EGG DAY

get your customers involved

Celebrating a great British snack and staple menu item for pubs across the country, National Scotch Egg day falls on the 27th July.

and invite them to suggest

From traditional scotch eggs – made with sausage meat, herbs, boiled eggs and breadcrumbs - to quirky interpretations, the versatility of this classic dish means it can be offered as a bar snack or a starter.

their scotch egg creations via social media, or as part of a scotch egg cook-off in your pub in the lead up to the annual snack challenge?

september

monday

tuesday

Summer Bank Holiday Tennis: US Open

Tennis: US Open

Paralympic Games: Rio

Oktoberfest British Food Fortnight

First delivery day for September deals Cask Ale Week Oktoberfest British Food Fortnight

wednesday

Tennis: US Open

Paralympic Games: Rio

Oktoberfest British Food Fortnight

Cask Ale Week Oktoberfest British Food Fortnight Golf: Ryder Cup

Tennis: US Open

Paralympic Games: Rio Tennis: US Open

Paralympic Games: Rio

Last order date for September online deals Oktoberfest British Food Fortnight

Cask Ale Week Oktoberfest British Food Fortnight Golf: Ryder Cup

British Food Fortnight

17 - 2

Celebrate the nationâ&#x20AC;&#x2122;s favourite foods and serve traditional plates like fish and chips, pies and roast dinners Shout about the provenance of your dishes. Customers like to hear where their food comes from

Oktoberfest With Oktoberfest falling over 3 weekends, consider hosting a German themed beer festival

Freshers' Week Positioning the pub as the social hub and home away from home are the key drivers in increasing footfall and sales

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LR A3 Student Open

LR A3 Student

Quiz Night v1.pdf

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LR A3 Student Karaoke

PR A3 Rooms

Drive footfall during the day with great coffee and free WiFi, and during the evening with a schedule of activities; Quiz Night, Open Mic Night, Curry Night etc

for Parents poster

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Offer deals on German beers to increase drink sales Serve traditional Bavarian dishes like bratwurst and schnitzel

15:57

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17 - 2 22

thursday

friday

Tennis: US Open

Paralympic Games: Rio Tennis: US Open

Paralympic Games: Rio

October online deals available to order from today Cask Ale Week Oktoberfest British Food Fortnight

Cask Ale Week Oktoberfest British Food Fortnight Golf: Ryder Cup

saturday

Tennis: US Open

Paralympic Games: Rio Tennis: US Open

Paralympic Games: Rio

Cask Ale Week Oktoberfest British Food Fortnight

Cask Ale Week Oktoberfest British Food Fortnight Golf: Ryder Cup

Paralympic Games: Rio Tennis: US Open

Paralympic Games: Rio Oktoberfest British Food Fortnight

Last delivery day for September deals Cask Ale Week Oktoberfest British Food Fortnight

Cask Ale Week Oktoberfest British Food Fortnight Golf: Ryder Cup World Vegetarian Day

Tennis: US Open Formula 1: Italian Grand Prix

Paralympic Games: Rio Tennis: US Open

Paralympic Games: Rio Oktoberfest British Food Fortnight Formula 1: Singapore Grand Prix

Macmillan Coffee Morning Cask Ale Week Oktoberfest British Food Fortnight

Cask Ale Week Oktoberfest British Food Fortnight Golf: Ryder Cup Formula 1: Malaysian Grand Prix

PR A3 Branded poster DEUCHARS v4.pdf 1 10/03/2016 12:40

Cask Ale Week

22 - 2

Tennis: US Open

sunday

PR A2 Cask Ale

2016 v2.pdf

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A great opportunity to raise awareness of your pub, attract new customers and grow sales

LR Cask Ale 2016 Collectors Card v2.pdf 1 22/02/2016 09:58

PR A3 Empty Belly v3.pdf 1 02/03/2016 10:48

LR A7 Taster Note Tag 2016 v2.pdf 1 22/02/2016 10:33

Holding a beer festival for Cask Ale Week gives occasional pub-goers a reason to visit more often

Macmillan Coffee Morning

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Holding a Macmillan Coffee Morning showcases your outlet as a morning coffee venue for consumers Establish yourself as the hub of the community with a family fun day

LR 10x2 Cask Ale Week 2016 Banner v1.pdf 1 17/02/2016 10:30

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PR 10x2 Macmillan Coffee Morning Banner 2016

Golf: Ryder Cup Promote the fact you are screening the golf action inside and outside of your pub and via your social media platforms to attract customers The Ryder Cup is screened over 3 days. Offer customer incentives for repeat visits

v1.pdf 1 09/03/2016 10:07

lemon Ingredients

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200g butter, for greasing softened, plus extra 200g golden 3 large caster 30g cocoa sugar eggs, 200g beaten 1 ½ tbsp powder, self-raising sifted 2 tsp 50g dark strong coffee, flour vanilla extract 3 tbsp chocolate, cooled milk melted Preparation time: Cooking 20 minutes Method time: 55 minutes Serves: 10 1. Heat oven to 180C/160C 2. Grease and line fan/gas together a 4. the butter, 2lb loaf tin 3. Add with a sugar the eggs, strip of and a baking the flour, a little pinch parchment. at a time, of salt, with an separate along with beating In a large the electric bowl 4. Dollop bowl. Stir the vanilla extract well after whisk, each until light beat cocoa and the spoonfuls addition. powder Once and fluffy. milk, of both and coffee all then transferSift over mixtures and fold bubbles. the mixture into one half the into the has been in Use the of the mixture prepared 5. Bake used handle bowls. to a for 50-55 tin, alternating of a metal up bang the tin with foil mins, spoon or until after to swirl on the worktop between 40 mins 6. Leave a skewer the and marble to eliminate two. if it is to cool becoming inserted the mixtures in the 7. Once into any air tin for too brown. the centre cooled, together. 20 mins, comes drizzle before then lift out clean, melted slicing. onto chocolate cover a wire rack to over the cool completely. surface cake of the tastes cake and leave be tter to set

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The World’s official partner Biggest Coffee of the Morning

27 - 2

MAC15340

THE START OF THE 2016

FOOTBALL SEASON Football is undoubtedly the most popular sport in the UK, and presents a huge sales opportunity for pubs across the entire season. By offering an unrivalled viewing experience, great atmosphere and a well-stocked bar, you’ll attract an army of sports fans this season. Key dates for the new football season 6th AUGUST

Football League season starts

13th AUGUST Premier League season starts 13/14th SEPTEMBER First Champions League round of fixtures 5th NOVEMBER FA Cup first round 26th MARCH Capital One Cup final 6th MAY Final Football League weekend

Dates for the diary: Kicks off from 6th August Serving up success: Make sure fans don’t miss a minute of the match – serving pitchers and buckets of beer will reduce serving times and pressure on the bar. Consider pre-ordering and table service options too. When planning your match-day menu, hand-held options like burgers, hot-dogs or pizzas will be easy to eat, and simpler to prepare during big matches. Stock up on snacks too, crisps and nuts will be popular for customers who fancy a light-bite with a pint.

Loyal fans: With games on Fridays, Saturdays, Sundays and Mondays, set up a loyalty scheme to encourage repeat visits and boost sales with rewards. Post-match : Live music and quizzes can be a great way to encourage customers to stay after the 90 minutes is over, and don’t forget to advertise live sport that is showing after the game so customers know there’s more to stay for after the final whistle blows. Team talk: Make sure your bar is well staffed on match days. Consider bringing in extra team members to cope with extra demand.

20th MAY League One play-off final 27th MAY FA Cup final 28th MAY League Two play-off final 29th MAY Championship play-off final

FREE GLASSWARE SEE PAGE 38

PLAN AHEAD FOR THE 2018 WORLD CUP QUALIFIERS: SUNDAY 4th SEPTEMBER 2016 Slovakia v England SATURDAY 8th OCTOBER 2016 England v Malta TUESDAY 11th OCTOBER 2016 Slovenia v England FRIDAY 11th NOVEMBER 2016 England v Scotland SUNDAY 26th MARCH 2017 England v Lithuania SATURDAY 10th JUNE 201 Scotland v England FRIDAY 1st SEPTEMBER 2017 Malta v England MONDAY 4th SEPTEMBER 2017 England v Slovakia THURSDAY 5th OCTOBER 2017 England v Slovenia SUNDAY 8th OCTOBER 2017 Lithuania v England For complete match schedules, visit fifa.com/worldcup/preliminaries/ europe/all-matches.html

WATCmH es ATCH W all the ga al

! e games HEREH ERE! l th

QUALIFYING MATCHES

MBER 2016 SUNDAY 4TH SEPTE England Slovakia v

QUALIFYING MATCHES

ER 2016 SATURDAY 8TH OCTOB Malta

SUNDAY 4TH SEPTEMBER

ER 2016 TUESDAY 11TH OCTOB England

SATURDAY 8TH OCTOBER

England v

Slovenia v

FRIDAY 11TH NOVEM

BER 2016 and

England v Scotl

ASK INSIDE FOR DETAILS

Slovakia v Englan

2016

England v Malta

2016

TUESDAY 11TH OCTOBER 2016 Slovenia v Englan

FRIDAY 11TH NOVEMBER 2016 England v Scotla

ASK INSIDE FOR DETAILS

Point of Sale Available Order your POS today and get a headstart on planning for the tournament.

MAXIMISING MACHINE INCOME Gaming machines can provide a significant income stream – in some cases generating up to £7000 per year* for pubs. Gamestec offer their top tips on maximising this profit opportunity. 1. FRUIT MACHINES GENERATE PROFITS and should be given the best positions around your pub, ideally in and around the bar area.

2. TURN YOUR MACHINES ON EVERY DAY from open to close. An average machine, turned on for 12hrs will cost around 14p in energy costs – a worthwhile investment.

3. MAKE SURE ALL MACHINES ARE CLEANED DAILY and buttons aren’t sticking down. If you encounter any issues with your machine, report service calls immediately using the supplier’s service line number, which can be found on the machine. If something hasn’t been fixed within 24 hours, call again and inform your machines manager to avoid losing out.

4. MONITOR YOUR MACHINE INCOME. A drop in fruit machine profits could indicate your players are bored and a change is needed. Get to know the supplier’s Account Manager. Speak to them regularly to find out what’s hot or if they have any concerns about any of your machines. Give them time when they’re visiting you on site.

5. REFILL YOUR MACHINE to the full amount requested every day. If you don’t have a refill key, speak to your machine supplier and they will arrange for one to be sent out to you.

6. LOOK OUT FOR GROUPS of unknown customers crowding around a machine. They may be trying to gain illegal access to it. Feel free to challenge anyone you suspect is attempting to commit a fraud on your machines and always ask anyone claiming to be from the machine’s supplier to produce identification.

7. SOMEWHERE FOR PLAYERS TO REST THEIR DRINKS is a huge boost. Drinks shelves work the best, but if you don’t have any then high tables can work too. Just be careful not to block off access to the machine.

* Gamestec data

Five steps to a successful social media strategy Social media is a way to extend the conversations you have over the bar to engage with customers outside of the pub environment. To use social media effectively, you’ll need a strategy in place. Roland Ellison from InaPub explains what you need to consider.

u WHO, WHERE, WHEN? Identify who you’d like to attract to your pub – students? Office workers?

w ESTABLISHING GOALS

channel is a ‘making the most of

Whether you want to increase likes

managing your social media accounts.

or followers, boost trade at certain times or push a particular product or event – make sure your social media

social media’ guide, offering advice on

y EXECUTE YOUR STRATEGY With a clearer view of who you are

goals are clear and measurable. In

trying to reach and how, all that

appeal to them, and which channels

addition, try and focus on a couple

remains to do now is to get to work

will you use to reach them? Snapchat,

of platforms, for example Twitter and

and start getting people through the

for example, may resonate with a

Facebook, rather than spread your

door via your social media marketing!

younger audience, while Facebook is

efforts thinly across multiple sites.

And once customers are in your pub,

great for inviting customers to events.

x SKILL UP

don’t forget to encourage them to

Do you have the tech and skills

media channels – tagging themselves

What does your pub offer that

in place to achieve your goals? If

in your photos, checking-in online

others don’t provide? How can

not, who can help? It’s also worth

and commenting on your posts.

you communicate this USP most

allocating the role of social media

effectively? Social media allows

champion to one or two trusted

you to tempt customers into your

members of staff, to ensure your

venue visually and verbally –

tone of voice and messaging are

helping them to decide where to go.

consistent. Available on the Publican

Consider what type of content will

v WHAT?

spread the word via their own social

SEGMENTATION I N ACT I ON Designed to unlock the potential of your pub, Enterprise Inn’s market-leading segmentation tool provides data and insight to maximise the sales potential of your pub and improve overall retail standards.

The repositioning of the pub has attracted new

Using the segmentation tool, Regional Manager Johnny Furber and Publicans Mikey and Anna Sharples have completely overhauled the Carters Arms in Wilmslow, which originally traded as a drink and sports led pub. “It was evident that for the business to flourish, the pub needed to be repositioned. The value drink segment was sufficiently catered for in and around Wilmslow, and it was clear that introducing a food offering was the correct approach“ explains Johnny.

Not only did the segmentation tool identify the need to make significant improvements to the pub, it also helped secure the correct Publicans to drive the business forward too, with Mikey and Anna Sharples taking over the pub this March. “Mikey and Anna were keen to offer a good quality and well-designed food solution, and following the pub's refurbishment, it was evident the pub was closely aligned with the target venue that Pieminister were looking for. Pieminister visited the pub and were happy to progress with the partnership as the new offer at the Carters Arms mirrored their brand image.”

customers who previously would have visited other pubs in the area. With each week, the pub is growing and business is improving. The pub is now exceeding previous volumes and trade and after just 3 months is 75% of the way towards the year 2 trade objectives. And the pies are great!

Mikey Sharples, Publican at The Carters Arms, Wimslow

Guide to glassware care Don’t underestimate the importance of keeping your glassware in great condition – especially in the run up to Cask Ale Week, when it’s more important than ever to ensure a perfect serve.

Dirty or unhygienic glasses, streaks and spots, etching and permanent damage  can result in customer complaints and will have a negative impact on sales. Unhygienic glasses can also cause flat beer and poor head retention, which will deter drinkers from returning to your pub.

How to care for your glasswasher

Glassware Do’s and Dont’s

1. Switch off power and remove basket 2. Drain machine 3. Remove and clean filters 4. Top up chemicals – but don’t use perfumed detergents, treatments or polishes

remove any P Manually marks like lipstick Ensure that a clean, dry glass P is used for each drink served Leave at least 30 minutes P between washes before using the glass again

Store glasses in cool, ventilated and dust-free conditions whilst drying

Daily maintenance and a more thorough weekly clean of your glasswasher is vital to delivering good retail standards.

1 in 5 consumers rate

the cleanliness of glassware as satisfactory or poor*

Daily

33% of glasses in pubs are dirty*

25% of

5. Leave the unit door open overnight

glasswashers are unhygienic*

Weekly 1. Remove and clean wash arm 2. Remove and clean jets and nozzles 3. Clean machine by running cycle with renovate 4. Regenerate water softener (if fitted)

*Cask Marque Beer Quality Report 2016

glasses – this can O Stack cause chips and cracks with other items O Wash like crockery, cutlery, bar equipment or ashtrays

O Collect in clusters tea towels or cloths to O Use dry – this can spread germs

How can we help? Check emarket for deals and discounts on: • Nelson Glasswashers

• Booker for cleaning products

• IG Group for glassware

• A-Cask for beer festival kits and cellar equipment

• Zenith Hygiene products

Growing a community offering The Coach and Horses in Draycott, Derby, has firmly planted itself at the heart of its local community with the installation of a garden in his car park. Publicans Mark and Jo Gilliver have thrown themselves into the community project to support Draycott in Bloom and the Draycott village fund. Local volunteers have been clearing brambles and concrete from an old skittle alley in their spare time to create eight large raised beds that will be planted with fruit and vegetables by community groups, including the Scouts, Brownies and Church Children’s Group. One bed is raised slightly higher to make it more accessible for people who can’t reach down to the ground and wheelchair users. The initiative was supported by rural pubs group The Pub is The Hub, who provided a grant towards the project from their Community Services Fund,

with additional money raised by the pub and through local fundraising.

labour of love so far but will be worth it when the first crops are harvested.”

Mark explained; “We have quite a large car park at the Coach and Horses and we were inspired by the ‘Landshare’ project, a campaign fronted by Hugh Fearnley-Whittingstall. We translated that into our own initiative that would inspire our younger residents to grow their fruit and veg and learn to cook it as well. As a result it has strengthened our relationships with local groups and brought many new people to the pub.

Hugh Wilson the regional advisor from The Pub is The Hub added;

“So far we have had between twenty to thirty volunteers digging up the ground to get the garden ready – we have even had to arrange for planning permission for change of use. It has been a real

Mark and Jo’s commitment to this project is a real inspiration – along with the large group of enthusiastic local gardeners – and goes to show that a simple idea can have the potential to make a big impact on the local community.

INSPIRED? If you’ve been inspired by The Coach and Horses community efforts, why not get involved in Enterprise Inn’s Community Heroes Awards, which recognise Publicans that go the extra mile to offer to engage and invest in their local communities. Entries for the 2016 awards close on 10th August 2016. Visit enterpriseinns.com/ech for more details and for case studies from our current Community Heroes.

The Pub is the Hub believes every pub should be the centre or hub of community life and can also provide essential services beyond the usual drinks, food or entertainment. Enterprise Innâ&#x20AC;&#x2122;s are a proud supporter of this vital industry organisation. Made up of a team of specialist voluntary advisors, Pub is the Hub aim to encourage licensees, communities, pub owners, breweries, local authorities and the private sector to work together to match community priority needs with additional services which can be provided by the local pub and a good licensee. For more details visit, pubisthehub.org.uk Twitter: @PubistheHub_uk Facebook: /pubisthehub

16831_BLONDE_BEERS_AD_ENTERPRISE_172x129.25_V2.indd 1

07/06/2016 16:48

PUBLICANS & PUBS I N

T H E

S P O T L I G H T Further Music Makeover Success Jolly Butcher, Staines Congratulations to publican Rajesh Singh and team at the Jolly Butcher in Staines, who were awarded 6th place in the PRS Music Makeover Awards, making it a hat-tick of Enterprise Inn’s Publicans in the final round, along with Booth Hall in Hereford and The Brook Inn, Plympton. More than 230 pubs from around the UK entered to win the £10,000 Music Makeover along with a bespoke music consultancy and exclusive launch event featuring PRS for Music members. The calibre of entries was extremely high, with the final six each submitting customised video entries.

Carling Competition Winners Congratulations to the following pubs, who recently won a 50’’ Flat Screen TV, courtesy of Carling. Pubs were entered into the prize draw with every keg of Carling purchased. • John Harvey Arms, Whitchurch • Halton Arms, Murdishaw • Ship Inn, Grays • Royal Standard, Leicester • Bricklayers Arms, London • Cottage Loaf, Loughton

• Bay Horse, Denton • Bruce Arms, Mashan • Phoenix, Cramlington • Spiders Web, Grimsby • Hampshire Rose, Widley • Coach and Horses, Strood

• Ye Olde Horseshoe, Belbroughton • Fresher & Professor, Plymouth • Royal Oak, Ifield • Crown, Maidenhead • Duke of York, Wolverhampton

Most Improved Pub British Oak, Tingley The British Oak, in Wakefield, has been named the ‘Most Improved Pub’ for Q4 2015 by the Leeds branch of CAMRA, who commented the pub had “a good community feel.” In addition, the pub previously made the top 10 in the ‘Wakefield Pub of the Year’ awards. Congratulations to Publicans Tracy and Andy Greenwood for their hard work and commitment to making The British Oak an award-winning destination.

BBC DJ hosts quiz for Children in Need Queen Inn, Dummer, Basingstoke The Queen Inn, Dummer, hosted a special pub quiz when BBC Radio 2 presenters Ken Bruce and Lynn Bowles performed their famous ‘Popmaster’ competition in the pub. Publicans Charlie and Dawn Chalcraft, who took over the reigns at The Queen Inn in December 2015, won a visit from the DJs during a live BBC Radio 2 competition last November, with the proceeds going to Children in Need. Charlie recalled; “I remember it clearly. I was driving in the car to finalise the contract on the pub and I heard my wife’s voice on the radio claiming the prize.” Enterprise Regional Manager Andrew Gardner, who helped support the event, said; “The quiz is another great example of one of our Publicans going the extra mile for their customers – the BBC couldn’t have picked a better winner.” The night raised over £1,400 for Children in Need and was attended by nearly 100 guests.

Apology Further to a miscommunication in the July issue of deals&ideas, please see the following final list of winners for the Carlsberg Euro 2016 competition; The Tut’n’Shive, Yeadon, The Woodcutter, Leigh-on-Sea and The Northcote Hotel, Southsea.

Share your news

Do you have something to celebrate? Have you been fundraising in your local community, carried out a refurbishment or introduced a new marketing initiative that you would like to share? Please send your news to ideas@enterpriseinns.com 33

Start ordering online today Enterprise online ordering system is available for you to use now! It’s a fast, convenient and easy way to order the stock your pub needs the most. Ordering online offers a host of benefits, allowing you to place orders any time, anywhere, in addition to access to online exclusive offers and intuitive features such as order history and favourites, with the added benefit of being able to order up to three weeks in advance.

SO WHAT ARE THE BENEFITS OF ORDERING ONLINE?

REVIEW PREVIOUS ORDERS Access to your online ordering history allows you to review previously purchased products, helping you manage stock levels and identify best-selling items. If you would like to try something new you can also search by category – for example craft beers or golden ales.

August, you’ll receive an entry into a competition to win a free website for your pub courtesy of Inapub!* *Inapub will invoice you direct from the second year at a cost of £100 per annum - that’s just £1.92 a week. inapub.co.uk/products/websites

INFORMATION There’s extensive information available on all products online, including ABV’s, allergen information, food matching ideas and more, helping you and your team be more knowledgable about

EXCLUSIVE ONLINE DEALS AVAILABLE NOW… This month you could save £5.50 on Magners by ordering online

the drinks you serve! There’s also an easy to use calculator functionality, allowing you to calculate gross profits.

The online ordering system offers

CREATE FAVOURITE LISTS

exclusive deals in addition to

The system allows you to create

promotions included in deals&ideas.

favourite lists – which can be

24/7 ACCESS

used for specific events, like beer

allowing you to place your drinks order

For every order you place online during

EXTENSIVE PRODUCT

EXCLUSIVE DEALS

Online ordering offers true flexibility

COMPETITION

SAVE £5.50 W

HEN YO BUY ON U LINE

festivals or categories – for example best selling beers or wines.

any time, anywhere. You can order up to three weeks in advance, and edit your order over several days.

Qualifying products are: GB45 Magners Irish Cider NRB 12 x 568ml case 4.5% ABV, GB91 Magners Orchard Berries 12 x 500ml NRB 4% ABV, GB46 Magners Pear Cider NRB 12 x 568ml case 4.5% ABV, GB53 Magners Irish Cider NRB 24 x 330ml case 4.5% ABV

HOW TO START ORDERING ONLINE Online ordering is available through the publican channel. Call your Customer Account Manager on 0845 601 1062 to sign up or if you already have an account visit myaccount.enterpriseinns.com to log in and start ordering today.

Stock up on cider and soft drinks with our GREAT DEALS for the summer season SAVE £4.50 SEE PAGE 36

FREE STOCK SAVE £3.00

SEE PAGE 41

SAVE £2.00

SEE PAGE 36

SEE PAGE 41

SAVE £3.00

SEE PAGE 41

SEE PAGE 36

Deals are effective on deliveries between 25th July and 20th August 2016 Online deals are effective on orders placed between 21st July and 17th August 2016 Terms and conditions apply. See inside for details.

augustdeals

FREE STOCK

SAVE £3.00

SAVE £4.50

SAVE £5.50

SAVE £5.00U

WHEN YOU BUY ONLINE

Qualifying products are: Magners Irish Cider NRB 24 x 330ml case 4.5% ABV, Magners Irish Cider NRB 12 x 568ml case 4.5% ABV, Magners Pear Cider NRB 12 x 568ml case 4.5% ABV and Magners Orchard Berries 12 x 500ml NRB 4% ABV

SAVE £1.60

SAVE £2.70U

WHEN YO BUY ONLINE

Qualifying products are: Kopparberg Strawberry & Lime NRB 15 x 500ml case 4% ABV, Kopparberg Raspberry NRB 15 x 500ml case 4% ABV, Kopparberg Pear NRB 15 x 500ml case 4.5% ABV and Kopparberg Mixed Fruit NRB 15 x 500ml case 4% ABV

Qualifying product is: Kopparberg Elderflower & Lime NRB 8 x 500ml 4% ABV

SAVE £3.00

Qualifying products are: Pimm's Cider Cup Plum & Apple 8 x 500ml NRB 4.0% ABV, Pimm's Cider Cup Strawberry & Cucumber 8 x 500ml NRB 4.0% ABV, Pimm's Cider Cup Mango & Passionfruit 8 x 500ml NRB 4.0% ABV and Pimm's Cider Cup Summer Fruits 8 x 500ml NRB 4.0% ABV

Qualifying products are: Guinness Dublin Porter 8 x 500ml NRB 3.8% ABV, Guinness West Indies Porter 8 x 500ml NRB 6% ABV, Guinness Golden Ale 8 x 500ml NRB 4.5% ABV and Hop House 13 12 x 330ml case 5% ABV

Qualifying products are: Smirnoff Ice NRB 24 x 275ml case 4% ABV and Smirnoff Ice Double Black 24 x 275ml 4.7% ABV

SAVE £7.50

augustdeals

Qualifying products are: Butcombe Gold 9g cask 4.4% ABV and Butcombe Bitter 9g cask 4% ABV *Available to southern depots only

SAVE £6.50 PLUS*

SAVE £6.50

SAVE £6.50 PLUS entry into a prize draw to become a brewer for a day**

Qualifying product is: Loddon Hullabaloo 9g cask 4.2% ABV *Available to southern depots only ** Beer Brewed will be Hullabaloo. Breakfast and Lunch included

Qualifying products are: Moorhouse's Blond Witch 9g cask 4.5% ABV, Moorhouse's White Witch 9g cask 3.9% ABV and Moorhouse's Pride of Pendle 9g cask 4.1% ABV

FREE STOCK

SAVE £6.50 PLUS

Buy 2 x 9g casks of Old Golden Hen in one delivery and receive a FREE 70cl bottle of GET ME Gordon's FREE Gin

FREE bottle of Smirnoff Red 70cl when you buy 3 x 9g casks from the Golden range over the period*

SAVE £6.50 PLUS get an exclusive Exmoor Gold Olympic pump clip

GET ME FREE

EXCLUSIVE PUMP CLIP

Qualifying product is: Morland "Old Golden Hen" 9g cask 4.1% ABV Free Stock is: Gordon's Dry London 70cl 37.5% ABV

SAVE £6.50

Qualifying products are: Thwaites Wainwright Golden Ale 9g cask 4.1% ABV, Wychwood Hobgoblin Gold 9g cask 4.2% ABV and Marston's Pedigree New World Pale Ale 9g cask 3.8% ABV Free stock is: Smirnoff Red Vodka 70cl Bottle 37.5% ABV *Deliveries between 25th July to 20th August

SAVE £6.50

Qualifying product is: Exmoor Gold 9g cask 4.5% ABV

FREE GLASSWARE & POS FREE Glassware & POS when you buy 2 x 9g casks of Spitfire Kit contains: 24 x pint glasses 2 x bar runners 100 x drip mats

Qualifying product is: Bath Gem 9g cask 4.1% ABV

Qualifying product is: Upham Punter 9g cask 4% ABV *Available to southern

depots only

Qualifying product is: Shepherd Neame Spitfire 9g cask 4.2% ABV

FREE STOCK & POS

Kit contains: 2 x “Born and Bred in Yorkshire” t-shirts 1 x Box of 8 x 120g bags Black Sheep crisps*

YORKSH IRE DAY st 1 Augus t

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

Qualifying product is: Black Sheep Best Bitter 9g cask 3.8% ABV *Exclusive – retail at £2.00 each

augustdeals

Buy 2 x 9g Black Sheep Best Bitter and receive Black Sheep Ale crisps PLUS 2 x “Born and Bred in Yorkshire" T-shirts

FREE GLASSWARE & POS

Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE Glassware & POS when you buy 4 x 9g casks of The Reverend James or The Reverend James Gold across the period* Kit contains: 12 x pint glasses 2 x bar runners 250 x beer mats 1 x table top chalk board

Qualifying products are: The Reverend James 9g cask 4.5% ABV and The Reverend James Gold 9g cask 4.1% ABV *Deliveries between 25th July to 20th August

FREE GLASSWARE & POS

FREE STOCK & GLASSWARE

FREE glassware & POS when you buy 2 x 9g casks of Masterbrew

FREE 30L keg & glassware with every new installation of Whitstable Bay Blonde Lager

Kit contains: 24 x pint glasses 2 x bar runners 100 x drip mats

Kit contains: 24 x pint glasses*

augustdeals

Qualifying product is: Shepherd Neame Masterbrew 9g cask 3.7% ABV

Qualifying product is: Shepherd Neame Whitstable Bay Blonde Lager 30L keg 4.5% ABV Free Stock is: Shepherd Neame Whitstable Bay Blonde Lager 30L keg 4.5% ABV

*Available to southern depots only

FREE STOCK & GLASSWARE

FREE 50L keg & glassware with every new installation of Asahi

FREE 30L keg & glassware with every new installation of Samuel Adams

Kit contains: 24 x pint glasses*

Kit contains: 24 x pint glasses

Qualifying product is: Asahi Super Dry 50L keg 5% ABV Free Stock is: Asahi Super Dry 50L keg 5% ABV

Qualifying product is: Samuel Adams Boston Lager 30L keg 4.8% ABV Free Stock is: Samuel Adams Boston Lager 30L keg 4.8% ABV

FREE STOCK & GLASSWARE

FREE GLASSWARE & POS

FREE 50L keg & glassware with every new installation of Angry Orchard Cider

FREE glassware & Root56 POS kit when you buy 4 x 70cl bottles from the Jagermeister range

Kit contains: 24 x pint glasses*

Qualifying product is: Angry Orchard 50L keg 5% ABV Free Stock is: Angry Orchard 50L keg 5% ABV

kit contains: 6 x long drink glasses table talkers, posters & coasters

Qualifying products are: Jagermeister 70cl 35% ABV and Jagermeister Spice 70cl 25% ABV

FREE POS FREE milk bottle kit when you buy 2 x 70cl bottles or 1 x 1.5L bottle of Tia Maria Kit contains: 12 x Glass Mini Milk Bottles 2 x Espresso Mix 2 x Tia Maria Chalkboards 2 x Strutcards 100 x Black Straws 100 x Plastic Tia Frappe Cups 1 x Sales Presenter

Qualifying product is: Tia Maria 70cl bottle 20% ABV and Tia Maria 1.5L 20% ABV

FREE GLASSWARE & POS

augustdeals

FREE glassware & POS when you buy 3 x 70cl bottles of Disaronno Kit contains: 12 x sour jars 100 x black straws 25 x tent cards 4 x bar runners 2 x bottles of Sour Mix 2 x strutcards 1 x chalk board

Qualifying product is: Disaronno Originale 70cl Bottle 28% ABV

FREE GLASSWARE & POS Call your customer account manager on 0845 601 1602 or order online at enterpriseinns.com

FREE glassware & POS when you buy 2 x 70cl bottles of Sailor Jerry Kit contains: 100 x beakers* 100 x coasters 4 x posters 1 x brief

Qualifying product is: Sailor Jerry Spiced Rum 70cl Bottle 40% ABV *4 designs

FREE POS

FREE GLASSES & POS

FREE GLASSWARE & POS

Free POS when you buy 1 x 70cl bottle of Havana Club

FREE Le Grand Fizz kit when you buy 2 x 70cl bottles of Grey Goose

Kit contains: 6 x havana tins 10 x tent cards & mojito cocktail serve instructions

Kit contains: 6 x Blue acrylic vessels 6 x White acrylic vessels Olive picks & recipe cards

FREE glassware & POS when you buy 2 x 70cl bottles or 1 x 1.5L bottle of Malibu

Qualifying product is: Havana Club 3 Years Old 70cl bottle 40% ABV

Qualifying product is: Grey Goose Vodka 70cl bottle 40% ABV

Kit contains: 50 x drip mats 6 x hi ball glasses

Qualifying products are: Malibu 1.5L bottle 21% ABV and Malibu 70cl bottle 21% ABV

FREE GLASSWARE & POS

FREE Chambord Royale kit when you buy 2 x 70cl bottles of Chambord

FREE glassware & chalkboard when you buy 2 x cases of 1L Mixers

augustdeals

Kit contains: 12 x Chambord flutes 10 x tentcards 1 x recipe card

Qualifying product is: Chambord Raspberry Liqueur 70cl bottle 16.5% ABV

Kit contains: 12 x jam jars 1 x chalkboard

Qualifying products are: Funkin Mojito Cocktail Mixer 6 x 1L, Funkin Strawberry Daiquiri Cocktail Mixer 6 x 1L, Funkin Brazilian Cocktail Mixer 6 x 1L and Funkin Pina Colada Cocktail Mixer 6 x 1L

SAVE £1.80

SAVE £1.80 on every case of 6 bottles*

Qualifying products are: Las Ondas Cabernet Sauvignon 75cl 12.5% ABV, Las Ondas Pinot Noir Reserva 75cl 13.5% ABV, Las Ondas Pinot Noir Rose75cl 13% ABV, Las Ondas Viognier Reserva 75cl 13.5% ABV, Las Ondas Sauvginon Blanc 75cl 12.5% ABV, Marques de Alfamen Chardonnay Macabeo 75cl Bottle 13% ABV and Marques de Alfamen Garnacha Shiraz 75cl Bottle 13.5% ABV *Order in quantities of 6

Qualifying products are: Jack & Gina Chardonnay 75cl 13% ABV, Jack & Gina Zinfandel 75cl 13.5% ABV and Jack & Gina Zinfandel Rose 75cl 10.5% ABV *Order in quantities of 6

SAVE £2.40

FREE STOCK

SAVE £2.40 on every case of 6 bottles

SAVE £2.40 on every case of 24 bottles*

Buy 2 x cases of Orangina and get 1 x case of Orangina light FREE

Qualifying products are: Segura Viudas Brut 75cl bottle 15% ABV and Segura Viudas Rosado 75cl bottle 15% ABV

SAVE £2.00

Qualifying products are: Orangina 12 x 250ml NRB and Orangina Light 12 x 250ml NRB Free Stock is: Orangina Light 12 x 250ml NRB

FREE STOCK

Buy 4 x cases of J2O & get 1 x case of J2O spritz FREE

Buy 2 x cases of Lucozade energy and get 1 x case FREE

Qualifying products are: Britvic J2O Orange & Passionfruit 24 x 275ml NRB, Britvic J2O Apple & Raspberry 24 x 275ml NRB, Britvic J2O Apple & Mango 24 x 275ml NRB, Britvic J2O Flamingo Fling 24 x 275ml NRB, Britvic J2O Spritz Apple & Watermelon 24 x 275ml NRB, Britvic J2O Spritz Peach & Apricot 24 x 275ml NRB and Britvic J2O Spritz Pear & Raspberry 24 x 275ml NRB Free Stock is: Britvic J2O Spritz Apple & Watermelon 24 x 275ml NRB, Britvic J2O Spritz Peach & Apricot 24 x 275ml NRB or Britvic J2O Spritz Pear & Raspberry 24 x 275ml NRB

Qualifying products are: Lucozade Original 12 x 330ml NRB, Lucozade Orange 12 x 330ml NRB and Lucozade Pink Lemonade 12 x 330ml NRB Free Stock is: Lucozade Original 12 x 330ml NRB, Lucozade Orange 12 x 330ml NRB or Lucozade Pink Lemonade 12 x 330ml NRB

TERMS & CONDITIONS All offers are available to Publicans of Enterprise only. Offers are subject to availability of depot stock and are effective on deliveries between the dates on the front cover only. Online promotions are effective on order capture dates. Unless otherwise stated, all qualifying purchases must be made in one transaction for one delivery. Where applicable, all promotional kits will be delivered within 20 days from the close of the promotional period. Kits are subject to availability and limited to one kit per pub, unless stated otherwise. Enterprise shall not be liable for any non-delivery arising either from its negligence or circumstances beyond its reasonable control. Enterprise reserves the right, at its discretion, to withhold, withdraw or amend the promotional offers at any time and without prior notification. No cash alternative for any FREE stock or point-of-sale stated. Normal trading conditions apply. Please note that minimum order sizes apply. Central delivery orders should be a minimum of 2 x draught containers or 10 small pack cases or a combination of these. Images used for illustrative purposes only. Errors and omissions excepted. Please note that telephone calls made to numbers operated by Enterprise Inns Plc may be recorded for quality and training purposes.

augustdeals

Qualifying products are: Schweppes Sparkling Grapefruit & Blood Orange 12 x 275ml NRB and Schweppes Sparkling Lemon & Elderflower 12 x 275ml NRB

Qualifying products are: Invenio French Sauvignon Blanc 18.75cl 12% ABV, Invenio French Merlot 18.75cl 13% ABV and Invenio Zinfandel Rose18.75cl 10.5% ABV *Order in quantities of 24

On the dray in August On deliveries from 25th July until 20th August 2016 EXCLUSIVE TO ENTERPRISE

Greene King

West Berkshire Brewery

Exmoor Ales

DOOSRA

SCREAMING EAGLE

EXMOOR GOLD

STYLE

PREMIUM ALE ABV 4.2%

STYLE

PALE ALE ABV 4.6%

EXPORT STRENGTH STYLE

GOLDEN ALE ABV 5.5%

LIGHT GOLD

SEE

LIGHT GOLD

SEE

STRAW

SMELL

CITRUS, HOPPY, FRESH

SMELL

CITRUS, FLORAL

SMELL

SLIGHT CITRUS

TASTE

REFRESHING, CRISP, CITRUS

TASTE

BITTER, HOPPY

TASTE

REFRESHING HOP

SEE

BITTER

SWEET

BITTER SWEET

HIGHLIGHT

Golden beer with a citrus finish. Refreshing, crisp and sessionable.

HIGHLIGHT

Named after the 101st airborne division of the US Army, ‘The Screaming Eagles’, and brewed using new world hops. This APA has a strong hop flavour with notes of citrus, spice and pine, a pronounced bitterness and a clean, dry finish.

PRICE

£105.00*

PRICE

£126.74

HIGHLIGHT

Single malt golden ale. Juicy malt aroma. Hint of vanilla and citric hop. Bitter-sweet, finishing dry and intensely hoppy.

PRICE

£136.08

Wadworth & Co

Marstons Beer Company

Camerons Brewery

ESPIRITO DE CARNAVAL

WYCHWOOD FULL BRAZILIAN

REDEEMER

STYLE

GOLDEN ALE ABV 4.3%

STYLE

SEE

DEEP GOLD/AMBER

SEE

SMELL

CITRUS, ORANGE, MALT

SMELL

TASTE

ORANGE, MALTY, PEPPER

TASTE

BITTER

SWEET

GOLDEN ALE ABV 4.4% BURNISHED GOLD TROPICAL FRUIT, ORANGE CITRUS ORANGE, LEMON & FLORAL WITH A HOP FINISH

STYLE

GOLDEN ALE ABV 4.2%

SEE

GOLDEN

SMELL

ORANGE, CITRUS

TASTE

HOPPY, REFRESHING & CRISP

BITTER SWEET

HIGHLIGHT

A punchy South American ale full of vibrant citrus notes, with a hint of mild spice and juniper berry.

HIGHLIGHT

This full-bodied golden ale is brewed with Target hops supported by First Gold for a robust and exciting aroma. You'll wax lyrical about the dominant El Dorado hop finish of exotic fruit flavours.

PRICE

£117.64

PRICE

£117.61

HIGHLIGHT

A refreshing golden cask ale brewed using a combination of British Fuggles and American hops, giving a citrus orange aroma, gentle hop flavour and a crisp, clean taste.

PRICE

£114.80

augustdeals

Otter Brewery

Flack Manor Brewery

Rooster's Brewery

SUMMER LIGHT

ROMSEY GOLD

WILD MULE

STYLE

GOLDEN ALE ABV 4.0%

STYLE

GOLDEN ALE ABV 4.0%

STYLE

PALE ALE ABV 3.9%

SEE

DEEP GOLD

SEE

STRAW

SEE

PALE GOLD

SMELL

CITRUS & FRUIT

SMELL

SPICY, FLORAL

SMELL

TASTE

PEARS & PEACHES

TASTE

CRISP, LIGHT, REFRESHING

TASTE

HOPPY, PINE RESIN CITRUS HOP, GRAPEFRUIT, DRY FINISH

BITTER

SWEET

HIGHLIGHT

Summer Light delivers refreshing flavours of pear & peach through the Calypso hops. Subtle floral hints,citrus & orange flavours and aroma come from the Amarillo hops.

PRICE

£111.65

HIGHLIGHT

A crisp and refreshing pale golden ale with a soft mouth feel. Balanced by Fuggles and the summer aromas and flavours of First Gold.

HIGHLIGHT

Brewed using New Zealand’s Nelson Sauvin hop, which creates a white wine fruitiness that’s backed up by a lasting grapefruit bitterness, Wild Mule is a new world, session-strength, pale ale with a kick.

PRICE

£107.73

PRICE

£102.81 *Fixed price. No discounts apply

emarket

NEW for all

Enterprise Publicans

augustdeals

emarket Supplier Directory

The Supplier Directory offers a range of products and services at advantageous prices providing you with a convenient and cost-effective way to access many of the key requirements for your business.

Order a copy now!

Hard copies are available from your Regional Manager or send an email to procurement@enterpriseinns.com – please include your pub details and we’ll pop one in the post to you. Alternatively visit enterpriseinns.com and log into the Publican Channel, select ‘order online & emarket’ and download a copy. 43

GREAT DEALS AND NEW PRICES AVAILABLE ON emarket

THE UK’S LARGEST MANUFACTURER OF WOODEN A-BOARDS, CHALKBOARDS AND WOODEN DISPLAYS A4 Aluminium Snap Frame - 25mm Profile

NOW ONLY £39.00

NOW ONLY £3.25

Was £51.00

PLUS great prices on: • A-boards • Pavement signs • Clipboards

Was £5.50

• Easels • Wooden poster frames • Menu holders

• Table talkers • Chalk pens And much more . . .

SERVICES

A2 Lockable Aluminium Poster Display Case

NEW EVEN LOWER PRICES FOR ENTERPRISE PUBLICANS

Call: 01284 731772 • Email: enterprise@majisign.co.uk • W: majisign.co.uk

We supply pub & restaurant clothing such as: • Chef’s jackets from £10.25 • Polo shirts from £6.75 • Staff shirts from £9.95 • Chef’s trousers from £10.00 • Aprons from £3.95 And much more including football kits

SERVICES

UNIFORMS AND CLOTHING PERSONALISED TO YOUR BUSINESS

Call: 01794 511550

E: direct4logos@hotmail.com W: direct4logos.com

Call: 0870 8900020

Email: enquiries@united-uk.com W: united-uk.com

To order or for more information please contact each supplier directly quoting ‘Enterprise Inns’. Alternatively visit enterpriseinns.com and log into the Publican Channel, select ‘order online & emarket’ to see the full Supplier Directory.

SERVICES

High quality stationery and consumables at competitive prices for Enterprise Publicans

We supply items such as: • Till and credit card rolls from £3.36 • Inkjet cartridges from £6.00 • Envelopes from £11.99 • Note/Receipt pads from £0.29 • Files from £11.00 • Batteries from £1.43 • Signs from £3.99 • General stationery And much more . . .