3
fraMinG the discourse for the realization of the MdGs Great progress was made in 2012 in
the strategy, an interagency task team on advocacy was set up to (a) Develop and articulate advocacy priorities, (b) Develop an implementation work plan (c) Develop mechanisms for integration into existing communication and advocacy activities. A detailed work plan was developed, reviewed by the Task Team and reflected in the MdG Task Force 2012 work plan. The Task Team developed and articulated advocacy priorities which were
facilitating partnerships with media, CSOs
reviewed and approved by the MdG Task
and NGOs at the international, regional and
Force and the UNDG Advisory Group.
country levels to create awareness among
It should be noted that these priorities
citizens about their rights and obligations
have taken into account the Southern
within the MdGs frame in order to create informed and more active societies. The Campaign has undergone a series of strategic communications
African Development Community’s Post-2015 discourse. As part of this task, the Campaign undertook the tracking
of UN leadership’s voice on the MdGs
campaigns both online and offline at all
and identified very low levels of MdG
levels in 2012. Innovative advocacy and
advocacy within UNDP as the lead agency
research campaigns were rolled out
for MdGs, the OSG and at the MdG Task
to ensure MdG data is available and
Force; the results of this analysis are being
considered by policymakers and duty
considered and a plan to address them
bearers and to outreach the general public
considered.
as well as create awareness on the status of the MdGs.
3.1 partnerships and civil society enGaGeMent
advocacy partnerships around equity Initial consultations with UNICEF, UNWOMEN and OHCHR indicated interest
inteGrated un MdG advocacy strateGy
in common advocacy and campaigning on
The Campaign led the development of
that this effort would be designed and
an integrated MdG advocacy strategy
equity and the MdGs. It was envisaged managed jointly with the Millennium
through a process of consultations
Development Goals Achievement Fund
(Appendix 1) with the following outputs:
(MDG-F) and would build upon the
strengthening the UN’s Leadership Voice
process arising from the 2010 Equity
on the MdGs, building strong advocacy partnerships with civil society for MdG
advocacy and strengthening national Level
MdG advocacy. In order to operationalize
united nations MillenniuM caMpaiGn 2012 annual report
17
report. Additionally, a series of bilateral consultations with civil society, in the context of Bill and Melinda Gates funded report by Brendan Cox, indicate potential