Feature Name Priority
Feature Description
Why it's important to the user
Why it's important to the business
Type
She has never been to any of these destinations, so she will be looking to these descriptions for accurate content
Basic Functionality
Product info
Basic Functionality
Product info
Reduces friction to purchase
Browsing behavior
Experience Descriptions + details
As a user, Maria can review experience details while searching 1 the site
Experience Photos
As a user, Maria can reivew product 1 photos
Experience Results Sorting
Maria can become overwhelmed by too much As a user, Maria can reorganize her content. It's important for her that content can results to prioritize what's most be easily organized and prioritized to prevent 1 important fatigue
Source
Contextual Inquiry Interview Contextual Inquiry Interview
Experience Reviews
As a user, Maria can read previous 1 travelers' reviews
Maria relies heavily on reviews when making any trip decisions (from the destination, to the lunch spot)
Provides real-time feedback on product
Product Info
Activity Descriptions + details
As a user, Maria can review experience details while searching 1 the site
She has never been to any of these destinations, so she will be looking to these descriptions for accurate content
Basic Functionality
Product info
Acitivity Photos
As a user, Maria can reivew product 1 photos
Basic Functionality
Product info
Wishlist for potential trips
As a user, Maria can save experiences that she's interested in 1 and not yet ready to buy
This will help Maria flag experiences that jump out at her so she can look at them more closely later Reduces friction to purchase
Experience Search Field (Homepage)
As a user, Maria can search for trip 1 availability in her date range
Maria has a tight schedule between work, work Prevents overbooking or incorrect travel, and her family. She needs to be exact booking on unavailable dates (and when booking dates for a trip thus prevents customer frustrations)
Experience Search Field (Everypage)
As a user, Maria can update her Maria will review search results for multiple 1 search from whatever page she's on filterings in one session
Automatic Filtering Presets in Search Field for certain inquiries
As a user, Maria can browse trending trips, before clicking through to view all trips with that 1 same filter (tag)
She can easily see related experiences
Booking Confirmation
As a user, Maria can receive 1 confirmation of her upcoming trip
Piece of mind
Basic Functionality
Basic Functionality
Contact Information
As a user, Maria can contact Zeit 1 through various means
Basic Functionality
Basic Functionality
Basic Functionality
FAQ
Time travel is a totally new concept, so it's important, especially for Maria to have common As a user, Maria can quickly access questions easily accessible so that she can common questions that arise during review in bite-sized pieces as she needs, rather 1 her search than take in a whole wave of info Lessens burden on CX team
Trending Experiences
1
Experiences in Your Network
1
Filter Experience Results (rating)
As a user, Maria can view products 1 based on their user rating
Maria highly values the review of others. In traditional travel planning, it's often the first place she starts
Secondary Researc
Contextual Inquiry Content source
Interview
Contextual Inquiry Reduces friction to purchase
Browsing behavior
Interview Contextual Inquiry
Filter Experience Results (Era)
As a user, Maria can view products 1 based on a content tag
Filter Experience Results (Content)
As a user, Maria can view products 1 based on an era tag
Filter Experience Results (Location)
As a user, Maria can view 1 experiences based on a location tag
product tagging
As a user, Maria can locate the same experience in many different 1 ways
Gives each experience product the appropriate tags to improve filtering
Experience Food + diet Information
As a user, Maria can find information about food during the 1 Zeit experience
Maria is a foodie when she travels traditionally, but she has her reservations about the quality on-trip, especially if her son joins Basic Info
Reduces friction to purchase
Browsing behavior
Reduces friction to purchase
Browsing behavior
Reduces friction to purchase
Browsing behavior
Interview
Content source
Interview
Interview Contextual Inquiry Interview Contextual Inquiry
As a user, Maria can access health Time Travel Health and Safety Information 1 and safety informations
Maria is concerned about the prevalence of "ancient" diseases and as a health professional Content is very source tuned in Interview to this info
As a user, Maria can access health Experience Health and Safety Information 1 and safety informations
Maria is concerned about the prevalence of "ancient" diseases and as a health professional Content is very source tuned in Interview to this info Interviews
How it works
As a user, Maria can understand how Zeit would send her back in 1 time
Maria is very curious about how time travel works, though she is totally fine to use it without fully understanding it Address any public safety concerns
Mental Model
Secondary Research
Experience Lodging Info
As a user, Maria can learn more 1 about trip accomodations
Maria is open to staying in a contextually accurate setting, but needs the full details
Content source
Interview
Site search
Maria is incredibly busy and doesn't always As a user, Maria can quickly search have time to casually comb content; she needs 1 destinations and other keywords a way to filter quickly Website standard
Basic Functionality
Site Security Verification
As a user, Maria can ensure her info 1 is safe on the site
Basic Functionality
Basic Requirement
Feature Name Priority
Feature Description
Why it's important to the user
Social media buttons
When traveling for pleasure, Maria always As a user, Maria can share trip info travels with friends or her family. This feature and ideas with friends and family via would allow her to share ideas with them with 1 her social channels little effort
Travel Purchasing capability
As a user, Maria can purchase her flight, lodging, and time travel pass 1 through the site
Maria prefers to have flights and lodging booked in advance, even if the rest of her itinerary remains open
Experience Pricing Detail
As a user, Maria can see and understand the cost of airfare and 1 lodging for her trip
Maria prefers to have flights and lodging booked in advance, even if the rest of her itinerary remains open
Upcoming Trip Info
Why it's important to the business
Type
Source Interview
Website standard
Planning Behavior
Contextual Inquiry Interviews
Basic Functionality
Product info
Secondary Research Interviews Secondary Research
Reduces friction to purchase
Product info
Maria has a hectic life, so she needs key As a user, Maria can view details of information about the trip to be easy to access 1 her upcoming travel and understand at a moment's notice
Basic Functionality
Basic Functionality
User Profile
As a user, Maria can create a profile 1 within Zeit Industry expectation
Collects important information about (potential) users
Basic Functionality
Wish List
As a user, Maria can save 1 "products" she hopes to purchase
Reduces friction to purchase
Basic Functionality
Search Activities during and on-trip
As a user, Maria can search activities available in her experience 1 before she goes and on the trip
On-trip homescreen overlay on mobile
As a user, Maria can quickly get to the resources she needs while on 1 her trip
Collaborative activities list creator
As a user, Maria and her friends can quickly add activities to the same list (and can move them to an Itinerary 1 whenever they want)
Collaborative itenerary builder
As a user, Maria and her friends can review purchased expreiences on 1 an itinerary
Autopopulate Itinerary with base activities
As a user, Maria can see all the activities that come with her vacation at a specific time via her 1 itinerary
This shows Maria when she has a planned activity (not too many!) so she can schedule around it
Include "freetime" on itinierary calendar
As a user, Maria can feel at ease knowing she has time to do what 1 she wants and Zeit recognizes this
This makes her feel like it's ok to have free, exploratory time on her trip. Often when she travels, she's worried that she's not immersing herself enough or doing it the right way
Activity QuickBuy Ability
As a user, Maria can purchase her on-trip activities through the site 1 either before or on her trip
While Maria prefers to maintain a loose agenda and book activities day-of, she likes having the option Basic Functionality
Product info
Cart
As a user, Maria can save 2 "products" she intends to purchase
Basic functionality
Basic Functionality
Contact Form/Chatbot
Maria is methodical and practical when it As a user, Maria can get in touch comes to trip planning; she's super curious and Adds a human element to their new with a Zeit representative about any expects a quick response to inquiries (holding company to establish trust and 2 questions or concerns others to her same standard) credibility
Mailing List/Newsletter
As a user, Maria can subscribe to the Zeit newsletter to recieve 2 updates and trip inspiration
Maria is a smart professional and email is one of her primary tools during her day; newsletters Allows them to be top of mind (and will help her stay informed where it is most top of inbox) to their users where powerful they spend most of their time
Planning Behavior
Secondary Research
Personalized product recommendatio ns
As a user, Maria can receive personalized "experience" 2 recommendations
Maria is often strapped for time with her frequent travel and a young son at home. She doesn't always have time to casually explore, so personalized recos would keep the trip dreaming fun and believable
Reduces friction to purchase
Browsing behavior
Interview
Product Filters
As a user, Maria can review Maria has many interests, and she'll need "products" in effective, efficient, and functionality that can quickly let her sort thorugh 2 desirable ways a few ideas Reduces friction to purchase
Browsing behavior
Contextual Inquiry
Product quick view
As a user, Maria can quickly learn 2 product details
Maria often doesn't have time to effectively dig through a site's content, so making content bite-sized an accessible is important
Reduces friction to purchase
Browsing behavior
Secondary Research
recent search info
As a user, Maria can see what she recently search and pick up where 2 she left off
Maria's life is hectic with many distractions. Being able to quickly resume a search no matter how much time has passed is key
Reduces friction to purchase
Browsing behavior
Contextual Inquiry
Rewards + Points accrual
As a user, Maria can earn points to 2 redeem towards travel
Rewards programs (and her standing within them) is a strong influencer in her decisionmaking process
Incentivizes users to spend
Planning Behavior
Shared trip planner
As a user, Maria can update and edit an itinerary with her travel 2 companions within the site
Maria currently uses tools like google Allows for the collection of even more spreadsheets to co-create a loose itinerary with trip info (from other travelers in the Planning friends and family group) behavior
Interview
UGC social content integration
As a user, Maria can review customer product photos from their 2 own trips
Maria often refers to and relies on her network's recommendations. This feature would allow her to do so without leaving the site. It also lessens the chance of trip reality not meeting Allows early adopters to become expectations brand advocates in an easy way
Secondary Research
Activity Results Sorting
Maria can become overwhelmed by too much As a user, Maria can reorganize her content. It's important for her that content can results to prioritize what's most be easily organized and prioritized to prevent 3 important fatigue
Basic functionality
Reduces friction to purchase
Interview
Basic Functionality Interviews
Interviews
360 video of Experiences
As a user, Maria can immerse 3 herself in potential "experiences"
Content source
Secondary Research
Contextual Inquiry Reduces friction to purchase
For Maria "immersion" is a top priority and want for her travel experiences. Being able to get a taste of this prior would be great Marketing Tool
Browsing behavior
Interview
Content source
Contextual Inquiry
Feature Name Priority
Feature Description
Why it's important to the user
Why it's important to the business
Type
Source
Personal recommendations and reviews are integral to her decision-making process
Provide forum for customer advocates and ease burden on CX team
Planning behavior
Contextual Inquiry
Discussion Forums
As a user, Maria can engage with previous travelers and potential 3 travelers
History of Time Travel
As a user, Maria can learn about the Maria is very curious about how time travel Position themselves as a thought history of time travel up until the works, though she is totally fine to use it without leader and a crucial part of the 3 present fully understanding it history
Interviews
Maria dislikes "all-inclusive" trip experiences, preferring instead to have a loose agenda and decide day-of what she'd like to do. She's much less concerned with "experience" expenses (activities, dinner, etc) than flight and lodging expenses on her trips Reduces friction to purchase
Mental Model
Secondary Research
Planning behavior
Contextual Inquiry
Itinerary-related Pricing Estimations
As a user, Maria can understand roughly what she can expect to 3 spend while on her trip
Preference + Interest Settings
As a user, Maria can set interest preferences on Zeit to receive 3 personalized trip recommendations
VR experiences
As a user, Maria can get a sense of what a "destination" is like before Immersion is key to Maria and it's a top 3 she buys motivator for traveling
Marketing Tool
Content source
Zeit team and careers
As a user, Maria can learn more 3 about the people behind Zeit
Attract Talent
content source
Interviews Maria gets overwhelmed by too many choices, this might help narrow down the search
Browsing behavior
Secondary Research Interviews Secondary Research
Contextual Inquiry Interview
Activity Reviews
As a user, Maria can read previous 4 travelers' reviews
Maria relies heavily on reviews when making any trip decisions (from the destination, to the lunch spot)
Social Media Interest Integration
As a user, Maria can connect her personal interests from other sites to Zeit to receive personalized 4 recommendations
Maria is an active social media user with robust profiles. Integration of this piece with Zeit would streamline a recommendation process
Recommended searches in Search Field Drop down "Product" Listing Tiles
As a user, Maria can learn how the search feature works and get cool recommendations
Shows Maria how the search feature works (since searching an era and a destination in history is something she's never done) while also showing her some popular recommended pairs
Provides real-time feedback on product
Product Info
Planning behavior
Secondary Researc