Brand Guidelines by egotype

Sonaris

Brand Manual & Guidelines The new Brand Guidelines for Sonaris Ltd. & Co. to represent your identity and give a consistent visual look. â&#x20AC;&#x201D; Volume VII

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Brand Guidelines 2019

The guideline introduction These guidelines describe the visual and verbal elements that represent SonarisÂ´ corporate identity. This includes our name, logo and other elements such as color, type and graphics. Sending a consistent and controlled message of who we are is essential to presenting a strong, unified image of our brand.

These guidelines reflect Sonaris commitment to quality, consistency and style. The Sonaris brand, including the logo, name, colors and identifying

Address: Sonaris Studio Main Avenue, 7th New York, USA

elements, are valuable company assets. Each of us is responsible for protecting the companyâ&#x20AC;&#x2122;s interests by preventing unauthorized or incorrect use of the Sonaris name and marks.

Online: info@sonaris-studio.com www.sonaris-studio.com

Index.

Sonaris Ltd. & Co.

About us

Brand Identity

Logo and Logo Guidelines

Corporate Colors

Typography and Text Hierarchy

Stationery

Grid & Layout Systems

Corporate Images

Mood Boards and Patterns

Iconography & Infographics

Corporate Identity. Have a look when image meets design.

Vision

Mission

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About us.

Make your brand a lovely one.

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Design is not just what it looks like and feels like. Design is how it works.

About our studio.

Andy Carroll

Michael Anderson

CEO / Company President

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A experienced brand identity studio. Build your brand in an successful way. Uptam eossum que aut que volor simentur, consed quis des venim ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur as ent ut quis quatem fugitinctur ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur quatem fugitinctur ipienis?

We create strong brands. Uptam eossum que aut que volor simentur, consed quis des venim ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur as ent ut quis quatem fugitinctur ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur quatem fugitinctur ipienis?

Our brand and identity.

Our brand and corporate identity.

Identity

Behaviour

Corporate Identity How we are.

Corporate Behaviour How we want to be.

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Design

Culture

Corporate Design How we wanna look.

Corporate Culture How we care about.

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Design goals.

Brief, goals and content.

The brand brief. Uptam eossum que aut que volor simentur, consed quis des venim ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur as ent ut quis quatem fugitinctur ipienis et eatusantus se con consequ iatur? Optatur rernatus ad etur quatem fugitinctur ipienis?

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010

Introductional quote:

Michael Anderon Creative Director

The design process, at its best, integrates the aspirations of art, science, and culture. 011

The logo.

Corporate logo and brandmark

012

Visual basics.

Sonaris Logo. The logo is the graphic element that succinctly and quickly identifies a company.

The corporate logo. The Sonaris Masterbrand or Corporate Logo comprises two elements, the logo symbol and logo type. The Logo Symbol is a powerful image evoking the culture of design services - the connection between the strength of communication and the different points that influence.

The Logo Type has been carefully chosen for its modern and yet refined, highly legible style, which has been further enhanced by the use of lower case letters. The typeface of Sonaris is Cormorant Garamond and has also been chosen to compliment and balance perfectly with the logo symbol.

The logo symbol.

The logo title.

Consists of a powerful element evoking the culture of design services and a black square backround.

Carefully chosen for its modern and refined, highly legible style, The font that is used here is Cormorant Garamond.

Sonaris. Logo Dark Version

Logo Light Version

Company Title 100 % size

013

Logo construction and clearspace.

Logo construction The Construction It is important to keep corporate marks clear of any other graphic elements. To regulate this, an exclusion zone has been established around the corporate mark. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the mark.of the the symbol itself and our company name â&#x20AC;&#x201C; they have a fixed relationship that should never be changed in any way.

The Clearspace

Clearspace Full Logomark

Clearspace

Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should invade this zone.

/2 x

1 1

//2 xx 2

Clearspace Single Logomark

Computation To work out the clearspace take the height of the

/2 x

logo and divide it in half. x

(Clearspace = Height / 2). 1

014

Application on a background.

Logo A

Logo B

Logo C

Logo D

Colored Background

Gray Background

Dark Background

White Background

Minimum logo sizes Full Logo Minimum Size: 5 mm x 5 mm

Logo Symbol Minimum Size: 5 mm x 5 mm

Whenever you use the logo, it should be used with a minimum height of 12 mm. The clear space is additional to the logo height to ensure its visibility.

015

Corporate fonts.

Primary font.

Cormorant Garamond

A serif family font Primary Font Cormorant Garamond

Designer Christian Thalmann

Cormorant is an open-source serif family designed by

Cormorant Garamond features larger counters which makes

Christian Thalmann. The design was inspired by the sixteenth century types of Claude Garamond, however, in contrast to typical Garamond-inspired text faces, Cormorant was designed as a display face. The family is available in five distinct versions: Cormorant is the standard version,

it more suitable as a text face, Cormorant Infant features a single-story a and g, Cormorant Unicase mixes lowercase and uppercase forms, and finally, Cormorant Upright is an italic design that sits upright rather than at an angle.

016

Typography.

Font styles.

Font Name

Bold

Regular

Figures

Special Charactes

Cormorant Garamond A N a n

B O b o

C D E F P Q R S c d e f p q r s

A N a n

B O b o

C P c p

D Q d q

G T g t

H U h u

E F G H R S T U e f g h r s t u

I V i v

J K L M W X Y Z j k l m w x y z

I J V W i j v w

K L M X Y Z k l m x y z

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Hierarchy.

Typograhic hierarchy.

Context Text

Caption Text

Sonaris Studio Typo.

and inner Headlines

Cormorant Garamond 7 pt Type / 10 pt Leading

Copy Text

Sonaris Studio Typo. Cormorant Garamond 10 pt Type / 14 pt Leading

Sonaris Studio Typo.

Headlines Copytext

Cormorant Garamond 12 pt Type / 15 pt Leading

Sonaris Studio Typo.

Sublines Sections

Cormorant Garamond 16 pt Type / 20 pt Leading

Headlines and Typobreaks

Sonaris Studio Typo.

Headlines and Title

Cormorant Garamond 21 pt Type / 25 pt Leading

The Headline

Big Sequencer Title

Cormorant Garamond 38 pt Type / 38 pt Leading

018

Perfect design.

Quality in typography Typographic hierarchy is another form of visual hierarchy, a sub-hierarchy per se in an overall design project. Typographic hierarchy presents lettering so that the most important words are displayed with the most impact so users can scan text for key information. Typographic hierarchy creates contrast between elements. There are a variety of ways you can create a sense of hierarchy. Here are some of the most common techniques for Sonaris layouts.

019

Color codes.

Primary Color System.

Primary Color B Dark Blue Print Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K

Web Color Codes RGB : R000 G000 B000 Web : #000000

Tones

Dark Blue

Primary Color a.

Brand color system.

Primary Color B Coral Blue

Color plays an important role in the Sonaris Studio corporate identity program. The colors below are recommendations for various media.

Print Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K

A palette of primary colors has been developed, which comprise the â&#x20AC;&#x153;One Voiceâ&#x20AC;? color scheme. Consistent use of these colors will contribute to the cohesive and harmonious look of the Sonaris brand identity across all

Web Color Codes RGB : R000 G000 B000 Web : #000000

Tones

Coral Blue

Primary Color B.

relevant media. Check with your designer or printer when using the corporate colors and that they will be always be consistent.

020

Secondary color system.

Secondary Color System.

Color Tones

Tones

Sec. Color A

Sec. Color B

Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

Color Tones

Sec. Color C

Sec. Color D

Color Codes CMYK : C000 M020 Y100 K000 Pantone : 297C HKS : 02K RGB : R000 G000 B000 Web : #000000

021

Print communication.

Corporate Stationery System. Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity.

variations in size and content for different regions of the world. This section illustrates approved layouts for standard U.S. business stationery.

There is only one approved design format for all corporate and business unit stationery, although there are slight

It includes specifications for typography, color, printing method, paper stock.

Letterhead

Parameter Dimensions: DIN A4

Main Avenue, 7th New York, United States T. 01 23 4567 8901 F. 01 23 4567 8901

Print: CMYK Offset

July, 2ne 2017 Mr. Max Jefferson Creative Director London, GB

Paper Weight: 100 g/m2

info@sonaris-studio.com www.sonaris-studio.com

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This shows the approved layout with the primary elements of the Sonaris stationery system for the frontside of letterheads.

Berst Regards

Maxwell Doe Director

Usage: The corporate letterhead will be used for all official external communication of Sonaris company.

Sonaris Studio. Brand Builder

022

sonarisdesign.

Company envelope This shows the approved layout with the primary elements of the Sonaris stationery system for envelopes. Living economy.

Parameter Dimensions: Din A4 210 x 297 mm DL 210 x 105 mm

Main Avenue, 7th New York, United States

info@sonaris-studio.com www.sonaris-studio.com

T. 01 23 4567 8901 F. 01 23 4567 8901 info@sonaris-studio.com www.sonaris-studio.com

Paper Weight: 120 g/m2

Business Cards

Parameter Dimensions: 85 x 55 mm

Print: CMYK Offset

www.sonaris-studio.com Paper Weight: 350 g/m2

This shows the approved layouts with the primary elements of the Sonaris stationery system for business cards.

Mr. Max Jefferson Creative Director

Usage: Corporate business cards will be used for all official contact and external communication of Sonaris Studio company.

Sonaris Studio.

Sonaris Studio Main Avenue, 7th New York, USA T. 01 23 4567 8901 F. 01 23 4567 8901

023

info@sonaris-studio.com www.sonaris-studio.com

The height of cultivation always runs to simplicity. Design is your answer.

024

Visual basics.

Correct Logo Placement

Place your Logo in the correct way.

Explanation. To place the Sonaris logo in the correct way please use one of the approved styles that are shown on the right. To place the Sonaris logo in other ways is not allowed.

025

Grid systems.

Print Grid System.

Din A4 grid system. In graphic design, a grid is a structure made up of a series of intersecting straight (vertical, horizontal, and angular) or curved guide lines used to structure content. The grid serves as an armature on which a designer can organize graphic elements (images, glyphs, paragraphs) in a rational, easy to absorb manner. A grid can be used to organize graphic elements in relation to a page, to other graphic elements on the page, or relation to other parts of the same graphic element or shape.

026

Examples.

The Grid System: Building a Solid Design Layout One of the easiest ways to achieve an organized design is to apply a grid system. Itâ&#x20AC;&#x2122;s a tried technique that first found favor in print layout. Grids in interactive design can also help provide a consistent experience across multiple devices

The grid system helps align page elements based on sequenced columns and rows. We use this column-based structure to place text and imagesin a consistent way throughout the design. Every element has its place that we can see instantly

with different screen sizes. Users are happy when they see familiar features laid out as they would expect to find them.

and reproduce elsewhere. Imagine the chaos if there were no grid system. They keep us right on the road!

Example of a cover grid system

Example of a inner page grid system

Place an awesome quote for more information here. Create creative and lovely things.

Place a big cover title.

Place a headline

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To place the Sonaris logo in the correct

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way please use one of the approved

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styles that are shown on the right.

027

Grid systems.

Web Grid System.

Desktop

www.sonaris-studios.com

Newsletter

Enter your mail address here

Brand Studio

About us

Web grid system. www.sonaris-studios.com

Screen grid This shows approved layouts with a responsive grid for a 16:9 Screen of our website. This will be applicable for

Newsletter

Enter your mail address here

about

websites, landing pages etc. Responsive screen grid This is an example of a grid for mobile phones.

Clients. 028

Responsive Grid System. Web grid system. The responsive layout grid adapts to screen size and orientation, ensuring consistency across layouts.

Mobile

About us

Clients

Contact

Tablet

029

Image systems.

Brand Image System.

–– minimalistic touch –– modern –– rough look

Sonaris image system. Corporate Images are responsible to transfer the values of Sonaris to our customers or our potential customers. It is a composite psychological impression that continually changes with the firm’s circumstances, media coverage, performance, pronouncements, etc. Sonaris Ltd. use various corporate advertising techniques to enhance their public image in order to improve their desirability as a supplier, employer, customer, borrower, partner, etc.

030

Images.

Colored Images.

How to.

Requirements:

- desaturate colours - high contrast - sharp images

Examples for Sonaris Corporate Image System

031

- minimalistic look - modern - businesslike

Images.

Black & White Images.

How to.

Requirements:

- desaturate colours - high contrast - sharp images

Examples for Sonaris Corporate Image System

032

- minimalistic look - modern - businesslike

Modes.

Blending modes.

A business class of its own. Sonaris is the worldÂ´s leading company for digital products and software.

www.sonaris.com

Best company of the world.

How to.

A class of its own.

Requirements:

Image Effects and blending modes raise the concision and the recognizability of a brand. Also they are able

Examples for Sonaris blending mode system

033

to divide content and other graphical elements that are used in layouts.

Image systems.

Mood boards.

Mood boards

Sonaris mood boards.

Mood boards and style elements are highly and extremely useful for establishing the aesthetic feel of a design structure. It usually fits into the process somewhere after wireframes and before design process and mockups. Things and designs that can be explored in the mood board include photography style, color palettes, typography, patterns and the overall look and feel.

034

Patterns & textures.

Design Textures and Patterns. A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.

Pattern A.

Pattern B.

Pattern C.

Pattern D.

Pattern E.

Pattern F.

035

Icon system.

Iconography.

Icon Setup

Dark Blue Icon No Background

50% Dark Blue Icon No Background

25% Dark Blue Icon No Background

Light Blue Icon No Background

50% Light Blue Icon No Background

25% Light Blue Icon No Background

White Icon Blue Background

Blue Icon 50% Blue Background

White Icon Light Blue Background

Pictogram An icon is a pictogram displayed on a screen or print layout in order to help the user navigate through the content in a easier way. The icon itself is a small picture or symbol serving as a quick, “intuitive” representation of a software tool, function, feature or a data file.

036

Icon series.

Icon Design.

Use of Sonaris Icon Set. You can use the approved icon set for your print and web design development. If icons are missing or you need additional please contact your designer to create new icons in the corporate design style.

Download. www.sonaris-studio.com/iconography.zip Scan for download icon set

037

Infographic system.

Infographics.

Round Diagram

Historgram Thin

+75% 01

Infographics Comparison Round

+63%

Histogram Thick

+27% 2019

2020

2021

Data infographics Infographics are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual systemâ&#x20AC;&#x2122;s ability to see patterns and trends.

Comparison Round

+50 %

Data with Icons

68 %

+25 %

Sales in United States

-25 %

+14 %

-50 %

Sales Worldwide

038

2021

Infographic series.

Usage.

Comparison Bar Chart

Europe South America Australia North America Asia/Pacific

Please use the approved infographic set for your print, presentation and web design development. If infographics are missing or you need additional please contact your designer to create new icons in the corporate design style.

Jan

Feb

Mar

Apr

May

Table for Data Expenses

2018

2019

2020

Real Estate of Company

$22,000

Other Assets

$22,000

Deferred, Prepaid, Expenses

$22,000

$522,000

Total Assets

Comparison Graphic

70%

Customized Infographic Design.

50%

039

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Sonaris

Thank you for your audience.

Sonaris Ltd. & Co. Address: 9310 Summer St. Brooklyn, NY 11203 Contact: P: 646-557-8633 F: 646-557-8633