Eye on ege Magazine - Issue 1 by EGE

ISSUE 01

FALL FASHION ISSUE

99 NEW LOOKS

DIFFA GIVE WITH LOVE

CREATE YOUR OWN TEXTILE

A WORLD OF EGE PROJECTS EXCLUSIVE MONTGOLFIER ECLECTIC SAFARI LOOK

DISCOVER EGE

ART HISTORY

HIGHLIGHTS

M O N TG O L F I E R

A JOURNEY OF PURE BEAUTY OVER THE AFRICAN LANDS

EG E AT E L I E R

DESIGN WITHOUT LIMITATIONS

A WO R L D O F

T E XT I L E F LO O R I N G TRAVEL ACROSS THE WORLD THROUGH EGE PROJECTS

EG E A- P O RT E R

TEXTILE FLOORING MEETS P R Ê T-A- P O RT E R FAS H I O N

A RT ( H I ) STO RY

HERNING, A HIDDEN TREASURE COVE FOR ART LOVERS

W E T RU LY CA R E

RESPECT IS SOMETHING WE GIVE. RESPONSIBILITY IS SOMETHING WE TAKE

EYE ON EGE | 01 ISSUE

ISSUE 01

EDITOR-IN- CHIEF

Adrien Alexander E XECUTIVE EDITOR

Susanne Lykke EDITORS

Mette Frydensbjerg Jacobsen, Helle Lykke Jensen, Susanne Odsbjerg Pedersen PHOTOGR APHY

Deborah Aouate (fashion), Yellows (interior) STYLING

Adrien Alexander (fashion), Lene Roenfeldt (interior) GRAPHIC DESIGN

Wrap Unlimited G R A P H I C A S S I S TA N T S

Susanne Odsbjerg Pedersen, Per Oxholm Petersen PRODUCTION MANAGER

Susanne Lykke PUBLISHER

Svend Aage Faerch Nielsen PRINTER

Stibo Graphic

Subject to product changes and printer's errors. Colors are approximations only.

ÂŠ EGE CARPETS All rights reserved. No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying or other electronic or mechanical methods, without the prior written permission of the CEO, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the Editor-in-Chief Adrien Alexander at the email address below.

E M A I L : I N F O @ M I - EG E .C O M W E B S I T E : W W W. EG E . U S

EYE ON EGE | 01 ISSUE

TH E STO RY BEGINS

Welcome to a new world – the ege world. You hold the very first issue of "Eye on ege" in your hands, and it will make you discover unique textile flooring by guiding you through our magnificent collections, our innovative art collaborations and your possibilities of realizing any design dream.

As a trendsetting design company, we don't follow floor fashion, we create it. We put our heart and soul in each flooring solution and we take pride in innovating both products and processes. We constantly challenge ourselves by collaborating with artists and designers from around the world who can inspire us to think new, to think different. Each day we push the limits to offer you textile floorings with effortless comfort and stunning design.

This magazine will make you experience the exceptional spirit that surrounds our company from the first product idea to the installed project. As we truly care about you and the world we are part of you will learn how we support DIFFA by contributing 1% of our turnover to the Foundation and why corporate social responsibility is a cornerstone in everything we say and do. All this wrapped in an exclusive visual style that will astonish you.

Never before has textile flooring had so much edge and never before has it been so fashion forward. Welcome to "Eye on ege" – enjoy your reading!

Kind regards,

Svend Aage Faerch Nielsen CEO at ege

H O T E L L E C L E R VA U X · L U X E M B O U R G

EYE ON EGE | 01 ISSUE

EGE COUTURE FA L L / W I N T ER 2 0 1 5

MON TGOL FI ER A JOURNEY OF PURE BEAUTY OVER THE AFRICAN LANDS

EYE ON EGE | 01 ISSUE

MON TG OL F I E R

W I T H T H E M O N TG O L F I E R C O L L ECT I O N C R E AT I V E D I R ECTO R A D R I E N ALEXANDER INVITES YOU TO THE NEVER-ENDING HORIZONS OF AFRICA IN A HOT AIR BALLOON, INVENTED BY THE MONTGOLFIER B R O T H E R S I N T H E 1 8 T H C E N T U R Y.

B O N TEB O K 24 5 5 8 50 â&#x20AC;&#x201C; M O N TG O LFI ER

eing on top of the world, looking down, the inspiration for the Mont-

tation of the African landscapes, enhanced by metallic yarns creating a

golfier Collection came to Adrien Alexander and he translated the

unique light reflection and finished to detail with custom colors matched

sheer beauty of the African continent into six textile flooring designs.

to samples from nature curated on the African trip.

Imagine the orange, red and brown colors of the dry savannah. Picture the

Since the Montgolfier is all about nature and embracing the beauty of

roaring blue salt lake with white foam tops; the black shades from burnt

this world, no sacrifice was made. It was only normal that the regenerated

forests and the metallic nuances from a glittering gold mine. Designed in

ECONYLÂŽ yarns were selected to create this tribute to a continent that is at

multi layers with a multi level loop texture creating an abstract interpre-

the core of our human history.

EYE ON EGE | 01 ISSUE

WAT E R B E R G 2 4 5 5 5 4 0 – M O N T G O L F I E R

EYE ON EGE | 01 ISSUE

E TO S H A 2 4 5 5 6 7 0 – M O N T G O L F I E R

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20 E Y E O N E G E | 0 1 I S S U E

K I SAMA 24 5 573 0 – M O N TG O LFI ER

EYE ON EGE | 01 ISSUE

of all ege sales in the USA is donated to DIFFA, right from the inception of the company. What might seem a small percentage at first, can become a significant support for DIFFA. Unite the spirits and support DIFFA's unique Specify With Care program. The program where companies donate a percentage of their sales has been introduced many years back and raised over 1 mil足足 lion dollars. DIFFA was founded in 1984 and the success of DIFFA's fundraising is the result of the great bond that lies within the design industry. Design Industries Foundation Fighting Aids is one of the largest supporters of direct care for people living with HIV / AIDS.

EYE ON EGE | 01 ISSUE

EG E AT E L I E R O F F E R S YO U A WO R L D O F E N D L E S S D E S I G N P O S S I B I L I T I E S. AS E X P ECT E D W I T H T H E AT E L I E R N A M E , T H I S C O N C E P T I S F U L LY B U I LT A R O U N D T H E U N M AT C H E D C U S T O M CAPABILITIES OF EGE AND THIS WITHIN THE SHORTEST LE AD TIMES. T H E EG E AT E L I E R T E A M – U S A N D DA N I S H D E S I G N E R S – W I L L AS S I ST YOU IN MAKING YOUR DESIGN DREAMS COME TO FRUITION.

E G E AT E L I E R W o r l d o f Te x t i l e F l o o r i n g Since 1938

B Y A P P O I N T M E N T TO T H E R OYA L DA N I S H C O U R T

ege carpets a/s

EYE ON EGE | 01 ISSUE

ast year we celebrated ege's 75th anniversary. For seven and a

build up worldwide. The common denominator for all projects is our high

half decades, we have breathed textile flooring, for seven and a

quality that characterizes every single ege flooring solution and allows us

half decades this particular field has imbued our hearts and souls. And

to manufacture textile flooring for projects throughout the world. Join us

it shows – on the stunning special design portfolio we have managed to

on a design journey, come dream with us.

EYE ON EGE | 01 ISSUE

CREATE YOUR SIGNATURE Partnering with the ege atelier designers, mean you have total freedom of design. Any idea, no matter how creative and abstract, can become an aesthetically pleasing flooring solution, uniting unique individuality with high comfort. Helle Lykke Jensen, designer at ege atelier, explains: "The floor surface is your canvas. Like an artist with a painting brush on a blank canvas, you have every possibility to create your completely own expression and style. Thanks to our advanced production technology, you achieve design without limitations in all colors of the rainbow for spaces of any size."

T H E F LO O R S U R FA C E I S YO U R C A N VA S

H E L L E LY K K E J E N S E N , D E S I G N E R AT E G E AT E L I E R

"LET YOUR IMAGINATION RUN WILD. EVERYTHING IS POSSIBLE"

EYE ON EGE | 01 ISSUE

B A S E D O N D AV I D A N D E R S E N ' S INPUT WE WORKED OUT SEVER AL DESIGN PRINTS. HE SUPPLIED U S W I T H A C O LO R S C A L E A N D

DAVID ANDERSEN

I T WA S D E C I D E D TO U S E T H E B E A U T I F U L M OT I V E S F R O M D A N I S H A R T I S A N B J O E R N W I I N B L A D, K N O W N A N D LO V E D F O R H I S I M A G I N AT I V E U N I V E R S E .

TH E LIN K B E T WEEN ARC HITECTU RE AN D FAS HIO N HAS FINALLY CO M E FU LL C IRC LE WITH EG E CO UTU RE FLO O RIN G.

THE CASE

STORY

THE DESIGN IDEA FROM DAVID ANDERSEN WAS TO CREATE A TEXTILE FLOORING FOR THE CATWALK AND DRESSES MADE FROM THE SAME MATERIAL FOR HIS FALL / WINTER 14 FASHION SHOW.

A P P R OVA L O F D E S I G N B A S E D O N D E S I G N P R I N T S T H AT A R E T U R N E D I N TO 4 0 X 4 0 " S A M P L E S A N D C A R E F U L LY E VA L U AT E D B Y D AV I D A N D E R S E N . A S T H E R E I S A DIFFERENCE IN SEEING THE D E S I G N O N A P R I N TO U T V E R S U S SEEING AND FEELING IT ON A PI EC E O F ACTUAL TE X TI LE F LO O R I N G I N T H E S P E C I F I E D QUALIT Y AND DESIGN SIZE, WE A LWAY S M A K E A 4 0 X 4 0 " S A M P L E BEFORE PRODUCTION.

THE ACTUAL PRODUCTION BASED ON TH E APPROVED S A M P L E S . AT E G E W E H AV E T H E SHORTEST LEAD TIMES ON THE MARKET AND CAN PRODUCE YO U R T E X T I L E F LO O R I N G W I T H I N 2 - 3 W E E K S F R O M A P P R O VA L . T H E D E S I G N L E A D T I M E I S 1 -2 W E E K S DEPENDING ON COMPLEXIT Y AND SIZE OF ORDER.

CARPET COUTURE PRESENTED AT D AV I D A N D E R S E N ' S FA L L / W I N T E R 1 4 FA S H I O N S H O W AT C O P E N H A G E N C I T Y H A L L , JANUARY 2014. THE MODELS ARE WA I T I N G B A C K S TA G E A N D T H E GUESTS WILL SOON ARRIVE.

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EYE ON EGE | 01 ISSUE

B U B B LEG U M 23 8 4 4 4 9 – PRO

H A L L E R TA U E R V O L K S B A N K · G E R M A N Y

A WORLD OF TEXTILE FLOORING EGE IS LITERALLY A WORLD OF TEXTILE FLOORING. BY CREATING ANY IMAGINABLE FLOORING SOLUTION, WE MAKE YOUR DESIGN DREAMS COME TRUE.

extile flooring from ege has been the material of choice for designers and ar-

chitects throughout the world. Creating unique spaces from the floor up has been the spirit from ege since 1938, translating in an astonishing amount of references worldwide and in a variety of applications.

H O T E L F OX · D E N M A R K

L A AN GVI K C O N G R ES S AN D WELLN ES S H OT EL · FI N L AN D

GOOGLE DUBLIN · IRELAND

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"ANTIQUE LACE PATTERNS TRANSFORM THIS HOTEL ROOM INTO A TOTAL 'FEEL AT HOME' ATMOSPHERE"

ˆ T E L C H AVA N E L · F R A N C E HO

N I VA A G A A R D M U S E U M · D E N M A R K

EYE ON EGE | 01 ISSUE

TH E C U LMINATIO N O F FAS HIO N M EE TS ARC HITECTU RE: M R . C H RI STIAN L AC RO IX D ESI G N BY EG E ATELIER

� H V I C O N C E R T H A L L · E S TO N I A JO

R O B E R TO CAVA L L I S H O P CAT WA L K · B U LGA R I A

AT L A N T I C · A U S T R A L I A

EYE ON EGE | 01 ISSUE

PA L A I S G A L L I E R A · F R A N C E

DESIGN · MR. CHRISTIAN L ACROIX

D I S C OV E R EG E A- P O R T E R , O U R I N T E R P R E TAT I O N O F T E X T I L E F L O O R I N G M E E T S P R Eˆ T - A - P O R T E R F A S H I O N . C U R A T E D B Y C R E AT I V E D I R EC TO R A D R I E N A L E X A N D E R W I T H A N E Y E FO R T R E N D S , LO N G F O R G OT T E N O R N E W LY R I S I N G , T H E E G E A - P O R T E R L I N E TA K E S YO U O N A J O U R N E Y T H R O U G H T E X T U R E S , N E U T R A L S , V I B R A N T C O LO R S A N D U N I Q U E PAT T E R N S .

EGE A-PORTER W o r l d o f Te x t i l e F l o o r i n g Since 1938

ur Edition Première, the very first ege A-Porter Collection, is

The second style, Style Tactile, is where you will find the very urban Mem-

curated within a "lush minimalism" design spirit and presented in

ory Collection next to the shaggy metallic look of the Silky designs. You

the form of two style directions: Style Zero and Style Tactile. Each with

are invited to explore the different styles with the touch of your fingers,

their own unique sensibility, however conceived to be mixed and matched

reading through the designs with your eyes closed. Embrace the potential

between styles, colors and textures.

of combining the plush feeling of the Texture designs with the Scandinavian minimalism of the Foss Collection. The combination of those two

Through the Style Zero Collections, you enter the world of Scandinavian

collections in one space reads as a rainy Sunday afternoon, in front of the

flat woven textiles, the simplicity of a woven texture so reflective of the

fire place, finding comfort under a thick throw and creating story lines by

fundamental aspect of Danish purity and craftsmanship. Explore the

interpreting the rain drops on the window as a never ending story.

Micro Collection and you will discover a world of delicate wood tones, fully

B Y A P P O I N T M E N T TO T H E R OYA L DA N I S H C O U R T

ege carpets a/s

40 E Y E O N E G E | 0 1 I S S U E

inspired by some of the most rare species in far away lands. Or go bold

Within the same nostalgic idea is the Canvas Collage Collection, collaging

and select one of the funkier designs from the Pro and Knit Collections.

linen textures in various modern ways and layering over dried dahlia flow-

Who wouldn't dream away electrifying a space combining our Pillow Talk

ers, in a patchwork of colors and combined with new forms. Once again

design with Silver Fox and some Cotton Candy? But then again adding in a

designed to be integrated between designs, the five designs seamless-

different texture and very delicate color from the Structure designs would

ly interlace with each other to create a unique atmosphere. The tactile

be quite spectacular, exactly how Adrien Alexander envisioned projects

feeling is added by selecting one or several textures out of the seven qual-

when curating the collections for the ege A-Porter line.

ities offered in this collection. EYE ON EGE | 01 ISSUE

PER EG RI NA 07 5 42 70 4 8 – M I C RO EC OT RU ST

EYE ON EGE | 01 ISSUE

MICRO Explore the Micro Collection and you will discover a world of delicate wood tones, fully inspired by some of the most rare species in far away lands. The brown, grey and beige nuances radiate peace and harmony and the designs pay a tribute to classical elegance. This flat woven collection proudly represents the Scandinavian minimalism, the perception that less is more. The name Micro is reflective of the almost microscopically pure weaving texture creating a highly sophisticated look. PA U 0 7 5 4 7 6 0 4 8 – M I C R O E C O T R U S T

EB EN U M 07 5 4 8 0 0 4 8 – M I C RO EC OT RU ST

44 B O R A S S U S 0 7 5 2 8 0 0 4 8 – M I C R O E C O T R U S T

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TE X TU RE GAM ES. S HAG GY C HI C O N TH E FLO O R , FL AT WOVEN MINIMALI S M O N TH E WALL.

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J U S T B L A C K 0 74 8 8 0 5 – K N I T / S I N C I T Y 0 7 0 6 8 0 0 – T E X T U R E

50 N O S TA L G I C F I E L D S 0 74 8 3 7 5 – K N I T

EYE ON EGE | 01 ISSUE

PRO / KNIT Within the unique "Lush Minimalism" design spirit of Adrien Alexander, he selected the Pro and Knit Collections and textures to add some lush factor to the Style Zero Collections. The combination of fun colors in a tweed structure for all Pro designs and more faded colors in a knitted texture for all Knit designs create the perfect balance of "Lush Minimalism". In the mood for some Midnight Kiss with Silver Fox under Electric Rain? Or would you rather have Pillow Talk with Cotton C andy? The names selected for these designs definitely leave room for some fun interpretations.

FA I R Y D R E A M S 2 3 8 4 5 3 9 – P R O

C O T TO N C A N DY 2 3 8 4 4 1 9 – P R O

B U B B LEG U M 23 8 4 4 4 9 – PRO

EYE ON EGE | 01 ISSUE

S I LV E R F OX 0 74 7 7 7 5 4 8 / P I L LO W TA L K 0 74 7 7 1 0 4 8 – K N I T E C O T R U S T

E L E C T R I C R A I N 0 74 7 5 9 5 4 8 – K N I T E C O T R U S T

EGE A RT ( H I ) STORY

n the centre of Herning, ege's hometown, sits an extremely expensive woman. Made of bronze and created by the de-

ceased English artist Henry Moore. "Seated woman" is her name and from her stool, she is able to follow everyday life passing by in this medium-sized Danish town. As is true for many art pieces she is subject to different opinions: Some find her shapeless, others think she is unique. However, one thing is for sure: art experts estimate her to bring in a tidy sum if she was for sale. But, she is not… She is a gift to the town and its citizens donated by ege's founder Mads Eg Damgaard more than 25 years ago.

KURT TR AMPEDACH, 198 8 P O R T R A I T PA I N T I N G O F M A D S E G D A M G A A R D C R E AT E D I N C O N N E C T I O N W I T H H I S 7 5 Y E A R S B I R T H D AY. P L A C E D I N E G E ' S R E C E P T I O N I N H E R N I N G , D E N M A R K .

As she sits there, naturally coated with verdigris and green from patina, she reflects Mads Eg Damgaard's lifelong love for challenging the well-known and for being a pioneer in uniting business with unique design, modern art and international architecture. Why was he eager to do this? Because he was convinced that the industry and artists needed each other. He believed that creative people could raise the quality of the industry's productions and that the industry could give the artists jobs and thereby a better livelihood. To Mads Eg Damgaard it was important to bring the art to the people. As he said: "In art there is always a continuation, and therefore it is important to put art into the rooms. We need the useless." SOEREN GEORG JENSEN S TO N E S C U L P T U R E P L A C E D I N E G E ' S REC EP TIO N I N H ERN I N G, D EN MARK

"IN ART THERE IS ALWAYS A CONTINUATION, AND THEREFORE IT IS IMPORTANT TO PUT ART INTO THE ROOMS. WE NEED THE USELESS"

H E N RY M O O R E , 1 9 5 8 - 1 9 5 9 ¨ RE , 1957 ASGER JORN & PIERRE WEMAE

" S E AT E D W O M A N " B R O N Z E S C U L P T U R E D O N AT E D TO H E R N I N G C I T Y I N 1 9 8 6 . P L A C E D

" I N T E´ R I O R I T E´ " TA P E S T R Y P L A C E D I N E G E ' S H A L L I N H E R N I N G , D E N M A R K .

I N T H E TO W N S Q U A R E O F H E R N I N G , D E N M A R K .

EYE ON EGE | 01 ISSUE

"THIS IS NOT NORMAL, THIS IS EXTRAORDINARY. AND I LOVE IT"

rom the very beginning, art and close collaborations with artists have been an important part of

ege's core values and we yearly support several art projects with established or upcoming artists. Through the years, much money has been invested in creating inspiring surroundings for both Herning citizens and ege employees. Visual Communication Manager at ege Susanne Lykke explains: "The way that art is a natural part of our work day is invaluable. Mads Eg Damgaard wanted to give his employees something beautiful and thought-provoking to look at. As if, he wished to remind us about the importance of keeping our fantasies, dreams and beliefs."

This orientation towards art is highly appreciated, not to say loved. Susanne Lykke further states: "It adds a three dimensional angle to my work and my perception of my employer. As art has such roothold in ege's core values, I am on a daily basis confirmed in the importance of thinking out of the TSUNAMI, JOHN KØRNER, 2012

box and using my imagination. The courage and boldness

A D E TA I L O F T H E O R I G I N A L 1 5 ' I N S TA L L AT I O N O F A G I G A N T I C WAV E . A

that surrounds me make me happy and give me an energy

R E F L E C T I O N O V E R WAT E R : W E N E E D I T TO S U R V I V E B U T I T C A N B E A T H R E AT TO

boost. To me it is an immeasurable inspiration and every

O U R E X I S T E N C E . F I R S T E X H I B I T E D AT H E A R T H E R N I N G M U S E U M O F C O N T E M P O R A R Y A R T, H E R N I N G , D E N M A R K AT T H E S O C L E D U M O N D E B I E N N A L E , 2 0 1 2

day I am fascinated by the power of arts: the unexpected, J E A N PA U L G A U LT I E R F O R E L L E D E C O R AT I O N , 2 0 1 0

the groundbreaking, the unpolished, the beauty, the crafts,

T H E S T R I P E S , J E A N PA U L G A U LT I E R ' S S I G N AT U R E D E S I G N , D E C O R AT E T H I S A PA R T M E N T

the provocative and the play with materials. From my office,

I N PA R I S , F R A N C E T H AT H E H A S D E S I G N E D F O R F R E N C H E L L E D E C O R AT I O N I N 2 0 1 0 . E G E WA S P R O U D LY I N V O LV E D I N T H I S FA N TA S T I C P R O J E C T.

I see a beautiful sculpture of a woman reaching out for the sky. When I enter the canteen, I have passed at least five art pieces and when I go to the reception to pick up my guests I have passed another five. Everything from tapestries to reliefs, paintings, fountains and sculptures. This is not normal, this is extraordinary. And I love it."

´ LINA , 2011 M I K L I M E I R T H E M A G I C I A N , K AT R I N O A V I S U A L M E N A G E R I E O F S I L K S C R E E N S , D R AW I N G S A N D P R I N T E D ´ L I N A' S V I S I O N S A R E T R A N S L AT E D I N TO C R E AT I O N S R U G S . K AT R I N O

B E TA I I , R I C H A R D S W E E N E Y, 2 0 1 0

O N L A R G E R U G S – T H E L A R G E S T R U G I S 1 3 X 2 0'. T E L L S T H E S TO R Y O F

A N I N S TA L L AT I O N C O M P R I S I N G C O N T I N U O U S , H A N D - P L E AT E D PA P E R . T H E S P E C I A L LY D E S I G N E D C A R P E T B A C K D R O P I S P R I N T E D W I T H A P H O TO G R A P H D E P I C T I N G T H E D E F O R M AT I O N O F A F L AT S U R FA C E , O N TO W H I C H A G R I D O F PA R -

MIKLIM EIR, A MAGICIAN, AN D HIS MAGICAL GARD EN. FIRST E XHIB ITED I N R E Y K J AV I K , I C E L A N D AT T H E G A L L E R Y S PA R K D E S I G N S PA C E I N 2 0 1 1 .

S U S A N N E LY K K E , V I S U A L C O M M U N I C AT I O N M A N A G E R AT E G E

A L L E L L I N E S WA S P R O J E C T E D . R I C H A R D S W E E N E Y T H E R E B Y C R E AT E S A T H R E E - D I M E N S I O N A L E F F E C T, W H I L E A L S O E V O K I N G T H E F E E L I N G O F M O V E M E N T E V I D E N T I N T H E S C U L P T U R A L E L E M E N T. E X H I B I T E D AT B OX , L Y N FA B R I K K E N , A ARHUS, DENMARK IN 2010.

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Fashion Image Structure Close up

EMER AUDE 0720360 – STRUCTURE

EYE ON EGE | 01 ISSUE

STRUCTURE The Structure Collection shows you a strong blend of Scandinavian and French design, a unique mix of two proud design traditions that interlace perfectly. The result is a sophisticated color palette in toned down nuances. The clean cuts, the neutral colors and that fine little detail that makes all the difference. When you immerse both sense and vision on this textile flooring, the unique structure will positively overwhelm you.

CEREUS 0720290 – STRUCTURE

LIL ANG 0720880 – STRUCTURE

EMER AUDE 0720360 – STRUCTURE

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TA O 0 7 2 0 7 0 5 – S T R U C T U R E

YESIL 0720340 – STRUCTURE

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Fashion Image Foss

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J H A R A N N A 0 7 6 2 7 3 0 4 8 / TA LO N 0 7 6 2 7 5 0 4 8 / T H A C 0 7 6 2 7 8 0 4 8 / TA K I 0 7 6 2 7 2 0 4 8 – F O S S E C O T R U S T

FOS S Raindrops run down the window as a never-ending story. Each drop follows its own path, that is quickly washed away by a new drop. Simple yet intriguing Foss represents the magic of city meets force of nature, when concrete and glass meet water and wind. Foss has a color palette that reminds of the trans-

Fashion Image

formation from dry to wet. Concrete, stone, sand, asphalt all change when a rain shower or a wave touch them. The sun and the wind bring them back to their original color and in be-

Foss

tween these two extremes lie a countless amount of tones and shades. Foss is produced from ECONYL® yarn regenerated from used fishing nets that are reborn as a strong and hardwearing textile flooring. The backing of the Foss tiles is produced from used water bottles that are recycled into our patented and long lasting Ecotrust felt backing. In this way, Foss truly reflects city meets nature.

TA LO N 0 7 6 2 7 5 0 4 8 – F O S S E C O T R U S T

T H A C 0 7 6 2 7 8 0 4 8 / TA K I 0 7 6 2 7 2 0 4 8 – F O S S E C O T R U S T

EYE ON EGE | 01 ISSUE

WE TRULY CARE T H E EG E N A M E I S D E R I V E D F RO M T H E C O M PA N Y FO U N D E R M A DS EG DA M GA A R D. I N DA N I S H , " EG" M E A N S "OA K " A N D J U ST L I K E A N O L D OA K T R E E W E H AV E S T R O N G R O O T S A N D A B I G I N T E R E S T I N T H E E N V I R O N M E N T.

e strive for a greener future in everything we do. To that end,

industry." CSR standard DS 49001, the Danish version of the internation-

we continuously seek to innovate our products and processes

ally recognized ISO 26001 standard, is an excellent example as ege is the only textile flooring manufacturer in the world to have been awarded

– and our employees, as they are the very important drivers of it all.

this certificate.

When you listen to Jan Ladefoged, Manager of Corporate Social Responsibility at ege, and let

"WE STRIVE TO BE A ROLE

To many, corporate social responsibility and envi-

yourself dwell with every single word he says,

MODEL – AND THUS ENSURE

ronment are diffuse concepts that are difficult to

you do not doubt that he too is the essence

THAT WE ARE ALWAYS AT

capture the entire meaning of. So let us dig into

of this truly unique spirit. "I started at ege in

THE LEADING EDGE OF THE

two of ege's many green stories: the Ecotrust felt

1976 and during the many years that have now

TEXTILE FLOORING INDUSTRY"

backing and the ECONYL® yarn. Jan Ladefoged

passed by, my passion for doing what is right

explains: "A water bottle contains a vital resource

for the environment and the people being a

for our wellbeing. But, the bottle itself has lots

part of it, has only become bigger. In the early

of applications and we have managed to utilize

1980s – long before corporate social responsi-

one of them by regenerating used water bottles

bility became a modern marketing buzzword

into our patented Ecotrust felt backing for tiles.

– we s tarted working strategically with system-

An innovative production technique turns bottles

izing and documenting our entire value chain.

into a soft yet strong PET felt material that is long

Our extensive work has resulted in no less than

lasting and has great acoustic performance." He

nineteen international certifications within ar-

enthusiastically continues: "Fishing nets account

eas such as environment, energy management,

for one tenth of the waste in the ocean. Aban-

indoor climate and work environment," Jan

doned fishing nets can drift for months or years

Ladefoged proudly states. He continues with

and be a threat to sea life. At ege we use Aqua-

enthusiasm in his voice: "As a responsible man-

fil's E CONYL® yarns produced from used fishing

ufacturer, we are of course subject to a variety

nets. Once the fishing nets are collected and cleaned, they are physically and chemically bro-

of business management regulations. However, we still regard certification as us taking legal requirements, regulations and obligations to a

EYE ON EGE | 01 ISSUE

JAN

L A D E FO G E D,

M A N AG E R

S O C I A L R E S P O N S I B I L I T Y AT EG E

C O R P O R AT E

ken down and reborn as strong and hardwearing yarns for textile floorings."

higher level. By qualifying for a large number of certifications, to which

"To us, corporate social responsibility is about respect and responsibility.

other companies cannot yet aspire, we strive to be a role model – and

Respect is something we give. Responsibility is something we take," Jan

thus ensure that we are always at the leading edge of the textile flooring

Ladefoged states as a concluding remark to remember.

EYE ON EGE | 01 ISSUE

PA LO A LTO 2 . 0 0 7 6 7 0 2 5 4 8 / PA LO A LTO 3 . 0 0 7 6 7 0 3 5 4 8 – M E M O R Y E C O T R U S T

MEMORY The Memory Collection is inspired by the natural beauty of timeworn textiles that carry strong memories of time and place. The marriage of a complex structured multi-level loop and digital coloration gives the Memory Collection a unique expression. The richly textured flooring is on-trend and the modular and broadloom options offer you a lux feel with creative possibilities for co-ordination and combination. Within each color family you can find three tones, seen as an evolution in the digital world and represented by an evolution number 1.0, 2.0 or 3.0. You can play with tonal range and accent color to create separate areas, way-finding etc. The Memory tile is your truly green choice as the tile backing is produced from used water bottles that are recycled into our patented Ecotrust felt backing which is long lasting and has a great acoustic performance. The ECONYL® yarns are produced from used fishing nets that are reborn as a strong and hardwearing yarn for textile flooring.

C U PERTI N O 3.0 07670 3 6 4 8 – M EM O RY EC OT RU ST

EYE ON EGE | 01 ISSUE

Saratoga 2.0

S A R ATO G A 2 . 0 0 7 6 7 0 2 74 8 – M E M O R Y E C O T R U S T

PA LO A LTO 1 . 0 0 7 6 7 0 1 5 4 8 / S A R ATO G A 2 . 0 0 7 6 7 0 2 74 8 / PA LO A LTO 3 . 0 0 7 6 7 0 3 5 4 8 – M E M O R Y E C O T R U S T

80 E Y E O N E G E | 0 1 I S S U E

EYE ON EGE | 01 ISSUE

J A I P U R 0 7 0 6 2 6 5 – T E X T U R E / T YC H E 0 5 7 5 1 7 0 – S I L K Y

TEXTURE / SILK Y The Texture and Silky Collection spices up your office, bringing back that funky feeling from the 60's. A metallic nuance gives Texture and Silky a truly lux look and upgrades the longhaired qualities to an exclusive flooring solution. Play with the collections that are a minimal interpretation of a bold era. Each Texture design has an equivalent Silky little sister and our tone in tone concept allows you to mix and match the qualities for an even more exciting look. Go "lush minimal" and combine the collections with one of our flat woven designs, the game of texture can commence. IMPERIAL CIT Y 070 6865 – TE X TURE / MEDUSA 057549 0 – SILK Y

CERES 0575640 – SILKY

IMPERIAL CIT Y 070 6865 – TE X TURE

EYE ON EGE | 01 ISSUE

HADES 0575810 – SILKY

EYE ON EGE | 01 ISSUE

DIGITAL DE TOX: SLOW LUXURY DA N I S H T R E N D E X P E R T M A D S A R L I E N - S O E B O R G T R AV E L S A R O U N D T H E

SLOW.

WO R L D, STAY I N G AT T H E M O ST B E AU T I F U L LU X U R Y H OT E L S, E X P LO R I N G T H E W I L D E ST P L AC E S, A N D TA K I N G T H E P U L S E O F TO DAY ' S G LO B A L C U R R E N T S.

F SLOWER.

SLOWEST.

rom the office in his Copenhagen based trend research company,

much water to expect from a rain shower and whether to focus on wind

We made it, Mads Arlien-Soeborg explains that new winds are

or solar energy."

blowing: "As development is moving forward at a rapid pace, people are

Slow Luxury also focuses on taking care of nature. Modern metropolises

now starting to exit the rat race. In the course of a few years this backlash

like New York City are trying to ride the wave by bringing more nature into

has become a status symbol worldwide, and even though it is all about

the city. Thus, New York City has the objective to plant one million trees

slowness the tendency is spreading quickly."

between 2007 and 2017, as well to allow each cit-

Slow Luxury has arisen as a response to our

izen no longer than 10 minutes to walk to a green

hectic everyday life, with more work and more

area.

electronic devices to keep us online 24/7. Slow-

Additionally the desire for slowness has spread

ness has become a luxury; one that can be ex-

into the culinary field in the form of slow cooking,

perienced in a weekend or throughout the entire

which we have witnessed for some time. And our

year, regardless of whether you live in the city or

coffee is no exception: "Many coffee bars now

the country. Besides finding peace, Slow Luxury

offer slow coffee where you order a cup of cof-

is about finding meaning and intimacy, and also

fee fully aware that it will take 10 minutes to run

about giving something back to the local com-

through the filter. It is a luxury that you decide to

munity. Mads Arlien-Soeborg elaborates: "People

spend time on", Mads Arlien-Soeborg explains.

have become more reflective in their choices.

Within the design field consumers focus on hon-

They cut to the bone, and choose what not to do

esty, authenticity and originality. They are willing

instead of what to do. Deselection is essential in

to pay extra for the designer to go above and

the Slow Luxury philosophy." Today's luxury hotels are not only about gold-足

EYE ON EGE | 01 ISSUE

MADS ARLIEN-SOEBORG, TREND EXPERT & T V HOST, DENMARK , MA IN ARTS AND CULTUR AL STUDIES

beyond and not just bring another unimportant product into the world. To that, Mads Arlien-Soe-

plated faucets and silk sheets. Luxury is the most important attribute that

borg adds: "Scandinavian design is popular all over the world because it

guests experiences, and therefore it must be unique in character. This

has a long tradition for capturing the essence of being beautiful and func-

luxury influences the requirements of the surroundings and the interior

tional at the same time. Due to the high quality, simplicity and eye for the

design of hotels as well as restaurants, stores, public s足 paces and even

detail, these products do a good deed, both design wise and with respect

足offices.

to the surroundings. This is indeed the essence of future design: a winning

Actually, Slow Luxury is an underlying social tendency that originates in

design involves an aesthetically and emotionally pleasing experience.

the USA. Mads Arlien-Soeborg shares this example: "Former New York

And since it is produced with great care for environment, people and local

City photographer John Wells has left the city's rush and settled down

communities, it is therefore meaningful to the consumers. This is exactly

in the Texan desert. His daily worries now involve thoughts about how

what Slow Luxury is all about."

EYE ON EGE | 01 ISSUE

90 E Y E O N E G E | 0 1 I S S U E

R O S E T R A D I T I O N R F 5 2 7 5 2 8 1 8 / PA PA L L I N E N R F 5 2 7 5 2 8 1 3 – C A N VA S C O L L A G E

CANVAS COLL AGE A tiny sample of worn linen, loosely woven and faded, began the creative process of mapping textures, colors and memories. Experience a collection with an obvious love of rich textile structures and with the linen sample representing a piece of industrial craft history. The woven linen structure is applied to all variations of the Canvas Collage Collection, layered over dried dahlia flowers, in a patchwork of colors and combined

ROMAN TR ADITION RF52752819 / DIM RE WOVEN RF52752804

with new forms. With colors like papal red or lazuli blue it is hard

â&#x20AC;&#x201C; C A N VA S C O L L A G E

not to think of luxury, of an era where no effort was saved to entertain guests to the extent of its personal fortune. The Canvas Collage brings back that era with a modern Scandinavian interpretation, adapted to the more pure and tonal approach of our current aesthetics.

D I M L I N E N R F 5 2 7 5 2 8 1 4 â&#x20AC;&#x201C; C A N VA S C O L L A G E

EYE ON EGE | 01 ISSUE

94 L A Z U L I O C TO R F 5 2 7 5 2 8 2 1 – C A N VA S C O L L A G E

L A Z U L I L I N E N R F 5 2 7 5 2 8 1 0 – C A N VA S C O L L A G E

96 E Y E O N E G E | 0 1 I S S U E

FA D E D D A H L I A

R F 52 7 52 8 24 – CA N VAS C O L L AG E

GE T IN CONTACT

We hope you enjoyed reading this very first issue of "Eye on ege" and that you felt the power of unique textile flooring. Our mag足 nificent collections are waiting for you to realize any of your design dreams. We are looking forward to getting in touch.

EXCLUSIVE USA PARTNER MI EGE TEL: +1.212.252.2209 EMAIL: INFO@MI-EGE.COM WEBSITE: WWW.EGE.US

EYE ON EGE | 01 ISSUE

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