BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD 301
Outcomes
Module Title
Design Practice 3
Doc. Code
BRIEF TITLE:
06
Cancún Discussion
The Brief
Background
Representatives from Cambridge University are hosting a discussion event in response to the debates that took place in Cancún Mexico in November 2010.
Over a period of 2 weeks, Cancún, Mexico hosted a series of debates that brought together all 193 representatives of the UN. The aim was to find a legally binding deal that would limit greenhouse emissions.
Design informative promotional material for the event. A guide to the discussion event is required for all those who are attending; this should quickly inform those who are not familiar with the Cancún debates, while also including in depth information for the more informed attendants. The promotional material should provoke interest in the event in order to reach a wider audience, while reflecting the environmental implications covered at the Cancún debates. Concept/Proposition
Drawing together years of research and presenting solutions to global warming, both technologically, politically and socially, new laws and goals have been set down for both MEDCs and LEDCs. The debates resulted in replacement goals to pick up from those set out by the Kyoto protocol, which expires in 2012. The discussion event at Cambridge University will be addressing some of the solutions and opening the debate up to the public, both to inform and to potentially gain new perspectives.
Asking questions and inviting people to voice their opinions. Direct and to the point, focusing on the message with strong visual suggestions of environmental content. Considerations
Mandatory Requirements
Format, colour, imagery, photography, wording, common phrases, empathy, environmental impact, the message, engagement and interaction.
Use no more than 2 colours for the entire range of printed material. Create a range of material that can be applied both within society and at the event. Prioritise evoking interest
Target Audience
Deliverables
There is the potential to reach two varied audiences.
Printed promotion – Poster, Flier, Banner, Invitation, installation.
The focus should be on young adults who may not have decided which direction they want their career to follow. While also reaching an informed audience of 30–50 year olds who are already established in the field of environmental research and development.
Event products – Discussion guide, tickets, seating / order of events guide, badges.
Tone of Voice
Studio Deadline
Formal, relaxed, inviting, questioning, neutral, balanced.
20th May
This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.