2010-2012 EWC Catalog

Page 118

making criteria will prepare the student for future managerial decisions. Linear programming, decision trees, probabilities, guessing, and such theories are studied. ADM 420 BUSINESS LAW 3 Credits The history, background, sources and influences of our modern day law as it pertains to the business activities of individuals, corporation and other legal entities are studied. ADM 430

MARKETING FOR 3 Credits MANAGERS Through assigned readings, case studies, Web-site connections, class discussion, writing assignments, and the team project, adult learners will be exposed to basic marketing theory and terminology. They will be given the opportunity to apply these principles and concepts to real world, domestic and international situations. This exploration provides adult learners with an appreciation of the role of marketing in organizational strategic planning: an awareness of how customer behavior and decision data are collected and analyzed in the marketing planning process; and the confidence to participate with other organizational members to “connect with customers” in a variety of effective and meaningful ways. (A “CLIMB” Program component.) ADM 445 GLOBAL BUSINESS 3 Credits Recognizing that today’s college graduates will live in a world that is economically, politically, and environmentally connected, this module seeks to challenge learners to think beyond their immediate surroundings and see themselves as part of a large human community. The module focuses on the complex global, intercultural, and cross-cultural issues that graduates will face as citizens of a global and an interdependent world. ADM 450 BUSINESS POLICY 3 Credits Prerequisite: Senior year only A study of how all functions of a business entity are correlated and integrated. Case study shows how policy and strategy is set. ADM 460 BUSINESS PRACTICUM 6 Credits This course is an internship program, which is designed to provide students with both field experience and practical classroom lectures. Students enrolled in this course will be required to complete a minimum of 240 contact hours working in an industry setting. These contact hours will

be supplemented with group discussions on scheduled dates covering individual internship experience, organizational ethics, leadership skills, employee and organizational relationship, team-work awareness, and project management, and resume writing/job interview skills. ADM 470

BUSINESS SEMINAR: 3 Credits ETHICS/EXIT EXAM Prerequisite: At least 18 Credits in business or accounting A presentation and discussion of selected contemporary topics and ethics in business. A general assessment of learning in the major course of study. ADM 472

BUSINESS ETHICS AND 3 Credits INDIVIDUAL VALUES This is a module in which the learner formulates a philosophy of life, providing the base for such concerns as ethics in business, accountability in government, respect for human rights, and responsible lifestyle in our contemporary world. Ethical theories and personal values are examined through readings, analysis of the workplace, and classroom discussion. (A “CLIMB” Program component.) ADM Business Application 5 Credits 494/495 Project This module will provide an overview of the research process and research methods for management and business learners in the CLIMB program who are required to complete an independent research project in their workplaces to fulfill degree requirements. It will include how to identify and define a problem suitable for such research, how to find information and literature sources related to the defined problem, and how to evaluate and utilize identified sources. Learners will use Microsoft Excel Spreadsheets. Problem analysis and evaluation techniques are presented. Learners are shown methods for defining, researching, analyzing, and evaluating a problem they would solve in their work or a vocational environment. Specific statistical information covered in the module includes identifying and measuring objectives, collecting data, working with significance levels, analyzing variance, and constructing questionnaires. (A “CLIMB” Program component.)

EWC Catalog 2010-2012 Page 105


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