Brand Guidelines
2023 DESIGN & IDENTITY MANUAL
14. LOGO ELEMENTS AND COMPOSITION
15. PRIMARY LOGO VARIATIONS
16. BREATHING SPACE
17. COLOR PALETTE
18. PRIMARY TYPEFACE
19. BACKGROUND COLORS (GRADIENT)
20. PARTNER LOCKUPS
21. MAXIMUM OPACITY 10%
22. SPARK LOGO
23.
24. DIE CUTTER
GRAPHIC BUILD
CONSTRUCTION ELEMENTS 3. CLEAR SPACE 4. VERTICAL ORIENTATION
LOGO REVERSAL
MINIMUM SIZE
ADD SUB TEXT 8. TYPEFACE FOR ADD SUB TEX 9. PRIMARY BACKGROUND COLOR 10. OUTLINE
LOGO PRIMARY / SECONDARY / SPARK
GRAYSCALE BACKGROUNDS
LOGO IN BACKGROUND
1.
2.
5.
6.
7.
11.
12.
13.
ORIENTATION IN COMPOSITION
1 GRAPHIC BUILD
2
CONSTRUCTION ELEMENTS
A DESiGNATED CLEAR SPACE CONSiSTENTLY SURROUNDS THE LOGO. NO TEXT, GRAPHiC ELEMENTS, SYMBOLS, LOGOS, ETC. SHOULD BE PLACED iN THiS PROTECTED AREA.
CLEAR SPACE
3
Base Unit
VERTICAL ORIENTATION 4
LOGO REVERSAL 5
THE MiNiMUM ACCEPTABLE SiZE REFERS TO THE HEiGHT OF THE STAGiNG PLATFORM.
PRINT 1 in minimum
DIGITAL 24 PX minimum
6
THE
1
MINIMUM SIZE
HORiZONTAL MiNiMUM SiZE iS
iN HiGH iN PRiNT 24 PiXELS HiGH iN DiGiTAL.
ADD SUB TEXT 7 TEMPERATURE CONTROL X
CENDRO
ABCDEFGHIJKLMNO PQRSTUVWXYZ
TYPEFACE
FOR ADD SUB TEX
THE PRiMARY BACKGROUND COLOR PALETTE iS DERiVED FROM THE BRAND COLOR PALETTE. DEPENDiNG ON THE BACKGROUND COLOR OF THE COMMUNiCATiON, USE THE APPROPRiATE JORES COLOR LOGO SHOWN HERE.
9
COLOR: #FFFFFF
PRIMARY BACKGROUND COLOR
10 OUTLINE
THERE ARE THREE VERSiONS OF THE JORES LOGO: PRiMARY, SECONDARY, & THE SPARK NOTE: DO NOT ALTER OR ATTEMPT TO RECREATE THESE ALEMENTS iN ANY WAY. ALWAYS USE APPROVED LOGO.
LOGO PRIMARY / SECONDARY / SPARK
11
USE THE JORES LOGO ON BACKGROUNDS THAT GUARANTEE OPTiMAL ViSUAL CONTRAST AND READABiLiTY. USE EiTHER THE BLACK OR WHiTE VERSiON DEPENDiNG ON THE SHADE AND SATURATiON OF THE BACKGROUND.
GRAYSCALE BACKGROUNDS
#D1D3D4 #808285
12
#939598 #58595B
13 LOGO IN BACKGROUND
14 LOGO ELEMENTS AND COMPOSITION
WHEN USiNG THESE VARiATiONS OF THE STANDARD "JORES BLACK OR WHiTE" MAiN LOGO, THEY SHOULD ALWAYS BE PLACED iN CONTRAST TO THE BACKGROUND.
15 PRIMARY LOGO VARIATIONS
16 BREATHING SPACE
RGB 0,0,0
CMYK 75,68,67,90
HEX #000000
RGB 0,0,0
CMYK 75,68,67,90
HEX #000000
BLACK 100%
WHITE 100%
JORES TECHNOLOGIES BLACK OR WHiTE ARE EXACT COLOR TO BE UTiLiZED FOR THE WORD-MARK.
17
COLOR PALETTE
THE JORES BRAND TYPEFACE iS PARALUCENT TEXT BOOK OR BOLD. IT iS STRONGLY RECOMMENDED THAT THE BOOK VARiATiONS iS PREDOMiNANTLY USED FOR BODY TEXT. ALTHOUGH BOLD CAN BE SUBSTiTUTED iN CERTAiN SCENARiOS WHERE APPLiCABLE (BiLLBOARDS, LARGE SCALE POSTERS, ANY LARGE SCALE MEDiA).
PRIMARY TYPEFACE
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ,.1234567890!@#$%^&*()_+” PARALUCENT TEXT BOLD abcdefghijklmnopqrstuvwxyz ,.1234567890!@#$%^&*()_+” ABCDEFGHIJKLMNOPQ RSTUVWXYZ 18
#000000 #221F1F #666766
#B5B5B6 #FFFFFF #3A72B9
#3A72B9
#27AAE1
#ED1C24 #BE1E2D
#666766 #B5B5B6
BACKGROUND COLORS (GRADIENT)
#3A72B9
#27AAE1
#ED1C24
#BE1E2D
90 19
#666766 #B5B5B6
20
PARTNER LOCKUPS
USE THE JORES LOGO ON BACKGROUNDS THAT GUARANTEE OPTiMAL ViSUAL CONTRAST AND READABiLiTY. USE EiTHER THE BLACK OR WHiTE VERSiON DEPENDiNG ON THE SHADE AND SATURATiON OF THE BACKGROUND (10% MAXiMUM OPACiTY).
MAXIMUM OPACITY 10%MAXIMUM 21
OUR iCON'S SiMPLiCiTY AND CONNECTiON TO PRODUCT ALLOWS US TO BE BRAVE AND BUiLD EQUiTY iNTO THE iCON iTSELF. WE SHOULD USE iT iN TECHNOPACKCORP ENViRONMENTS FAMiLiAR OR ALREADY ESTABLiSHED TO THE AUDiENCE.
E.G. iN APP, TPK EVENTS ETC 22 SPARK
USE WHiTE VERSiON ON DARKER COLOR BACKGROUNDS OR iMAGERY.
ORIENTATION IN COMPOSITION 23
DIE CUTTER 24
2023
